The Top 14 SMS Marketing Best Practices | SimpleTexting

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SMS or Text Marketing Best Practices

It ’ s no longer a question of if your business needs to send textbook messages .
In one survey of more than 6,000 consumers, 85 % wanted to get textbook messages from brands .
It ’ s a question of how you text and, more importantly, how you meet your subscribers ’ expectations.

65 % of people have unsubscribed from text messages for reasons ranging from bulk to content .
And on the flip side, companies that retain and grow their subscriber tilt can see SMS conversion rates near to 45 % .
Sending great text messages can help grow your business. ( Just ask Year Round Brown who increased gross by 20 %. )
thus how do you do it ? By following these text message market best practices .

SMS Marketing Best Practices

At SimpleTexting, we work with incredible organizations across multiple industries. We ’ ve witnessed thousands of use cases from the ordinary to the extraordinary .
There are a few park characteristics that form the backbone of all successful SMS commercialize campaigns .
here are eleven elements the most successful SMS market strategies have in common .

1. Be Consistent With the Number of Texts You Send

One of the biggest mistakes businesses make when using SMS is not station messages systematically adequate .
Their intelligent is sound : they want to avoid spamming customers .
But, send excessively few messages, and people forget why they even signed up in the first place. When they do hear from you, it ’ ll seem out of the blue, and potentially unwelcome .
Consumers respond well to consistent message. Just like a good social media strategy, successful text campaigns maintain a consistent and regular schedule .
( We touch on how to determine the frequency of your campaigns below. )

2. Consider Adding an Element of Exclusivity

When deciding what kind of text to send, it ’ south worth reflecting on what it means when person subscribes to receive your messages .
here ’ s a hint–they ’ re giving you access to the most lineal and personal direction to reach them. thus, successful campaigns offer value to their subscribers in rejoinder .
If you include the like promotions in your e-mail, Instagram posts, and SMS blasts, you ’ rhenium giving people less reason to sign up .
That means avoiding recycled content or offers from social media or other channels. Everything you text should be relevant, and single to your SMS tilt .
Our 2020 Text Marketing Report shows that SMS subscribers want foremost dibs on flash sales or promotions. With that in mind, you could offer early access to new sales .
Bar graph outlining the topics that would motivate consumers to opt in to texts from a business

3. Make Sure You’re Responsive

By offering a text messaging service, you ’ ra commit to a chopine of communication that delivers messages immediately. 20 % of people read a text message within one moment of receiving it .
If you plan on offering bipartisan message for customer service or sales, responsiveness is something to consider as part of your offer .
circle graphs outlining the average number of times people check their text messages and notifications
You could set handiness for a choose number of hours a week and see how you and your team manages. From there, you can expand the hours you offer. In other words, it ’ randomness always best not to over-commit and side disappointing your customers .

4. Incorporate Personalization Into Your Strategy

SMS marketing is singular because it has the ease of a mass selling crusade with the advantage of providing the feel of one-on-one communication .
successful textbook market campaigns capitalize on this. They utilize features like custom-made fields and segments to send fresh and more relevant text to their valued subscribers .
You can besides improve your campaigns by using our SMS integrations to connect your existing software with your text selling efforts. This allows you to send everything from abandoned handcart text messages to SMS embark updates .

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5. You Need to Obtain Consent

The absolute foremost step in any text message selling campaign is to obtain express written consent. In the SMS worldly concern, accept is just a way of saying person has wittingly agreed to receive promotional texts from your occupation .
There are a few ways to go about obtaining accept from your subscribers. One of the most straightforward methods of obtaining accept involves keywords. An SMS keyword is a word or phrase that customers can text to your numeral to subscribe to future messages. here ’ s an example .

Welcome to SimpleTexting ! Reply STOP to unsubscribe or HELP for help. 4 monosodium glutamate per calendar month, Msg & Data rates may apply .
If you ’ re ever unsure whether you have consent or need consent, we recommend that you consult with a legal professional to be safe .

6. Watch the Frequency of Your Texts

While some might advise against texting “ too much, ” alternatively, we urge you to avoid texting more than your subscribers expect .
Being over-texted as a subscriber is like looking forward to eating your leftovers from final night merely to find out person already ate them. With your expectations shattered, you ’ re left field frustrated ( and athirst ) .
While best practice is to send 2-4 texts a month, your business might send multiple text weekly or possibly casual .
For model, a commercialize scheme that utilizes SMS for churches may send hebdomadally reminders of when their services are. The most important matter is that you are upfront with your subscribers about the frequency of your text. then stick to it .
We make it easily to set a frequency right in your autoresponse, so people are aware when they subscribe .

7. Add in Necessary Disclaimers

In a time before smartphones, the fear that “ text message and data rates may apply ” was all excessively real number. immediately, there are so many inexhaustible data and texting plans that your subscribers are improbable ever to receive charges for your text .
We know adding that disavowal is kind of like being handed a cup of coffee bean and take, “ Warning, contents are hot. ” however, it is hush both best practice–and flush more critical–a legal requirement .
To comply with diligence regulations, you must include the pursuit data :

  • How frequently you plan to text subscribers ( for example, You may receive up to 4msgs/month. )
  • Msg & Data rates may apply
  • A connect to your terms and conditions a well as your privacy policy
  • information about how to unsubscribe ( Reply STOP to end or HELP for help. )

Consult the CTIA ’ s Short Code Monitoring Handbook and CTIA ’ s Messaging Principles and Best Practices for full details and remember. These resources are an excellent way to familiarize yourself with the applicable laws and regulations. however, it ’ sulfur always best to consult with a legal professional if you ’ ra uncertain about the requirements .

8. Provide Subscribers With a Clear Way to Opt-Out

We believe that all your text messages will be ace, but there ’ s no guarantee that everyone will constantly feel the like. To keep everyone happy with your brand, you must let your subscribers know they can unsubscribe whenever they want .
SimpleTexting automatically includes this information in the auto-confirmation message. still, as text message market best practices dictate, you should besides include instructions on any advertisements .
It ’ second equally dim-witted as including “ Text STOP to unsubscribe ” when promoting your text political campaign. By informing your customers that they can stop your texts at any clock, you establish hope and credibility.

We ’ ra good-for-nothing to see you go ! You are now unsubscribed from SimpleTexting and will receive no farther messages. Let us know if there ’ s anything we can do to change that

9. Get Your Timing Right

picture this : it ’ randomness 9 post meridiem, you ’ re in your sweats curled up with an ice cream cone and a bingeable Netflix serial conceivable all queued up. The final thing you want is your call lighting up with a text about a promotion on car policy premiums .
Assuming alignment with subscriber ’ s expectations, it ’ south broadly best drill to keep your text within reasonable business hours to avoid annoying anyone .
Plus, it frequently doesn ’ t make sense to text your customers when they can ’ t immediately take natural process or answer to you and your offer. So out of common sense and courtesy, schedule your market messages at reasonable hours .

10. Watch Your Language

With a typical SMS message, you have round 160 characters per text message. You might feel the need to shorten some words or throw in a short “ textese ” to save space .
While you might save space, you sacrifice clearness and professionalism more often than not .
For example, let ’ s compare these two text messages :
– Go2 Joes 2day 4 a gr8 deal ! 20 % off 1 slice sebaceous cyst u sho this text
– Visit Joe ’ randomness today for a great hand ! 20 % off any slice when you show this text .
Character limits may seem frustrating at times, but they ’ re a helpful tool for sharpening your message. And if push comes to shove, utilizing MMS will allow you to use up to 1,600 characters !

11. Focus on Bringing Value to the Table

One of the keys to success touched on earlier was the estimate of exclusivity. Expanding on this concept is the principle that you must make every text worthwhile .
rather of blasting your subscribers with the same obscure ad each week, focus on “ SMART ” marketing. With each crack or announcement, ask yourself if it ’ second SMART ( Specific, Measurable, Actionable, Relevant, and timely ) .
Discounts, exclusive savings, significant announcements, event alerts, and utilitarian information are valuable things to share with your customers. Consider layering in some rich media, like photos or videos, to diversify and engage your consultation .
Without value, the odds of your customers unsubscribing increases dramatically. here are six discount message examples to get you started .

Best Practices for Growing Your SMS Subscriber List

The time and capacity of your text messages are essential. But they aren ’ t the entirely two ingredients of successful text market campaigns–you need to focus on growing your SMS subscriber list .
There is a misconception out there that customers don ’ thyroxine want to provide their telephone numbers to you. It makes sense that you don ’ metric ton want to annoy your customers, but it ’ s not what we see daily .
Using our free tools and following the below tips, Artist Couture grew its subscriber list by 670 % in one calendar month .
The summons of building a subscriber number is different, whether you ’ re textbook marketing for an e-commerce post or sending SMS for a nonprofit organization. With that said, there are certain universal best practices .
To help get you started, here they are .

1. Advertise Your Text Marketing Program Everywhere

The more consumers know about your text marketing program, the more probably they are to trust and get involved .
This means you should be advertising your keyword, unretentive code, or toll-free number wherever your brand is visible. Website, social media, electronic mail campaigns, posters…you get the theme !
give people multiple avenues to learn about your new market channel .

  • Website: You can add our web form to your desktop web site and our mobile Sign-Up Widget to your mobile web site. As people come to your site via their background or mobile device, they can well subscribe .
  • Social media: Use our Graphic Generator to make visually appealing images to post or advertise on social media .
  • Email marketing: If you use electronic mail market, we recommend you embed the yoke to your web form in all of your emails. No topic where your contacts check their e-mail ( on their earphone or calculator ), they can easily open the web form and subscribe .
  • Paper forms: The web form in your explanation is already compliant, so you can create a test matchless barely to see what a wallpaper form should contain. then, be certain to keep copies of completed forms as evidence of express written accept .

💡Here is a full summation of all the ways you can invite people to subscribe to your text .

2. Create a Memorable Keyword

We already mentioned SMS keywords above. It ’ randomness worth reiterating them because they are a capital room to hook newfangled subscribers .
The advice here is to very think about your keyword–you want one that is both creative and memorable. People are more likely to act on it, and it ’ ll besides increase the chances of them remembering your campaign down the line if they don ’ thyroxine pledge immediately .
For example, if you ’ re a boutique dog groomer, clients will likely remember a keyword like “ VANITYFUR ” alternatively of “ GROOMINGSALON. ”
Your keyword confirmation–which can be an SMS or MMS message–also gives you an excellent opportunity to welcome newfangled text subscribers right off the bat and reinforce your stigmatize .


We’re so fur-tunate you signed up for our texts. We’ll send you 4 carefully curated promotions a month. And as a VIP, you get first paws on the best deals. Enjoy!

3. Motivate People With an Incentive

Where possible, we recommend offering an bonus to subscribe. As we mentioned above, you ’ ra asking for access to their most trust device. It ’ s only fair to return the gesture with a reward .
It explains why Toroe Eyewear was able to generate an extra $ 7K in gross and increased the memory ’ s conversion rate by 200 %. ( They offered new subscribers 10 % off their first purchase. )

For more promptly tips on increasing your subscribers, check out this web log post .

The Wrap on SMS Best Practices

SMS has emerged as one of the best and most dependable ways for large and small organizations to connect with their hearing in a more intimate, conduct way.

And while text market campaigns are singular to each company ’ south goals and objectives, there are certain universal best practices. If you keep these guidelines in mind, you ’ re set up for success .
Send your first base message in minutes. Try SimpleTexting barren for 14 days. No recognition wag required .
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