Seven out of ten online shoppers abandon their shopping carts. That’s a lot of money squandered and marketing efforts wasted. Cart abandonment is the most significant source of revenue loss for retailers. You lose a lot of leads, chances, and revenue if your shopping cart abandonment rate is high. Cart abandonment occurs when a customer visits your website, adds items to their cart, and then leaves without making a purchase. It usually happens as a result of a bad user experience or a convoluted checkout process. Fortunately, with the correct methods and approaches, you can reduce your cart abandonment rate dramatically.
How to Combat Shopping Cart Abandonment?
There are a variety of cart abandonment solutions and tactics that can help you convert a large number of abandoned carts into sales. According to Business Insider, around $2.75 trillion of the $4.6 trillion of wasted transactions might be recovered through checkout optimization.
Let’s look at some proven ways to prevent cart abandonment.
- Help Them Commit: Display a banner on your reasonable shipping alternatives if the buyer profile reveals they are motivated by pricing. If they’ve been reading a lot about a product, pointing them to a blog on how to utilize it (like a DIY guide or a look book) can be helpful. The form of that question may well reveal the reason for the delay, allowing you to remove whatever impediment was in your way. Reaching back to a customer via text or email after they’ve left might demonstrate your wish to assist them without coming across as aggressive.
- Optimize Shopping Cart Page for Mobile Users: More than half of online buyers use mobile devices to shop; therefore, having a mobile-friendly website is critical. Begin with a responsive design and make sure your shopping cart is simple to use. Pages should load in under two seconds, and you should employ optimized pictures and content to speed up your site. Integrate mobile-friendly payment alternatives that allow customers to pay with one tap to speed up the checkout process.
- Enable Guest Checkout: The majority of first-time visitors do not want to create an account before making a purchase. If customers leave your website after being asked to create an account, it’s time to add a guest checkout option to boost sales. You can also present a popup to establish an account when the purchase is completed.
- Transparency About Costs: The major reason for cart desertion, as we outlined previously, is an excessively large additional cost. When customers find additional expenditures at the checkout page, such as taxes, shipping fees, and packing charges, they become frustrated. As a result, start being clear about your prices on the product page. Display your delivery costs on the product page, along with the final price.
- Up-sell & Cross-sell: You can further ensure the purchase by presenting related product recommendations after the shopper has decided to buy a product by adding it to their cart. You can sell goods of higher value to shoppers if you incentivize the entire purchase with a lower price. By attracting visitors’ attention with pop-ups and dedicated bars on the checkout page, you can effortlessly cross-sell and up-sell.
- Use Discounts Wisely: Discounts have a lot of power, and there are a lot of ways to use them creatively such as a birthday discount, local holidays, big events, etc. Benefits such as loyalty points, discounts, and other incentives should be displayed.
- Free Shipping: Shoppers adore seeing the term “FREE,” and you may conduct a free delivery campaign on your website for first-time buyers. It’s a clever marketing strategy that makes a significant psychological difference when customers reach the checkout page. When the shopper comes to the checkout page, you may automatically apply the free shipping code.
- Sense of Urgency: Creating a sense of urgency is another well-known tactic that many eCommerce organizations employ to prevent cart abandonment. If you’re conducting a special discount campaign or a promotional deal, use a countdown timer to let them know that the lowered price isn’t going to continue forever.
- Build Trust in Transaction Forms: Your transaction forms are crucial since they are where the actual transaction takes place. Use security logos and certifications as trust signals on your checkout page and transaction forms to accomplish this. Keep these trademarks in a prominent location where customers may see them.
- Transparent Checkout Process: On the first page, you request personal information. You then inquire about shipping information. You then request that you sign up and create an account. Then you demand payment information. Isn’t it aggravating? Online buyers prefer a quick checkout process. Keep it as brief as possible and emphasize the single-step or two-step checkout procedure. Here, an Ecommerce payment gateway, like Zaakpay, can help you minimize cart abandonment by making the checkout process seamless and quick.
- Live Chat Support: You can use live chat to assist visitors and direct them to the appropriate items and material on your website. You can determine the locations where your customers are likely to leave by looking at the heatmap and average scrolls/clicks.
- Social Proof and Trust Badges: Customers read reviews 61% of the time before making a purchase, and 66% claimed they are more likely to buy when it is backed with social proof. Because social evidence is one of the most important considerations in any transaction, giving verifiable reviews from other customers, such as a star rating or testimonials, is a wonderful approach to provide shoppers with the security that social proof provides.
- Multiple Payment Options: One of the most common causes of shopping cart abandonment is a lack of payment choices. It creates an unneeded barrier between you and potential customers. Many shoppers no longer prefer Credit Cards due to the growing popularity of digital wallets like PayPal, Apple Pay, Google Pay, and others. Online payment gateway charges are known to be able to help with such matters. You can support popular payment methods such as cards, wallets, direct bank transfers, and so on, depending on your target demographic. Also, if you sell high-value items, consider offering client financing alternatives because giving customers the opportunity to pay in installments would almost certainly increase sales.
- A/B Test Your Checkout Page & Process: The key to increasing conversions and decreasing cart abandonment is A/B testing. Using various tools, forms, designs, images/logos, CTAs, payment options, and so on, make adjustments to your checkout pages one by one. Examine the outcomes to find which aspect performs best.
Avoiding cart abandonment is by far the most straightforward approach to increase revenue from your online store, and it should be a key component of your marketing strategy. There are a lot of improvements you can make to increase your conversion rate and produce more sales with your current traffic. Professional payment gateway charges, such as Zaakpay, can make this procedure much easier. Zaakpay is an excellent Ecommerce payment gateway, assisting online businesses in collecting and distributing payments in the safest and most seamless manner possible.