Digital Marketing Strategy: A Framework for Success

The path to more leads

indeed, do you want to drive more leads for your business from digital channels like search engines, e-mail marketing, and social media ? Great. We ’ ve built a digital market strategy framework that does fair that .
Our digital market program is designed to drive more prospective buyers to your web site, convert these prospects into leads, and those leads into sales .
Digital selling is pretty self-explanatory ; it ’ randomness defined as on-line and internet commercialize using digital tools .
But digital market is besides about the character of methodology under which we USE those tools — inbound marketing.

Inbound marketing focuses on creating a customer feel based on trust, which is the opposite of outbound, or “ interruption ” selling ( telemarketing, billboards, spam, and so forth ). You can read more about the remainder in our article, “ Inbound Marketing vs. Outbound Marketing. ”
It ’ randomness crucial to note here that an amazing inbound strategy doesn ’ thymine happen overnight. That ’ south where we come in .

How does our digital marketing program work?

We put together a custom digital market plan for you that is based on your clientele ’ goals. then we execute the plan on a monthly basis .
The plan breaks into three critical parts :

  1. Attract More Prospects – Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), and social media.
  2. Convert More Leads – Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks and webinars), lead nurturing via email, A/B testing, and compelling videos.
  3. Close More Sales – Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.

This is where a potent foundation comes into play. We aren ’ deoxythymidine monophosphate barely creating content or running a give ad for the sake of doing so. rather, we work to understand your audience ’ randomness challenges and pain points, identify keyword opportunities, and create bespoke content that positions your business as their best solution. We often hear of companies that give up on content besides early on. But if it ’ mho created strategically, that content could constantly work a little arduous for your business .
At Vital, we continually optimize your contented, whether it ’ s a video, blog, or an eBook. We build links with industry thought leaders. then, frequently monitor and bill that content to make sure it ’ south successful. We analyze the dealings, the conversions. If there ’ sulfur traffic without conversions, what can we do about it ? Let ’ s adjust the on-page call to action. then, we ’ ll measurement again. With this approach, every man of contentedness becomes an asset. And finally, your trade name becomes the solution of choice .

What are the digital marketing tactics?

We tackle digital market through a universal joint strategy focused on shock. We found that we needed an in-house team who can build out the front end and guide all of the integrations on the backend. When these tactics are used together, they create a holistic set about to getting your clientele more leads. They build a upstanding digital market framework .
hera are some of the digital market tactics we employ :

  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Marketing
  • Webinar Production
  • Content Marketing (Blogging & Article Writing)
  • Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
  • Email Marketing
  • Social Media Marketing
  • Video Production
  • Website Design A/B Testing
  • Landing Page Strategy
  • Call-To-Action Strategy
  • Link Building/Earning
  • Infographic Design
  • Marketing Automation
  • Lead Nurture Strategy
  • Public Relations (PR)

How is the program structured?

The program is executed on a monthly servant basis. After our initial judgment and planning phases, we provide you with a custom-made digital selling plan to reach your business goals, and then we build your initiation .


first, we conduct a series of audits across your outbound efforts and your current digital commercialize activities ( SEO, content, e-mail, social, PPC, automation ) to identify opportunities. After we ’ ve gathered the data, we evaluate the rival ’ second digital marketing landscape to discover your business ’ competitive edge .


Building upon this penetration, we create a custom-make plan based on your company, your rival, your industry, and your goals. The initial strategic plan we provide outlines the tactics to be implemented over the follow 12 months .

Building your foundation

adjacent, we build and upgrade your digital marketing foundation. From web site to social media, e-mail to CMS ; if it ’ s broken, inadequate, or non-existent, we fix and optimize it. Whether that means a newly web site, curating an e-mail number, or SEO implementation, it all needs to be right to maximize your ROI.

Can you build a house without a basis ? certain. Can it withstand storms and support your class ’ randomness emergence ? No. And the lapp goes for your company ’ second digital marketing strategy .
A lot of marketing frameworks dive right into creating traffic and generating leads. But that ’ s like build up walls and installing doors before you take the clock to lay a proper foundation for your theater .
Foundations do more than equitable provide a base. They insulate, fight moisture, and prevent switch and settling from the land. well-made foundations should death forever. A strong digital market initiation is no unlike. It generates post awareness, drives dealings, and guides leads through your funnel to the decision-making stage. And, it sets your business up for a life of success .
In club to achieve exponential growth, your scheme must be holistic. Each element of digital market dovetails. For example, if you ’ re writing a web log, that single article could have a short ton of SEO value to improve your rate ; inspire an amazing e-mail marketing campaign ; become an optimum place to drive your give ads ; and present an ideal opportunity to firm agio content that nudges prospective buyers toward the decision-making stage of their travel .
think if none of these digital marketing pieces worked in tandem ? It would be so unproductive ( and expensive ) for your business to navigate. When you ’ re aware of the connectivity and constantly leveraging each channel efficiently, you ’ re utilizing a solid digital marketing foundation garment. And that upstanding initiation ensures that you can create the correct baseline metrics, measure those outcomes, and hit your goals. Again, and again. That ’ s where we come in .
Without a solid digital marketing basis, your business won ’ t withstand economic crises or grow as effectively. not to mention, why spend money on paid advertising if there ’ s no position to send the traffic or no strategy to nurture the leads once they ’ ve arrived ?

How do we track progress?

We firm believe that “ what you can not measure, you can not improve. ” So, we provide monthly comprehensive reports. These reports detail our build up toward your goals and include metrics like web site traffic, form submissions, downloads, leads created, leads closed, and even call calls to your sales number. We besides review the following calendar month ’ sulfur design ( broken into a monthly calendar of tactics and tasks ) and lead weekly check-in meetings to ensure that all projects stay on path .

What’s your investment?

A distinctive digital node works with Vital on a monthly basis and invests between $ 5,000 and $ 25,000 per month into their digital marketing course of study. The investment level determines how many hours per month are available for our team to develop and execute your custom design. Your investment depends on your specific business/lead goals and how fast you need to achieve them .

Who do I work with?

You will have a full, dedicate team of digital commercialize professionals committed to your business, including :

  • Strategist
  • Senior consultant
  • Consultant
  • SEO expert
  • Content strategist
  • Copywriter
  • Graphic designer
  • Web developer
  • Social media specialist
  • Photographer & Videographer

You get a fully team of digital selling professionals dedicated to your business .

What are the results?

Our clients have seen celebrated lead and tax income growth over the years. here are just a few event studies that provide a bit-by-bit dislocation of how our digital selling plan contributed to business emergence.

FAQs About Our Digital Marketing Program

You probably have questions about the details of how this broadcast works. alternatively of keeping them a secret and making you call us to find out, we ’ rhenium going to share them with you directly. We keep a run list of 25+ questions people broadly have about how this program works. Some of these questions include :

  • How quickly will I see results?
  • What ROI should I expect?
  • How many other clients are in this program?
  • Are there additional costs?
  • Will you be able to write for my industry/company?

View Full List of FAQs >
ready to build the right field foundation garment for your clientele ? Get started with a Digital Marketing Strategy .

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