Digital Marketing Job Description: Roles & Responsibilities | IIDE

1. Digital Marketing Job Description & Role for Freshers & Juniors

We understand how it can be identical daunting for freshers and juniors to take a decision of which function to take up. Hence, it is authoritative to know more about the occupation description, responsibilities, skills, and wage earlier taking up a full-time job .

Responsibilities –

  • Social media management – Understanding different post requirements and decoding client briefs alongside your team director is part of your subcontract role. Creating campaigns and campaign reports will be required of you .
  • Email campaigns – Conceptualizing, getting the good database, designing and blasting out emailers
  • Analytics – Web analytics involves analyzing vane traffic, sociable media analytics and analyzing these numbers to reduce bounce rate and optimize the pages for optimum results.
  • Content Writing – You will need to understand the basics of subject writing for the company web site, social media requirements, and blogs .
  • Website – Website management is besides another important aspect of this role. You will need to understand how to build websites, wangle land pages and besides optimize them with plug-ins, etc. with the serve and guidance of your team .

Skills & Qualifications Required –

  • basic agreement of Microsoft Office – Excel, Powerpoint, Word, etc .
  • message Writing
  • social Media awareness
  • SEO skills
  • Quick Learning Skills
  • adaptability

Join IIDE ’ s ball-shaped virtual internship program to stand out from the crowd .

Salary Trends

The average wage for a junior digital seller or a fresh is about INR 2 hundred thousand per annum. This varies with your academic qualifications and operation. We suggest a short circuit security course such as IIDE ’ s on-line digital market course in encase you have not pursued an education in the same sphere .

2. Digital Marketing Job Description & Role for Specialists

A digital market specialist has in-depth cognition in the field and is an experience individual. He is well-versed with all the digital market channels and tools .


  • Keep up-to-date with trends
  • pull off commercialize insights
  • plan and supervise market campaigns
  • Look into customer relationship management ( CRM )
  • Website management and optimization
  • sociable media page optimization
  • Track web site traffic and other metrics
  • Optimize operation of the web site
  • Give ideas as to how to increase ROI ( returns on investment )
  • Provide reports to the managing teams and clients
  • monitor and overlook commercialize teams
  • Pitch new ideas to the node

Skills & Qualifications Required

  • good communication skills
  • Managerial skills
  • minimum 1-2 years of experience in the digital market industry
  • ability to generate and analyze data
  • Should be able to work under coerce
  • Knowledge of assorted metrics
  • SEO skills and cognition

Salary Trends

The modal wage of a digital marketing specialist is about INR 4.9 hundred thousand per annum. If you ’ re looking to add to your skillset, we recommend doing short courses to understand each sphere of digital marketing. Check out IIDE ’ sulfur roll of digital market short courses .

3. Digital Marketing Job Description & Role for Managers and Heads

Digital market heads and managers have a batch of responsibilities. They normally look into supervision and the overall growth of the respective teams .


  • Allocate budgets for paid selling
  • Develop newfangled strategies by studying new trends
  • Increases marketing potency by identifying long-run and short-run goals
  • Measures team operation ( KPIs )
  • Reports performance of all market campaigns to senior management
  • Strategize to increase performance ( ROI ) through insights
  • Build team spirit
  • Brainstorm for new emergence strategies
  • Carries out conversion tests and reports
  • Co-ordination between inner teams
  • potent analytic skills to understand and enhance the customer experience throughout the marketing funnel
  • fiscal planning and scheme
  • Involved in recruitments and train

Skills & Qualifications Required

  • educational degree in a related field or minimum 3-5 years of work experience in this field
  • Creating a rapport with the client
  • discipline subordinates
  • highly motivated
  • across-the-board marketing research cognition
  • Should be able to carry out statistical analysis easily
  • experience in optimizing exploiter funnels
  • Knowledge of all digital market tools
  • Should have cognition of setting up ad campaigns

Salary Trends

The average digital selling coach ’ mho pay is 6 hundred thousand per annum. It can vary depending on experience and qualifications. If you ’ re a mid-level digital market employee and wish to climb up the ladder, we recommend pursuing a professional course such as a Master ’ s or MBA degree. Check out IIDE ’ s MBA in Digital Marketing – Postgraduate Course .

4. Digital Marketing Role & Job Description for Freelancers

Freelance digital market roles have recently seen a surge in the diligence. All you need is a calculator and a adept internet connection. This gives you the advantage of being your own emboss and working on your own terms and prison term. Check out the benefits of freelance selling jobs here .


typically, a freelance ’ s occupation function would depend on their area of expertness. normally, a freelancer ’ s job role is to assist a customer with promoting or selling their products or services on-line .
Your job is to bag clients by showcasing your talents and offerings, reaching out to them, and converting them into paying clients. It is important to build a rapport with them arsenic well and make surely they are satisfy with your services.

Skills & Qualifications Required

Your skills and qualifications will depend on your job role. If you work as a freelancer in holistic digital selling, then it is imperative to know the basics of SEO, ad design, social media market, web analytics, and more .
If you ’ re specialized lone in one field of digital market like SEO or search engine optimization, then ensure you know every expression of that particular area. Check out these short courses in digital selling skills to enhance your cognition.

Salary Trends

then there is no fix wage when it comes to freelance digital marketing jobs. It depends upon your skills, experience, what kind of clients you work with, the nature of the project, and besides the fourth dimension you take to complete one project .
The wage is fixed according to deliverables or the act of hours. This needs to be decide ahead. The modal earnings of a freelancer in India are about 6 lakh per annum .
The earnings may not be capital when starting out but once you build a dependable clientele, there is no looking back .

5. Digital Marketing Job Description & Role for SEO Specialists

SEO means search locomotive optimization and an SEO specialist is responsible for a post ’ s search locomotive ranking which helps in post visibility .


  • Identify trends and execute SEO campaigns
  • Collect data, analyze results
  • Increase ROI of paid campaigns
  • Analyze web site analytics using relevant tools
  • Execute paid campaigns
  • Allocate budgets to campaigns
  • Optimize land pages
  • In-depth rival analysis
  • Link build up
  • Keyword discovery and expansion
  • employment with contentedness, selling, and brand team
  • Recommend changes to website and content to boost rankings

Skills & Qualifications Required

  • relevant SEO experience
  • SMM experience using PPC campaigns
  • SEO qualifications or digital marketing certifications
  • analysis skills for customer learning
  • feel with SEO tools and campaigns
  • understanding of rank requirements and search engine algorithm

Salary Trends

The average wage for an SEO specialist is about 5 lakh per annum. It highly depends on your degree of expertness and the kind of job function .
Recommended Course: Online SEO Training with Industry Experts

6. Digital Marketing Role & Job Description for Ecommerce Marketers

An e-commerce seller creates and implements e-commerce strategies that would increase on-line transactions and help the party originate. You will need to ideate, execute, grow and analyze e-commerce market plans .


  • manage and develop the brand ’ second eCommerce scheme
  • work with the sales team
  • function with selling team/agency
  • Allocate tasks to team members
  • measure sales
  • Increase conversion rate through campaigns and other selling efforts
  • Analyze which selling distribution channel works best
  • Marketing efforts to increase sales
  • Deliver the best customer experience

Skills & Qualifications Required

  • adept communication skills
  • feel with eCommerce platforms
  • familiarity with the backend of assorted platforms
  • contented and image initiation experience
  • relevant qualifications in the same or relate field
  • ability to analyze boastful chunks of data
  • Should be able to work under pressure

Salary Trends

An eCommerce director ’ s average wage in India is about INR 6 hundred thousand per annum .
Recommended Course: Online E-commerce Training with Industry Experts

7. Digital Marketing Role & Job Description for Content Marketers

A subject seller is very important for all your digital commercialize efforts .


  • Planning digital content commercialize strategies
  • Executing these campaigns with other teams
  • Leveraging latest trends
  • Coming up with relatable content
  • Create engaging capacity to drive sales
  • measure marketing results of versatile campaigns
  • organize with writers, visualizers, and the creative team for political campaign launches
  • Create SEO fat capacity
  • Use unlike platforms and create content for each specific type of platform

Skills & Qualifications Required

Salary Trends

The average wage of an experience content seller is 4.5 hundred thousand INR per annum .
Recommended Course: Online Content Marketing Program with Industry Experts
For some content marketing inspo, check out these amazing industry-relevant casing studies !

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