This innovative energizing is the first time that payWave and credit card payment technology has been combined with dispensing capabilities, allowing MECCA to get give cards in the hands of consumers in carefully selected, high-footfall transport and retail hub.
The partnership with MECCA is part of the retailer ’ mho Holiday campaign, The Beauty Spectacular, which focuses on bringing beauty to every moment, while celebrating smasher in every consequence. The streamlined gold physical Holiday endow cards are ideal for sleep together ones who are hard to buy for or anyone looking for survive minute endowment options – one card, thousands of smasher choices. 
JCDecaux Group Manager – creative Solutions, Sheree Groves, said : “ We love discovering ground-breaking ways to create more meaningful and hire connections with people, that besides deliver on our client ’ s objectives. We ’ ra thrilled to partner with MECCA to deliver this australian Out-of-Home media-first ; a singular approach to distributing MECCA giving cards, creating a hassle-free vacation shopping experience from the beach in Bondi, to catching a tramway in Melbourne. ”
MECCA ’ s gifting panels are located at Bondi Beach in Sydney and Federation Square in Melbourne, impacting audiences while they wait for their bus or tramway ; vitamin a well as Queen Street Mall in Brisbane, reaching people in the city ’ s busiest retail location.
Kate Blythe, MECCA ’ randomness Chief Marketing Officer said : “ This Holiday campaign we aimed to bring the MECCA magic to life for new and existing customers outside our stores and are thrilled to deliver these innovative Out-of-Home media and interactional digital experiences, in partnership with JCDecaux and OMD, that make the customer travel seamless and fun for shoppers searching for the perfective give. Extending MECCA ’ s invincible in-store experience into the outside world in unexpected, accessible, and industry-leading ways will be an ongoing region of MECCA ’ sulfur strategy as we move into 2022. ”
Penny Shell, Head of Product at OMD, said : “ We chose Out-of-Home for its ability to drive attention for MECCA while people are out-and-about shop in the lead up to the holidays. boastfully Format and Street Furniture are arrant to showcase MECCA ’ s stunning creative with reach and scale, while the special physique ‘ gifting ’ panels take the MECCA feel beyond the store for a storm, convenient and synergistic Shopping experience. ”
MECCA endow cards are available in $ 25, $ 50 and $ 100 values and can be redeemed in any of MECCA ’ randomness stores and on-line at mecca.com.au/meccabeauty.co.nz. MECCA ’ s gifting panels are live until 20 December.
