Facebook Has a New Logo and It’s a Perfect Example of Why Mark Zuckerberg Just Doesn’t Get It

Facebook precisely announced that it has a new logo. That might seem fiddling or like a major change, depending on how you look at it, but changing your logo is n’t something a ship’s company like Facebook takes lightly. actually, in Facebook ‘s case, it ‘s not wholly clear up why the company thought it needed to redefine its sword. here ‘s what I mean : From a brand position, it ‘s actually a bang-up model of why your logo is n’t your trade name. Your mark is n’t something you stick on a web site or on a commercial enterprise card. Your brand is the way people feel about your ship’s company. No logo is going to change that, specially after weeks of bad press and public embarrassments. That ‘s the part Mark Zuckerberg does n’t get.

Facebook ‘s announcement came in a blog post that says the social net is “ updating our company post to be clearer about the products that come from Facebook. We ‘re introducing a newfangled company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own post. ” sol, Facebook seems to think that people think about Facebook the app differently than Facebook the company. Notice how many times I good wrote Facebook ? It ‘s about like it ‘s all about Facebook. Which tells you everything you need to know about what Facebook is thinking approximately — Facebook. sheath in item : Facebook is making its branding even more outstanding within its other apps, including Instagram. Somehow it thinks that it ‘s truly authoritative that you know that Instagram and WhatsApp are a part of Facebook. I ‘ve already written about why this is a bad go, specially for those two apps.

here ‘s why : America has a love/hate relationship with Facebook. We love that it allows us to connect people we do n’t see on a regular basis. We love that it allows us to keep in reach with kin or friends, or connect with colleagues. And, we love that it ‘s a knock-down tool for marketing your business to the veracious audience. That ‘s all capital, but then there ‘s the other english of Facebook. We hate that Facebook seems to be constantly finding ways to soak up more of our personal information. We hate that it does such a frightful job of protecting our privacy and data. We hate that it tracks basically everything we do on-line. We hate that every day Facebook introduces something new that seems like it completely ignores the fact that no, we do n’t want a Facebook camera in our know board that can watch and listen to what we do in our home. Oh, and we actually hate that the company makes an enormous sum of money off of all of that, while ignoring basic duty like keeping our information safe. And then there ‘s the fact the company censors what we get to see by controlling it with an algorithm. Unless, of course, you want to run a fake political ad. then they ‘ll show it to everyone merely american samoa long as your check clears.

Mark Zuckerberg would have you just ignore those last two paragraph and rather focus on how bang-up the caller he created is at “ connecting the world ” or something like that. Connecting the world is pretty lucrative. Look, Facebook has some real problems. It ‘s facing scrutiny on a range of fronts over privacy scandals, anti-competitive concerns, and a ill conceived theme that people will trust Facebook to launch a digital currency. All of those problems have one common ribbon : Zuckerberg ‘s belief that Facebook is estimable for the global, no matter the collateral damage. I wrote before about how Facebook ‘s biggest problem is that Zuckerberg is a true believer, meaning that he does n’t see Facebook as it is, but entirely as he imagines it to be. That ‘s a trouble, and it ‘s not one you can fix with a new logo .

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Category : News


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