Table of Contents
And guess what ? We ’ re dishin ’ out 64 creative market and advertise ideas plus inspirational tips to help you bust through that brick rampart, generate more leads and increase on-line sales. Let ’ s get started with…
Social Media Marketing Ideas
Push your handles
If you ’ re in truth looking to bump up those Twitter followers, you can ’ triiodothyronine be afraid to be a bit shameless. Speaking at a conference ? Put your Twitter handle on the slideshow ( heck, keep it in the corner the integral presentation ). Ordering new occupation cards ? Better include that adorable cover !
very cool Twitter-themed occupation card from Luis Felipe Silva
Join in on daily hashtag themes like #ThrowbackThursday
If you want to build your social media following, you need to be an active participant in the community. This means posting regularly and besides joining in on fun weekly social media traditions that already have a firm consultation. Show the kids how hip you can be !
Get 100+ creative hashtags for every day of the week hera .
Instagram Stories
Instagram Stories are little 24-hour scrapbooks for your report where you can add pictures, television, textbook, stickers, and early special effects throughout the day. These are a popular Instagram media type where you can be ad-lib and creative without worrying about paragon. The theme is to be guileless and unpolished !
Pin your own images (and others)
Don ’ thymine underestimate the prize of this image-sharing site. Post your strongest ocular assets ( templates, infographics, etc ) on Pinterest and link them to your webpages for some dangerous traffic .
Keep social tabs on competitors
Facebook clientele pages allow you to follow early accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their moderate .
From Inside Facebook
Urban Marketing Ideas
Living in a concrete jungle allows for some reasonably creative concepts .
Step out on the streets
In an on-line historic period, there ’ s something to be said for going astronomical unit naturel and exercising a small IRL marketing. Go old school with flyers and poster in local anesthetic cafe, do some sidewalk chalk writing. This scheme is most effective for locally oriented businesses, but it can work for anyone .
Street chalk Twitter cover by Marquette ITS
Commission a mural
Try getting permission to decorate the side of a big building with a big mural .
Great Di Bruno Bros mural found on yip
Use your surroundings
Get a small imaginative and think about how you can use your urban surroundings for potential commercialize magic .
very creative urban market efforts by Vijar Barbecues, found on Owni
Unusual sponsorships
urban life results in some singular market opportunities you won ’ metric ton determine elsewhere. They secret is, you need to think creatively to capitalize on these opportunities .
Citi Bank sponsoring Citi Bike
Bonus: We’ve pulled all of these tips (and 5 more!) into a PDF for you to read later. Download it here!
Contest Marketing Ideas
Photo Contests
photograph contests are bang-up for a number for reasons – they ’ re relatively easy to enter ( anyone with Instagram and a few spare seconds can submit ), and they besides provide sponsors with a great form of user-generated contented that can be reused and implemented elsewhere .
Check out Harpoon Brewery – they ’ ve mastered the art of photograph contests. ( And click here for more Instagram commercialize ideas. )
Video contests
not as many people will enter video contests, but you ’ re more likely to get a higher quality of capacity since creating a video recording requires more campaign on the drug user ’ s separate. This kind of content can be extremely valuable for businesses down the pipeline, particularly when you have talented filmers creating video content barely for you !
Submit your vote contests
Voting contests get a short ton of entries because they ’ re so easy to participate in ( precisely click a button, in most cases ). What ’ mho aplomb about voting contests is that you can use the data obtained from the votes to create a mini data study. Share what you learned in a blog position !
Caption Contests
Post a photograph and ask users to submit their best subtitle – this kind of contest can get some pretty bang-up laughs .
Sweepstakes
The most traditional of contests, sweepstakes/giveaways are a try and true classic. They are quick and elementary to enter – plus it ’ mho easily to ask for electronic mail subscriptions as separate of the meekness form .
RELATED: 85 Profitable Small Business Ideas Worth Trying
Marketing Ideas for Contest Promotion
Post to deal sites
People love free stuff, some more than others. The people who in truth love a dependable deal tend to frequent cover sites and forums. There ’ randomness about always a sweepstake/contest forum section where you can add your contest into the mix .
I ’ ve seen contests in which 90 % of traffic is driven from these types of sites – okay, they aren ’ deoxythymidine monophosphate always the most qualify leads, but if you want quantity over quality, this is a sound scheme. Start of submitting to Slickdeals and go from there. This can be a great form of restaurant marketing .
Hashtag-ify your contest
Adding a relevant ( and unique ) hashtag to your contest helps you keep track of entries and makes them easy to scan through and organize. Besides, they ’ re fair homely fun .
Make contests super sharable
This means adding “ share this contest ” buttons if you have an entry form on a web site, or merely encourage social sharing in general. The more people who know about your contest, the gay ( for you anyhow ) ! Need more ideas for Facebook ? Download our free guide here !
Offer bonus points for sharing
If you offer users bonus points for sharing news of your contest via social media, they ’ ll be much more likely to concede. Tools like Rafflecopter make it easy to offer users extra entries for different actions ( e.g. Joining the mailing list = +5 entries. Sharing contest on Twitter = +2 entries ) .
( image from Website Spot )
Notify email subscribers of contest
Remember, you already know that your e-mail subscribers like you and are interest in what you have to offer. If you ’ rhenium running a contest for a exempt class of your software, you know your subscribers are going to want in !
Promote your contest on (all) social media
If you ’ re running a photograph contest via Instagram, make certain you still promote the contest on Facebook, Twitter, Pinterest, etc. You want all your followers, across all social media networks to know about your bang-up giveaway ! And promoting your contest means promoting your occupation .
parcel buttons from WordPress circuit board
Content Marketing Ideas
Write for your audience
The best pieces of content are the ones directed at your key audiences. Understand your customer : know their pain points, what gets them psyched, and what keeps them up at night. Killer capacity addresses your audience ’ mho needs and concerns !
Add a visual element to ALL your content pieces
People get bored with textbook very fast ! To keep visitors reading, it ’ sulfur all-important to have images breaking up your text paragraph. Don ’ t overlook the importance of a ocular element, even in blog posts that are predominantly text-based. You can see some examples of highly ocular commercial enterprise blogs here .
Infographics
We know readers love ocular message, and infographics are a prime case of beloved, linkable ocular assets .
While the mind of creating a ace infographic may sound daunting, it doesn ’ t have to be hard. You don ’ t need fancy software – in fact, you can make a decent infographic just using Powerpoint. There are plenty of infographic guides templates out there to get you started. Speaking of…
Useful templates
Templates are another potent form of ocular assets that visitors find highly helpful. Templates serve as a ocular framework that can help users create custom nibble without wholly starting from scribble. Take this bring page template as an example – it explains the basic layout and fundamentals, letting users get a grok on capital landing page essentials before making their own .
Graphs & charts
The infographic ’ randomness less cool cousins, one-piece graph and charts still have their seat as formidable pieces of ocular content. They may not be a impressive as infographics, but they require well less time and effort to create and are still shareable, so don ’ deoxythymidine monophosphate be afraid to use them liberally. For ocular learners, a graph will be much easier to interpret than a lump of textbook and numbers. Make sure you appeal to all kinds of learners !
That ’ south why you find so many dragons at the animal shelter ( image from Reddit )
Videos
Video is an incredible selling scheme when it comes to promoting a new product or military service, or drawing in and retaining the attention of users. The retention rate for ocular data can reach 65 % vs. 10 % for text-based information. Plus, customers who view product videos are much more likely to convert than those that don ’ triiodothyronine. Video contentedness is a mighty tool, whether you ’ re trying to demonstrate how your product works IRL or educating visitors .
Statistic lists
Are you hitting a contentedness idea wall ? For an easy content selling cook, collect interesting statistics on a subject topic related to your game and create a web log post about what you ’ ve learned. massive stat lists are easy to make and extremely sharable. Plus, some of the hazardous stats may get your gears turning about early message ideas, such as…
Future predictions
Play the forecaster by predicting future trends in your industry – precisely make certain you have at least some data to back up your hypothesis .
Controversy
controversial content constantly earns attention, but it ’ s not for the faint of heart – play with arouse can get you burned ! Rather than stirring up controversy yourself, the safer road may be to answer or respond to larger industry controversy with your own interpretation .
Rumors travel fast
Read more: The Best Wi-Fi Range Extenders for 2022
Aggregate awesomeness from other sources
Another easy manner to create killer whale subject is to curate quality capacity from elsewhere. No, it ’ s not stealing … at least, not if done properly .
It ’ s completely kosher to borrow content from other sources if you ’ re doing something fresh with it. For exemplar, take our guide to the best SEO Reddit AMAs. The content we quoted from was originally posted on diverse Reddit forum threads. We took what we deemed the “ best ” portions of the Q & As from different threads and put it all together to make a extremely SEO advice steer. This new post is much easier for users interested in SEO to read, quite than scouring through assorted Reddit threads. note : Play it safe by always giving recognition where it ’ sulfur due .
Related: The 5 Best market Campaigns We ’ ve Ever Seen ( & How to DIY )
Ask the experts
Another great message market theme is to interview industry thought leaders with set questions and share their responses in a blog position ; for example, our interview with industry experts on the future of PageRank. This kind of content tends to do well, and it ’ s always interesting to see where industry guru match and where they don ’ metric ton. One great thing about sharing adept opinions – chances are, the folks you write about will plowshare your write-up with their own followers ! ( Pro tip – ask the opinions of groups with large Twitter followers ! )
A very impressive empanel of experts
Top 10s
People go testis over top 10 lists – clear 10 tools, top 10 blogs, you name it .
Lists
Piggy-backing on top 10s are lists in general. Starting your title with a count can make it stand out more in search listings ( e.g. 3 Ways to Slice a Pineapple ). Why do people love lists ? Because they are extremely scannable and promptly to read. This is probably why over a third of Buzzfeed ’ mho posts have a number in the championship. Great capacity strategies involve a mix of flying, snackable content pieces and more in-depth, long-form articles. diverseness is the spiciness of life sentence, yo .
Product comparison guide
Decisions, decisions – oh, the pitfalls of capitalism. It ’ s bad being a consumer with sol many products to choose from. Help out users with a commercialize comparison usher, specially if you have a series of product offerings for different needs. If you ’ re comparing your product with competitors, be objective and bonny ; possibly you ’ re a better fit for humble businesses, while a rival is better for larger corporations .
alternatively, write up a comparison guide for a merchandise you don ’ triiodothyronine offer, but which relates to your hearing ’ sulfur business. For case, a video game reseller could write a product comparison guide for different video recording crippled controllers. This is helpful subject that gets relevant users familiar with your post ; and a firm trade name makes for solid ad .
Content is an open door
Don ’ thyroxine just create amazing content and abandon it – feature your best stuff in early relate blog posts american samoa well. You can link to or call out early pieces of content mid-post, or list some relate articles at the end of your position. Something along the lines of “ Want to learn more about ________ ? Check out our _________ guide and our __________ infographic. ”
Content, love = apples, oranges. ( prototype from Disney ’ s Frozen )
Slideshare
The slideshow is bet on and better than ever ! Repurpose PowerPoint presentations for audience-friendly slideshares. Check out these tips from Jonathan Colman on getting more views on Slideshare .
Webinars
ost your own free webinar or spouse with another business for doubly the expertness ( and doubly the forwarding office ). Webinars are a great source of business leads .
Google related search
Checking out the Google associate searches ( found at the peak and penetrate of the SERP when you perform a search ) for a keyword question is a capital cock for generating content ideas. Just Google a term and see what refer searches turn up. You may be surprise !
Pop-up opt-in
There ’ s a distribute of consider around newsletter opt-in pop-ups. They ’ rhenium annoy, they ’ ra intrusive, but quite often, they besides work ! A/B test one and see how it affects your newsletter subscriptions. If newsletter subscribers have proved to be valuable leads for your business, do what you must to obtain them .
Continue your lucky streak
not certain what to write about ? Go into your analytics account and take a glance at your most popular posts to see what subjects users get excited about, then write a variation or extension of one of your most democratic posts .
eBooks
Another great marketing estimate is to write a comprehensive ebook on a known pain point or popular diligence subject, then create a timbre landing page around the offer. Better yet, don ’ metric ton start from scrape ; repurpose past web log posts and articles into a mega e-book collection .
101 guides
There ’ second constantly person precisely starting out in the game ; beginner ’ mho guides and Industry Knowledge 101 content pieces will constantly get linked to and shared around by newbs .
Even great content needs promotion
Don ’ metric ton just publish your capacity and expect it to promote itself ; share it with a promotional e-mail or through your social media channels .
Post about industry hot topics
What ’ s the hum in your battlefield ? Post about topical news and trending topics related to your diligence to get in on the explode of action and show that you ’ re in the acknowledge .
Guest posts
While the SEO value of guest posts has been called into interrogate, there ’ second nothing wrong with guest posting if done right. Just focus on the value of getting your sword in front of a raw hearing, rather than the links .
( picture from Flickr user matsuyuki )
White papers
Guides, ebooks, white papers – they ’ ra kind of all the same thing, but labeling your assets differently can help your message resonate with different audiences. Test your labels to see which works best with your prospects .
Quality content
This should go without saying, but only produce quality message that you can be proud of ! Google hates flimsy contentedness, and users don ’ thymine like it either .
Show some skin
I mean metaphorical skin of course – show that you are not a automaton. Don ’ t be afraid to have some fun and show off your company ’ s personality. Express yourself ; and if that means literally showing some skin, well then, more power to you. You ’ re human after all .
Online magazine
Producing your own virtual magazine is another epic poem imprint of contented commercialize. For a great example, check out Dark Rye, a stylish on-line magazine produced by Whole Foods. For a quick and easily situate, make your own on-line newspaper with Paper.li .
Podcasts
Podcasts are big because users can download them and then listen on the go ! possible podcast concepts include discussing hot industry news or interview experts, in your space .
Cover events
If you attend a conference ( or even an on-line consequence ), consider writing a post about what information you gathered from the event, what you found valuable, etc. Chances are others will find it valuable besides ! Use the hashtag from the event in your promotional efforts .
Collaboration
collaboration can extend your reach and build your reputation. Consider all the different partnerships you could build – partner with a charity ? A refer business ? You can co-author a blog post or scout, co-host a webinar, etc .
Want to save this list for later? We’ve created a handy PDF for you (plus we added 5 more exclusive tips) –>
Memes
Memes are playfulness and familiar for internet-goers. Get a short brash with some fun memes – it ’ mho easily to make your own with sites like meme generator .
# SummertimeSadness
Social proof
sometimes big capacity market ideas besides serve as fantastic forms of social proof. Take this imaginative subject undertaking by a haunted house called Nightmares Fear Factory. They take photos of victims…er, I mean guests, and post them to their Flickr feed. The photos are absolutely hysterical and prove that Nightmares Fear Factory is angstrom chilling as they claim to be ! ( Thanks for the heads up from Shopify ) .
Divvy up your content
Don ’ t go content-overboard or you ’ ll end up overwhelm users. We live in a competitive care economy, and if you ’ re creating new stuff every single day, people may tire of you, even if everything you plowshare is excellent. Them ’ s the breaks, kid. figure out what tempo works for your hearing .
Conduct a content audit
Is your existing content up to snuff ? What is driving conversions ? What isn ’ thyroxine – and why ? Asking these questions might make you sweat, but you ’ ll be better off knowing the truth. Finding the answers to these questions will ensure that your commercialize strategy moves ahead in the right commission. Learn how to do a contented audited account here .
Branded tools
Create amazing, valuable tools that your audience will find utilitarian. You can use parts of the instrument to push towards your product offer, but make certain the tool itself is high-caliber – wear ’ triiodothyronine precisely make it a glorify sales cant. Providing free tools will make users think fondly of you and extend your trade name as more people share your amazing free tool !
Mobile!
With 79 % of internet users conducting on-line denounce via mobile devices, you should be embarrassed if you ’ re not mobile-friendly. This is not optional, although many still treat it like it is .
Gamification
Gamification is a great selling idea to get users excited about engaging with you. As on Whose Line is it Anyway, the points are meaningless, but you ’ five hundred be surprised how a lot people truly enjoy getting points. We all love clamant affirmation – it ’ s like virtual crack !
Apps like Belly and Foursquare unite gamification with customer commitment programs. Starbucks besides has its own tone down interpretation of gamified loyalty programs in which you earn stars for Starbucks purchases. Consider if gamification could work for your game .
Get by with some content help from your friends
There are a short ton of great tools out there to help you find timbre content ( Storify & Buffer to name a few ). Remember, you don ’ deoxythymidine monophosphate want to fair partake your own capacity – sharing capital pieces by others in your diligence shows that you ’ re a team player and valuable reference of indifferent cognition .
Comics
While newspaper funnies are a dying breed, on-line comics are active and thriving ! Consider making your own internet comics that relate to the absurd and dreamlike aspects of your industry. Try complimentary tools like Pixton or Strip Generator to get started .
Copy the masters
watch to see who is creating great contented, and follow their lead. Take a close up spirit at clickbait sites like Upworthy and Buzzfeed that get a short ton of shares ; while their consultation and contentedness subjects will be different from yours, they serve as an excellent study in how to improve your marketing strategy. What are they doing right ? Can you implement something exchangeable ?
Take your time with titles
While we ’ re on the subject, Upworthy is celebrated for their killer, clickable headlines. tied a superb blog mail won ’ t get the attention it deserves without a good title. Should it be clever ? attention-getting ? SEO-friendly ? Think about what will appeal to your audience. It ’ s recommended you write arsenic many as 5-10 titles for every article, then choose the best !
4-1-1
The 4-1-1 concept comes from Andrew Davis, generator of Brandscaping. Davis ’ social media sharing strategy dictates that for every six pieces of contented shared on social media :
- 4 should be content from other industry influencers that is relevant to your audience
- 1 should be your own original, educational content
- 1 should have a sales aspect (coupon, product news, press release), aka, a piece of content most people will simply ignore.
The doctrine behind the 4-1-1 concept is that when you share industry thought leadership, you ’ re build relationships within the diligence and demonstrating a certain level of selflessness which earns serious repute points that come in handy in the hanker haul.
Read more: Why Does Facebook Keep Logging Me Out?
Seasonal marketing
While National Fruitcake Toss Day isn ’ thyroxine precisely exciting, there are plenty of observances and themes for every month of the year that can help you come up with creative and authentic web log articles, social media posts, electronic mail campaigns, and more. hera are some creative monthly marketing ideas for :
Creative marketing ideas [summary]
So the future time you ’ re wondering how to marketplace your business try out these 64 creative market ideas :
- Promote your social media handles, even in person
- Join in on popular hashtags
- Instagram Stories
- Pin your site images and graphics on Pinterest
- Keep tabs on competitors’ social profiles
- Try urban marketing like flyers, posters, and sidewalk chalk
- Commission a mural
- Use your surroundings to your advantage
- Consider unusual sponsorships
- Host a photo contest
- Host a video contest
- Host a voting contest
- Host a caption contest
- Host a good old-fashioned sweepstakes
- Post to deal sites like Groupon
- Add a hashtag to your contests
- Make contests super sharable on social media
- Offer bonus points for sharing contests
- Notify email subscribers of contests
- Promote your contest on (all) social media
- Write content catered to your audience
- Add a visual element to ALL your content pieces
- Create data-packed infographics
- Use templates to make content creation easier
- Include graphs and charts in your content
- Use videos for interactivity
- Leverage the power of lists
- Make bold future predictions
- Inject controversy into your copy
- Aggregate awesome content from other sources
- Create an “ask the experts” roundup
- Write relevant top 10 lists
- And other lists, too!
- Write a product comparison guide
- Link to your existing content with CTAs
- Post presentations on Slideshare
- Host free webinars
- Get ideas from Google related search
- Use pop-up opt-ins on landing pages
- Use analytics to take advantage of popular content
- Write eBooks
- Create 101 guides to teach the basics
- Promote your content
- Post about industry hot topics
- Write (and allow) guest posts
- Create white papers
- Only generate quality content
- Give your company some personality and don’t be afraid to use it
- Contribute to online magazines
- Host a podcast
- Cover local and news related events
- Collaborate with peers
- Create viral memes
- Use social proof in your content
- Divvy up your content
- Conduct a content audit
- Create branded tools
- Make and promote mobile-specific content
- Use gamification to promote interaction
- Find and share content by others
- Create hilarious web comics
- Copy the masters
- Take your time with content titles
- Stick to Andrew Davis’ 4-1-1 content strategy
- [Bonus tip] Use monthly awareness themes and observances for creative and authentic marketing.
What are your best creative marketing ideas ?
