Establish a foundation in digital marketing covering industry terminologies, the variety of advertising platforms, elements of PPC and SEO fundamentals, social media marketing, affiliate marketing, and more.
Crafting a solid path for your career is paramount. Our career planning services provide essential tools like interview training, LinkedIn profile optimization, professional networking help, resume guidance, e-portfolios advice, and job placement assistance.
In-depth marketing strategy – learn to utilize the five W’s and four P’s, leverage data insight, create buyer personas, branding concepts, and inbound and outbound marketing.
Understanding the purpose of content and how it relates to each stage of the marketing and sales funnel is key to creating high-quality, high-converting pieces during the content production process. Those enrolled in this course will learn practical and hands-on skills to strategize content as a digital marketing professional.
Customer Relationship Management
Learn how to manage and build customer relations, including handling online customer service requests, and tracking behaviors throughout a variety of platforms like HubSpot and Salesforce.
Web Development for Marketers
Build and design your personal website utilizing HTML, CSS, and WordPress, including plug-ins, themes, and ultimately publishing a polished website.
User Experience (UX)
UX develops the core skills and practical know-how to be able to design user experiences that flow seamlessly and utilize optimal integration, banner creation, interface adaptation, and other best practices.
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Learners enrolled in this course will learn practical and hands-on skills to run their own e-commerce store. Learners will identify how to build vendor relationships and establish proper logistics, perform competitor analysis, determine product pricing, set up online transactions, and operate third-party platforms such as Amazon, while building an online store with connection capabilities for eBay, Shopify, Etsy, and WooCommerce.
Data Analytics & Visualization
Analyze, track, and understand marketing campaign data is how a business can maximize advertising reach, marketing share, and optimize sales capabilities.
Search Engine Optimization (SEO)
Learn the fundamental SEO skills to utilize optimization tools such as Google Search Console, Google Trends, Google Analytics, Google My Business, and others.
Learn how to increase reach and engagement with an automated email marketing campaign that leads customers through the marketing funnel.
Social Media Marketing:
Organic & Paid
Learn to effectively craft organic content and best practices for managing digital ad campaigns across a variety of social media channels. This course will also help you prepare for the Facebook Blueprint Certification exam.
Search Engine Marketing (SEM)
Unlock the power of Google AdWords, Google Tag Manager, and Google Ads Editor, while getting ready to take the Google AdWords Certification exams.
Gain an intimate knowledge of digital marketing operations while learning the best ways to create effective long-term or short-term digital marketing strategy plans. Work with real-world clients to harness skills that can be applied in your digital marketing career.
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