Digital Marketing Bootcamp | Kansas State University

Introductory Course

Build a basic knowledge set in digital marketing, covering the terminology commonly used in the industry, the various platforms for digital advertising, fundamentals of SEO and PPC, social media marketing, influencer and affiliate marketing, and much more.

Career Services

The extended program includes a career services course to support learners in achieving their ideal job search results. The course covers interview skills and training, assistance with job placement, networking opportunities, and personal guidance for optimization of ePortfolios, LinkedIn profile pages, and resumes.

Fundamentals of Marketing

Learn all about strategy in marketing, including key development theory and practice, such as the five Ws and four Ps, buyer personas, inbound marketing, outbound marketing, branding, data analytics, and more.

Content Marketing

Boost your content marketing skills for the development of powerful, engaging content and marketing copy. Writing styles covered include websites, social media networks, SEO blogs, forums, paid ads, infographics, and targeted content.

Customer Relationship Management

Understand the fundamentals in CRM, including how to develop and maintain successful customer relationships, monitoring and tracking customer engagement across platforms like HubSpot and Salesforce, and managing customer support issues and queries in an online environment.

Web Development for Marketers

Develop the skills to create a website with WordPress, HTML, and CSS, including plug-ins, themes, and uploading and publishing of website content. Learners will utilize these skills to develop a website for an internal case study project, which emulates a project they may be tasked with in the workforce.

User Experience (UX)

Gain the knowledge and skills for User Experience design that drives effective results. Topics covered include interface adaptation, optimal integration, banner creation, and others.

E-Commerce

Discover the steps to creating and managing an e-commerce interface that integrates with the leading e-commerce platforms, such as Shopify, eBay, Amazon, and Etsy. Learners will identify how to build vendor relationships and establish proper logistics, perform competitor analysis, effectively price products, and set up online transactions.

Data Analytics & Visualization

This course covers how to monitor and analyze marketing data using Google Analytics and the ways it can be leveraged to boost campaign results in marketing, advertising, and promotions.

Search Engine Optimization (SEO)

SEO is a central aspect of digital marketing, and this course gives a solid foundation in SEO principles, website optimization, and SEO tools such as Google My Business, Google Trends, Google Analytics, and Google Search Console.

Email Marketing

Learn the fundamentals of email marketing and how to build automated campaigns. Discover the methods to build engagement and successfully nurture leads through the marketing funnel.

Social Media Marketing: Organic & Paid

Develop knowledge and skills in organic and paid social media strategies, including how to create and manage digital ad campaigns, how to boost organic reach, and how to approach influencer marketing campaigns. This course includes preparation for the Facebook Blueprint Certification exam.

Search Engine Marketing (SEM)

Learn SEM strategy and tools, including as Google AdWords, Google Ads Editor, and Google Tag Manager. This course includes exam preparation for Google AdWords Certification.

Digital Strategy

Digital marketing is a complex process that demands a solid strategy. In this course, you’ll gain a rich understanding of digital marketing operations from the top down and how to build digital marketing strategies for short and long-term goals, working with real-world clientele to gain skills that are applicable to the workforce.