What is Email Automation? 19 Email Marketing Automation Tools

What is Email Automation? 19 Email Automation Tools

In this article, I ’ megabyte going to provide some information about the best electronic mail market automation software providers. You can choose the best one based on features like drug user interface, deliverability, security, electronic mail templates, cost, GDPR complaisance, and integrations .
Email marketing is distillery one of the core elements of digital market in terms of conversion optimization. In this casing, sometimes it ’ mho unmanageable to choose the best email marketing software .
Best email marketing automation software tools youtube video
You can find utilitarian information about the 18 best email marketing automation software in this article. Hope you like it !

Why email marketing automation is important youtube video image
A bunch of people in the market want to find an electronic mail market software that is user-friendly and sanely priced. Epsilon Email Institute gives interesting details and stats about e-mail selling automation. According to their surveil, automated electronic mail messages generate a 70.5 % higher open rate and a 152 % higher click-through rate than standard market messages .
According to Lenskold and Pedowitz Groups, companies that send automated emails are 133 % more likely to send relevant messages according to a customer ’ second buy bicycle than those who send general correspondence .
sol, before getting into the best automatize mailing systems, we can start off by defining e-mail automation .

What is Email Marketing Automation?

Email market automation is creating a serial of automatize emails that are triggered by the actions of the subscribers and sent mechanically. The best thing about automatize e-mail campaigns is that you can increase ROI without even trying. You equitable need to set up the e-mail commercialize automation and it does the hard ferment on your behalf ‘automatically. ‘

You can effortlessly automate emails with automated mailing systems .
Of course, we can ’ triiodothyronine speak of one particular e-mail marketing software that best fits you. It very depends on your ,

  • budget
  • contact list size
  • features

Ok then, let ’ s prima donna into the best electronic mail selling automation software that you can use for your e-mail marketing efforts !
In the table below you can see the detailed comparison table of 36 services in the email marketing area.
If you specifically look for marketing automation software for small business, you can besides check our relate article .

18 Best Email Marketing Automation Software

1. Active Campaign

Active Campaign email marketing automation software
ActiveCampaign is now used by over 60,000 organizations of all shapes and sizes .
ActiveCampaign is an e-mail marketing automation cock which just enables you to create drip emails that will boost your subscriber interaction, interests, demographics, history, and more .
You can use active Campaign as a CRM and marketing automation software. You ’ re going to like this e-mail market automation software in terms of e-mail deliverability, affordability, customer support, and integrations .

  • Excellent customer support
  • Flexible and versatile
  • Advanced features


  • The learning curve is a bit challenging.
  • There are some glitches reported by some users.
  • The forms feature isn’t sufficient and not customizable enough

The minimum price plan costs $ 9/mo with annual payment for 500 contacts. The highest price plan is the Enterprise plan costing $ 229/mo .
G2 Rating: 4.6 out of 5

2. Hubspot

Hubspot email marketing automation software
There are 48,000 little companies that use Hubspot which means it is ranked as one of the top electronic mail automation tools. In arrange to support your e-mail market campaigns, it provides

  • all-in-one CRM
  • email marketing automation
  • landing page builder platform

credibly the most advantageous part of HubSpot is its analytics. You can track your electronic mail campaigns in terms of conversions. But what about price ?
well, you should consider that it ’ s very low-cost in the first place, costs about $ 50/month. however, the price can quickly get out of control. For exercise, if you want to add bonus features and grow your e-mail number, you may have to pay $ 2,000/month per annum. indeed, better be careful .

  • Ability to customize the user experience based on behavior
  • Great user interface


  • Prices are too high for most startups.
  • Not HIPAA compliant

The starter design for HubSpot Marketing Hub costs $ 50/mo .
G2 Rating: 4.4 out of 5
Constant Contact email marketing automation software
As an effective e-mail market automation software, Let Constant Contact allows you to send powerful emails with unique designs. besides, it is simpleton to use. You can arrange Facebook fan promotions, coupons, and deals with Let Constant Contact .
As the other electronic mail market automation software in the market, it provides an autoresponder. One of the authoritative parts of this electronic mail market automation software is its low-cost prices .

  • Clear overview of demographics of email recipients
  • Simple and easy to use UI
  • Excellent customer support


  • Has Constant Contact branding at the bottom of the emails
  • Email templates tend to distort based on the platform recipients’ use.
  • Email builder is a bit limited in terms of designing options

Price based on number of contacts, starting at $ 20/mo
G2 Rating: 3.9 out of 5

4. Drip

Drip email marketing automation software
Being an electronic mail drip campaign software, Drip has a simple and user-friendly interface. You can use electronic mail assemble technology, drag and drop elements, and pre-made templates in your emails .
If you have an e-commerce caller then this e-mail commercialize software is big for you. For basic electronic mail commercialize automation, it has low-cost pricing options ! For exercise, you should pay $ 49/month for 100+ contacts. You can streamline the drip electronic mail process with this app .

  • Smoothly handles large data
  • User-friendly interface, dark mode available
  • Ability to create unique responsive HTML email templates


  • Slow customer support
  • Analytics and reports are average.
  • Inability to re-edit workflows
  • Not storing events for recall so, for example, in Zapier you have to continually refresh

Starting at $ 19/mo for 1,500 contacts
G2 Rating: 4.4 out of 5 starts

5. Sendloop

Sendloop email marketing automation software
Sendloop is very one of the best market automation software on the market. It has an easy-to-use interface that doesn ’ t require IT. so, you can customize your emails with a dim-witted drag n-drop e-mail builder. It offers more than 80 exempt e-mail templates with some unique features .
You can refine a drip campaign by targeting the right people .
Sendloop enables you to track your customers ‘ movements on your site. By using this electronic mail automation software, you can run highly-effective e-mail market campaigns .

  • Drag and drop feature
  • Provides WYSIWYG Email Editor so you can edit fast and easily
  • Analysis track report
  • Great technical support


  • A bit expensive as it charges for subscribers not plans
  • The interface is a bit over-siimplistic
  • Lacks mobile-optimized emails

Service monetary value based on the issue of subscribers. You can calculate your service cost from their web site. The minimum monetary value is $ 9/mo for 500 subscriber and unlimited emails .
G2 Rating: 4.3 out of 5

6. Emailsmart.io

Emailsmart.io email marketing automation software in london
Emailsmart is an electronic mail automation software that serves for small and medium-sized transactions that care about privacy, gdpr and security. Based in London, the company offers boutique solutions that are GDPR compliant and low-cost .

  • Unlimited contact size & billed only total emails sent
  • GDPR Compliant for EU Users
  • Affordable Prices
  • Boutique service with excellent support team


  • Integration options are lacking

7. GetResponse

GetResponse email automation tool
GetResponse is one of the best e-mail servicing providers ( ESP ) and electronic mail commercialize automation software in the market .
even if it didn ’ triiodothyronine specify commercialize automation capabilities at beginning, it did add some utilitarian features such as autoresponder and much more. In this case, you can design your workflows with its easy-to-use drag-and-drop interface .

  • Straightforward and easy to use
  • Fast interface
  • They offer landing page building as well as email marketing
  • Value price compared to its competitors


  • Some users reported messages going to spam folders
  • Contact import issue
  • Limitation in integrating with other apps

Starting at $ 15/mo for 1,000 subscribers
G2 Rating: 4.2 out of 5

8. MailChimp

MailChimp email marketing automation software
MailChimp is another commodity electronic mail market automation software that allows you to customize your emails. You can send a welcome sequence to new subscribers mechanically or send birthday wishes or any content you want .
besides, you can use it to prevent and recover from cart abandonment. If you want to personalize your order notifications from your store or re-engage with inactive customers, MailChimp is for you !
For those who are looking for effective e-mail market automation software, it is a capital instrument to use .
price is not that low-cost when you compare it to early market automation software. It ’ mho free for up to 2,000 contacts. however, it costs upwards of $425 or more per month depending on your full number of subscribers .

  • Saves templates and contacts so you won’t have to start over everytime
  • Provides an internal database that helps you store contacts
  • Intuitive interface


  • Understanding list segmentation can be a bit tricky.
  • Since they price based on the number of contacts, it can quickly get pretty expensive.

release plan available with 2,000 contacts. Paid plans start at $ 10/mo for 500 contacts with custom stigmatize and A/B testing .
G2 Rating: 4.3 out of 5
Did you know that you can easily integrate Popupsmart with MailChimp ? This way, the leads coming from the subscription popup will automatically be added to your MailChimp lists .
besides, if you use Shopify, take a look at our web log post, How to Add a MailChimp Popup to Shopify Account ?

9. Wishpond

Wishpond email marketing automation software
Wishpond is not only concentrating on your electronic mail market automation but besides covers a large share of your market needs .
You can use Wishpond to ,

  • capture leads
  • create landing pages
  • run social content, promotions, and discounts.

Wishpond has some running features like other electronic mail selling automation software that I ’ ve mentioned above. Dripping campaigns, customizing emails, and benefitting from real-time analytics and integrations might be given as examples .
You can track each jumper cable in your database with a comprehensive examination overview. That means you can track your visitor ’ randomness bodily process individually.

It offers diverse packages for pricing but when you consider the service you get, it has reasonable pricing plans .

  • Excellent customer support
  • Drag and drop feature


  • No search bar to search a particular lead
  • Lag between campaigns
  • Unreliable email deliverability (based on user reviews)

Staring at $ 49/mo for 1,000 leads. You can schedule a demonstration for a custom-made plan .
G2 Rating: 3.9 out of 5

10. Benchmark Email

Benchmark email marketing automation software
Benchmark Email might be a good meet for you if you ’ re looking for a basic e-mail automation arrangement. There are a draw of people who don ’ t want to deal with technicalities and issues that require expertness in this battlefield. For this reason, it has a user-friendly interface and bang-up customer support .
It just does the basics quite well. You can use the drag and drop system without any fuss. I recommend this tool if you ’ re merely after something simple. however, if you ’ rhenium looking for something more powerful for your e-mail market benefits, you should probably consider some other electronic mail market automation software .

  • User-friendly and straightforward
  • Ability to set limits to your email campaigns
  • Easy to navigate dashboard


  • Not so mobile-friendly
  • Doesn’t provide Email Usage report in downloadable format
  • Lacks automatic spell-checking

free design available for 250 emails per month. Paid plans start at $ 13/mo for unlimited emails but limited features compared to higher price plans .
G2 Rating: 4.1 out of 5

11. Keap

Keap email marketing automation software
Keap, besides known as Infusionsoft, is a great sales and marketing automation creature, so not just a platform for electronic mail market .
You can choose a quick work flow or build your own from rub, then select a trip consequence for your campaign. besides, it is possible to add members of your team to handle contacts, set meetings, and track them !
It offers lots of automation features so that you can do different automation according to your business goals such as sending emails mechanically .

  • Robust feature set
  • All-in-one tool, makes it easy to automate all your tasks from a single place (follow-up, landing page, and shopping cart solutions)
  • Excellent onboarding


  • The email builder lacks the option to send text-only emails.
  • Its learning curve can be a bit steep at times.
  • Pricing is a bit high for start-ups and small businesses.

Starting at $ 79/mo for 500 contacts
G2 Rating: 4.1 out of 5

12. Mailjet

Mailjet email marketing automation software
Mailjet is an electronic mail selling automation solution for fast-moving teams .
You can create and send emails with their intuitive electronic mail chopine arsenic well as integrate the Email API and start sending emails .
Mailjet ‘s drag and drop editor provides a great e-mail selling experience to their users. besides, their service improves your deliverability of emails and the sending rush at low-cost prices .

  • Cost-effective pricing for companies of all sizes
  • Excellent inboxing rate
  • Ability to save templates: you can save not only an entire email but also just some sections from it


  • Unfriendly customer service
  • Lacks auto-saver
  • Setup can be a bit problematic in terms of certain DNS or domain hosts

free plan available. Paid plans $ 15 per month for 15,000 emails .
G2 Rating: 3.9 out of 5

13. Omnisend

Omnisend email newsletters service
Omnisend is another selling platform that is growing in popularity. Designed to assist e-commerce brands in electronic mail market, SMS, and automation, they claim to multiply your unfold rates and improve tax income growth .
Since their chief focus is on e-commerce, Omnisend offers innovative electronic mail templates to reduce cart abandonment and drive recur buyers .
additionally, you can build shoppable emails, create energy notification campaigns, scribble cards, product recommendations, and more .

  • Intuitive and user-friendly interface
  • Variety of segmentation options
  • Features like Giftable and Wheel of Fortune


  • Poor color scheme in design
  • Some users experienced glitches in the system
  • Integration options are lacking

Pricing: 14-day rid test available. Paid plans start at $ 16/mo for 15,000 emails .
G2 Rating: 4.6 out of 5

14. ConvertKit

Convertkit email marketing platform
ConvertKit is the best e-mail market automation tool for people who prefer a relatively elementary one. typically, bloggers and on-line course instructors use it but if you are looking for a square choice, this will work .
This software has no bells or whistles. Their independent concenter is on creating and sending plain and clean and jerk emails. Rather than offering electronic mail templates, they encourage users to create their own templates .

  • Easy to set up automations
  • Ability to create landing pages and tags
  • Integrations to WooCommerce, WordPress, and many other applications


  • Users need to add the leads they obtained through ConvertKit forms manually
  • Their email template editor is very basic.
  • A bit costlier than its competitors, especially for agencies that manage multiple clients

Pricing: There ’ s a complimentary plan available for 1,000 monthly subscribers. Premium plans start at $ 29 per month for a monthly subscription .
G2 Rating: 4.4 out of 5
Email test tools combined with the best electronic mail automation tools make perfect automated mailing systems. You know what they say ; better safe than deplorable .

15. Litmus

Litmus email testing homepage
Litmus is one of the crown e-mail screen tools that many marketers use before sending their automated emails. It offers an error-free electronic mail rescue by allowing you to preview, test, analyze your emails before you hit the transport button .
Pricing : This electronic mail testing creature ‘s price starts from $ 99/m for 1,000 electronic mail previews .
G2 Rating: 4.5 out of 5

16. Mailtrap

Mailtrap email testing homepage
Another e-mail testing joyride is Mailtrap. It enables previewing emails and checking how your electronic mail is being rendered .
Pricing : Mailtrap ‘s pricing starts at $ 9.99. It has a dislodge design available .
G2 Rating: 4.1 out of 5
Popupsmart homepage
You have one problem that stands between you and driving a successful e-mail market dribble campaign ; e-mail list build .
To build a potent electronic mail tilt with high-quality subscribers, you will need to attract your web site visitors and convince them to sign up to your mailing list .
Popupsmart makes it childlike to display user-friendly electronic mail popups with modern designs and collect subscribers .
Another great feature of speech of Popupsmart is the ability to send e-mail notifications or e-mail autoresponders to users who submit their emails via popups. It ’ s very easy to craft and set up autoresponder emails .
Pricing :
Popupsmart ‘s starts at $ 29/m for inexhaustible popups, outright domains, and 100,000 page-views. free design available .
G2 Rating: 4.8 out of 5
Get Started With Popupsmart today !

18. Rafflecopter

Rafflecopter homepage
It is all-important to lure customers into signing up for your mailing tilt to run a more commute automated mail system. Rafflecopter is a giveaway tool that enables site owners to launch and manage giveaways. You can use giveaways to build a firm electronic mail list .
Pricing : Starts at $ 13/m. Grow plan ( $ 43/m ) is suggested for integration with electronic mail market tools .
G2 Rating: 4.5 out of 5

19. Customer.io

Customer.io email marketing automation software
Customer.io, is one of the best e-mail marketing automation software in the grocery store, has a user-friendly interface. You can customize your messages very easily. besides, it allows you to target messages to your customers and integrate it with your mobile app or web site to provide real-time stats .
It comes with bonus features such as ,

  • in-context conversations
  • conversion tracking
  • A/B testing,
  • customer profiles

It ’ south free for 400 monthly e-mail credits to 200 people. however, the requital increases depending on your growth .

  • Reasonable pricing
  • Easy to set up
  • Managing users, events, and attributes is simple


  • No option to export data
  • Reports lack deeper analytics insights
  • Challenging learnig curve even for an experienced user

Starting at $ 150/mo for up to 12,000 profiles
G2 Rating: 4.2 out of 5


You need estimable marketing strategies in orderliness to succeed in your efforts. We all know that it ’ randomness difficult to keep up with everything at the same time. so, you need electronic mail market automation software to achieve your goals .
You need to build a firm e-mail list and test your automated emails before sending .
We covered the 18 best email marketing automation software, electronic mail screen tools, and electronic mail list construct tools that will make market easier for your business .
You should pick the right one from those I ’ ve mentioned in this article or some other commercialize automation tools like Zapier according to your needs and budget.

If you want to give some extra information about electronic mail commercialize automation software or plowshare the particular creature that you ’ ve been already using, feel free to share with us !
suggest article :

source : https://shoppingandreview.com
Category : News


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