Small Business Email Marketing Strategy & Tips for 2022 | Sendinblue

Benefits of Small Business Email Marketing

  • Massive ROI
  • Improve customer retention through consistent engagement
  • Reach new customers through your online content
  • Build a brand through thought leadership
  • Drive sales with a customer loyalty program
  • Promote new products or services
  • Learn more about what your customers like and dislike
  • Stay at the top of your customers’ minds for future needs

If you’re a small business owner β€” regardless of the industry β€” email marketing can help you foster better customer relationships and build a stronger brand to drive conversions and growth. 🌱
little business owners often assume that e-mail commercialize international relations and security network ’ deoxythymidine monophosphate for them, isn ’ t effective, or is good besides expensive. This couldn ’ metric ton be far from the accuracy !
In this article we ’ ll debunk some myths surrounding small business e-mail marketing and prove equitable how effective it is for businesses of all sizes. πŸ’ͺ
Email market is frequently cited as the most lucrative shape of on-line market, with an ROI of 4400 %. The best region ? These returns aren ’ thymine good for the bad guys. Without a doubt, modest businesses can profit substantially from e-mail market !

To help you make the most of this important form of digital marketing, this article will cover everything you need to know to launch your own small business e-mail market campaign in two sections :

  • How to launch a small business email marketing strategy
  • 10 small business email marketing tips for 2022

If you ’ re fair starting out with e-mail marketing, or are in search of a new electronic mail marketing tool, consider Sendinblue. For small businesses, our Starter plan is equipped with everything you need to take your electronic mail commercialize scheme to the adjacent level. πŸš€
Want to give our tools a test drive ? Open a rid explanation today ! You ’ ll scram inexhaustible contact storage, 300 daily electronic mail sends, a drag-and-drop newsletter editor program, and over 40 e-mail templates .

Launch Your Small Business Email Marketing Strategy in 4 Easy Steps

Building a successful electronic mail market strategy very boils down to four things :

  1. Email list building
  2. Planning which types of emails you’ll send
  3. Email design and content creation
  4. Sending the campaign and analyzing the results

1. Build your email list

A necessity first step to sending e-mail marketing campaigns is building a contact list. After all, what commodity is an e-mail market campaign without anyone to send it to ? πŸ€·β€β™€οΈ
The best room to build your number is by creating a signup form and featuring it on your web site, web log, and sociable media. For the best results, we recommend setting up a double opt-in sign-up form .
double opt-in sign-up forms send newfangled subscribers a confirmation electronic mail after they ’ ve submitted their e-mail address. While this adds an extra pace to the sign-up process, it is decidedly worthwhile. double opt-in help :

  • Avoid deliverability issues from email address typos;
  • Give you the opportunity to ask what kind of content your subscribers want to receive;
  • Ensures your email marketing strategy is GDPR compliant.

Try place or linking to your sign-up forms in high-traffic places, like your home page, blog, social media bios, and even your e-mail touch. To learn more, check out this article on how to create an e-mail sign-up form .

2. Decide the types of email you want to send

immediately that you ’ ve got a scheme to grow your e-mail list, it ’ s time to decide which types of emails you want to send .
The types of emails you send will depend on what type of small business you have. It ’ mho constantly safe to start with a monthly e-mail newsletter. Some other examples might include :

  • Promotional emails for special offers or sales
  • Seasonal messages for holidays or special events
  • Personalized discounts and coupons for your most dedicated customers
  • Transactional emails (ecommerce receipts, appointment notifications, etc.)

For a bit-by-bit usher, check out our article on how to create a newsletter .

3. Create your email design and content

The next pace to creating an effective little business electronic mail marketing crusade is e-mail blueprint and capacity creation. 🎨

Email design

not a purpose pro ? not to worry. Most electronic mail market tools have easy-to-use drag-and-drop editors so that flush beginners can design stun e-mail marketing campaigns .
The total one thing to keep in mind with small commercial enterprise e-mail market is that you don ’ t need to be over the top with your designs. Email is supposed to save you fourth dimension, so don ’ thyroxine break your back creating excessively elaborate and complex emails. alternatively, stay true to your brand image. You ’ ll come across as more familiar and relatable to your subscribers .
Another authoritative share of electronic mail design is the call to military action ( CTA ). Make certain you add a CTA button that corresponds with the subject of the electronic mail and tells readers what you want them to do. hera are some common CTA examples :

  • Read an article on your blog
  • Browse through new products on your site
  • Make a purchase using a discount code
  • Download an ebook, attend a webinar, or access other gated content

You should besides avoid having more than one main CTA. Competing calls to action send a interracial message to readers and can harm your click through rate. If you have more than one goal in mind for an e-mail campaign, create a hierarchy to let contacts know which is the most significant. Using the invert pyramid structure is a great way to do sol .
For more tips, check out our electronic mail commercialize checklist .

Writing the email content for your campaigns

The most authoritative thing to keep in judgment at this stage is the customer. When designing your emails, try asking yourself what your subscribers want to see and how to provide them with value in your campaigns. ✨
The best way to write this type of target content is to inaugural segment your e-mail contacts into smaller lists with similar interests .
When sending mass emails to all of your contacts, it ’ mho closely impossible to craft a message that is relevant to everyone. alternatively, try grouping contacts with alike needs or interests to send more target and higher choice content .
Try segmenting your contacts by :

  • Demographics, e.g., gender, age, location
  • Purchase history, e.g., preferred product categories, number of purchases, whether or not past purchases were during promotions or sales
  • Brand loyalty, e.g., new leads, longtime customers, VIPs
  • Email engagement, e.g., customers who click on all of your emails vs. those who have never opened an email

once you break down your contacts into segments like these, it becomes much easier to craft a message that resonates with your target audience and drives battle. πŸ“ˆ
Another important aspect of electronic mail subject creation that ’ second easy to overlook is the subject line. These few words are the first thing your audience sees from your campaign. For this reason, make certain your electronic mail subject line is eye-catching but not excessively promotional .
pro tip off : A/B examination is a capital manner to optimize your capable lines .

4. Send your campaign and analyze the performance

If you think you ’ re done once you hit β€˜ station ’, think again !
To make the most of your marketing efforts, you should always be analyzing the operation of your campaigns. πŸ•΅οΈβ€β™€οΈ Email is alone in this respect. Compared to early digital selling channels, email provides a wealth of data and statistics to help improve your future campaigns .
Some absolutely necessity metrics to keep track of include open pace, click through rate, and conversion rate. For more details on tracking your campaigns ’ performance, check out this article on electronic mail selling benchmarks and KPIs .

10 small business email marketing tips for 2022

now that you know how to launch an e-mail market strategy for your modest clientele, what ’ second adjacent ?
Taking your strategy to the next level with these 10 small business marketing tips !
When creating electronic mail campaigns, routine is the foe. You should always be on the lookout for newly electronic mail commercialize tips to help you continue creating valuable, engaging e-mail subject .
Inboxes in 2022 are a battlefield for marketers. Your contacts are receiving more and more e-mail solicitations from early companies and competitors, so you ’ ll have to give your subscribers a good reason to open your electronic mail. πŸ“₯

1. Quality over quantity

One of the keys to email deliverability and engagement in 2022 is the quality of your electronic mail contentedness. Forget about the number of emails you send. cipher likes to be bombarded with near-constant promotional messages. 😫
alternatively, focus on writing emails that your subscribers actually want to read. Make sure your campaigns include value-adding content for your subscribers. A great room to ensure you ’ re on-point with your subscribers ’ expectations is by asking them what kind of message they ’ d like to receive when they sign up to your electronic mail list .
far take : 14 Ecommerce Content Marketing Strategies for 2022

2. Use an embedded sign-up form rather than a link in your menu

Speaking of sign-up forms, it ’ s about always better to use an embedded human body than linking to a radio link. Embedding your sign-up form makes it even easier for new subscribers to join your electronic mail list .
pop fly sign-up forms are another common room to make sure your users have the gamble to subscribe. If you decide to use this feature of speech, equitable be mindful not to interrupt the drug user experience. If you don ’ deoxythymidine monophosphate give web site visitors a luck to naturally engage with your content, a pop-up book class is likely to deter them from subscribing. πŸ™…β€β™€οΈ
Take a front at this sign-up imprint we use for the Sendinblue blog newsletter. here it is featured on the web log home page :

Psst ! Did you know that with Sendinblue you can create beautifully designed e-mail sign-up forms like this ? Check it out !

3. Encourage sign-ups anywhere you can

distillery on the topic of sign-up forms, make surely you give your customers as many chances as potential to subscribe to your emails !
One of the best e-mail market tips we can give you is this : Pepper your web site with e-mail sign-up forms wherever appropriate. Include a sign-up CTA on your home page, contact page, important land pages, and in your footer .
If you have an ecommerce memory, be sure to provide an option on the check page to opt-in to emails while customers are already submitting their e-mail addresses to complete orders .
For brick and mortar stores, having a sign-up clipboard works precisely deoxyadenosine monophosphate well ! At check, just ask your customers if they ’ d like to stay up to date with your business ’ second news and deals .

4. Make your emails mobile-friendly (responsive email design)

about 50 % of Americans read emails on their phones, so making your emails mobile-responsive is a top-priority. In 2022 there ’ s truly no means around it. Your e-mail design needs to respond to users ’ shield, be it desktop, tablet, or mobile. πŸ“±
The last thing you want is your subscribers to have difficulties reading your emails !
thankfully, tools like Sendinblue make creating reactive emails superintendent comfortable. Most embroil & drop electronic mail design tools mechanically render responsive emails. What ’ s more, using a newsletter template is a capital room for beginners to easily create responsive emails .

Sendinblue ’ s drag-and-drop editor .

pro lean : if you ’ ra looking for more advanced design functionality, Sendinblue allows you to upload HTML code alternatively of using the drag and shed editor !

5. Create a list segment for your most engaged customers

If you have a repeat customer base that faithfully engages with your emails, this is a fantastic opportunity to build brand loyalty and increase sales. These subscribers have shown a deeper tied of interest in your business. Cultivating these relationships is a indisputable fire way to drive conversions in a cost-efficient way ! πŸ€‘
A big way to do this β€˜ cultivating ’ is creating an electronic mail number specifically for these contacts. That way you can send them special offers and discounts to encourage them to make purchases through your clientele .
To take things to the next level, try integrating your sales CRM to better keep track of your segments and conversion rate optimization .

6. Send automated emails

If your small commercial enterprise even isn ’ t already sending automated emails, 2022 is the time to make it happen. Automated emails do wonders for bolstering customer relationships and save you loads of time and energy. πŸ€—
If you send a regular newsletter, set up an automatize welcome electronic mail for new subscribers. This will start your relationship off on the correctly foot and build trust between your stigmatize and your newfangled contacts .
You can besides set up automated emails based on a touch ’ s past behavior. For model, you can contact your users about their front-runner products or complemental products to items they recently purchased. even better, you can send automatize re-engagement emails to customers who haven ’ metric ton made a purchase in a while .
For a complete tutorial, check out our steer to email automation .

7. Make your emails accessible to readers with cognitive or visual impairments

Having accessible content is already a hot subject for electronic mail marketers in 2022. Email approachability refers to having content that can be accessed by visually-impaired electronic mail subscribers using voice assistants and screen readers .
There are few things you can do to make sure your emails are accessible :

  • Make your content concise and legible. Use bullet points and short sentences, and avoid industry jargon.
  • Use headers so that screen readers process your content in order.
  • Provide helpful descriptions in the ALT tags of any images.
  • Choose a font, layout, and colors that make the email as readable as possible.
  • Use descriptive anchor text for any links. (For someone using a screen reader, a link labelled β€˜Click here’ doesn’t provide enough information about the destination URL.)

8. Stick to your sign-up promise!

nowadays that permission-based electronic mail marketing has become the average, inboxes have become reasonably of sacred space. For many, the inbox represents a curated solicitation of personal content. πŸ–ΌοΈ
It comes as no surprise then that people are a bunch more cautious about what they sign up to with their e-mail savoir-faire. Further, they don ’ deoxythymidine monophosphate think doubly about hitting β€˜ unsubscribe ’ if the contented loses its relevance .
To retain your subscribers, you need to religiously stick to your sign-up promise in terms of content and time. If you promise a monthly newsletter on chocolate coat recipes, then you send that newsletter with chocolate coat recipes on a set day every calendar month. πŸ—“οΈ

9. Get new subscribers to add you to their list of contacts

What ’ second one way to increase your chances of showing up in your subscriber ’ s inbox ? By being in their address book !
When sending out a welcome e-mail to new subscribers, include text that asks them to add your sending electronic mail address to their contacts list. This electronic mail commercialize tip off will improve your deliverability rate because the contacts are basically telling the e-mail service provider that they want to get your emails .
Another peak for increasing your open rates for subscribers who use Gmail : Ask them to plainly drag your e-mail from the β€˜ Promotions ’ tab key to the β€˜ Primary ’ tab .

Moving an e-mail from Promotions to Primary in Gmail

10. Test your email campaigns before sending

possibly the most significant electronic mail marketing tip off we have for small businesses is to test your campaigns before sending them .
While it may seem like good another step, testing your e-mail market campaigns is absolutely essential to an effective overall digital market scheme. You ’ d be surprised at how easily typos or display issues sneak their means into your emails .
once you ’ ve finished creating your message, try previewing it on your e-mail commercialize software. following, be sure to send test emails to yourself and a few colleagues and open them on desktop, mobile, and pill .
even better, try A/B testing your submit line, electronic mail capacity, and CTA buttons with a section of your e-mail number to see what works best !

Small Business Email Marketing Tips for Campaign Success in 2022!

indeed now you know how to launch your small commercial enterprise e-mail market scheme. Pair it with the above e-mail commercialize tips to set yourself up for success in 2022 ! πŸŽ‰
If you ’ re looking for e-mail software to create, pull off, and send your small clientele e-mail campaigns, why not try Sendinblue ?

There are loads of electronic mail marketing platforms out there, each with their own price schemes and selections of features and apps. For those fair getting started, a dislodge report with Sendinblue lets you send astir to 300 emails per day and discover a range of features. Perfect for small businesses !
Sendinblue is besides capital for season commercialize pros. ( We don ’ triiodothyronine merely do electronic mail marketing β€” we actually have an entire sales and commercialize toolbox for you to discover ! ) Whatever your commercial enterprise needs may be, Sendinblue is here to help. 🀝
far reading : How to start a successful little commercial enterprise web log

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Category : News


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