The TikTok Logo: The Meaning Behind the Colorful Note
More than 800 million users a month, young audience, creative challenges – that ’ s all about the TikTok platform that is ahead of Facebook and Instagram in popularity. In this article, we ’ re going to tell you about the brand ’ s history and identity.
TikTok: History, Features & Differences With Musical.ly
In 2016 ByteDance, a taiwanese technical school giant inaugural launched Douyin for creating short television. In a year the military service reached 100 million users and was introduced to international markets under a newly name — TikTok.
meanwhile in the US, Musical.ly, a like app released in 2014 was gaining its popularity. Its users could create 15-second lip-synch or dancing videos. In 2017 ByteDance acquired Musical.ly for $ 1 billion. Both platforms existed aboard one another : Musical.ly in the US and TikTok on other foreign markets. however, in a year ByteDance announced the platforms ’ unify with a joint deputation to establish a community where everyone can become a creator. All Musical.ly accounts were mechanically transferred to TikTok. The service obtained new functions that allowed users to create diverse content types and give zest to it. The newly TikTok features are as follows :
- the app works as a social network to create 15-second videos;
- TikTok’s target audience is Generation Z that appreciates art, entertainment, and authenticity;
- the service offers a lot of creative tools such as stickers, masks, filters, visual effects, hundreds of tracks to dub videos with;
- the basic content of Musical.ly was lip-synching, while TikTok offers more ways to express oneself through funny videos, duets, reactions to popular clips, challenges, and competitions;
- unlike other social media, TikTok encourages users to be both content consumers and creators. The service bills itself as the most democratic encouraging the audience to be natural and shoot videos using smartphones.
TikTok’s Brand Identity: Colors, Fonts & Symbols
The party ’ sulfur identity hasn ’ thyroxine changed a lot over the years of its universe. The colored note showing the app ’ s relation to music has been the logo from the very beginning. Let ’ s dive trench into TikTok ’ s identity.
The logo represents a three-color note ( tap, aristocratic, and white ) against the black field. It was no accident : the architect was inspired by a rock ‘n’ roll concert with a dark manor hall and a stage lit improving. The emblem ’ south distinct have is that it looks like 3D : neon colors overlap each other thus signifying music vibrations.
aside from the classic version, there are three more color palettes with a white, pinko, and blue background.
The authors of the logo have chosen a elementary sans serif font. initially, the name consisted of two separate words Tik and Tok. Later the space between them was removed but both parts of the word are still capitalized. When the words were put together the baptismal font became evening more polish and the “ one ” dot was no longer of square-type.
The TikTok symbol consists of a brand name and a word picture. angstrom far as the logo is used for a favicon in low settlement, the textbook was removed from it. The icon looks like a note against the bootleg field.
The App Icon
The app icon is identical to the favicon : a colored notice on a black square with cant corners. The contrast does its job and makes the picture differ from others on the screen.
Step-by-Step TikTok Logo Drawing
Want to draw the TikTok emblem ? Follow the connect below to find a bit-by-bit how-to tutorial suitable for everyone even those not very good at drawing.
Each brand identity element from colors to symbols represents the sword ’ randomness concepts – ease and creativity. The logo ’ s minimalism allows to easily adapt it for versatile tasks including a favicon and the app icon.
Blog editor and content market specialist at Logaster. Expert in web marketing and stigmatize. Writes complex concepts with simplicity. Natalia ’ s articles contain useful guidelines on how to build a successful sword and promote it online .