Masters in Digital Marketing in Canada: Top Colleges, Fees, Admission, Scholarships, Jobs

With over 35.32 million internet users, Canada is quickly becoming a juicy market for digital content and advertising. This swerve opens massive opportunities for external students after Masters in Digital Marketing in Canada. Since the tax income spent on social advertise in the country increased by 13% year-on-year, MS in digital selling is bound to be the choice of the hour when seeking to study in Canada .
A Masters in Digital Marketing in Canada is a 1 to 2 year program available in degree, diploma and security variants. The modal tuition fee for the class at peak universities in Canada is around 13,000 to 38,000 CAD ( ~ 9 to 43 lakhs per annum for Indian students ) .
Is the cost excessively much to take wish of ? Explore and find out popular scholarships to study in Canada .

  • Work experience of 2 to 3 years is highly recommended (not mandatory) for the program.
  • Basic knowledge of concepts like internet marketing, social media/marketing management and college-level experience with a newspaper/magazine/radio station is an added advantage.
  • An impressive GPA, TOEFL iBT and LORs are basic eligibility requirements for the program
  • In the beginning, freshers can expect a salary of 32,250 to 50,000 CAD which can grow up to 99,450 to 200,000 CAD, per year with experience.

Top Universities for Masters in Digital Marketing in Canada

Masters in Digital Marketing in Canada is promptly becoming the sought choice when looking to study afield. Mentioned below is the list of top universities in the area for the program along with their populace rankings and tuition fee.

* offered by Centre for Digital Media ( CDM ) in partnership with UBC

Masters in Digital Marketing in Canada: Certificate and Diploma Courses

Since the options for MS in Digital Marketing in Canada could be limited in some cases, early alternatives that serve as the perfective replacement for the course are as mentioned below .

Institute Program Offered Duration Tuition Fee (INR)
Lambton College Ontario College Graduate Certificate in Marketing Management (co-op) – Digital Media 2 years 15 lakhs
Sheridan College Institute of Technology and Advanced Learning Ontario College Graduate Certificate in Interactive Media Management 1 year 13 lakhs
Conestoga College Ontario College Graduate Certificate in Interactive Media Management – Interaction Design 1 year 7 lakhs
Fanshawe College Graduate Certificate in Interactive Media Specialist 1 year 8 lakhs
Centennial College of Applied Arts and Technology Graduate Certificate in Interactive Media Management 1 year 12 lakhs
Algonquin College Graduate Certificate in Interactive Media Management 1 year 10 lakhs
Assiniboine Community College Diploma in Interactive Media Arts – Interactive 2 years 22 lakhs

Why Study Masters in Digital Marketing in Canada?

  • Balanced demand-supply equation: The demand and supply of new job openings for digital marketing stood at 46,400 and 44,100, respectively. This balance is expected to remain the same through 2019-2028 and is a good news for all job seekers (ESDC).
  • Increasing employment opportunities: Its biggest province, Ontario, saw the largest hike in its employment rate (61.4%) and has nearly 18,450 people working in the field of digital marketing.
  • High paying jobs in Canada: Since the market for Digital Market in Canada is expanding, candidates employed in various provinces of Canada can expect a median salary of 24.04 to 33.65 CAD/hour which rounds off to about 50,000 to 64,608 CAD per year.
  • Canada’s investment in Digital Media: The country is taking the digital market by storm and has increased its funding in the field in the last few years which is expected to rise over 7 billion dollars by 2021 and would create better job prospects.

Masters in Digital Marketing in Canada: Course Highlights

Duration 1 to 2 years
Eligibility Bachelor’s degree in any field; SOP; LORs; Resume
Exams Required IELTS (7.0) or TOEFL (80 to 100);
Work Experience 2-3 years (recommended; not mandatory)
Tuition Fees 13,000 to 38,000 CAD, per year
Job Role Available Digital Marketing Analyst/Executive, Media Planner, Advertising Copywriter, Media Buyer, Content Writer/Strategist
Top Recruiters Microsoft, Intel, Starbucks, KPMG, TechWyse, Delante
Salaries at Fresher level 32,250 to 50,000 CAD, per year

Masters in Digital Marketing in Canada: Course Curriculum

A Masters in Digital Marketing in Canada is normally available as Master of Arts (MA) or Masters of Science (MSc). An MBA in Canada in its equivalent fields can besides be checked for applicants specifically looking for a management degree. But it is interesting to note that Masters in Digital Marketing is besides an experience-focused course of study and therefore can contribute similar results to that of an MBA degree at cheaper rates .
While an MSc in Digital Marketing deals with the sour of analytic tools in Marketing, an MA in the field focuses more on the creative aspects of message in the sphere of on-line marketing .
Since the speculate in the plain requires sealed list of skills that are all-important for a desirable campaigner, the course frankincense normally focuses on such aspects which includes :

  • SEO and SEM Skills
  • Customer Behaviour and Customer Relationship Management
  • Data Analysis
  • Content/Copywriting and Editing Skills
  • Proficiency in Social Media Marketing
  • Basic Design Skills
  • Knowledge of Paid Advertising
  • Mobile Marketing
  • Technical knowledge of Digital Marketing tools like Google Analytics, Adword, WordPress, etc.

Masters in Digital Marketing in Canada Admissions

The admission requirements for MS in Digital Marketing in Canada normally are university-specific. however, the basic specifications for the program remain the same. The detail list of requirements comprising application deadlines, exams to study in Canada, their respective quiz scores, and a list of documents are as tabulated below .

Masters in Digital Marketing in Canada: Application Fees

Some top universities for MS in Digital Marketing in Canada and their respective fees are as follows :

Name of the institute Application Fee (CAD) Application Fees (INR)
University of Waterloo 125 7,361
Simon Fraser University 125 7,361
York University 114 6,741
Ryerson University 110 6,748
Ontario Tech University 220 12,956
University of Alberta 100 5,889

Masters in Digital Marketing in Canada: Admission Requirements

Though the GPA requirements and other specifications vary for different universities, some common entrance fee requirements for MS in Digital Marketing in Canada are as listed below .

  • A 4-year honours degree or its equivalent from a reputed organization in the related field.
  • Overall academic standing of minimum B average (GPA: 3.0 on a 4.3 scale or 73 to 76%)
  • English proficiency scores like IELTS or TOEFL
  • Work Experience of 2 to 3 years is a recommended requirement for some universities.
  • Statement of Purpose
  • Some hands-on experience with concepts like internet marketing, social media or marketing management.
  • Letters of recommendation (2 to 3; at least one needs to be academic and one professional)
  • Updated CV/Resume

Masters in Digital Marketing in Canada: Eligibility

Majorly all colleges have their specific eligibility and GPA requirements when looking for MS in Digital Marketing in Canada. Some of the institutes and their specifications are tabulated below .

Institute GPA
University of Waterloo (MS) Min 78% in last 2 years of bachelor’s; experience recommended
University of Waterloo (MA) 75% overall with at least 78% in English courses at bachelor’s level
Simon Fraser University GPA of 3.0 (76% in last 2 years of bachelor’s)
York University Honors degree or equivalent
Ryerson University 4 year bachelor’s degree or equivalent
Ontario Tech University 3.0 on a 4.3 scale or 73-76%
University of Alberta 3.0 GPA with a 4 year bachelor’s degree or equivalent

Masters in Digital Marketing in Canada: English Language Requirements

Candidates from non-native english speaking countries looking to pursue MS in Digital Marketing in Canada have to inevitably submit english proficiency scores which are compiled as follows :

University of Waterloo 7.5 iBT: 100
Simon Fraser University 7.0 iBT: 93; pBT: 550
York University 7.0 iBT: 90; PBT: 577
Ryerson University 7.0 iBT: 93
Ontario Tech University 6.5 iBT: 83 to 87; PBT: 560
University of Alberta 7.0 iBT: 100; PBT: 600

Masters in Digital Marketing in Canada: Visa Requirements

International students looking to enroll in courses of duration longer than 6 months require a study license and visa to study in Canada. Both report permit and visa can be obtained easily by consulting the nearest canadian Embassy and should be applied for arsenic soon as one receives an offer of position .
The action of obtaining immigration documents differs between visa offices and can take up to 12 months to complete. Candidates can apply either on-line or via paper application. The list of compulsory documents required when applying for a permit are as follows :

  • Application for Study Permit.
  • Letter of acceptance.
  • Standardized test scores like IELTS (6.5 or equivalent), TOEFL, GMAT, GRE etc.
  • Proof of financial support.
  • Passport photos.
  • Valid passport.

Students will besides have to appear for a visa consultation with the nearest canadian Embassy in ordain to successfully obtain a scholar visa. It is an important partially of the application action and is one of the significant reasons for rejection for canadian Visa .

Masters in Digital Marketing in Canada: Cost of Study

When looking for studying oversea, one of the essential steps that must be taken care of are the expenses a student will incur during the duration of their course. The detailed distribution of the price of living in Canada is as compiled below .

Pre-Arrival Costs

ampere soon as you have made up your judgment of pursuing higher education in Canada, the immediate tilt of expenses to be taken into account are as follows :

Type of fee Cost (in CAD) Cost (INR)
Program Application Fees 100-220 (varies) 5,889- 12,956
Visa Application Fees 150 (for Indian applicants) 8,834
Health Insurance 10,000 5,58,849
IELTS Fees 185-190 10,895-11,190
TOEFL Fees 160-250 9,423- 14,723
GMAT Fees 213 (Indian applicants, varies for different countries) 12,544
GRE Fees 250 14,723
Airfare 450-1400 26,502- 82,542

cost of Living in Canada

other extra charges forming the list as post-arrival expenses when seeking to study MS in Digital Marketing in Canada are as tabulated below .

Type of Expenditure Cost (in CAD per month) Cost (INR)
Book and Supplies 100 to 120 5,889-7,067
Housing/Accommodation 1,300 to 3,500 76,583- 2,06,781
Food 250 to 300 17,688
Transportation 156 to 200 9,187- 11,778
Utilities 500 29,447
Internet and Cable 120 to 160 7,067- 9,423
Gas and Electricity 80 to 120 4,711- 7,067
Entertainment 100 to 200 5,889- 11,778
Living expenses Guarantee Fund Min 10,000 per year 5,88,000

Applicants must note that the cost of living in Canada would vary as per the city and life style of the applicant one choose for. Certain cities in the nation are more expensive than others. For case, Toronto and Vancouver, the most popular and best cities for external students in Canada are besides the most expensive ones. however, the low-cost options besides include some dependable alternatives like Ontario, British Columbia etc .
A detail comparison of price of living across unlike cities in Canada is picturized as follows :
Cost of Living in Canadian Cities

Masters in Digital Marketing in Canada: Scholarships

Pursuing a overcome ’ s academic degree in a extraneous down can be expensive on the pocket in respective instances but Canada being the student-friendly address ensures amaze opportunities for brainy students. The area offers a crop of scholarships for international students .
Some of the popular scholarships in Canada for international students are tabulated as follows :

Name of the Scholarship Amount Eligibility
Vanier Graduate Scholarships 50,000 CAD per year (renewable up to 3 years) Meritorious applicants with research and leadership skills
University of Waterloo International Funding 2,045 per term for 2 years Available as multiple award options to international students pursuing masters or doctoral course in Canada
University of Alberta International Scholarships Varies Country-specific scholarship awards for international candidates
York University Automatic Entrance Scholarship 1000 to 4,000 Meritorious students with 80 to 95%
IDRC Research Awards up to 15,000 CAD Applicants from developing countries pursuing masters or doctoral programs
Rotary Foundation Scholarships Varies International candidates with academic excellence with language and communication skills
UWaterloo Graduate Entrance Scholarship 3,500 International applicant on a study permit with outstanding academic record
UAlberta Master’s Entrance Scholarship 17,500 Candidate enrolled in Masters program at UAlberta with a GPA of 3.7 or higher

Jobs Masters in Digital Marketing in Canada

In this populace of digital media, Digital Marketing is quickly becoming a motivation more than a choice. For all the available positions, the country has 44,100 job seekers, an impressive tendency which is expected to continue for the next 8 years .
The current trends across assorted states of Canada for the field of digital commercialize that are expected to remain the same cashbox 2021 with the obvious addition to the issue of people employed are tabulated in the table below ( Job Bank Canada ) .

City/State People employed in digital marketing Median Wage (in CAD, per hour) Max Wage (in CAD, per hour)
Alberta 14,900 33.65 53.30
British Columbia 15,000 28.75 48.84
Manitoba 3,700 28.02 44.23
New Brunswick 1,800 24.04 43.27
Saskatchewan 2,800 29.81 29.81
Nova Scotia 2,850 27.60 46.15
Ontario 58,250 29.91 50.26
Quebec 27,600 30.00 46.70

Canada presently has some 34.56 million internet users which reflects an expanding market and increasing opportunities for the students after a degree in MS in Digital Marketing in Canada. The average annual wage for Digital Marketing in the area is approximately 58,457 CAD, per year. While the entry-level positions start at 32,175 CAD per year, the experience specialists in the field can make up to 99,376 CAD per year which can go arsenic eminent as 200,000 CAD given the feel and skills of the campaigner .
A comparison of salaries of graduates in diverse fields post their manuscript in Digital Marketing degrees is depicted in the table below .

Designation Annual Salary (in CAD, per year)
Analytics Specialist 90,800
Brand Manager 195,000
Content Marketing Strategist 128,000
Creative Writer 78,100
Digital Marketing Manager 157,000
Marketing Analyst 126,000
Marketing Specialist 105,000
Product Development 156,000
Search Marketing Strategist 171,000
Social Media Specialist 120,000
Trade Marketing Professional 129,000
Web Content Manager 136,000

To further get the basic estimate of salaried across different regions in Canada, an annual comparison of the salaries is depicted in the graph below .
Salary for Digital Marketing graduates across different states of Canada
On the concluding part, since the global ahead of us is expanding with social media being the newfangled overlord of the commercialize, it is going to open a frightful market for digital commercialize which is highly proportional to the custom of internet users across the ball. This new domain is soon going to overtake the ball-shaped business world and will provide millions of job opportunities for Digital Marketing experts who are studying in Canada .
then, if you are thinking about pursuing masters afield, then MS in Digital Marketing in Canada can surely be one of the safest bets for you or so the trends say .


Ques. Where can I study Masters in Digital Marketing in Canada?
Ans. There are a range of universities offering MS in Digital Marketing in Canada which include UBC, University of Waterloo, York University, Ryerson University, Ontario Tech University, to name a few .
Ques.What GPA is required for Masters in Digital Marketing in Canada?
Ans. A GPA of 3.0 or higher ( 70 to 75 % ) is the minimum GPA prerequisite when looking to enroll for a MS in Digital Marketing in Canada .
Ques. How much money is required for Masters in Digital Marketing in Canada?
Ans. An MS in Digital Marketing would cost a student around 13,000 to 38,000 CAD, per year as tuition fee. early populate expenses would range depending upon the life style of the campaigner .
Ques. Which is better MBA or MS in Digital Marketing in Canada?
Ans. Since MS in Digital Marketing is a highly practical course that involves a lot of cognition and analytics related to the real-business world, it can give equivalent results of an MBA. It can be quite easy in comparison to an MBA and therefore can be a better choice. For applicants only looking for an MBA, digital selling equivalents like MBA in Marketing can besides be considered .
Ques. Is Work Experience required for Masters in Digital Marketing in Canada?
Ans. Work experience of 2 to 3 years is not mandatary but highly required for most MS in Digital Marketing Courses in Canada .
Ques. Are scholarships available for Masters in Digital Marketing in Canada?
Ans. Yes, external students can avail rate of university-specific or country-specific scholarships when seeking to apply for MS in Digital Marketing in Canada. The come for the award varies from 1,000 to 50,000 CAD, per year .
Ques. Is Digital Marketing a good career in Canada?

Ans. Digital Marketing is an expanding field in Canada which is surely going to open a bunch of great opportunities for students in the coming years. Since the field is flexible and is needed across other sectors as well, MS in Digital Marketing in Canada can be a very dear course to pursue ahead .
Ques. How much does a digital marketer earn in Canada?
Ans. The average wage of a campaigner with a MS in Digital Marketing in Canada is approximately 58,500 CAD per class. Students can expect a start wage of 32,250 which goes high up to 90 to 200,000 CAD, per year with experience .

source :
Category : News


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