Digital Marketing Communications MRK.S.CRT

One-year Technical Certificate – 33 Credit Hours

part : occupation and Public Services
Department : market
Effective as of precipitate 2022
Are you presently working in business, but wish to move into digital market ? Or possibly you are fair starting in your career and wish to work in a creative character in marketing ? If the answer is yes to either of these questions, consider Sinclair’s Digital Marketing Communications certificate. Professionals that work in these roles at their organizations are often well respected, well paid and play a critical role in helping businesses, governments, healthcare and educational institutions vitamin a well as non-profits generate new business opportunities. There is significant job emergence in digital marketing careers. The Bureau of Labor Statistics estimates that the categories of advertise and Promotions Managers, and Public Relations Specialists will increase by 12 % through the class 2022 .
Our team of award-winning professors has a wealth of industry know, is recognized for its expertness, and has across-the-board contacts within the industry. We bring that industry experience to the classroom daily to provide students with hands-on know and real world digital commercialize challenges. There is never a dull moment in our classes ! Learning is playfulness as we study the latest trends, technologies and digital market techniques .
Digital Marketing has a wide-eyed range of career options, which gives you flexibility to follow the career path that best fits your career goals. Potential career paths include bill management, sales, on-line stigmatize and video market, electronic mail market, social media, and advertising. As a room to develop your digital marketing creative skills and stand out from the crowd, you’ll take specialized courses including principles of advertise, digital commercialize, social media, and geographic information systems.

This program may be right for you if:

• You thrive in fast-paced work environments.
• You relish the opportunity to work on projects
  that require creativity and outside-the-box thinking.
• You enjoy working in a career where every day is
  a different set of tasks and projects.
• You look for ways to learn and use the latest
  technologies.
• You like working with people as well as
  independently.

What is the program about?

Digital Marketing professionals are essential in helping businesses and organizations establish and cultivate a strong Internet presence. Students will develop a basic understanding of critical components of a digital marketing campaign such as marketing technologies, advertising and public relations, sales fundamentals and lead generation, customer engagement and social media, as well as marketing segmentation tools including geographic information systems. Students will have the opportunity to learn new media theories and marketing approaches while gaining hands on experience with digital marketing tools.

Program Outcomes

• Explain relevant theories, practices, and principles when designing and developing works of digital media.
• Describe, compare and contrast, and choose basic digital marketing strategies for a marketing campaign.
• Use on-line communication techniques and copywriting skills to communicate with others in mass, interpersonal, and small group on-line communication situations.

Career Opportunities

Digital Marketing professionals are essential in helping businesses and organizations establish and cultivate a firm Internet presence. Students will develop a basic understanding of critical components of a digital selling crusade such as market technologies, advertising and public relations, sales fundamentals and spark advance generation, customer engagement and sociable media, a well as marketing cleavage tools including geographic information systems. Students will have the opportunity to learn new media theories and marketing approaches while gaining hands on have with digital market tools. Digital commercialize specialists have opportunities for market communications, technical foul and management positions at all levels of about every type of business including modest and medium-sized businesses, advertise agencies, global corporations, non-profit organizations and evening government agencies .

Credentials

There are no licensure or certification requirements for which this program will prepare students.

Curriculum

– view the Master Syllabus

– View the Course Schedule

This data is for planning purposes merely. Sinclair College will make every feat to offer course of study listed above but reserves the right to change, add and cancel course of study offerings for unanticipated circumstances .