Best Online Master’s in Digital Marketing Programs of 2022 | BestColleges is an advertising-supported site. Featured or trusted spouse programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our educate rankings, resource guides, or other editorially-independent information published on this site. An on-line headmaster ‘s in digital selling can help you find raw career and wage opportunities. Explore the crown on-line programs in our 2022 ranking. To adapt to their consumer base, today ‘s organizations need experience marketers to help them build a potent on-line presence. Students who earn an on-line maestro ‘s degree in digital marketing record a growing field and develop pertinent skills that can help companies grow in this way .
This page explores highly ranked and accredited on-line digital marketing maestro ‘s programs. here, prospective students can besides learn about degree requirements, common coursework, concentrations, entree processes, and potential marketing career paths.

An on-line headmaster ‘s in digital commercialize yields access to in-demand, lucrative job opportunities. For exemplify, Bureau of Labor Statistics ( BLS ) data projects a 13 % increase in employment for web developers through 2028. This increase should create roughly 160,500 jobs .
Web developers typically work for organizations that provide computer system design services. An advanced degree can lead to project management roles. however, many professionals besides build their own clientele and become freelance .

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Learn about start dates, transferring credits, handiness of fiscal care, and more by contacting the universities below .

2022 Best Accredited Online Master’s in Digital Marketing Programs

Rankings compiled by the the BestColleges Ranking Team
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At BestColleges, we believe a college department of education is one of the most crucial investments you can make. We want to help you navigate the college choice process by offering guileless, inclusive, and relevant school rankings .
Our rankings are grounded in a few lead principles and use the latest statistical data available from trust sources. Read our ranking methodology. We hope our approach helps you find the school that is best for you .

#1 Online College in New Hampshire

Southern New Hampshire University

School Information
Location Manchester, New Hampshire
Admission Rate 88%
Graduation Rate 44%
Instituation Type Private
Accreditation Yes

New England Commission on Higher Education

Percent Online Enrollment 94%

Percentage of all students who are enrolled online.

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100 % Online | Self-Paced Classes
Avg. Cost per Credit
In State | $627
Out of State | $627
Credits to Graduate
Program Information
Program Accreditation | ACBSP
One of the nation ‘s largest distance education providers, SNHU offers a fully on-line master ‘s in digital commercialize. The platform builds skills in consultation battle, brand management, and market plans. Candidates can choose from concentrations including new media and social media marketing .
Applicants must hold a knight bachelor ‘s academic degree. The platform admits students with or without a marketing background. Applicants do not need to submit GRE or GMAT scores .

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#2 Online College in New Jersey

Fairleigh Dickinson University-Metropolitan Campus

School Information
Location Teaneck, New Jersey
Admission Rate 92%
Graduation Rate 49%
Instituation Type Private
Accreditation Yes

Middle States Commission on Higher Education

Percent Online Enrollment 19%

Percentage of all students who are enrolled online.

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100 % Online | Self-Paced Classes
Avg. Cost per Credit
In State | $925
Out of State | $925
Credits to Graduate
Program Information
Program Accreditation | AACSB
A individual college in Teaneck, New Jersey, FDU hosts one of the state of matter ‘s top victor ‘s in digital marketing programs. Candidates study topics like web analytics, consumer demeanor, and social media marketing. As separate of the course of study, students can besides pursue certifications in Hootsuite and Google Analytics .
Applicants need a bachelor ‘s degree in any field. Candidates must submit official undergraduate transcripts and a current sum up. The digital market program does not require the GRE or GMAT .

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#3 Online College in Illinois

Northern Illinois University

School Information
Location Dekalb, Illinois
Admission Rate 48%
Graduation Rate 49%
Accreditation Yes

Higher Learning Commission

Percent Online Enrollment 8%

Percentage of all students who are enrolled online.

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100 % on-line
Avg. Cost per Credit
In State | $897
Out of State | $897
Credits to Graduate
Program Information
Program Accreditation | AACSB
A public school based in DeKalb, NIU offers a amply on-line master ‘s in digital market for working professionals. The program builds broad business cognition along with specialize digital market skills. Students explore topics including data visual image, electronic mail marketing, and commercialize analytics .
Applicants must hold a bachelor ‘s degree with a GPA that demonstrates solid academic accomplishment. Candidates with lower GPAs can besides submit GMAT scores to show their homework for graduate learn .

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Online Master’s in Digital Marketing Program Overview

An on-line master ‘s in digital commercialize prepares students to identify and collect digital market insights that can help organizations make better business decisions and reach more clientele. In the program, students explore web site and mobile design, search locomotive optimization ( SEO ), sociable media, on-line advertising, and market automation .
Program objectives include interpreting data to reach organizational goals, extracting pertinent information that persuades target marketplace and key stakeholders, and developing strategies that maximize opportunities. Students besides learn international market techniques and best practices to comply with varying political or legal environments .
While entry-level roles in digital marketing exist at the bachelor ‘s tied, earning an on-line master ‘s degree provides a competitive advantage in the field, specially when accompanied by have. This advanced degree can besides lead to management and leadership roles .
Employers do not typically demand education beyond a master ‘s degree. however, professionals entering academia do go on to earn a Ph.D .

Common Master’s in Digital Marketing Degree Courses

Digital Marketing Strategy

In this course, students learn how to develop business-to-business and business-to-consumer market strategies. Course objectives include identifying digital marketing needs, developing organizational digital market goals, and measuring digital marketing achiever to calculate an administration ‘s return on investment. final projects much include presentations or essays .
Search Engine Marketing

The best digital marketers understand how to plan, design, and implement research engine campaigns that lead to organic rankings and efficient paid rankings. This course builds upon digital marketing and design principles. Students learn how to collaborate with clients, identify needs, and develop programs that fit within assigned budgets .
Multichannel Marketing Campaigns

This course teaches students how to design, execute, and measure multichannel market initiatives for business-to-business and business-to-consumer brands. Course outcomes include understanding the process of multichannel marketing and sympathy integrated components of managing customer relationships .
conversion and optimization

Digital marketers must know how to convert and optimize their outreach. This course explores fundamental principles, functions and techniques of web analytics, conversion strategies, and site optimization. Course outcomes include creating strategies for clients, developing web analytic algorithm, measuring advance, and justifying fiscal impact of selected strategies .
market Analytics

Digital marketers must understand historic patterns of caller data to improve or predict performance. This path provides tools and techniques that lead to effective decision make. Students besides develop their critical-thinking and analytic skills. Course outcomes include differentiating methods of data mine and predictive analytics to meet organizational needs .

Related Master’s in Digital Marketing Degree Concentrations

International Business
Students earning an on-line victor ‘s in digital market may want to consider a concentration in international commercial enterprise. Topics include external commercialize, cross-cultural management, international business issues, international deal and finance, and international monetary economics .
management and Organizational Communication
Digital selling professionals benefit from understanding how businesses convey information. organizational communication helps students learn how to use communication strategies to influence and cultivate bodied culture. Topics include stockholder communication and employee awareness. Students besides explore human demeanor in professional settings and ethical practices .
social Media marketing
This assiduity prepares students to make better business decisions and derive useful selling insights. Program outcomes include designing digital selling strategies and identifying best web analytic metrics to measure influential variables. Courses may include eMarketing design, sketch research, and eCommerce .
Digital communication
Students earning an on-line master ‘s in digital selling profit from a concentration in digital communication. Courses include creative process and scheme, digital media ethics, particular topics in public relations and advertise, writing for the web, and writing across media. Culminating assignments may include an try or undertaking .
product commercialize
A assiduity in product marketing teaches students how to manage products and customer experiences digitally. Students learn to synthesize consumer research and identify merchandise developmental needs. Courses include customer marketing and brand scheme, customer insights, advertise and promotion, and strategic product management .

Online Master’s in Digital Marketing Admission Requirements

Graduate admissions requires applicants to submit official transcripts from their bachelor ‘s program. Applicants who do not meet the minimum requirements may need to complete extra coursework before gaining entree .
While on-line schools often waive GRE requirements, an on-line overcome ‘s in digital selling may require this examination. Universities that do not require the GRE may allow students to submit their scores to distinguish themselves from other candidates .
Admissions departments strive to learn as much about candidates as possible during the excerpt process. Universities often require 1-3 letters of recommendation from professionals who can speak to students ‘ adaptability, work ethic, and electric potential to succeed .
Universities may require a statement of determination that outlines students ‘ career aspirations, professional feel, contributions to the field, and research interests. Students should besides regard this requirement as a write sample. Some schools provide a bible limit .
An on-line master ‘s in digital marketing may require students to possess a minimum GPA grade in order to narrow its applicant pool. Universities may accept students who do not meet the minimum prerequisite under academic probation. In such cases, students would need to speak with their school ‘s admissions office to make arrangements .

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Online Master’s in Digital Marketing Career Paths

An on-line chief ‘s in digital selling creates multiple career options. Graduates qualify to become digital project managers, who earn about $ 65,000 on average. They may besides become ad, promotions, or market managers, who earn an annual median wage of $ 132,620. Opportunities exist at the bachelor ‘s level ; however, earning a master ‘s provides a competitive advantage .
administrator roles include chief market policeman. These professionals earn $ 180,000 on average. This role requires relevant have and, frequently, an advanced degree .

market Careers

Related Careers

Frequently Asked Questions

What can I do with a master ‘s in digital marketing ?

Professionals who enjoy leading others may want to focus on executive, director, or leadership options. Graduates should besides consider what their local market presently demands .
How much can you make with a maestro ‘s in selling ?

The market industry offers opportunities at all levels. consequently, earning potential varies. Identifying appealing job roles can help students determine earning potential. For example, leadership and administrator roles frequently provide salaries well into the six figures. however, students should note that these roles require significant duty .
Why do people study digital market ?

Digital market remains a quickly growing industry that changes constantly and, therefore, requires professionals who can adapt. Furthermore, employers value the skills that an on-line passkey ‘s in digital market offers. Digital market besides creates flexible work schedules that allow professionals to break away from the classic 40-hour bring workweek .
How long does it take to earn a maestro ‘s in digital marketing ?

On average, a master ‘s in digital selling requires two years with full-time attendance. part-time students double the program length. Universities may offer accelerate options that shorten prison term commitments. concentration requirements vary and may extend the distance of average programs .
Can I earn an MBA in digital selling ?

Yes, students who measure the cognition, skills, and recognition of a occupation broadcast can earn an MBA with a concentration in digital market .

Discover Similar Degree Programs

Looking for something else ? Explore these other on-line master ‘s degrees .
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