Wix Website Builder Review

Badge Art If you want to build a web site on-line with minimal effort and utmost creative exemption, look no further than Wix. It offers standout features, such as on-line memory for your web site assets, e-commerce tools, cool television backgrounds, championship animations, mobile apps, and evening a utilitarian, spare service tier. Plus, its Editor X interface stands grandiloquent as one of the most intuitive, slick, and herculean in the ever-growing sphere of website-building services we ‘ve tested. In short, Wix is a simple-to-use, multi-faceted tool, one that ‘s an easy Editors ‘ Choice pick for web site builders along with Duda and Gator .

Getting Started With Wix

Wix is a web site builder, an easy-to-use tool that lets you quickly create an on-line presence via a drag-and-drop interface—no gull or FTP cognition is required. All you need is an electronic mail address to get started with Wix ‘s network host. In fact, if you do n’t mind the advertisements, you can spin up a site for detached .PCMag Logo
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Since 1982, PCMag has tested and rated thousands of products to help you make better buy decisions. ( Read our column deputation. ) On the other handwriting, if you want an ad-free locate with a custom-made URL, or e-commerce options, you must upgrade to a paid account. These range from the $ 14-per-month Combo bill ( 3GB of storage and 2GB of monthly data transfers ) to the full, $ 39-per-month VIP design ( 35GB of storage, a sphere name, unlimited monthly data transfers, a professional logo, and priority support ). If you want a shop cart and early money-making features, business and e-commerce plans cost between $ 23 and $ 49 per month. finally, there are the Enterprise-level plans that require a request quotation mark from a Wix example, and start at $ 500 per calendar month. For a fully summation of report types, see Wix ‘s premium account power system. That price is reasonable. Duda ‘s paid plans start at $ 14 per calendar month, while Squarespace ‘s options begin at $ 12 per calendar month. Weebly has a unblock option like Wix, but has an early-grade Personal plan for only $ 6 per calendar month. Weebly ‘s top business plans are $ 44, $ 40, and $ 26 per calendar month, respectively. A less-expensive exception is Gator, which starts at $ 3.84 per month and runs to fair $ 9.22 per month for its e-commerce plan. After creating an bill, you search for a general web site type—business, interior designer, event, web log, and so on—and then choose whether you want to use a site template or have Wix automatically create a web site for you using artificial Design Intelligence ( ADI ). More on ADI in a bit. There are closely 20 top-level locate types, each with several Subcategories. For case, there ‘s a restaurant option with Subcategories that include legal profession, café, and cater. For our Wix test site, we picked the Blog class, which offers more than 70 beautiful template options. In all, Wix offers hundreds of template choices, more than Squarespace or Weebly. Many are free, though some business choices require an e-commerce degree subscription. The templates each have a full moon show, so you can get a feel for the composition before you begin editing. The template preview helpfully shows you how your site will look on a smartphone screen, besides. One downside : unlike Squarespace or Weebly, Wix does n’t let you switch templates once you ‘ve chosen one. That ‘s a significant dent against the service, as you need to create a freestanding locate and transfer your files over to the newfangled pages if you want to give your on-line finish a fresh look .

Web Design Options

After you ‘ve chosen a template and started editing your site, you ‘re treated to a one-minute basic video recording. The templates are modern and attractive, with many pinning your navigation icons to the exceed as the web site spectator scrolls devour. Eight, rung buttons let you add elements, change the background visualize, access the App Market ( from which you get third-party site widgets ), see your uploads, and start blogging. You can easily minimize or hide these controls if you need to edit the area under them. Wix contains all the common options for text, media, social media widgets, buttons, shapes, and therefore on that you ‘d expect in a web site builder. If there ‘s something you want that ‘s not included by nonpayment, check out the App Market. You can besides embed HTML, and well add SoundCloud or Spotify playlists to treat your locate visitors ‘ ears, besides. Editing the template design is a cinch. Just pawl any element, and you ‘ll see resizing handles and dragging buttons. You have a lot more exemption to rate objects where you want them than in Weebly or Squarespace. Double-click text to edit and format it. As you move objects around, guides appear when they ‘re in line with other objects, to help with conjunction. A toolbar offers tools for sizing and arranging objects, including size match, conjunction, and overlap options. If you select more than one object, you can move them together around the page. We like that any object can be animated on load, with effects like Bounce-In, Glide-In, and Spin-In. Overall, Wix offers an outstanding basic editor program. One thing about the Wix site-building interface that in truth impresses us is that it uses right-click context menu. Most other builders do nothing with right clicks, except launching browser options that do n’t help with locate build. Wix lets you use right-clicks to change images or edit text. You can customize page plan to your heart ‘s content, including the number of columns, their sizes, and their alliance. In accession, you can well add new pages, and drag them around to change the site ‘s seafaring hierarchy. Wix lets you password-protect particular pages or require a membership sign-up or sign-in to access contented .

The Editor X Experience

Editor X is a website-building option that features cleaner, more design-centric templates than the basic editor program. More importantly, they ‘re responsive templates, unlike the ones you deal with in using Wix ‘s classic editor program interface. Editor X has its own built-in show to show you the ropes, vitamin a well as a connect to the Academy X web site. The latter choice showcases the power at your fingertips via lessons and television tutorials. Editor X operates more like Adobe Photoshop or InDesign than a traditional locate builder. Layers let you stack elements, while Masters let you cursorily copy a design element to other pages. Click a text element, and you ‘re presented with a series of collapsible menu options for changing sizes, positions, anchors, and other items. The basic editor program ‘s right-clicking functionality is repeated here, launching context-sensitive menu when activated. If you ‘re working on a reactive web site, Editor X starts with three different page sizes that you can toggle between to see how your site looks. You can besides add more breakpoints, different resolutions that become a part of your togglable choices. overall, it ‘s far faster to move elements around on your web site using Editor X, even compared to Wix ‘s already-smooth web site builder. typography and color swatches are available, and you can save your choices to design libraries. This gives you the ability to quickly change a page ‘s overall color, or possibly the header text, while not losing your previous invention choices. Editor X is besides built for multi-user collaboration, with design libraries being a way to let a group trial different ideas without throwing anything away .

Website Builder Extras

Wix ‘s main report administrative interface is clearer than Weebly ‘s, besides, with a entire page listing your sites. Click one, and the locate splashboard appears with a side railing of locate choice buttons. You besides see a prey of site action, and there are buttons for common tasks. Wix Analytics provides basic site-traffic report, but you ‘re better off using the release Web-Stat app or setting up a separate Google Analytics explanation ( which requires a pay account grade ) for this functionality. Web-Stats is pretty enlightening, telling you where visits came from and what display, calculator, and browsers visitors used—even for free users. agio account holders can add Facebook Pixel report. The App Market offers even more tools for tracking SEO, television views, subscription data, and music plays. This is on top of early, more specific extra features like creating custom seat maps for your recurring live venue events or making a brand app for your restaurant. Wix has respective features that ‘ll enhance the host know, including Wix Fitness, Wix Turbo, and Ascend by Wix. Wix Fitness is a site building model caters to, you guessed it, fitness entrepreneur. It simplifies promotion, schedule, node management, and even selling online workout videos. Wix Turbo is performance technology that Wix says will improve site-loading speeds. According to the party, “ Wix sites will be optimized for accelerate JavaScript execution time and use the most recent CSS functionality. ” If you ‘re updating a web site you have n’t touched since the arrival of Wix Turbo, which improves page load speeds, you have to go through a site-updating process. For our 17-page test locate, the process took under a hour and the locate looked just the same after the process. ascend by Wix is “ a suite of 20 products that lets entrepreneur start, pull off and promote a occupation directly from the Wix world wide web development platform. ” The tools include chat, site membership, invoices, workflows, tasks, automations, and price quotes .

Wix Artificial Design Intelligence

We tried using the Wix ADI to build a trial local business web site. It dramatically simplifies site build, it ‘s surprisingly fun to use, and it offers lots of handholding. You start by answering a few basic questions about the site ‘s purpose, features, location, and entitle. It then searches the web for message related to your business or activity. You can optionally add social accounts such as Facebook, Instagram, and Twitter. After this you pick a dash, have ADI create a semblance palette based on your logo, and chatter Create My Site. It takes some time to complete its automatic design. It tells you what it ‘s doing through the process, like adding menu and optimizing your mobile web site. We tested using a local anesthetic bagel workshop ‘s information, and ADI created a site that looks better than the place ‘s actual site ! We ‘re besides impressed by the locate we made for an artist friend, who was actually wowed by how effective the automatic invention was. After ADI builds the initial locate, you customize things like boilerplate textbook and sales items. If you are n’t interest in designing your own locate, Wix ADI is decidedly worth a shot .

Working With Photos and Videos

Wix has a boastfully advantage over Weebly and Squarespace when it comes to photos : It lets you reuse images you ‘ve already uploaded by saving them in on-line folders for you. The other services make you re-upload photos if you want to use them in another seat on your web site. Wix besides lets you add images from other on-line sources such as Flickr and Facebook. Ditto for video. You can use television in places where the others only let you use photos, such as the main subject setting. The serve besides provides lots of breed images and videos to use on your locate. much of this contented is free, but you can besides purchase sanely priced broth images from BigStock. You get entire photograph editing and enhancement capabilities with the integrated Aviary editor. It ‘s simple to add a link to an trope, either external or to a page in your locate. You can besides add a surround, and animation such as a slice in, and choose among resizing behaviors such as autocrop, center, elongate, and fit. You can set videos to auto-play on page load and to repeatedly loop, and a mentioned you can add a video as your background persona .

Making Money With Wix

Wix offers full-bodied e-commerce capabilities. The Store element from the independent toolbar adds a Shop page with a product veranda prepopulated with sample distribution products you replace with your own. You need an e-commerce premium plan to actually receive payments. The web storehouse can have multiple pages of its own, including, by default, a product page, shopping handcart, and Thank You page. Wix besides offers customizable storefronts and recurring payment and subscription options, far expanding your money-making possibilities. There ‘s a detail product-editing empanel, and you can group products by collections, and offer coupons. Credit card march options include Stripe and Square, and you can accept PayPal and snail-mailed cash. You can enter embark and tax rules, but the built-in storehouse does n’t help you actually figure these things out with, say, UPS or FedEx integration. Selling digital downloads is now built into Wix ; it ‘s a childlike option good when you start adding a merchandise to your store. You can besides sell music with no transaction fee through Wix ‘s own Music app. The app flush can play music on your locate, and it accepts MP3, WAV, FLAC, and ALAC file formats. For marketing your goods, a Wix mail-blast app called ShoutOut lets you send up to 5,000 emails per month. Third-party integrations for e-mail selling are available from MPZMail, CakeMail, and V.I. Plus. ascend by Wix is a market service for your site. It lets you interact with customers via forms, new world chat, invoices, price quotes, and gun trigger actions. It tied offers work flow arrangement tools. The Ascend Inbox can aggregate your e-mail and new world chat messages. Ascend besides provides electronic mail market, along with SEO, social post, and television tools. Its Automations include things like sending reminders to customers about invoices due, and Workflows are useful for lead follow-up and contact management. Its Tasks cock saves you from using an external ( though excellent ) option like Asana. finally, it lets you create a Members area, with special pages and features like a forum, store accounts, and user profiles. In sum, Ascend brings together a lot of utilitarian tools for web businesses. Adding a blog to your site is easy as clicking the Blog entry on the chief site component toolbar. You design your web log page layout precisely as with any other locate page or choose a single-entry style or one with no header. Subscriptions and comments are options you can offer your readers. You can tag posts, and tied display a tag cloud, RSS button, Facebook comments, and Disqus comments. Wix has a separate, simpleton blog-posting interface, as opposed to Weebly, which just uses the lapp web page interface for blogging. In Wix, you can add photos, galleries, video recording, and of path textbook, all formatted to taste. You can schedule any post for later publication and designate it as Featured if you like. In all, it ‘s a rich blogging cock with everything you need .

Mobile Sites

Sites made in the basic editor aren’t responsive in the strictest sense ( meaning you can resize a browser to see its contents squeeze to fit a smaller size ), but that should n’t worry locate creators : Wix produces mobile versions of your sites that pass Google ‘s test for mobile-friendliness. Tap the smartphone icon at the acme of the locate editor program, and you can switch to mobile editing watch. By default, our site had the “ Make your site mobile friendly ” option checked, and because of this, we in truth did n’t have to do anything to make it work well on phones. still, Wix gives you the option of editing the mobile opinion if you ‘re not glad with what it produces mechanically. In particular, you can hide elements that you do n’t want to show up on fluid screens. You can besides add a mobile Action Bar so that visitors can email or call you with a tap of a finger. That said, Editor X gives you the ability to design in full reactive sites. not only are there fluid size options for certain elements, the breakpoints feature lets you see what your web site looks like at any resolution. CSS power system and Flexbox are available in Editor X, vitamin a well, making certain you site morphs to whatever screen it ‘s on. On the other side of mobile, Wix offers apps that let you interact with site visitors and edit store items like products and prices. You can besides upload photos from your smartphone, but you ca n’t actually create and edit sites from the app, as you can with Weebly and Jimdo ‘s apps .

Wix Code

Wix Code allows locate builders—even those with no programming experience—to add features to their websites that in the past would have required acquaintance with database development. The feature of speech is distillery labeled as beta, but is available in all Wix accounts. Wix Code consists of five tools : Databases, Dynamic Pages, External APIs, Forms, and Managed JavaScript. Databases, Dynamic Pages, and Forms require no ball cognition of coding. The manipulation of these prefab databases is alike to filling in a spreadsheet. Custom forms and drug user input controls are useful for collecting information from site viewers. A food locate could let users submit recipes, for example. Data-driven Dynamic Pages sound like they ‘re for developers, and indeed, using these capabilities increases difficulty of site design quite a sting. It fair means that your locate pages are built on the fly depending on entries in a table. A college course page designed in Wix can display unlike pages for each course, all using the lapp template. Duda ‘s InSite feature, which lets you send different content to viewers depending on criteria like time of day, date, location, and total of former visits, offers similar dynamic customization. The Duda feature is simpler to use, but it ‘s not angstrom potent as Wix Code.

Wix besides includes new API and JavaScript features that let actual world wide web developers use Wix to design sites and then go under the hood to extend functionality. They can do this via a in full managed JavaScript development environment and by calling external APIs to leverage network services and augment web site demeanor. When we inaugural tapped the Wix Code menu, a panel appeared with an explanatory video and links to resources to get going with the feature of speech. It does indeed add complexity to the site-building interface, adding Backend and Database entries to your Site Structure sidebar. From those, you can add modules and collections, respectively. The latter are like to spreadsheets in which you add specific types of data, such as images or text. A charming helps you fill in the information necessary to create a functional solicitation, to enable things like dynamic pages, forms, or member-generated content. You can either add dynamic content to a page, dynamically created pages, or exponent pages drawing from the database. Though all of this is indeed brawny, it pushes Wix away from the easy locate builder class toward being a developer creature. Those who prefer to keep things bare do n’t ever have to turn on these developer tools. We managed to create active pages with an index to a few of our reviews, and while there are a few hoops to jump through it produced the result we wanted .

Wonderful Wix Support

Wix is one of the more intuitive locate builders around, so there ‘s a good prospect you wo n’t need to contact the patronize team. The Wix editor displays a question mark in its top-right section that launches the well-stocked Help Center. If that does n’t contain the answer to your trouble, you can submit a corroborate ticket or request a 24/7 telephone call back. That service is, impressively, even available to exempt accounts. WordPress.com, on the early hand, only offers its release users entree to a cognition base. When you first contact support, a new world chat bot asks for your web site information and walk you through coherent steps to remedy your problem. When you get to a sharpen where the text automaton can no long help you, you ‘ll see a Contact Us area with two options : Submit a ticket and Talk to a Support Agent. Of path, we chose the latter. You then enter your phone number and the trouble ‘s description. We made our initial request on a weekday good morning, and a customer service spokesperson contacted us roughly a minute late. The customer service spokesperson walked us through scheduling posts and what we would need to do if we wanted to change our web site ‘s theme. Wix is to be congratulated for its combination of thorough on-line support and real human defend .

Ultimate Uptime

Website uptime is a full of life component of web host. If your web site goes down, clients or customers will be ineffective to find you or access your products or services. It ‘s in your best sake to find a dependable web host that can keep your locate up and running. Otherwise, customers may go elsewhere—and they might never come back. To evaluate dependability, we use a website-monitoring cock to track our test site ‘s uptime over a two-week period. Every 15 minutes, the tool pings the web site and sends an e-mail if it is unable to contact the web site for at least one minute. The datum reveal that Wix, a web site builder that besides acts as a web hosting supplier, was incredibly static during the test period. In fact, it did n’t go down once. You can count on Wix to be a rock-solid foundation for your web site .

Wix Has All the Tricks

For ease of manipulation and width of options, you ca n’t beat Wix. The web site builder offers online media memory, a large app store, and a clear, well-thought-out interface. Plus, its optional Editor X and Wix Code features, while adding a degree of difficulty, enable herculean, advanced, active site universe. Wix Ascend brings in concert useful world wide web commercial enterprise tools, excessively. All this and fast, authentic page loading help oneself Wix retain its PCMag Editors ‘ Choice award for on-line web site builders. That said, if you value the ability to export locate code, you ‘ll want to go with Weebly or Squarespace rather. For tips on getting started building your site, make sure to read our How to Build a Website fuse. Check out 10 easy But Powerful SEO Tips to Boost Traffic to Your Website, excessively. Editor ‘s note : Mike Williams and Michael Muchmore besides contributed to this review .

Wix Website Builder
Editors ‘ choice

Check Price


  • unusually intuitive Editor X interface
  • numerous widgets
  • Hundreds of templates for specific businesses and other uses
  • commodity mobile-site-building tools
  • rich web-store features
  • excellent uptime and customer service hold
  • many commerce options, including the ability to sell digital downloads
  • free option

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  • Third-party apps offer better analytics
  • Does n’t let you switch templates

The Bottom Line
Featuring robust customization, e-commerce tools, and a Photoshop-like interface, web builder Wix lets you create beautiful sites without spending a dime .

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