Looking for on-line Digital Marketing degrees ? Compare programs and see what you could be doing after graduation.
One of the major perks of the internet is its ability to connect us to valuable resources, specifically when it comes to education and obtaining an on-line digital degree .
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By earning your Digital Marketing degree on-line, you can set yourself up to pursue jobs that have modal salaries of $ 50,600 or more per year ( Bureau of Labor Statistics ) .
Types of Online Digital Marketing Degree Programs
There are two routes that lead to digital market :
- Marketing – General
- Digital Marketing
Which one you pick will depend on your career goals. Read about both or chink on the one you ’ re interest in to jump to that incision .
Marketing – General
You may want to earn a general Marketing degree if you ’ ra concern in handling more than the digital side of advertise, conduct generation, and sales .
If you plan on working for a minor occupation in which you ’ ll handle all of the selling efforts, or for a party as a marketing director, having an overview of the entire department can help .
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The coursework in a general Marketing broadcast typically covers everything from graphic design to branding scheme to grocery store inquiry to price. And yes, you ’ ll credibly spend quite a moment of prison term on digital marketing .
There ’ s no doubt that digital market is a hot and growing field, but traditional marketing is inactive a viable way to create brand awareness and generate sales. A renaissance man platform can help you see how all of it fits together .
Digital selling is the execution of traditional marketing techniques in the digital universe .
alternatively of using older methods of commercialize and promotion, like television receiver or radio ads, billboards, and word of sass, digital market utilize newly engineering to get the bible out about a product or military service .
Since there is indeed much competition in the populace, specially on-line, skilled digital marketers are in high demand. Search engine algorithm are constantly changing, so digital marketers need to be on top of evolving SEO trends in ordering to be effective .
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They must besides stay appreciate of any newfangled platforms or applications that could help get the word out .
The best person suited to a career in digital commercialize is person who is tidal bore to learn about new engineering, calculator grok, and has the flexibility to deal with raw platforms and shifting algorithm .
Courses for A Digital Marketing Degree Online
Although there are tons of different courses that you can take to hone your digital market skills, these are some of the more democratic and utilitarian choices .
Search Engine Optimization: Search engine optimization, or SEO, is one of the cornerstones of digital market. SEO refers to where your company is listed on Google or Bing ’ s search engine. The higher up you are in the search results, the better off your company is .
good SEO is a multi-pronged approach and one that you want to have in your pocket in orderliness to succeed in digital market .
Social Media Management: Social media is an crucial part of anyone ’ s on-line footprint, and active social media accounts can add credibility to your ship’s company. Managing social media by rights is a true artwork form because each platform is different, and there are specific times and dates when it ’ s most advantageous to post .
good digital marketers understand the nuances of social media and can create dynamic plans that allow their clients to get the most out of these platforms .
Branding Campaigns: Branding is one of the most essential elements of traditional and digital market. In the past, branding campaigns were largely carried out through print and billboard advertise, or long ad campaigns rolled out on television and radio stations .
These days, those mediums are calm used, but on-line post has very taken center stage. beneficial digital marketers know how to create and maintain a brand through digital media, and they maintain stigmatize message and consistency across multiple channels .
Digital Strategy Development: To be effective on-line, you will need a firm digital strategy to cut through the competition. Courses on developing long and short-run digital strategies are great tools in a digital seller ’ sulfur toolkit, as they allow them to see the bigger mental picture and then create actionable steps and milestones to get to a specific goal .
One of the biggest hurdles that most companies face is the inability to be able to conceptualize where they want to be on-line. A digital strategy is a higher-level function of a digital commercialize adept and absolutely critical when it comes to success. many companies will pay handsomely for person who is skilled in this especial arena .
Digital Marketing Degree Salary
Digital market degree salaries vary depending on your skill horizontal surface and the type of organization that you work for. Generally, you can expect to make less money when you first gear start out .
According to the Bureau of Labor Statistics, populace relations managers make an average wage of $ 118,430 per class. top earners can make anywhere between $ 165,340 and $ 208,000, depending on the type of company they are affiliated with .
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batch of people opt to do mercenary digital marketing, and pay varies widely depending on what kind of clientele they get. Digital marketers working with larger companies on branding campaigns can by and large expect to pull in quite a bite more than those doing standard SEO campaigns .
Although salaries vary, you can surely expect to make a reasonably good living if you decide to pursue a career in digital market. You should start off at a comfortable base and be able to work yourself up. A bachelor ’ s degree in this field can be a bang-up beginning specially for those looking to advance their department of education with an on-line masters in digital market or even an on-line PhD in marketing .
Professional Organizations for Those with a Digital Marketing Degree
As with any master career, there are plenty of organizations that you can join to help build your digital commercialize skills and network with others in the airfield. If you decide to pursue a career in digital commercialize, it can be a good idea to join some of these groups .
American Association of Advertising Agencies
The American Association of Advertising Agencies, or AAAA, has been around for about a hundred and focuses on two critical elements : best practices and future steps. Both of these need to work in tandem for marketing initiatives to succeed .
The 4 As south a fantastic rate to network and learn some traditional marketing skills that you can apply to your digital career .
American Marketing Association
The American Marketing Association focuses predominately on professional development through ongoing education. It ’ s a great place to hone your skills and pick up a few fresh ones .
flush when you have your digital marketing degree, it ’ mho authoritative to continue to stay competitive by constantly educating yourself on new trends in the field. The american Marketing Association is enormously helpful in this capacity .
Association of National Advertisers
The Association of National Advertisers focuses heavily on both personal development and trade name development. They believe in trade name excellence and creating blank campaigns .
If your digital marketing peculiarity is in digital strategy or trade name development, this is a great organization to bounce ideas off other people and pick up some new skills .
It ’ randomness besides a effective place to meet those who are working on personal exploitation and can help you hit master goals .
Branded Content Marketing Association
The Branded Content Marketing Association is an excellent resource for those who are working with content or web transcript .
It ’ randomness fairly easy to get off-track with your copy and not remember to emphasize the mark message, so this administration can help you cultivate the skills needed to create great imitate and stay on message all of the time .
Internet Marketing Association
The Internet Marketing Association is a fantastic home to join if you are looking for a support system and mentors. It ’ s a large group that covers all different sectors, and they have regular meet-ups and sessions that will help you grow .
If you are fair starting out in digital market, you should in truth consider joining the Internet Marketing Association .
Accreditation for an Online Digital Marketing Program
When looking into your digital selling degree, you will want to make sure that your on-line university has regional accreditation .
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This just means that is has been recognized as legitimate by the state, and that you can apply for fiscal aid .
Financial Aid for a Digital Marketing Program Online
equitable as with traditional schools, there are enough of express and federal horizontal surface fiscal help programs available to those who wish to pursue an on-line degree in digital marketing .
start by filling out the free Application for Federal Student Aid ( FAFSA ), then continue your search with scholarships from universities and private businesses or organizations .
Questions Related to Earning a Degree in Digital Marketing Online
It is natural to be disbelieving about any classify of new degree. These are the most normally asked questions about getting an on-line digital marketing degree .
Is There a Degree for Digital Marketing?
Yes, there is a academic degree for Digital selling ! It ’ s a growing field that is very high in demand. You can find a number of universities offering Digital market programs both online and on campus .
What Should I Major in for Digital Marketing?
The two majors you should consider for digital marketing are general Marketing and Digital Marketing. You ’ ll need to decide if you want an overview of all the aspects of market or want to zero in on the digital side .
How Long Does It Take To Get An Online Digital Marketing Degree?
typically, a knight bachelor ’ s degree in digital market takes four years. however, some schools offer accelerated market degree programs that allow students to finish quicker than the average four years .
Is Google Digital Marketing Course Free?
It depends on the course. Some of the classes offered by Google are unblock, but you need to pay for others. Check on-line for more details .
Universities Offering Digital Marketing Programs Online
methodology : The follow school tilt is in alphabetic regulate. To be included, a college or university must be regionally accredited and offer degree programs online or in a loanblend format .
American Public University
American Public University offers an on-line bachelor of Arts in Marketing degree program that can equip students with the critical cognition in product development, sales promotion, research, design, and strategy. It is composed of 120 credits in an 8-week course of study format .
- BA in Marketing – Digital Marketing
APUS is accredited by the Higher Learning Commission .
appalachian State University
appalachian State University offers a knight bachelor of Science in Communication, Advertising. It is an on-line broadcast designed to explore a wide range of advertise topics required to make an absorb brand experience. It takes 6 semesters to complete, with 12 hours per semester .
- BS in Communication – Advertising
appalachian State University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools .
Arkansas State University
Arkansas State University ’ s B.S. in Strategic Communication with Social Media Management certification is offered on-line with low-cost tutelage and career-focused courses .
It is a 120-credit broadcast, including 36 hours of core courses. It is aimed to develop students to become communications industry professionals with expertness in social media strategies .
- BS in Strategic Communication – Social Media Management
Arkansas State University is accredited by The Higher Learning Commission .
Bay Path University
The on-line Digital Marketing Management degree at Bay Path University trains students to develop effective media campaigns, do on-line media research, wield digital media tools and apps, and many more .
core courses include Branding, Digital Marketing Management, Social Media for Business, and Financial Management .
- BS in Business – Digital Marketing Management
Bay Path University is accredited by the New England Commission of Higher education .
Bellevue University ’ s Bachelor of Science in Marketing on-line plan trains students to use strategic data-driven commercialize cognition to solve commercial enterprise problems. It is offered 100 % on-line and focuses on providing students with opportunities for hands-on practice and tackling real-world scenarios .
- BS in Marketing
Bellevue University is accredited by the Higher Learning Commission .
California Baptist University
California Baptist University offers a bachelor of Arts in Graphic Design and Digital Media. It is offered entirely on-line, with 48 ask major units. The average time of platform completion is 16 months .
The university was ranked Best Online Bachelor ’ south Program by U.S. News & World Report .
- BA in Graphics Design and Digital Media
California Baptist University is accredited by the Western Association of Schools and Colleges Senior College and University Commission .
Colorado Technical University
Colorado Technical University ’ s on-line BSBA in Digital Marketing program works to equip learners with the fundamental skills and cognition to leverage digital market platforms, including search engines and social media .
It introduces students to the importance of modern media market tools, a well as developmental commercialize structures and on-line clientele strategies .
- BSBA – Digital Marketing
Colorado Technical University is accredited by the Higher Learning Commission .
Franklin University offers a knight bachelor ’ s degree in Marketing, which trains students to demonstrate cognition of cosmopolitan principles of market, market research methods, consumer behavior, market plan, and excellent oral and written communication .
This broadcast is available entirely online with low-cost tuition fees and a Project-based course of study .
- BS in Marketing
Franklin is fully-accredited by the Higher Learning Commission .
Granite State College
Granite State College offers a B.S. in Digital Media, an on-line broadcast that combines technical skills in marketing and creativity in digital media .
Courses include consumer behavior, design fundamentals, digital media production, and media and strategic communication. These courses are taught by professionals who are experts in their fields.
- BS in Digital Media
Granite State College is accredited by the New England Commission of Higher education .
Harrisburg University of Science and Technology
Harrisburg ’ s Online Digital Marketing Concentration trains students to understand broad categories of the digital market environment .
They make links between digital marketing and market through traditional channels, analyze sociable media dynamics, create consumer betrothal, and create analytics for all on-line platforms .
- BS in Management, Entrepreneurship, and Business Administration
Harrisburg University of Science and Technology is accredited by the Middle States Commission on Higher education .
Indiana Wesleyan University
Indiana Wesleyan University offers a B.S. Marketing program on-line and in a blend format .
It is aimed to help students develop commercial enterprise analysis and problem-solving skills, use allow commercialize communication methods, apply relevant market technologies, and integrate biblical values within the market environment .
- BS in Marketing – Digital Branding, Advertising and Promotions
Indiana Wesleyan University is accredited as a whole by the Higher Learning Commission of the North Central Association of Colleges and Schools .
Johnson and Wales University
Johnson and Wales University offers a bachelor of Science in Digital Marketing and Social Media to answer the growing need for professionals who can effectively communicate brand messaging across unlike digital platforms .
The degree is wholly on-line and can be completed within 4 years, with 11-week courses .
- BS in Digital Marketing and Social Media
JWU is accredited by the New England Commission of Higher education .
Liberty University ’ s B.S. in Strategic Communication – Social Media Management is a amply on-line course of study with 120 credit hours. It is elastic, low-cost, and high-quality .
This degree course aims to train graduates in building relationships between companies and consumers through respective social media platforms .
- BS in Strategic Communication – Social Media Management
Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges .
Lindenwood University offers a B.S. in Social Media Content Strategy. It is designed to provide students with the necessary skills in creating, analyzing, and optimizing social media capacity .
The program is available on-line or in a hybrid format, where students combine on-line classes with on-campus courses .
- BS in Social Media and Digital Content Strategy
Lindenwood University is accredited by the Higher Learning Commission .
National University ’ s B.A. in Digital Media Design provides learners with hands-on experience using modern tools and technologies in the media arts workspace. The broadcast is fully on-line, with 4-week classes – allowing learners to focus on one subject at a time .
- BA in Digital Media Design
National University is accredited by the Western Association of Schools and Colleges .
New England College of Business
NECB ’ s Online Bachelor of Science in Digital Marketing trains students to develop in-depth cognition and skills in web growth, design, and advertise .
naturally emphases include web analytics, digital content, search locomotive optimization, electronic mail commercialize, automated on-line tools, and viral market .
- BS in Digital Marketing
New England College of Business is accredited by the New England Commission on Higher education, Inc .
Old Dominion University
The BSBA Digital Marketing at Old Dominion University is available on campus and on-line. It aims to build links for future generations of marketing professionals by preparing them for engaging and high-demand selling careers .
Some of the courses in the course of study are multinational marketing, internet market, and social media selling .
- BSBA in Digital Marketing
Old Dominion University is accredited by the Southern Association of Colleges and Schools Commission on Colleges .
Oregon State University
Oregon State University ’ s Digital Marketing option is offered under the Business Administration major. presently, this option is provided through the university ’ s Ecampus and requires 24 credit hours. This plan involves the domination of digital market strategy, plan, plan, and evaluation .
- BABA – Digital Marketing
- BSBA – Digital Marketing
Oregon State University is regionally accredited by the Northwest Commission on Colleges and Universities .
Penn State World Campus
Penn State ’ s Bachelor of Design in Digital Multimedia Design is an interdisciplinary program where students can learn to discover, develop, and deliver compelling purpose through information engineering .
Courses include ocular arts and design, information technology, and communication. To complete the program, students are required to complete 120 credits .
- Bachelor of Design in Digital Multimedia Design
Penn State World Campus is accredited by the Middle States Commission on Higher education .
Point University offers an Online Bachelor of Science in Social Media Marketing degree program, which educates students to identify marketing trends, analyze dealings, and develop successful campaigns. Its stress is on using social media as an effective cock for business and marketing .
- BS in Social Media Marketing
Point University is accredited by the Southern Association of Colleges and Schools Commission on Colleges .
Post University offers a bachelor of Science in Marketing, which can be completed on campus or on-line. Graduates should be skilled in dealing with marketing strategy, prey, inquiry, communication, and commercial enterprise ethics .
Courses are taught by professionals who have years of feel in the market field .
- BS in Marketing – Digital Marketing
Post University is accredited by the Connecticut Department of Higher Education and the New England Association of Schools and Colleges .
Regent University ’ s Online Bachelor of Arts in Communication Studies – Internet and Social Media prepares students to communicate through respective on-line platforms effectively .
Students are trained to be technical in writing for the web. They besides explore how to use social media to connect with people and prospective clients .
- BA in Communication Studies – Internet and Social Media
Regent University is accredited by the Southern Association of Colleges and Schools Commission on Colleges .
Regis University offers an on-line Bachelor of Science in Business with a specialization in Marketing. The course of study is based on the most stream practices and trends in advertising, promotion, and digital market .
Students are taught the ethical practice of business with a blend of real-world experiences .
- BS in Business – Marketing
Regis University is accredited by the Higher Learning Commission .
Southeastern University ’ s on-line degree in Digital Media & Design prepares students for jobs in the areas of graphic and web plan, market, and communication .
It is a 120-credit program that can be completed within 48 months. It includes 56 credits for general education courses, 37 credits for major courses, 27 credits for electives .
- BS in Digital Media and Design
Southeastern University is accredited by the Southern Association of Colleges and Schools Commission on Colleges .
southerly New Hampshire University
southern New Hampshire University offers an on-line Bachelor ’ s Degree in Marketing. It trains students to efficaciously use digital marketing strategies and analytics, develop digital marketing plans, and maximize selling opportunities .
The course of study is efficient and elastic with its six 8-week terms, wherein students can work at their own pace .
- BS in Marketing – Digital Marketing
southern New Hampshire University is accredited by the New England Commission of Higher education, Inc .
Strayer University ’ s on-line Bachelor of Marketing allows students to explore skills and techniques market research, product development, selling communications, market channels, product management, forwarding, and distribution .
core courses include Consumer Behavior, International Marketing, Management Concepts, Business Ethics, and Business Law .
- BSBA – Marketing
Strayer is accredited by the Middle States Commission on Higher education .
University of Maryland Global Campus
UMGC offers a knight bachelor of Science in Digital Media and Web Technology, an on-line degree that is designed to unleash students ’ creativity and skills in digital media and technology. Students are teach how to design and develop social media and web-based media to meet customers ’ needs .
- BS in Digital Media and Web Technology
UMGC is accredited by the Middle States Commission on Higher education .
University of Texas – Permian Basin
The Bachelor of Business Administration in Marketing at the University of Texas – Permian Basin is a amply on-line program that teaches business fundamentals and best practices that students need to succeed in different professional commercialize careers .
Upon completing the program, graduates are expected to have the competence to become leaders in their fields .
- BBA in Marketing
University of Texas – Permian Basin is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools .
University of Wisconsin – Stout
The University of Wisconsin – Stout offers a B.S. Digital Marketing Technology, which is delivered on-line or on-campus. The platform applies an interdisciplinary approach to applied hypothesis and hands-on learn .
Students are trained in marketing inquiry, creating network applications, evaluating processes, and using data to support exploiter interaction .
- BS in Digital Marketing Technology
The University of Wisconsin-Stout is accredited by the Higher Learning Commission of the North Central Association of Colleges & Schools .
western Governors University
western Governors University ’ s Online Marketing Degree works to equip learners with the skills and cognition needed to successfully thrive in the advanced business populace .
The majority of the students complete this program within 36 months. They can exceptional patronize from faculty, who provide guidance and instruction every step of the way .
- BSBA in Marketing
western Governors University is accredited by the Northwest Commission on Colleges and Universities .
Is a Digital Marketing Degree Worth It?
Yes, a Digital Marketing academic degree is worth it for many students. Management jobs are projected to grow at a pace of 5 % in the following 10 years ( Bureau of Labor Statistics ). common careers in this field include search market strategist, internet market adviser, SEO specialist, account executive, and communications director .
You can use your skills to advance the needs of companies using newfangled engineering while keeping a job .
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Joy is pursuing her Ph.D. in Public Policy & Foreign Policy and holds a passkey of Business Administration in Strategic Management, equally well as a Bachelor ‘s in Business Administration. Joy ‘s concenter is helping non-traditional students find accelerated academic degree options and credit for anterior determine opportunities .