Table of Contents
Manifesto
We ’ re a small team dedicated to bringing low-cost, fun, and high quality products into the serious world of cosmetics. so why choose precisely one lipstick, eyeliner, complete polish, center trace, brim glossary, ( you get the decimal point ! ) when you can try them all ?
here ’ s how it all started !
2001
kernel was started by Christina, a unafraid entrepreneurial woman, who wanted to make a different cosmetics brand – a in truth fun post that offers both great quality and excellent prices .
2002
Launched in its first nation – Germany.
Reading: About
2007
kernel becomes # 1 in Germany and is sold in 50 early countries .
2008
perfume ultimately crosses the pond and lands in New York !
2009
Our first successful test in the United States with Ulta Beauty .
2010
We reach $ 1 million in north american sales and son begins to spread .
2011
We win the first of many Allure Best in Beauty Awards .
2012
We decide to go north to Canada and launch in Shoppers Drug Mart and Pharmaprix .
2015
New year, newly perfume !
2016
We launch in choose Loblaw stores in Canada .
2017
Read more: D’ Beauty Studio
We launch in choose Meijer, Bed Bath & Beyond and Harmon stores. Lash princess false flog mascara goes viral !
2018
We DOUBLE our categorization in Ulta Beauty stores !
2019
Launched in choice CVS stores across the nation .
Beauty philosophies
beauty is being who you are, who you want to be and having playfulness while doing it.
We think substantial smasher with a real floor is inspiring – which is why we love our consumers !
Beauty comes in all shapes and sizes, it doesn ’ t have to be therefore serious, it should be playfulness .
We believe in high quality makeup and great prices
Beauty doesn ’ thymine have to cost a lot. We prove every day that excellent quality and invention is not a doubt of price.
95 % of our products are manufactured in Europe.
Our ingredients comply with the nonindulgent standards of the European Union Cosmetics Directive and United States FDA .
We do not test on animals
The contracts with our clients state of matter that they must manufacture products in submission with European union law, which strictly prohibits testing on animals. Learn More
Giving back
Product donation to Operation Prom
Established in 2005, Operation PROM provides resources, opportunity and mentoring to students in need. Services are available to children in fiscal want, those who are dispossessed, nauseated, or disabled. School supplies and scholarships are available in addition to our regular donations of Prom dresses and dinner jacket. operation PROM was primitively established to help low-income students attend their Proms by providing free Prom dresses and dinner jacket rentals. It has since expanded to include even donations of clothing and school supplies to students who are brainsick, dispossessed or live in shelters and do not have family to assist them
Product donation to Feeding America
Feeding America ’ mho deputation is to feed America ’ s hungry through a countrywide network of member food banks and engage our country in the contend to end hunger.
Product donation to Dress For Success
The mission of Dress for Success is to promote the economic independence of deprived women by providing professional attire, a network of support and the career development tools to help women thrive in make and in life
Product donation to Family to Family
Family-to-Family ( F-to-F ) is a tax-exempt security 501 ( hundred ) ( 3 ), non-profit national hunger and poverty respite arrangement dedicated to connecting, one-to-one, families with adequate to share to impoverished american english families with profoundly less. Our program creates a bridge between communities with “ more ” and some of our country ’ sulfur poorest areas .
