And even if you ’ re not a business, the same rationale applies. If you ’ re a non-profit, not being on Facebook means missing out on cause awareness, “ brand ” recognition and ultimately, support for your campaign. similarly, if you ’ re an artist or any early kind of content godhead, not having a Facebook profile means lots and lots of people around the global will never see your stuff .
In nowadays ’ randomness earth, not being on social media will hurt your mark. And of all the social media platforms, not being on Facebook will hurt it most .
Facebook Logos vs. Other Logos
Designing a logo to use on Facebook is like designing a logo to use on any other platform – you need to design something that fits into the spaces Facebook provides without stretching or warping. Your Facebook visibility picture is your brand ’ randomness “ face ” on Facebook. It ’ s the effigy that shows next to your brand ’ mho name any time you take an action on Facebook, like commenting on a post .
On computer screens, your Facebook profile picture is 170 pixels by 170 pixels. On a smartphone, it’s 128 pixels by 128 pixels.
To put it merely, a Facebook profile visualize is little. And because it ’ mho modest, you don ’ t have the luxury of a fortune of space for a large, complicated logo that has lots of text and extraneous elements. As you design your Facebook logo, keep this minor size in mind and choose for something compress. If there ’ s textbook in your logo design, make it large and clear so it appears easily on Facebook. This could mean playing around with unlike fonts to find one that ’ randomness legible at little sizes, like a bold print baptismal font rather of a slender cursive one. It could besides mean creating another version of your logo that eliminates the text and/or reduces it to good one or two key elements. Read more about the 30 best fonts to design an amazing logo
It ’ s besides significant to make sure your logo is legible on both computer and smartphone screens. Take a search at it in both sizes, and if it ’ mho legible on computers but besides small to make out on smartphones, revise it so it works for both. Being faineant with your logo design reflects ailing on your brand and can drive potential followers away, then be sure to make your logo expression great on every screen people will view it on .
On Facebook, your visibility mental picture international relations and security network ’ t the only place where you ’ ll want clear brand. Your cover photograph is just adenine important as your profile picture and possibly even more sol, because it ’ mho larger and when visitors look at your page, the very first thing they see. If you had to scale down your logo to make it fit your profile picture, your cover photograph is the position for the full moon adaptation. Use all your logo ’ south elements here and all the text you need – while you have to be efficient in your profile picture, you can go as boldface and maximalist as you want ( and as your trade name character allows ) in your report photograph .
A Facebook embrace photograph is 820 pixels across-the-board by 312 pixels tall on calculator screens, and 640 pixels wide by 360 pixels tall on smartphones. Just like you tested your profile video logo on both, test your cover charge photograph on both kinds of screen door to ensure everything looks properly, that there ’ s no wyrd heave or unfold .
Adapting a logo vs. Starting New logo design
If you already have a logo, adapting it to Facebook can be easy. We say it can be comfortable, quite than saying it is easy, because it can be more complicated than you initially thought. sometimes, creating a Facebook logo is ampere easy as taking your existing logo and scaling it down to fit your Facebook profile picture ’ south dimensions. by and large, there ’ s no scaling up or down necessity to make it work for your cover photograph – you might have to give your logo an appropriately sized background to make it suit, but normally that ’ south simple .
That ’ s the best case scenario. In a less-than-ideal situation, you have to change your logo purpose somewhat to make it work for Facebook. This can mean redesigning it so it fits the size and scale of a profile painting, but sometimes, it involves more complex changes than that. It can mean redesigning your logo to give it a more minimalist expect or omitting textbook that ’ randomness hard to read at humble sizes. It can besides mean you have to design an entirely new logo for your brand if your existing logo is excessively like to the logo another post is using on Facebook .
If you find yourself having to design a new logo, you ’ re facing a challenge : having to create a blueprint that not only works for Facebook, but feels like it ’ s partially of your brand. In this situation, revisit all the personality traits you assigned to your brand to reacquaint yourself with it. Ideally, your Facebook logo should feel like it ’ s good american samoa much a character of your brand identity as the son you use elsewhere – same color palette, lapp baptismal font if it includes text, exchangeable imagination and the like overall look and feel. In fact, after you ’ ve designed your raw Facebook logo, you might find it ’ s an even better representation of your brand and adapt it to be your post ’ s newly primary logo .
Creating a Brand for your Facebook Logo
Before you ’ re ready for a Facebook logo, you need a solid sense of your sword. Think of your brand as your company ’ second personality. It encompasses your caller ’ mho values, your caller ’ south approach to commercial enterprise, the kinds of products you sell and the kinds of people you sell them to. For exercise, a company that sells car parts primarily to middle aged and older men has a much different brand than a coffee shop class that serves largely young adult women.
How do you create a brand? By getting to know your company’s offerings and target audiences inside and out. Ask yourself:
Who buys our products ?
Why do they buy our products ?
What industry are we in ?
Within our industry, which niches do we inhabit ? Low, mid or high gear price compared to our competitors ? Exclusive or wide accessible ?
What do our buyers expect from our mark ?
What are our brand ’ s core values ?
What are our caller ’ south goals for the future ?
Where can buyers find our products ? Big chain stores, smaller peculiarity stores, entirely through our web site ?
Who is our average buyer ? Age range, gender, socioeconomic status, geographic location, values ?
What makes us different from other brands in our diligence ?
once you have a clear prototype of who your trade name is, you can design a brand identity that accurately reflects this persona. Having a clear brand identity is crucial because it signals to consumers what they can expect from your company and the unique value you provide. How can you express this identity visually ? Through careful invention choices in your logo and other assets like your web site and social media profiles.
These design choices include:
The color pallette you use
The fonts you use
The kind of imagination you use
The art vogue you choose : traditional, minimalist, modern, pilfer, etc .
Your copy ’ sulfur voice
The shapes you use in your graphics
You can also find out more about shapes in our article The shapes you use in your graphicsYou can besides find out more about shapes in our article using shapes to design logo
No brand asset works harder than your logo when it comes to communicating who you are to the global. Your logo is the first thing most potential customers see, and it ’ s the most common effigy they ’ ll come to associate with your company. Because your logo is basically your stigmatize ’ mho confront – and on Facebook, it goes where most users put photos of their faces – it needs to make your trade name ’ mho personality absolutely clearly .
When you create your logo with a logo maker, the more design options you have, the better. The reason is obvious: when you have more design choices, you have more ways to express your brand. The more ways you have to express your brand, the more unique a logo you can create. That’s why we included a ton of font and image choices in Logogenie’s logo maker – it was designed to give business owners and content creators in every industry the creative freedom to design logos that truly work for them.
When you create your logo with a logo maker, the more design options you have, the better. The reason is obvious : when you have more design choices, you have more ways to express your brand. The more ways you have to express your brand, the more unique a logo you can create. That ’ randomness why we included a long ton of baptismal font and image choices in Logogenie ’ s logo manufacturer – it was designed to give business owners and content creators in every diligence the creative exemption to design logo that in truth work for them .
What NOT to do when you’re designing a logo for Facebook
When you ’ re designing a logo for Facebook, it ’ sulfur fair ampere significant to familiarize yourself with what not to do as it is to familiarize yourself with what you should do. No matter what platform you ’ re design for, it ’ second constantly in your best interest to follow general design best practices, like choosing colors that complement or contrast each other and composing your logo in a means that feels balanced, rather than awkward or chaotic. We suggest that you read our article about using the coloring material wheel to find the perfect color combination
But there are besides a few logo plan do ’ randomness and don ’ thyroxine ’ second that are specific to Facebook. As you create your Facebook logo, keep the following in beware :
Don’t Violate Facebook’s Content Rules
Facebook has fairly hard-and-fast rules regarding the kinds of content you can and can not post to the platform. This includes the content you use in your Facebook logo. Your logo can not include :
Sexually indicative contentedness
Hate manner of speaking
Extreme violence or gore
Credible threats against specific individuals or groups
basically, overtly violent or graphic sexual capacity can not be share of your Facebook logo. similarly, you can ’ thyroxine make spammy text or hateful slogans your Facebook profile painting or your traverse photograph .
Don’t be a Careless Resizer
It ’ south very easy to take your entire logo, scale it down, and plop it into your Facebook profile picture slot. But don ’ metric ton do that. As we discussed above, scaling images up and down can stretch them, warp them or make them pixelated .
[ image : logo that ’ s been warped or pixelated from being resized rakishly side-by-side with how that logo ’ s supposed to look ]
sometimes, resizing works. Often, whether it works or not is how large the image is to begin with and what kind of file it is. When you make a JPEG persona file smaller, it can get distorted. If your file ’ s a PNG, it should be all right. But check it carefully and if your logo doesn ’ triiodothyronine sour when it ’ second scaled down to Facebook profile size, recreate it at that smaller size so you know it will work .
Don’t be Generic
But what if I don’t have a logo design yet?
If you don ’ thyroxine already have a logo design, you have an advantage over those who do. Why ? Because you can create a wholly fresh logo and develop it specifically for Facebook, rather than taking a logo that already exists and making it work within Facebook ’ s pixel limits .
You can design a stigmatize new logo from scratch with Logogenie ’ s free logo godhead. It ’ s very easy to use ; there ’ s no design or coding skills required. barely like we discussed reacquainting yourself with your brand to create a Facebook logo when you can ’ t just resize your existing logo, you ’ ll need to flesh out your brand character in full when you design a wholly newly logo. If you don ’ thymine yet have a clear trade name identity, now is the clock time to create one. We don ’ t have to tell you everybody and their beget is on Facebook. With the millions of active Facebook profiles on the platform, there are millions of profile pictures. This is why you can ’ thymine afford to go with a generic Facebook logo. Having a generic-looking Facebook logo guarantees your page will be overlooked and ignored, which means fewer likes, fewer subscriptions and overall, less business for your mark.