The 7 best free email marketing tools in 2022 | Zapier

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Your content dropped in the search rankings thanks to a new Google update, or possibly your Facebook ads are n’t generating leads like they used to. Either way, one matter is clear : when you do n’t own the channels where you reach customers, the crunch can constantly shift below you. That ‘s where electronic mail market shines. possibly you ‘ve been sending customers emails via bcc in Gmail, and now you ‘re ready to find a better solution—something actually built for businesses. Automate your e-mail market

Reach your audience

Better frequently means more expensive, but there ‘s an entire ecosystem of barren electronic mail market tools available, and they have all the features you ‘ll need to build out your electronic mail marketing ( and then some ). We researched and tested dozens of free e-mail market apps to find the best ones for a diverseness of use cases and clientele types. here are the seven best dislodge electronic mail newsletter services .

The best free email marketing apps

  • Mailchimp for a growing electronic mail marketing program
  • HubSpot for scalability
  • MailerLite for advance e-mail marketers
  • Moosend for eCommerce businesses
  • Sendinblue for build up automated workflows
  • Mailjet for collaborating with developers
  • Zoho Campaigns for the most generous free plan

What to look for in a free email marketing service

How we evaluate and test apps

All of our best apps roundups are written by humans who ‘ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it ‘s intended to be used and evaluating it against the criterion we set for the class. We ‘re never paid for placement in our articles from any app or for links to any site—we value the entrust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the wax summation of how we select apps to feature on the Zapier web log. Full-featured electronic mail marketing apps and free ones are far from mutually exclusive. There are tons of options that offer elastic subscriber and send thresholds along with the robust features small businesses need—for complimentary. If you ‘re good getting started or want to try out a few options before committing to a paid design, you have plenty of choices. here ‘s what we looked for when testing free electronic mail selling software :

  • The number of subscribers and sends included for free. Some apps are generous in this respect, offering thousands of spare sends per calendar month, while others include broken caps that mean your “ barren ” platform is n’t loose for very long. We kept this in mind while testing .
  • Email templates and customization. You should n’t have to start your e-mail market operation from chicken feed. The best dislodge options come with at least a few fully-designed and professional templates to get your campaigns started .
  • Audience segmentation. success with e-mail relies on being able to deliver the right emails to the right people at the good time. For growing businesses, that means you need capable audience cleavage features with any electronic mail selling app you choose .
  • Automation. From transactional emails to triggered campaigns and more, a growing occupation needs to be able to automate electronic mail commercialize as your efforts scale .
  • Scalability. talk of, the best free e-mail app can grow with your business—from free to paid when necessary, adding more features and higher limits as you go .
  • Full email marketing features. There are plenty of able apps designed for one particular type of electronic mail ( like newsletters, for exercise ), but for our purposes hera, we focused on full-featured apps you can use across your e-mail market operation .

With those criteria in mind, here are the best release e-mail marketing apps .

Best free email marketing software for growing email marketing programs

MailchimpMailchimp screenshot One of the most popular e-mail selling apps thanks to its friendly post, Mailchimp is a great station to start your e-mail market course of study if you ‘re planning to scale it cursorily. The app includes a landing page builder, customer travel map, market automation, list division, retargeting ads, and even A/B testing—all in its spare plan. An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both raw and experience electronic mail marketers. For case, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more. once you ‘re ready to move beyond what the free design offers, Mailchimp makes scaling accessible with three different paid tiers. Plus, Mailchimp can handle electronic mail programs of any size : if you can afford to let it grow with you, you ‘ll never have to switch to another app. Mailchimp integrates with Zapier, allowing you to do things like mechanically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list.

Subscribe new Facebook Lead Ad leads to a Mailchimp list

Subscribe new Facebook Lead Ad leads to a Mailchimp listTry it

  • Facebook Lead Ads logo
  • Mailchimp logo

Facebook Lead Ads, Mailchimp

Facebook Lead Ads + Mailchimp

Create Mailchimp subscribers from new Typeform responses

Create Mailchimp subscribers from new Typeform responsesTry it

  • Typeform logo

Mailchimp, Typeform

Mailchimp + Typeform

Add subscribers to Mailchimp for new Google Sheets rows

Add subscribers to Mailchimp for new Google Sheets rowsTry it

  • Google Sheets logo

Google Sheets, Mailchimp

Google Sheets + Mailchimp Mailchimp pricing: Free for up to 2,000 contacts and 10,000 sends per calendar month If you choose Mailchimp, here are 6 ways to automate your e-mail marketing with Mailchimp. And if you love Mailchimp but just need a super bare, bare-bones option for e-mail newsletters, the trade name besides offers TinyLetter .

Best free email marketing software for scalability across teams

HubSpotHubSpot email editor screenshot HubSpot has everything you need under one roof. The e-mail commercialize features are all-around and offer a distribute for absolve : up to 2,000 emails per calendar month, over 100 lists, and report. When you ‘re cook to scale, you can add extra HubSpot tools for CRM, full selling automation, customer military service, sales, and more. The e-mail instrument throws you into the editor adenine soon as signup is finished, so you can get move quickly. For those newly to HubSpot or email marketing more broadly, the following stop is the exploiter guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot. Included in your 105 lists are 100 static and 5 “ active ” lists, which include super quick options to segment, say, hard-bouncers or recipients who open but do n’t click. Plus, HubSpot integrates with Zapier, so you can do things like mechanically create and update HubSpot contacts from modern kind entries and copy new leads from your ads into HubSpot.

Copy new lead responses from Facebook Lead Ads to a HubSpot form

Copy new lead responses from Facebook Lead Ads to a HubSpot formTry it

  • HubSpot logo

Facebook Lead Ads, HubSpot

Facebook Lead Ads + HubSpot

Create or update HubSpot contacts from new entries on Typeform

Create or update HubSpot contacts from new entries on TypeformTry it

HubSpot, Typeform

HubSpot + Typeform HubSpot pricing: Free for up to 2,000 emails per calendar month, 100 inactive contact lists, and 5 “ active ” contact lists Take a look at 5 ways to automate business operations in HubSpot to make the most of your e-mail selling .

Best free email marketing software for advanced email marketers

MailerLite MailerLite screenshot MailerLite does n’t offer pre-made templates on its free plan, but the active, pre-designed capacity blocks more than make up for the miss of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experience electronic mail marketers make quick shape of building new campaigns and custom templates. Your emails can include more than merely text and images, excessively. There ‘s a countdown timer that dynamically shows the time remaining until you launch a intersection or before a sale is over. You can add intersection details, embed a video, pull in your most holocene web log posts with a dynamically update RSS block, and more. It ‘s a great way to send synergistic emails alternatively of fair digital letters. Beyond e-mail contentedness, MailerLite besides includes full-bodied automation and consultation cleavage features in the free plan. An intuitive builder makes agile work of mapping out automation workflows. You can create both haunting and erstwhile segments and opinion aggregate statistics by segment, besides. Plus, MailerLite integrates with Zapier —meaning you can automate things like adding new MailerLite subscribers from Google Sheets and sending Gumroad customers to MailerLite.

Add subscribers to MailerLite from updated rows on Google Sheets

Add subscribers to MailerLite from updated rows on Google SheetsTry it

  • MailerLite Classic logo

Google Sheets, MailerLite Classic

Google Sheets + MailerLite Classic

Send Gumroad customers to MailerLite

Send Gumroad customers to MailerLiteTry it

  • Gumroad logo

Gumroad, MailerLite Classic

Gumroad + MailerLite Classic MailerLite pricing: Free for up to 1,000 subscribers and 12,000 emails per month

Best free email marketing software for eCommerce businesses

MoosendScreenshot of the Moosend editor Moosend is n’t the most streamline e-mail market app we tested, but it makes up for that with generous allowances on the free design and herculean division options for eCommerce businesses. The electronic mail builder works as you expect with drag-and-drop functionality to add elements and a rich textbook editor. Once you connect your eCommerce site, chatter over to the Revenue Dashboard tab to see an overview of precisely how your electronic mail marketing efforts lead to sales. Compared to other apps we tested, it takes a few extra clicks to build a new section. But even detached users can segment lists by crucial eCommerce dimensions like average order prize, subscribers who add a particular product to their handcart, total spend, and more. Moosend besides includes automation features with its free plan : over a twelve automated “ recipes, ” including sequences for abandoned carts, upsells, and customer commitment. Moosend integrates with Zapier, opening up connections with tons of early apps and automated workflows for things like adding new Moosend subscribers from newfangled leads and verifying electronic mail addresses for new Moosend subscribers.

Verify new Moosend subscriber email addresses with QuickEmailVerification

Verify new Moosend subscriber email addresses with QuickEmailVerificationTry it

  • Filter by Zapier logo
  • Moosend logo
  • QuickEmailVerification logo

Filter by Zapier, Moosend, QuickEmailVerification

trickle by Zapier + Moosend + QuickEmailVerification

Create subscribers on Moosend for new Google Ads leads

Create subscribers on Moosend for new Google Ads leadsTry it

  • Google Ads logo

Google Ads, Moosend

Google Ads + Moosend Moosend pricing: Free for astir to 1,000 subscribers and inexhaustible emails

Best free email marketing software for building automated workflows

SendinblueSendinblue screenshot The more you use your electronic mail selling instrument, the more you ‘ll need to rely on automation. And Sendinblue offers a variety of templated automation flows, based on your goals. You can choose your work flow to improve engagement, increase traffic, originate gross, or build relationships. even with this kind of advanced automation, you can get from account setup to actually editing emails in equitable a few clicks. once you ‘re there, you can build your emails with dozens of pre-made templates and a drag-and-drop editor. then, either send them as electronic mail newsletters or use Sendinblue ‘s automation workflows to send them on a agenda. You ca n’t send as many emails at once as you can from early rid e-mail marketing tools, but you can manage more contacts and split them into focused lists. Sendinblue besides lets you buy pre-paid credits to send more than your day by day electronic mail limit. Expand Sendinblue ‘s capabilities by integrating it with Zapier to mechanically create new Sendinblue subscribers from new Google Contacts, Typeform submissions, and more.

Create SendinBlue subscribers from new or updated Google Contacts

Create SendinBlue subscribers from new or updated Google ContactsTry it

  • Google Contacts logo
  • Sendinblue logo

Google Contacts, Sendinblue

Google Contacts + Sendinblue

Create SendinBlue contacts from new Typeform submissions

Create SendinBlue contacts from new Typeform submissionsTry it

Sendinblue, Typeform

Sendinblue + Typeform Sendinblue pricing: Free for up 300 emails per sidereal day and outright contacts

Best free email marketing software for collaborating with developers

Mailjet Mailjet screenshot At first glance, Mailjet is a perfectly capable e-mail selling service. It offers several twelve fully-designed e-mail templates, the drag-and-drop editor you expect, and corroborate for transactional emails. Its free history is a great manner to start your e-mail scheme. But during frame-up, Mailjet offers a choice between its Marketer and Developer interfaces. In Developer mode, you can hand-code emails or customize pre-made designs, then create separate versions to A/B examination. You can plug Mailjet into your app or eCommerce shop and set up transactional emails, excessively. If you move to Mailjet ‘s give plans, you can add anywhere from five to more than 15 drug user accounts, so marketers and developers can easily collaborate on your electronic mail market. Plus, Mailjet integrates with Zapier, so you can do things like automatically send emails to people who complete your Typeform or create Mailjet subscribers from new Facebook lead ads leads.

Create Mailjet subscribers from new leads in Facebook Lead Ads

Create Mailjet subscribers from new leads in Facebook Lead AdsTry it

  • Mailjet logo

Facebook Lead Ads, Mailjet

Facebook Lead Ads + Mailjet

Send Mailjet emails for new Typeform entries

Send Mailjet emails for new Typeform entriesTry it

Mailjet, Typeform

Mailjet + Typeform Mailjet pricing: Free for inexhaustible contacts and up to 6,000 emails per calendar month

Best free email marketing software to get the most out of your free plan

Zoho Campaigns editor screenshot Zoho Campaigns offers the most flexible, generous complimentary plan of all the apps we tested. The subscriber and e-mail station limits are n’t crazy—you get 2,000 contacts and 12,000 sends per month—but the spare plan besides includes wide automation capabilities, robust consultation division, and tons of beautifully-designed and professional templates. The drag-and-drop editor works how you expect and includes support for moral force content blocks. You can even personalize active blocks based on your customer segments. When it comes to automation, you ‘ll choose from autoresponders ( one-email triggered sequences ) or in full automated workflows. Both are available on the free design and include respective work flow templates to help you build out automations faster. When you create a work flow, you can choose from templates for welcome and onboarding, nourish serial, re-engagement, customer memory, eCommerce, and conditional workflows. When you ‘re ready to scale, you can connect with any of Zoho ‘s early apps, so you have a wholly suite of tools at your fingertips. You can besides connect Zoho Campaigns with thousands of other tools via Zapier, allowing you to automate workflows like adding modern form responses to your e-mail lists or verifying subscriber e-mail addresses.

Add/update contacts in Zoho Campaigns for new form submissions in Squarespace

Add/update contacts in Zoho Campaigns for new form submissions in SquarespaceTry it

  • Squarespace logo
  • Zoho Campaigns logo

Squarespace, Zoho Campaigns

Squarespace + Zoho Campaigns

Verify and unsubscribe invalid email addresses in Zoho Campaigns with Clearout

Verify and unsubscribe invalid email addresses in Zoho Campaigns with ClearoutTry it

  • Clearout logo

Clearout, Filter by Zapier, Zoho Campaigns

Clearout + Filter by Zapier + Zoho Campaigns

Zoho Campaigns pricing: Free for up to 2,000 contacts, 12,000 emails per calendar month, and 5 users

Automate your email marketing tool

once you ‘ve picked your app, here are a few ideas for how to automate your e-mail selling tool. then take a look at 4 ways to use market automation to grow your clientele. This piece was originally published in February 2015 by Matthew Guay and has also had contributions from Jessica Greene.

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