Digital Marketing Bootcamp | University of Nevada, Las Vegas

  • Introductory Course

    Establish a foundation in digital marketing covering industry terminologies, the variety of advertising platforms, elements of PPC and SEO fundamentals, social media marketing, affiliate marketing, and more.

  • Career Services

    Crafting a solid path for your career is paramount. Our career planning services provide essential tools like interview training, LinkedIn profile optimization, professional networking help, resume guidance, e-portfolios advice, and job placement assistance.

  • Marketing Fundamentals

    In-depth marketing strategy – learn to utilize the five W’s and four P’s, leverage data insight, create buyer personas, branding concepts, and inbound and outbound marketing.

  • Content Marketing

    Understanding the purpose of content and how it relates to each stage of the marketing and sales funnel is key to creating high-quality, high-converting pieces during the content production process. Those enrolled in this course will learn practical and hands-on skills to strategize content as a digital marketing professional.

  • Customer Relationship Management

    Learn how to manage and build customer relations, including handling online customer service requests, and tracking behaviors throughout a variety of platforms like HubSpot and Salesforce.

  • Web Development for Marketers

    Build and design your personal website utilizing HTML, CSS, and WordPress, including plug-ins, themes, and ultimately publishing a polished website.

  • User Experience (UX)

    UX develops the core skills and practical know-how to be able to design user experiences that flow seamlessly and utilize optimal integration, banner creation, interface adaptation, and other best practices.

  • E-Commerce

    Learners enrolled in this course will learn practical and hands-on skills to run their own e-commerce store. Learners will identify how to build vendor relationships and establish proper logistics, perform competitor analysis, determine product pricing, set up online transactions, and operate third-party platforms such as Amazon, while building an online store with connection capabilities for eBay, Shopify, Etsy, and WooCommerce.

  • Data Analytics & Visualization

    Analyze, track, and understand marketing campaign data is how a business can maximize advertising reach, marketing share, and optimize sales capabilities.

  • Search Engine Optimization (SEO)

    Learn the fundamental SEO skills to utilize optimization tools such as Google Search Console, Google Trends, Google Analytics, Google My Business, and others.

  • Email Marketing

    Learn how to increase reach and engagement with an automated email marketing campaign that leads customers through the marketing funnel.

  • Social Media Marketing:
    Organic & Paid

    Learn to effectively craft organic content and best practices for managing digital ad campaigns across a variety of social media channels. This course will also help you prepare for the Facebook Blueprint Certification exam.

  • Search Engine Marketing (SEM)

    Unlock the power of Google AdWords, Google Tag Manager, and Google Ads Editor, while getting ready to take the Google AdWords Certification exams.

  • Digital Strategy

    Gain an intimate knowledge of digital marketing operations while learning the best ways to create effective long-term or short-term digital marketing strategy plans. Work with real-world clients to harness skills that can be applied in your digital marketing career.

source :
Category : News


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