Social Media strategy of H&M (Hennes & Mauritz)
social media has become an crucial platform for all the brands trying to get close to their prey market. Like the early flying fashion brands H & M has besides grown debauched during the recent years. The credit to a large extent goes to its heavy stress on digitization. It has grown its digital presence to 11 new markets last class frankincense reaching a sum of 35 markets through ecommerce. apart from it, the trade name has used digital media for effective market of its products and brands. There are six brands under H & M, each of which caters to distinct market segments. The post has used a great social media scheme to reach its customers and engage them at a deeper level. apart from Facebook, it has used Twitter and early social media platforms to engage its followers. sociable media can help you attract new a well as retain erstwhile customers. This is an analysis of the social media strategy of H & M including an analysis of its campaigns on assorted social media platforms .
Reading: H&M Social Media Marketing Strategy
Facebook, like many other brands is besides the primary platform for social media marketing for H & M. There are more than 32 million followers of the brand on Facebook. It posts regular updates about the new products and designs american samoa well as any events or market campaigns it organizes. Some brands are very great at marketing themselves from Facebook. The case of H & M is besides one among such. It uses Facebook for regional market and branding besides. At the top of the page, local events and promotions are showcased in every market. It uses videos and pictures that give an inside the shop glimpse vitamin a well as showcase the newest styles available. however, more than that the Facebook account serves as a platform to engage the customers and visitors. Its local brand ambassadors and early styles equally well as beautiful models in H & M clothes are showcased with smasher through its Facebook page. Satisfied and defeated customers both talk to the brand through its Facebook page and express their joy or dissatisfaction as they like. In this direction, Facebook provides for efficient communication between the brand and its customers efficaciously .
H & M has besides used Twitter for effective market of its brands and products. There are different Twitter accounts for different markets like H & M USA, H & M Canada, H & M Belgium and H & M UK. Its main Twitter history has more than 8.6 million followers. The mark uses Twitter to showcase its products and brands and to engage the customers. Some features in Twitter are alike to that of Facebook. It can be used to showcase large size images and videos. The Twitter feeds flow like newsworthiness clips which provides for better exploiter battle .
YouTube is a big platform for engaging fans and followers. H & M has showcased more than 650 videos in its YouTube history. The focus is not merely market of products or brands but to create farseeing condition relationships with the customers through deep engagement. H & M does not fair promote its products, but there are besides how to videos included. Its You Tube account has more than 261K subscribers. Its newest descend Collection television has had more than 91, ooo views in 2 weeks.
Instagram is another significant check for the post where it has showcased its brand and its products beautifully. For most of the fashion brands, Instagram acts as an effective platform for customer and fan engagement. People can like your station and follow your post a well as gossip on your posts. It is great for marketing of those brands that chiefly use images for marketing. H & M has made 3761 posts on Instagram and has 22.9 million followers, following its trade name. This is a very high number and reflects the kind of achiever H & M has achieved by marketing on Instagram .
Pinterest is another capital social media platform for the manner brands. They can easily market their products and brands through images from Pinterest. here people save pins and follow boards. There are several accounts associated with H & M on Pinterest like H & M for men, H & M for kids, H & M home and H & M denim. This social media platform has besides helped H & M marketplace its brand and build a large group of fans and followers .
While several early brands have paid less attention to Google plus, H & M has used it efficiently .to engage its followers. The Google plus bill can be used to post picture, videos and updates. H & M has got more than six million followers on Google Plus. It posts both images and videos on Google Plus mean to engage its followers. Fans and followers can +1 its posts arsenic well post their comments on its Google Plus page. In this way, social media is among the most important venues for marketing for H & M. the sword does not merely connect with its existing followers through these accounts but besides attracts raw customers .