5 Best Customer Database Software Options for 2022

This article is separate of a larger series on CRM. Jess served on the establish team of a successful B2B inauguration and has used a wide compass of sales and market tools over the course of her 15-year career. She uses her industry cognition to deliver the best answers to your questions about sales tools and sales management. Customer database software helps businesses organize customer data and wangle interactions. There are standalone database solutions, but they can besides be incorporated as a have of customer kinship management ( CRM ) software. This second choice allows you to access customers ’ sales and marketing data from a single stead. We ’ ve compared several options to narrow it down to the five best customer database software, including the best overall .
The clear customer database software solutions and their best use cases include :

  • Freshsales: Best overall customer database software for sales teams
  • monday.com: Ideal for teams that want multiple ways to visualize data, including Kanban, charts, and calendar views
  • Airtable: Excellent choice for creative agencies or project-based firms that need to organize data into customizable spreadsheets
  • HubSpot: Great option for growing teams looking for a free customer database solution
  • Zendesk: Solid choice for companies looking for a customer database software with support suite options

Best Customer Database Software Compared

Freshsales logo that links to the Freshsales homepage in a new tab. Monday.com logo that links to the Monday.com homepage in a new tab. Airtable logo that links to the Airtable homepage in a new tab. HubSpot logo that links to the HubSpot homepage in a new tab. Zendesk logo that links to the Zendesk homepage in a new tab.
complimentary design Offered For up to 2 users improving to 3 users N/A
Starting Price for Paid Plans $ 15 per exploiter, per month $ 8 per exploiter, per month $ 45 per calendar month for 2 users $ 7 per exploiter, per month $ 19 per exploiter, per month
unblock Trial for Paid Plans 21 days 14 days 14 days 15 days 14 days
Built-in Phone Dialer Yes, on absolve and paid plans N/A available through third-party integration available through third-party integration
Mobile App
Customer Support 24/5 phone, chat, and electronic mail on the release design Email accompaniment only on the free plan Knowledge base and HubSpot Academy on the release plan Knowledge base and 24/5 earphone and e-mail on the free plan phone and chat subscribe are indicated on the web site, but hours are not displayed
Visit Freshsales Visit monday.com Visit Airtable Visit HubSpot Visit Zendesk

Take this quiz to discover the best customer database software to use for your small business .

Answer a few questions about your business, and we ‘ll give you a personalize product peer .

Question 1

Do you need a customer database software that supports unlimited users?

wonder 1 of 4

    1 hour approx
    No

    Yes

    Question 2

    What is the most important feature for your CRM?

    question 2 of 4

      1 minute approx
      Built-in ecommerce tools

      Mobile app tracking field sales

      social media integrations

      Powerful project management tools

      Question 3

      Are you a beginner CRM user?

      question 3 of 4

        1 minute approx
        No. I can handle more boost options.

        Yes, please. I need a dim-witted, easy-to-learn software.

        Question 4

        Do you need omnichannel suite options like automatic discounts, email carts, and product recommendations?

        interrogate 4 of 4

          1 minute approx
          Yes

          No

          Freshsales: Best Overall Customer Database Software

          Freshsales

          Overall Score:

          4.49

          OUT OF

          5

          What We Like

          • Simple to import and export data in and out of the system
          • Multi-channel communication via email, phone, and chat
          • Free option available

          What ‘s Missing

          • Cannot support unlimited contacts
          • Third-party integrations are limited
          • Add-ons require an additional cost

          Freshsales Pricing at a Glance*

          • Free: Unlimited users (limited features)
          • Growth: $15 per user, per month
          • Pro: $39 per user, per month
          • Enterprise: $69 per user, per month
          • Free trial: 21 days

          Add-ons for Paid Plans:

          • Workflows: $5
          • Phone credits: Starts at $25
          • CPQ (Configure, Price, Quote): $19 per user, per month

          Visit Freshsales
          *Pricing is based on an annual subscription. Monthly billing is also available at slightly higher rates.
          Freshsales streamlines your customer data management needs by organizing your customer information and interactions in a individual access point. Its event track feature keeps you informed about your customers ’ activities, helping you decide on your following step and ensuring that no deal falls through the cracks. This CRM platform besides allows you to collaborate with your teams on tasks using its appointee schedule, calendar synchronize, and notes features .
          Some of Freshsales ’ weak points are its limit electronic mail consolidation options and ceiling on per-user file storage. While it offers a release tier, it has limited features, such as a ocular sales grapevine. If you ’ ra looking for a free CRM with full-bodied features, consider HubSpot .

          Freshsales Features

          • User-friendly interface
          • Contact and account management features include customizable lifecycle stages, marketing lists, basic segmentation, and auto-profile enrichment
          • Customized workflows, fields, and product catalog
          • Email marketing campaign and tracking tools
          • Create desktop and mobile responsive landing pages with a drag-and-drop builder
          • Sales pipeline management and sales forecasting capabilities
          • Built-in phone has inbound caller ID, call masking, call recording, conference calling, holiday routing, and voicemail features
          • Freddy, an artificial intelligence (AI)-powered assistant, provides insights, predictive contact scoring, and sales forecasts
          • Engage with website visitors in real time using embedded chat widget
          • Mobile apps for Android and iOS
          • 24/5 customer support via phone, chat, and email, plus a dedicated account manager for Enterprise users

          View of Freshsales contact list.

          Freddy AI feature of Freshsales. The built-in telephony features of Freshsales.
          Learn more about how Freshsales helps sales teams ’ mastermind contacts and customers to ensure no deals fall through the cracks in our Freshsales review .
          visit Freshsales

          monday.com: Best Customer Database With Multiple Data Views

          monday.com

          monday.com logo that links to monday.com homepage.

          Overall Score:

          4.14

          OUT OF

          5

          What We Like

          • Free plan for up to two seats
          • Custom workflow automations
          • High-quality customer support

          What ‘s Missing

          • Limited third-party integrations
          • Lacks social media posting or scheduling
          • Contact views limited to a board view

          monday.com Pricing at a Glance*

          • Free: Unlimited users for up to two users
          • Basic: $8 per user, per month
          • Standard: $10 per user, per month
          • Pro: $16 per user, per month
          • Enterprise: Must contact sales team for pricing
          • Free trial: 14 days

          Visit monday.com
          *Pricing is based on an annual subscription. Monthly billing is also available at slightly higher rates.
          monday.com is a customizable collaboration and inner stick out management tool that allows team members to work on tasks and projects together even when working remotely. It organizes data and displays it using Gantt charts, calendars, Kanban views, maps, and calendars. This software is recommended for teams—like those in the avail, retail, IT, and small fabricate industries—that want to visualize data .
          In line to Airtable, monday.com does not have a 3D model option and merely offers control panel views of organized datum. It besides has bare project management tools and fewer third-party app integrations. however, it gains an edge with its customizable undertaking automations, 24/7 customer back on paid plans, and in-app walk-throughs .

          Monday.com Features

          • Intuitive user interface, simple setup, and easy navigation
          • Unlimited number of seats and data rows for paid plans
          • Essential features include file storage, activity log, unlimited data boards, and more than 200 templates
          • Collaboration tools include embedded documents, collaborative whiteboard, updates section, Zoom integration, and guest access
          • Productivity tools include shareable forms, automations, time tracking, and formula column
          • Kanban, timeline, calendar, map, and chart views of tasks and projects
          • Enterprise plan features work performance insights, dashboard email notifications, and pivot analysis and reports
          • Mobile apps for Android and iOS
          • Self-serve knowledge base, daily live webinars, and dedicated customer success manager (Enterprise plan)
          • 24/7 customer support via email and phone on paid plans

          Monday.com. Gantt view of tasks. Mobile apps of monday.com for Android and iOS. View of monday.com Kanban board.
          Visit monday.com

          Airtable: Best Customer Database for Organizing Data by Spreadsheet

          Airtable

          Overall Score:

          3.94

          OUT OF

          5

          What We Like

          • Extensive data tracking system
          • Excellent visual interface
          • Adjustable data views and 3D modeler

          What ‘s Missing

          • Limited collaboration features and third-party integrations
          • Can be costly for larger teams
          • Lacks advanced reporting and customizable automations

          Airtable Pricing at a Glance*

          • Free: Includes unlimited bases
          • Plus: $10 per user, per month
          • Pro: $20 per user, per month
          • Enterprise: Must contact sales team for pricing
          • Free trial: 14 days

          Visit Airtable
          *Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
          Airtable is a collaboration and project management software with a spreadsheet-based user interface—helping users define relationships between sets of data. Its centralized database serves as a coordinated location for your team ’ south records, projects, and ideas. You can transform your spreadsheet data into a Kanban board or a calendar. It besides has an across-the-board track system that lets you follow all the edits done to your records .
          however, Airtable lacks the customizable automation feature that monday.com has. The software could besides be more costly on a per-user footing. The platform ’ s most standout feature is its Blocks affair, offering potent collaboration tools that you can use to design web pages, invoices, organization charts, documents, and evening 3D representations .

          Airtable Features

          • Visually appealing interface makes it easy to use and implement
          • Rich field types include attachments, check boxes, and drop-downs
          • Grid, calendar, form, Kanban, and gallery views
          • Native apps include tools for chart visualization, pivot table, comma-separated values (CSV) file import, page designer, time tracker, SMS and email sending, and org chart
          • Customized formatting, calendar, and forms
          • Mobile apps for Android and iOS
          • Email support, self-serve knowledge base, priority support response, dedicated success manager, and individualized onboarding and training

          Customized fields in Airtable. Mobile apps for Android and iOS in Airtable.
          Visit Airtable

          HubSpot: Best Free Customer Database Software

          HubSpot

          Overall Score:

          3.79

          OUT OF

          5

          What We Like

          • Free plan for unlimited users for up to 1 million contacts
          • Intuitive, easy-to-learn interface
          • Includes lead generation tools, such as smart forms and chat

          What ‘s Missing

          • Limited support options with the free tier
          • No advanced project management and operational CRM features
          • Plan upgrades can add up quickly

          HubSpot Pricing at a Glance*

          • Free: Supports an unlimited number of users
          • HubSpot for Startups: Ranges from $40 to $89 per month
          • Marketing Hub: Starts at $45 per month
          • Sales Hub: Starts at $45 per month
          • Service Hub: Starts at $45 per month
          • CMS Hub: Ranges from $23 to $1,200 per month
          • Operations Hub: Free for syncing HubSpot with third-party apps; paid plans start at $45
          • CRM Suite: Starts at $45 per month
          • Free trial: 14 days

          Visit HubSpot
          *Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
          HubSpot is an all-in-one CRM, offering modules for sales, market, customer service, content management, and operations for an outright total of users. It is an excellent choice for teams looking for a barren customer database solution because it has a loose CRM with robust reach management, web site action track, deal management, and job management capabilities .
          While HubSpot offers a exempt plan, its main drawback lies in its dearly-won pricing model. Plan upgrade, such as adding sales automation and multiple deal pipelines, could get evening more expensive. Freshsales offers more features in one plan for a lower price. Nevertheless, HubSpot ’ s freemium plan propels it to the top touch among release customer database solutions .

          HubSpot Features

          • Easy to set up and operate
          • Contact management, website activity tracking, deal management, tasks, and meeting scheduling features
          • Deal pipelines, simple automation, custom properties, and quotes
          • Landing pages, live chat, conversational bots, forms, contact website activity, list segmentation, and email marketing
          • Marketing features include optimized content, social media tools, A/B testing, website traffic analytics, and campaign reporting
          • Bulk email sending, email tracking, and templates
          • Track and improve customer experience using ticketing, canned responses, surveys, and insights
          • Help center includes community support, a knowledge base, and video training; paid tiers offer email, chat, and phone support

          HubSpot Contacts tab. The task management dashboard of HubSpot. Email marketing templates of HubSpot.
          Check out our HubSpot review to learn more and find out if it is the right match for your commercial enterprise .
          Visit HubSpot

          Zendesk: Best Client Database Software for Customer Service

          Zendesk

          Overall Score:

          3.54

          OUT OF

          5

          What We Like

          • Includes a built-in dialer
          • Robust reporting and analytics features
          • Omnichannel support suite options

          What ‘s Missing

          • No free plan
          • Lead generation tools cost extra
          • Steep learning curve

          Zendesk Pricing at a Glance*

          • Sell Team: $19 per user, per month
          • Sell Professional: $49 per user, per month
          • Sell Enterprise: $99 per user, per month
          • Sell Elite: $199 per user, per month
          • Suite (Zendesk for service): Ranges from $49 to $215 per agent, per month
          • Reach (lead generation add-on): Ranges from $27 to $81 per user, per month
          • Free trial: 14 days

          Visit Zendesk
          *Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
          Zendesk offers two types of products for businesses of all sizes : Zendesk Sell for sales and Zendesk Suite for serve. Its full-service customer kinship director ( CRM ) includes jumper cable management, productiveness, sales automation, and deal management tools. It provides a ticketing system that integrates with all your communication channels, making it a great choice for companies looking for customer database software with support cortege options .
          One of Zendesk ’ s major setbacks is its steep eruditeness arch, making it inferior to Freshsales in terms of ease of function. Its pricing scheme is besides complicated and can get expensive for those who want to add more capabilities like lead generation or customer support. however, its comprehensive examination Suite plans make it ideal for companies wanting a customer database solution with customer support options .

          Zendesk Features

          • User interface is suited for intermediate-level users
          • Account management features include document storage, data imports, duplicate entry detection, and automated lead distribution
          • Sales tracking functionalities include customizable sales pipelines, custom data fields and filters, lead and deal scoring, and product and price books
          • Task automation, appointment setting, and calendar integration
          • Email tracking, bulk email, and unlimited email templates
          • Built-in dialer, call tracking and recording, and text messaging
          • Customizable sales dashboards, sales forecasting, activity reports, goal tracking, performance dashboard, and advanced sales insights
          • Service tools include email, live chat, social integration, voice and text messages, help center, AI-powered chatbots, community forums, and automated workflows
          • Mobile apps for Android and iOS
          • Customer support via Help Center, Community, and live chat within the account portal

          Zendesk Sell lead management tab. Zendesk mobile app for Android and iOS. Graph of daily operational Zendesk dashboard.
          Find out more about what this chopine can do for your business by reading our Zendesk Sell review .
          Visit Zendesk

          How We Evaluated the Best Customer Database Software

          excellent customer database software must be able to streamline data record, track customer interactions, and spell and export data. The best solutions include extra features like behavior analysis, conduct and pipeline management, e-mail marketing, and report .
          We found that Freshsales is the best overall choice for businesses looking for customer database software because it offers the best rate considering the combination of its price, data repositing, management features, and dependable customer service. It besides comes with excellent data storage, file storage, data spell and export, and data migration capabilities .
          We selected the best customer database software by considering the come factors :

          40 %
          Pricing

          20 %
          General Features

          15 %
          facilitate of Use

          15 %
          Help & Support

          10 %
          User Feedback

          40% of Overall Score

          The costs per exploiter and any upfront costs like software customizations, onboarding, and care fees were considered. We besides factored in the handiness of a dislodge design and monthly charge choice to determine the best value for your money .

          20% of Overall Score

          We evaluated the overall set up of features, including entree to real-time data, work flow automation, customization options, report, analytics, fluid apps, and third-party integrations. The timbre of its touch and account management capabilities were among our main decide factors .

          15% of Overall Score

          The best customer database software should not require technical skills to understand and use, and it should besides have an intuitive interface. Each solution in this list was evaluated on how easy it is to set up and operate .

          15% of Overall Score

          clientele owners looking for customer database solutions prefer those that come with 24/7 customer service via earphone, live old world chat, and e-mail. We assessed each supplier in this article to see the quality of avail and support they offer to their users .

          10% of Overall Score

          We checked customer reviews on reputable sites to evaluate how satisfy their customers are. We besides noted common issues users have reported. apart from on-line reviews, we weighed the kernel CRM features that stood out, their value for money, and their popularity to narrow down the best contact management software .
          *Percentages of overall score

          reference : https://shoppingandreview.com
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