Is affiliate marketing worth it: a checklist to help you decide – Supermetrics

exchangeable to any early economic natural process, affiliate marketing is worth the campaign when it ’ s profitable enough. Every activity has an opportunity cost. so, the obvious question to ask yourself is whether your affiliate activities offer a higher return than engaging in an alternative action. It ’ sulfur about making certain that you ’ re using your barely resources adenine efficiently as possible .
In this post, we ’ ll first take a brief front at the affiliate industry. then, we go through a list of requirements and considerations that help you evaluate if affiliate market is worth it for you .

About the affiliate marketing industry

Most of the on-line message on affiliate marketing is written for the purpose of promoting products to new affiliate marketers. No one is teaching how to make money on-line or become a successful affiliate seller equitable to spread the good parole. typically, person who ’ randomness “ made it ” is promoting on-line courses, web hosting services, web site builders, and SEO tools, for model. Anything that a new consort seller might need to get started .
once the newly affiliates learn to master the industry secrets, they can finally become teachers themselves. And so it becomes like an infinite loop where one cohort gains adequate affiliate market cognition to become experts, partake their success stories, and pass the cognition on to a new age group who then repeats the lapp practice.

A good interview to ask is why thus many consort market guru concentrate on teaching affiliate selling to new, aspiring affiliates by selling courses rather of doing actual consort selling ? Well, it ’ mho because people who want to quit their sidereal day jobs and make money on-line are an easier segment to target .
For disclosure, the main function of this post is to partake useful information about affiliate market and to attract modern affiliates and early partners to the Supermetrics partner program .

Affiliate marketing is not dead

It ’ second worth pointing out that consort marketing is by no means dead. american samoa long as there are marketers who can bring in customers to merchants in central for a commission, there is affiliate market. The numbers speak for themselves .
Below is a Google Trends graph showcasing global search matter to in the keyword “ affiliate market ” in the past 5 years. There ’ s a net up tendency overall and a spike in 2021 .
graph about interest in the search term affiliate marketing
This of course says nothing about the sum of sales generated by affiliate marketers. How much you will earn depends on the deputation structure you work with and the meter and feat you dedicate to promoting affiliate products. This makes it unvoiced to give an accurate estimate of the median consort sales. Based on an older benchmark report by AffStat, 35 % of affiliate marketers disclosed an annual gross of $ 20,000 or more derived from their affiliate efforts .
generally, affiliate market is not a agile way to multiply your income. It requires an audience or network and expertness in the products you promote. It ’ s a long-run strategy that can help you diversify your tax income streams. particularly with recurring commissions, you can build a more firm long-run tax income pour, which normally leads to higher accumulative earnings .
To give an estimate of the size of the affiliate industry, here ’ s a graph about consort market spend in the United States. The datum is based on a 2019 calculate published by A. Guttmann on Statista .
graph about affiliate marketing spending forecast in the united states
If the prognosis turns out to be accurate and consort market spend reaches $ 8.2 billion by 2022, that means the size of the affiliate diligence has more than tripled in 10 years in the U.S .
For more diligence numbers, check our earlier post about affiliate marketing statistics .

When is affiliate marketing worth it

Affiliate market is frequently promoted as a low-effort alternative to earn extra income. And it ’ s true that joining most affiliate programs is fast and easy. But generating the commissions requires much more than just getting your referral link and access to your own splashboard .
The gamble and initial investments in consort market normally aren ’ deoxythymidine monophosphate monetary costs. But the clock time invested in building an consultation and promoting the products is obviously worth something and has an opportunity cost. In this sense, it ’ randomness inaccurate to say that there ’ s no hazard involved when starting out as an affiliate .
then, let ’ s go through the most significant prerequisites for making affiliate market worth your time and attempt .

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When you have a connection to the product

Being a successful affiliate seller doesn ’ t necessarily mean that you should be a customer of each intersection that you promote. But having deep cognition of the products surely makes it easier to convince your consultation to purchase them. And if you ’ re passionate about what you promote, it becomes natural for you to delve into each and every detail of the product .
For example, these guides created by our partner, Lachezar Arabadzhiev, present hardheaded tips for new Supermetrics users :
screenshot of lachezar arabadzhiev's articles
By reading them, it becomes gain that the generator has a firm grok of our products. And in summation to his guides, Lachezar besides offers an initiation path to Supermetrics for Data Studio and BigQuery on Udemy .
For affiliates who recommend products to their clients or course participants, it ’ second crucial that they can showcase how the product works in practice rather of precisely talking about it superficially .
For this reason, it ’ s not uncommon that many of the top affiliates are recruited from the merchant ’ s own customer base .

When you have an engaged audience

Becoming an adept in using the products doesn ’ t have to precede building an hearing. But if we ’ ra talking about products with some level of complexity, it ’ sulfur normally better to start with developing that expertness. That way, you have some concrete value to offer and people have a argue to listen to your advice .
so, establish yourself as a entrust authority in your niche first. Your audience wants to know that you provide honest reviews. Despite being affiliated with the trade name and profit from the recommendations. That ’ south why a good capacity scheme covers not only conversion-driven reviews and comparisons but besides in-depth guides and tutorials that are instructive .
Below is a screenshot from MeasureSchool ’ s YouTube channel. They create extensive video tutorials, courses, and early useful resources for marketers who want to measure their performance and make data-driven decisions.

screenshot of measureschool's video description on their youtube channel
With their 139K subscribers and the thousands of views each of their videos attract, they ’ ve built a loyal following and established themselves as an assurance in marketing analytics .

When you match that product with your audience

Affiliate selling is only worth it if you can match the right product with your audience. While it ’ sulfur recommended to choose a niche that you ’ re passionate about, paying attention to the demand for products in that recess is besides crucial .
Ranking for relevant keywords with purchase captive is how most content-based affiliate marketers earn commissions. But it isn ’ t the lone way to make consort sales. once you have an audience, or client base if you ’ re an agency seller, it ’ s potential to add a punch for an affiliate product at about any touchpoint. For exercise, e-mail newsletters, social media posts, webinars, customer calls, and training sessions are all estimable channels for affiliate marketing. There ’ randomness no one channel that ’ s better than the rest. It all comes down to targeting and product-audience fit .
For person specialized in paid social channels, posting on social media about an affiliate product that helps with reporting on those marketing channels doesn ’ metric ton come across as pure forwarding .
tweet from savannah sanchez about supermetrics
As an expert in paid social channels such as TikTok Ads, Savannah Sanchez, has chosen products that are relevant to her hearing and can help them with report and analytics .

When you’re a value-adding partner

A value-adding partner is person who goes beyond fair connecting the prognosis with the merchant ’ s intersection. While there ’ mho nothing incorrect with being a traffic-focused affiliate who relies on ranking for the correctly keywords, the benefit of being a value-adding partner is that people start to trust your expert public opinion and you become the go-to-person on a host of topics in that recess .
And it ’ south surely potential to do both. Create contentedness around the properly keywords that attract visitors with leverage captive. And develop an expertness in using the products and the topics related to them. This way, you become not alone the connection but besides an adviser whose words are followed cautiously and who is known for passing on utilitarian up-to-date data .
Josh Cottrell has been building data-focused products since 2014. Having worked with brands such as Google, Apple, Lego, Gatorade, Microsoft and Philips, he ’ sulfur developed an expertness in creating visually stunning performance dashboards like the one you can see below :
screenshot of josh cottrell-schloemer's article featuring an excel dashboard
With his specialization in data visual image, Josh is not only able to recommend his clients to purchase tools like Supermetrics to connect their data sources to Google Data Studio. He can actually add rate to his candidate ’ second purchase by sharing his deep cognition about the tool .

When is affiliate marketing not for you

Having explained how you can make affiliate market worth your time and feat, it should be clear by nowadays that consort market is not for everyone. To fulfill all of the preconditions, you must be will to dedicate adequate time to it .
sol, let ’ s take a attend at cases where you ’ re probably better off without hopping on to the consort commercialize wagon .

When you expect immediate results

Affiliate market is rarely a surrogate for even income. It ’ sulfur besides a long-run game. Knowing that the majority of people who engage in consort market never generate any sales is worth taking into history .
But while profitableness is a valid concern, it ’ sulfur besides true that most affiliates who never make sales don ’ metric ton put in the effort that ’ south required to be successful. As an affiliate, you add an extra stage to the merchandise ’ s sales funnel. then, you need to make sure that your input counts. In most cases, that input signal is your expertness and the believe you ’ ve built. But nothing comes overnight .

When you’re looking for a shortcut to wealth

After dedicating a good share of your time to build that expertness and audience, affiliate marketing allows you to monetize your hard ferment. But if you ’ ra looking for quick profits, it might be better to refrain from it altogether. ideally, you want to focus on higher accumulative earnings by choosing affiliate programs that pay consistent recurring commissions .
A minor percentage of the affiliate partners drive the majority of the sales in most programs. And if you intend to be among them, you need an effective long-run strategy that you can stick with .

When you want to repeat what everyone else is doing

In a saturated market, you have fierce competition among affiliates who promote the lapp product. indeed, you need to find a unique angle to the product. Let ’ s say you check the SERP overview for relevant review and tutorial keywords. If you find out that you need more backlinks and a much higher DR than you presently have, it ’ mho slowly to get discouraged .
But even with a competitive affiliate intersection, it ’ s possible to find aspects about the intersection that haven ’ metric ton been covered by others. To identify that missing aspect, you have to look into the merchant ’ s own commercialize activities and see what topics other affiliates are addressing in their forwarding. Simply repeating what has already been done serves no determination .

When you’re not willing to put in the effort

For your affiliate activities to bear fruit, you need more than generic reviews about the product. consistent output and delving into the details takes more attempt. But it ’ s the merely way to make consort marketing work in the long prevail .
Remember that a high gear commission pace or product price is not your ultimate goal or guarantee of success. What matters more is that there ’ s demand for that merchandise among your audience, network, or customer free-base. And that you have something to say about the product that adds value .

Final thoughts

The inadequate answer to the interrogate presented in the deed is that affiliate market can be worth it if you ’ re will to put in the effort. But make sure to test all products before you share any advice or recommend them to others. Take your prison term to gain cognition first. then pass it on to everyone else and make some money in the action. That ’ randomness affiliate marketing in a nutshell. Don ’ triiodothyronine expect fiscal independence right away and focus on generating long-run profit.

If you want to learn the basics of affiliate market, check our Ultimate Guide. And join our Supermetrics spouse program to earn 20 % recurring commissions from each sale .

About Johannes Rastas

This image has an empty alt attribute; its file name is johannes-1-150x150.jpeg
A Partner Marketing Manager at Supermetrics, Johannes focuses on expanding the Supermetrics collaborator plan and collaborating with their existing partners. He besides works with SEO and content on a casual basis. Feel free to contact him on LinkedIn .

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