Digital Marketing Degree Online
BS in Marketing Concentration Courses
Reading: Digital Marketing Degree Online
Learn Digital Marketing Online
- $320/credit (120 total credits)
- Transfer up to 90 credits
- $142,170 median salary for marketing managers1
- No application fee or SAT/ACT scores
- Program accredited by ACBSP
- Prepare for leading industry-recognized certifications
Digital Marketing Degree Online Program Overview
establish and enhance mark identity when you adopt techniques and technologies that have revolutionized the market diligence .
When you earn your on-line Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns .
Targeted strategies, pay-per-click advertise and optimized transcript let marketers reach the correct customers for their products and services, and data-driven results create opportunities to polish marketing plans evening more .
Digital marketing is n’t about getting your advertisements in front of everyone. It ‘s about targeting a niche consultation that ‘s most concern in your product or overhaul. Through your specialized on-line degree, you ‘ll learn digital marketing strategies in a model environment that primes you for a modern business career .
Learn how to:
- Use digital marketing strategies and analytics to promote brand awareness
- Utilize data to determine the position of a product in the market
- Recommend both internal and external marketing strategies
- Develop marketing plans that align with company missions, objectives and goals
- Write and communicate effectively for companies and consumer alike
- Apply legal and ethical principles to marketing goals
- Collaborate across environments to ensure the creation, capture and delivery of value
Accelerated Bachelor’s-to-Master’s Pathway Option: Earning a master ’ s degree can set you apart in a competitive sphere and prepare you for top market jobs. Our BS-to-MS accelerate degree nerve pathway can help you earn your degree faster.
business and engineering are changing quickly. It ‘s crucial to stay on top of them so your constitution does n’t fall buttocks .
“ Staying ahead of the competition has never been more important, ” said Dr. Jessica Rogers, senior consociate dean of marketing programs at Southern New Hampshire University and author of “ The Digital Marketing landscape : Creating a synergetic Consumer Experience. ” “ The landscape for businesses is changing so quickly, that it has become a key strategy to look at competitors and best practices to help inform your own digital scheme. ”
And that ‘s why earning your digital commercialize degree on-line can help you jump into the action .
Through 2030, marketing managers may expect to see 10 % increase, according to the U.S. Bureau of Labor Statistics ( BLS ) – faster than the average for all occupations. That could mean almost 30,000 new jobs, and, as the BLS states, those who know their way around the digital world should see the best job prospects .1
To enter the market field, you typically need a knight bachelor ‘s academic degree. And the BLS says that business courses – like the ones in SNHU ‘s business core – can put you at an advantage, topics like finance, commercial enterprise law and statistics.1
Where are marketing managers working ? The largest employers in 20201 were :
- Professional, scientific and technical services
- Management of companies and enterprises
- Finance and insurance
- Wholesale trade
In addition, the median annual wages for marketing managers in those industries were among the highest in the field.1
The median annual wages for marketing managers in 2020 was $ 142,170 – over $ 100,000 more than the median wages for workers in all occupations.1
In addition, if you plan on a career as an ad and promotions coach, you could see medial annual pay of $ 133,460.1
Dreaming about your career now ? Want to get a head-start ? The SNHU Career team can help you build your sketch so you can stead yourself better in the job market when you ‘re ready .
Or, if you ‘re going for an entry-level function, spill the beans about what you ‘ve learned in classes or show projects that you ‘ve worked on .
Whether you ‘re fair entering the field or looking to move up, the SNHU Career counselors can help prepare you for the work force. And as a bonus, alumni get the total benefit of our career services constantly, so we can work with you to help you get the job you want during each job search over the length of your career.
Start Your Journey Towards an Online Digital Marketing Degree Concentration
Why SNHU For Your Digital Marketing Degree
With no set classify touch times, you can learn on your schedule and access on-line course materials 24/7 .
As share of our mission to make higher education more accessible, we ’ ra committed to keeping our tutelage rates low. In fact, we haven ’ triiodothyronine raised our on-line tutelage rates, some of the lowest in the state, since 2012 .
Prior coursework could besides help you save time and money. SNHU ’ s transmit policy allows you to transfer improving to 90 credits toward your bachelor ‘s degree and 45 credits for an associate degree degree from your previous institutions—that means you could save up to 75 % off the cost of tutelage. You could besides save time and money by getting college credit for previous solve experience, or by taking advantage of military discounts and employer tuition aid if available to you .
Founded in 1932, Southern New Hampshire University is a secret, nonprofit organization initiation with over 100,000 graduates across the nation. SNHU is institutionally accredited by the New England Commission of Higher education ( NECHE ), which advocates for institutional improvement and public assurance of quality .
recently, SNHU has been nationally recognized for leading the way toward more advanced, low-cost and accomplishable department of education :
- U.S. News & World Report named SNHU the 2021 Most Innovative University in the North and one of the nation’s “Best Regional Universities”
- Awarded the 21st Century Distance Learning Award for Excellence in Online Technology by The United States Distance Learning Association (USDLA)
- A $1 million grant from Google.org to explore soft skills assessments for high-need youth
At Southern New Hampshire University, you ‘ll have access to a mighty network of more than 300,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertness to help you understand and navigate the airfield. Plus, with our growing, countrywide alumnus network, you ‘ll have the electric potential to tap into a number of internship and career opportunities .
96.5% of students would recommend SNHU ( according to a 2019 survey of 9,200+ on-line students ). Discover why SNHU may be right for you.
Expanding access to quality higher education means removing the barriers that may stand between you and your degree. That ’ mho why you can apply at any time and get a decision within days of submitting all compulsory materials :
- Completed free undergraduate application
- Prior transcripts, which we can retrieve at no cost to you
- Test scores are not required as part of your application
credence decisions are made on a wheeling basis throughout the year for our 6 ( 8-week ) undergraduate terms.
How to Apply
If you ’ re quick to apply, follow these simple steps to get the action going :
- Complete a free undergraduate application
- Submit any additional documents required
- Work with an admission counselor to explore financial options and walk through the application process
If you have questions or need help filling out your application, call 1.888.387.0861 or email enroll @ snhu.edu.
Courses & Curriculum
Your digital marketing courses will expose you to the latest methods of capturing care on-line .
Whether you ‘re seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your on-line efforts, our specialize digital commercialize academic degree can help you build your brand and promote your products to the audience that needs them most .
“ Email, web site, display ads, social media… There are many platforms in digital market, ” said Marcio Moerbeck, accessory faculty at SNHU. “ Brand building, engagement, think leadership … As students get to understand digital commercialize, they see it ’ south more than only sociable media. ”
aside from your general education courses – required of all our undergraduate students – you ‘ll learn the fundamentals of both occupation and marketing. Students in any of our undergraduate selling programs will complete 30 credits of business core, giving you a necessity background on topics like operations management, account and business systems. Any occupation calibrate will tell you being well-rounded in business can help your career .
Why are students required to take a business core ? SNHU believes that students who successfully complete these courses can gain the hard and delicate skills that today ‘s organizations are seeking from their employees :
- Business communication
- Global orientation
- Innovative and entrepreneurial thinking
- Problem-solving and decision making
- Social and corporate responsibility
- Teamwork and collaboration
You ‘ll besides complete your market courses : 6 courses for 18 credits. These courses – no matter which online market degree you ‘re going for – can serve you well in your selling career, wherever it takes you .
Within your major, you ‘ll dive deeper into topics like consumer behavior, social media and strategic sword management .
Your digital marketing assiduity, of course, provides you with an opportunity to study fundamental elements within digital marketing. In addition, you may use current technologies to apply what you learn in a imitate environment – giving you the hands-on experience you need .
“ SNHU ’ s digital commercialize degree offers students the opportunity to dig deep into the promptly changing landscape of digital marketing, ” said companion dean Meleena Eaton, “ while besides gaining a strong understanding of key market tenants – like consumer behavior and mark management – that apply regardless of transmit. ”
Your digital commercialize courses may include :
- Mobile Marketing: Analyze mobile channels available to companies and how companies are using fluid as part of their market strategies .
- SEO vs. SEM: Understand the difference between organic and paid leads and traffic through the study of search engine optimization (SEO) and search engine marketing (SEM).
- Digital Advertising: Examine the different types of digital and online advertising, including search-advertising strategies, social media marketing and inbound marketing.
- Digital Analytics: Explore online advertising metrics, social media analytics and other approaches to digital marketing measurement.
You ‘ll finish your program with the Strategic Marketing Planning capstone path. here, you have the chance to show your understanding of marketing principles to solve specific company problems – and you may even want to show your work in job interviews .
Plus, our digital marketing degree on-line has 18 credits – 6 courses – of free electives. This sphere of your requirements is significant if you have credits to transfer that do n’t fit your program, if you want to take a few more selling classes or if you ‘d like to add a complementary color minor to your degree .
Curriculum Requirements & Resources
- Business core: Revised for fall 2020, our undergraduate business programs contain 10 cutting-edge business courses. These core courses are designed to help prepare you for success wherever you go.
- General education courses: All online bachelor’s degree students are required to take general education classes, if not obtained in prior coursework. Through these foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
- Technology resources: We provide cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments.
- Save time and tuition: Depending on your scores, you could earn up to 12 math credits – the equivalent of 4 courses – toward your degree for less than $50 per assessment with our Pathways to Math Success assessments
If you find achiever with your on-line digital marketing courses and would like to continue your education, SNHU offers an mississippi in Marketing with a concentration in Digital Marketing – which your knight bachelor ‘s sets you up well for.
|View Full Curriculum in the Catalog|
|BS in Marketing – Digital Marketing|
|Courses May Include|
|BS in Marketing Digital Marketing Online|
Principles of Integrated Marketing Communications
This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.
Social Media & Marketing Communications
This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
Explore mobile marketing channels and gain exposure to the different mobile strategies companies are using. Analyze the different mobile channels available to companies and how companies are using mobile strategies as part of their marketing strategies.
SEO vs. SEM
Explore Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies with a specific focus on understanding the difference between organic and paid leads and traffic. Gain familiarity with web analytics services such as Google Analytics.
Examine the digital advertising landscape with a focus on the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing.
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
Strategic Brand Management
Examine the importance of a company’s brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
Gain an overview of the different digital analytic tools being used by marketers to evaluate and measure their digital strategies. Focus on exploring online advertising metrics, social media analytics and other approaches to digital marketing measurement.
Strategic Marketing Planning (Capstone)
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.
|Total Credits: 120|
Minimum Hardware Requirements
|Component Type||PC (Windows OS)||Apple (Mac OS)|
|operate system||presently supported operating organization from Microsoft .||presently supported operating system from Apple .|
|memory ( RAM )||8GB or higher||8GB or higher|
|Hard Drive||100GB or higher||100GB or higher|
|Antivirus Software||Required for campus students. strongly recommended for on-line students .||Required for campus students. strongly recommended for on-line students .|
|SNHU Purchase Programs||Visit Dell||Visit Apple|
|Internet/ Bandwidth||5 Mbps Download, 1 Mbps Upload and less than 100 mississippi rotational latency||5 Mbps Download, 1 Mbps Upload and less than 100 ms latency|
- Laptop or desktop? Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility.
- Note: Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10.
- Office 365 Pro Plus is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft’s discretion. Review system requirements for Microsoft 365 plans for business, education and government.
- Antivirus software: Check with your ISP as they may offer antivirus software free of charge to subscribers.
Tuition & Fees
As a individual, nonprofit university, we ’ rhenium committed to making college more accessible by making it more low-cost. That ’ randomness why we offer some of the lowest on-line tuition rates in the nation— and haven’t raised our costs in a decade .
We besides offer fiscal care packages to those who qualify, plus a 30 % tuition dismiss for U.S. service members, both full and part time, and the spouses of those on active duty .
|Online Undergraduate Programs||Per Course||Per Credit Hour||Annual Cost for 30 credits|
| Degree/Certificates |
(U.S. service members, both full and part time, and the spouses of those on active duty)*
tuition Rates are subject to change and are reviewed per annum. *Note : students receiving this rate are not eligible for extra discounts .
Additional Costs No Application Fee, $ 150 Graduation Fee, Course Materials ( $ varies by class )
Frequently Asked Questions
Which degree is best for digital marketing?
For a career in digital market, you ‘ll want to earn a degree that gives you a firm commercialize background to understand the industry. But you ‘ll besides want to take courses specifically in digital selling to gain the skills needed for nowadays ‘s on-line world .
That ‘s why SNHU offers an on-line Bachelor of Science ( BS ) in Marketing with a assiduity in Digital Marketing .
You ‘ll be well prepared for the job market through the classes in this program – which besides includes your general education courses. Like all of Southern New Hampshire University ‘s on campus and on-line business school degrees you ‘ll take 10 courses in the business core. This includes account, operations management, occupation law – and, yes, your presentation to Marketing course .
You ‘ll besides take 6 courses strictly about marketing. From social media to consumer demeanor, you ‘ll be able to use your new commercialize cognition in your digital marketing career .
last, you ‘ll besides take 4 courses in the digital market concentration : mobile marketing, SEO vs. SEM, Digital Advertising and Digital Analytics .
Should you decide to take your digital market career further upon earning your knight bachelor ‘s academic degree, we besides offer a maestro ‘s in digital marketing to help you advance.
Which is the best online digital marketing course?
Naming one course as the best is, of course, subjective. many students have a favorite course – one in which they both learned a lot and gained the hands-on feel they needed .
SNHU has 4 bachelor’s-level classes in digital selling, and they make up the specify partially of the BS in Marketing with a concentration in Digital Marketing .
These courses include :
- Digital Advertising
- Digital Analytics
- Mobile Marketing
- SEO vs. SEM
Depending on where you work upon graduation, you may use all of these or good one. At a larger company, there might be teams that entirely focus on one of these areas of on-line market. At a smaller administration, you might be responsible for all sorts of digital activeness and analytics .
Because of all this, you may actually consider more than one course to be the “ best ” for your career.
How do you get a digital marketing degree?
With hard work and dedication to your program, you can earn a digital market degree .
But with 24/7 access to classes and batch of support from your instructors and academic advisors, you can earn a digital marketing degree on-line from SNHU with the add profit of convenience to do coursework around your work schedule and other commitments .
contribution of what we do is remove barriers so that you can earn your degree and reach your professional and personal goals .
These barriers include classes that you can do on your schedule. While going to a traditional brick-and-mortar campus decidedly works for some people – like the students who attend our New Hampshire campus – those who have alone work schedules or live far from a university should find the tractability of on-line courses helpful in their success at SNHU .
other barriers include the cost. We ‘ve been known for our low on-line tutelage rates for some time – they ‘re actually among the lowest in the nation. In fact, we ‘ve been offering the same on-line tutelage rates since 2012 .
There ‘s besides the factor of support. We believe our support system is among the best in classify and can help you succeed. Lean on our academician advisors, instructors and available resources when you need help .
At Southern New Hampshire University, we ‘re with you from day one to graduation – and beyond. And we believe if you want to earn your digital commercialize degree on-line here, then you can do it here.
Is digital marketing well paid?
market is often a job that pays well, and that a knight bachelor ‘s degree is typically required for .
According to the U.S. Bureau of Labor Statistics ( BLS ), commercialize managers had a median annual wage of $ 142,170 in 2020.1
Take a closer look at what the top industries for paid as medial annual wage commercialize managers1 in May 2020 :
- Professional, scientific and technical services: $ 150,840
- Finance and insurance: $150,280
- Management of companies and enterprises: $149,480
- Manufacturing: $ 143,800
- Wholesale trade: $134,630
These same 5 industries are besides the largest employers of market managers, according to the BLS.1
What is the highest salary in digital marketing?
According to the U.S. Bureau of Labor Statistics ( BLS ), the highest 10 % of commercialize managers earned more than $ 208,000 in May 2020.1
Digital marketers can besides continue a way to high-level roles in executive leadership. According to the U.S. Bureau of Labor Statistics, the highest 10 % of top executives besides reportedly earned more than $ 208,000 in May 2020.1
Considering the median annual wage for all occupations during that same meter period was $ 41,950, these positions pay well. In fact, that top marketing wage is more than 5 times the wage of the wages for all occupations.1
Keep in mind that know you gain and the type of constitution you work for can factor into your wage. Either way, BLS notes that is a career that pays well.
How long will it take to earn a digital marketing degree?
Most people think of a knight bachelor ‘s degree as taking around 4 years to complete .
And while that ‘s true in many cases, the time it takes you to complete your general education, business, market and digital market classes all depends on you .
For case, do you want to attend part prison term or full clock time ? At SNHU, taking on-line classes share time means enrolling in one class per 8-week term. And full time means doubling up with 2 classes per term. Choosing how many classes to take depends on your interfering oeuvre and personal schedule, adenine well as how successful you think you can be at the different registration levels. Your academic adviser can help you create a timeline for completing your degree .
Another factor to consider how retentive it will take you to complete your digital marketing degree is if you have any transportation credits to bring in to SNHU. We have an highly generous transfer policy that allows you to bring up to 90 credits in toward your program. This not only includes coursework you ‘ve completed at other educational institutions, but besides accredit for certifications you ‘ve earned, portfolio judgment or military train. At SNHU, we want you to reach your goals faster, meaning we do n’t want you to duplicate any work you ‘ve done in the past .
Our SNHU staff is on call to help you succeed. And we ‘ll do what it takes to help you reach that stopping point line.
Why should I earn a digital marketing degree online?
Think about it : Does n’t it make sense to prepare for an on-line career in digital market in an advanced on-line environment ?
southerly New Hampshire University is known for staying ahead of the backpack. Since 2015, we ‘ve earned “ Most innovative ” regional university honors from U.S. News & World Report. This recognition comes from a peer assessment survey, made up of college presidents, provosts and entree deans – not from SNHU – who voted on schools that “ are making the most innovative improvements in terms of course of study, staff, students, technology or facilities, ” according to the report.2
What ‘s besides advanced is learning from instructors who are in the field correct now. Who better to help you learn digital market and give you career advice than the professionals who are doing it every day ?
Another reason to earn your digital marketing degree on-line at SNHU ? Affordability. Online degrees are known for being a budget-friendly option for students, but we ‘ve taken it one step far. We have n’t raised our on-line tuition rates since 2012, because removing barriers to your goals is one of our top priorities .
Have a spill with one of our admission counselors today to see if our digital marketing degree could be right for you and your career goals.
southerly New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher education ( NECHE ) vitamin a well as respective early accrediting bodies .
Sources & Citations (1, 2)
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at :
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Dec. 13, 2021)
- https://www.bls.gov/ooh/management/top-executives.htm (viewed Dec. 13, 2021)
Cited projections may not reflect local and/or short-run economic or job conditions and do not guarantee actual job growth .
2SNHU, SNHU once Again Recognized as a Top Employer in Higher Education, Most Innovative in the North, on the internet, at hypertext transfer protocol : //shoppingandreview.com/about-us/newsroom/press-releases/snhu-once-again-recognized-as-a-top-employer-in-higher-education ( viewed Dec. 13, 2021 )
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