facebook rebrand as ‘meta’ reveals its metaverse plan
facebook founder mark zuckerberg announced earlier this week that the giant tech company is now changing its name to ‘meta’ – with a new logo resembling a distorted infinity loop. this decision puts a foreground on the laminitis ’ s adjacent step in connecting people virtually, which he calls the ‘ metaverse ’ plan. naturally, right after the news, the internet began flooding with opinions, speculations, and ineluctable criticism.
meta logo, new logo billboard at facebook ’ s headquarters at the end of his keynote speech during the connect 2021 conference on october 28, zuckerberg highlighted that the facebook rebrand as ‘ meta ’ was done in an attempt to truly represent everything that the company does and will do. in greek, the parole ‘ meta ’ translates to ‘ beyond ’ – echoing zuckerberg ’ s belief that ‘ there is always more to build ’. he goes on stating that the ‘ stigmatize is therefore tightly linked to one product that it can ’ t possibly represent everything that we ’ ra doing nowadays, let alone in the future ’.
demonstrating the transition in brand identity | animation © facebook enter facebook’s ‘metaverse’ plan – a vision for the future where virtual and augmented realities become in full integrated in the party ’ second merchandise and services. ‘ the metaverse is the following development of social technology — where you can share immersive experiences with people even when you can ’ triiodothyronine be together in person, and do things together you couldn ’ t do in the physical world ’, writes facebook on its website blog.
facebook meta logo, effigy via facebook connect
the meta symbol, explained
furthermore, this across-the-board newfangled name is met with a raw logo that facebook explains was ‘ designed [ … ] to live in motion and 3D ’. the company shaped the raw symbol as a continuous iteration that morph and takes on different meaning depending on the spectator ’ randomness advantage point ; the symbol looks like an M for ‘ meta ’ from one angle and an eternity sign from another – reflecting the endless layers of the metaverse.
facebook meta logo vivification © facebook build on that opinion, ‘ the meta symbol was designed to dynamically live in the metaverse — where you can move through it and around it. it can take on infinite textures, colors and motion, capturing the creativity and imagination of a 3D universe. it was besides important that the symbol take on a blue gradient and wrench in the color of our core products, connecting our future to our party ’ second origins, ’ says facebook.
facebook meta logo animation © facebook
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now- where does the eternity logo come from ? one theory dictates that it finds its origins in the ‘ ouroboros ’ symbol. historically symbolizing eternity and the cycle of give birth and death, the ‘ ouroboros ’ depicts a snake or draco biting its own buttocks while contorted into a horizontal figure 8.
the ‘ ouroboros ’ symbol there ’ sulfur besides lecture of the ‘ eight dynamics ’ or ‘ octave of creation ’ principles which are based on the creation of life and the cheer to exist for eternity. from the division of cells ( mitosis ) to ancient egyptian scriptures, the one-eighth step seems to constantly be associated to the act of initiation and to a newly ‘ life ’ form. this concept finally seeped into other disciplines and cultures – like the 8 note octave system in music – as a manner to reflect how things perpetually renew every 8 steps ad infinitum.
examples of logo designs adopting the eternity symbol
AND THE INTERNET REACTS…
once the new invention surfaced, the digital community stepped in with some thoughts. some criticized the fresh infinity-like symbol as being quite outdated and overused in company son over the years. bill gardner, founder of the on-line database logolounge, explains how the continuous loop symbol was a swerve that took off back in 2008, with besides many companies adopted it in their logo designs always since. conducting a search on logolounge, gardner found over 1,200 variations of the eternity symbol in brand logo. more surprisingly, a very similar name and design to that of facebook ’ south was created second in 2015 by maria grønlund for a sleep tracker inauguration.
pinch by erik spiekermann in reception to the facebook rebrand as ‘ meta ’ the font choice for the new logo took a hit arsenic well. german compositor erik spiekermann had created an eerily similar baptismal font back in the mid-1980s called – you guessed it – ‘ meta ’. the graphic designer cynically responded to the baptismal font choice in a pinch where he insinuated that his design is now – inevitably – facebook ’ s. project info:
name: meta year: 2021