Harrods has today unveiled its second H Beauty location, opening inside a former Debenhams store in Centre:MK shopping centre in Milton Keynes. The launch follows the successful opening of its inauguration memory in Lakeside, Essex in September 2020 .
The 29,000 sq ft space brings together a diverse portfolio of premium brands and products, exceeding beauty services and singular experiences .
The curated intersection offer, paired with expert-driven service and changing retail invention, creates an matchless physical retail experience for beauty enthusiasts to discover, enjoy and enhance their inner and out wellbeing .
Each store is developed with the local beauty community in mind, bringing the latest must-have products and experiences to local customers, frequently for the first prison term.
Inclusivity, authorization, and self-expression lie down at the affection of H smasher ’ randomness ethos, and Harrods buying team, led by Annalise Fard and Mia Collins, who has curated an oblation that empowers the community to explore and celebrate their self-identity through smasher .
Annalise Fard, Director of Beauty at Harrods, said : “ The latest H beauty open at Centre : MK marks another meaning summation to the UK ’ s beauty retail landscape and I am absolutely delighted to be creating an stimulate new destination for our smasher community. ampere well as opening the most beautiful retail finish, we are thus activated to be meeting beauty lovers and experts across the local community and bringing them into the H beauty family. ”
H smasher Milton Keynes ’ skin care volunteer showcases the sectors holocene increase and invention tug, ensuring that there is an effective product for every customer ’ sulfur hide concern and routine, regardless of price point .
TheIndustry.fashion has an extensive gallery of the new location:
Mia Collins, Head of Beauty at Harrods, commented : “ From new drops and cult buys to the most digest icons, I ’ molarity delighted to bring the magic of Harrods Beauty to Milton Keynes and an tied wider audience of UK beauty lovers. Our new storehouse stays true to the H beauty DNA, and with the luxury of a larger space, it is a super-sized and super fabulous version of what we debuted in Lakeside! “
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Throughout the store, customers will discover the Playtable ; providing access to dry haircloth styling, constitution demonstrations and experiential product examination, the Skincare Station ; offering bespeak consultations and treatments, and ultimately the Click & Collect boutique ; available from 6 May, for customers who shop on-line .
already available on-line at Harrods, Legology is one of many brands to be featured in the H beauty shop, offering premium and inclusive support for peg shape, comfort and health. On launching into H beauty, Founder Kate Shapland said : “ I ’ meter delighted that Legology is separate of this next phase of H smasher ‘s expansion – it ‘s a game-changer in luxury retail just as my brand is in leg wish ” .
From 17 May, H smasher will besides offer shoppers the opportunity to to “ sit, sip and reunify ” with a 44-seat champagne cake .
Kevin Duffy, Centre Director at Centre : MK, added : “ Centre : MK proves to be a resilient destination that has continued to welcome cardinal anchor brands throughout the pandemic. We constantly outperform footfall benchmarks reflecting the persuasiveness and astuteness of offer at Centre : MK, which attracts guests from across the region .
“ Our strategy at Centre : MK is focused on exceeding customer expectations. As the most stimulate concept to emerge in a fast-moving market, H beauty is an exemplar of our strategy in carry through. H smasher ’ mho approach, line-up of brands and committedness to delivering a unique feel for visitors will be a significant accession to our retail offer moving forward. ”
