What is a Digital Agency? – Why You Should Consider Hiring One
By : Frank DePino | September 28, 2021 Do you think it ’ sulfur clock time to grow your business, but don ’ metric ton want to hire a market team ? If so, that ’ s credibly why you ’ ve come to this post.
We ’ re about to cover what a digital agency is, and how they can help you and your business success. But first, having worked in the field for over 20 years, I am often asked the doubt :
What is a Digital Agency?
A digital agency focuses primarily on marketing your business, products and services in the digital world. This is done through website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing and other services. There has been a major careen in the selling worldly concern – there was a fourth dimension when commercialize was bare and handled in-house. You could have your local radio station read your transcript, hand out flyers, and take out newspaper ads with bang-up success. But, the world has moved on and methods like these, while they still have some value, digital marketing is quickly replacing it. These traditional advertise methods are falling by the wayside. If you’ve thought about entering this new market, you will probably need an agency to help. “ What is a digital agency ? And why can ’ metric ton I continue to handle my own advertising, after all, it ’ s been working for years ? ”
Let’s Take a Look at Digital Marketing
What is digital marketing ? Simply put, it ’ mho creating market strategies that will take advantage of nowadays ’ s digital universe. presently, the world population stands at approximately 8 billion. Of these, approximately 3.3 billion make use of some form of social media and this number is growing quickly . Digital marketing agencies are those who work primarily on creating marketing strategies designed to take advantage of the digital market. This includes social media such as:
- Facebook (65 million users)
- And many others
But this is good the tip of the iceberg, there is so much more involve in making use of social media and having a web site to a successful digital market scheme. You and your agency can monitor these strategies 24/7. This will show you what ’ mho exploit and what isn ’ triiodothyronine at any moment. This allows you and your digital selling agency to make instant adjustments .
Why Use A Digital Agency?
A quality digital market representation bypasses the more traditional, “ lashkar-e-taiba ’ s blast it out there and hope for the best ” strategy. rather, they focus on target commercialize, lead generation, and brand development. The typical digital agency offers : Teams of:
- Digital marketing consultants
While each of these is a discriminate team, they have one goal in mind. This is to work together, creating a ground-up digital marketing strategy for your occupation that delivers results. Although there are agencies out there that straddle the wall, many of these agencies still tend to focus on the more traditional methods of commercialize. Your company needs a website that is “eye candy” to the person who comes upon it. But, the beauty of your website needs to be more than skin deep. Your website must be easy to navigate, filled with useful information, and most of it must convert. What does “ convert ” mean ? It means people who visit your web site make the decision to make a purchase or dive deep into the content to learn more. Most traditional market agencies lack the skilled staff needed to make this happen. While some digital agencies do still offer more traditional market services, they are not their independent focus .
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Your Agency Plays Several Roles
While we ’ ve answered the basics of “ what is a digital agency ? ” there is more to it than this. A effective full-service digital selling agency will focus on these three authoritative areas to ensure the success and emergence of your business .
Learning About Your Business
It ’ randomness hard for any type of marketing means to “ sell ” your business to a target market if they don ’ thymine understand your business. They should spend time with you, learning about your products or overhaul, your grocery store target, your goals, and most of all getting a “ feel ” for your business . An analysis of your current marketing strategies is used to determine what your brand needs. This will allow the digital agency to work with you developing new and more powerful digital marketing strategies that will help you to reach your goals. They will research who your “ ideal customer ” is and how they search and decide where they spend their money. once you have a firm grip on who your target commercialize should be, you can adapt your market strategy to form the necessary connection with your customers.
Mastering Your Online Branding
Under the guise of “ what is a digital means, ” the right full-service digital market agency will focus entirely on creating your on-line presence. To do this, they have respective tasks they need to complete for your business. The success of your business counts heavily on having a website that focuses on the buyer that showcases your brand. If you presently have a web site, the agency will use a issue of tools to analyze it. In doing so, they can determine what changes must be made to achieve the best results . today, it ’ s not enough to have a web site that is nothing more than a catalog of the products you have to offer. If this is all your web site contains, all but the most dangerous of buyers are probably to move on. Keep in mind the average person will lone spend 15 seconds looking at your landing page. This is known as bounce rate, and the digital agency you choose must have the skills needed to keep people on your site. They do this by creating content in the form of informational pages and more importantly a blog. Blogging has become a very popular form of sharing information relevant to the company ’ second grocery store. Some will cover only relevant topics, others add in seasonal, fun, and colloquial content to help boost readership. While some digital agencies use in house writers, many more tend to outsource the work to a skilled commercial copywriter . It’s important that your marketing team knows how to make the most of marketing strategies such as:
- SEO – Search engine optimization – includes ensuring the content of your website is keyed specifically to what your customers are looking for. In general, today’s website content is designed to meet the SEO standards of Google, Bing, and Yahoo, three of the most commonly used search engines.
- SEM – Search engine marketing – includes all aspects of creating your online presence, SEO and SMM are core components of SEM. In effect, it is an umbrella term.
- SMM – Social media marketing – creating and managing marketing campaigns using various social media platforms. Social media is rapidly becoming one of the top marketplaces, and one you simply cannot afford to ignore.
- MMI – Mobile market integration – creating marketing and developing your website to optimize mobile marketing for those who shop using a cell phone, tablet, laptop, or any other mobile web-enabled device. In the early days trying to look at a website page on a cell phone was virtually impossible.
The reason? Pages did not automatically rescale in order to fit in the much smaller screen. This is no longer the case, but you do need an agency that can design your site to meet the needs of the “small” screen.
- Email marketing – Email marketing is NOT dead, in fact, with the right campaign, it is still possible to achieve success. A good email marketing strategy should not just be endless advertising on your behalf. It should include informational content that is relative to your business such as the introduction of a new product or service. Many businesses also send out regular newsletters that help keep your business at the forefront of your customer’s minds.
Did you know that there are over 2.5 billion email users around the globe? This is a marketplace you cannot afford to avoid.
- Proper placement of online advertising – Using statistics, experience, and knowledge to strategically place your online ads. Online advertising includes creating banner ads and using pay per click to generate more leads.
- Video marketing – Sites such as YouTube and Instagram are the perfect place for advertising your business. The agency can produce videos that highlight new products or services by demonstrating their use. In the case of products, this is typically achieved with a video that highlights new items and then demonstrates their use. In the case of services, it can be a video that includes a description of the service and demonstrates their results.
The goal with SEO is to ensure that through contented that “ includes high search ” keywords, long-tailed keywords, and key phrases appear on your web site increasing your organic search results significantly. In the last few years, blogging has gone from something people did at dwelling to becoming a powerhouse in business market. When properly managed, you should realize a significantly larger ROI ( return on investing ) than you are ever probably to see with traditional market methods .
Boosting Your Return On Investment
Maximizing your ROI is credibly one of the most significant functions of the digital marketing agency. Their goal is to ensure you see a continuous increase in your investment rather than stagnation. In doing this, they help you to see higher profits. The digital marketing world has no room for sluggishness. It is a constantly changing and evolving marketplace based on demand and changes in technology. A quality full-service digital marketing agency never rests. They are constantly testing, analyzing, and modifying your marketing strategy to take advantage of any changes they see in the market. Among the things they monitor close is the amount of traffic your web site sees. Their job is to develop your web site to ensure the number of visitors continues to increase . If your site sees a loss of dealings, it ’ s the agency ’ s job to find out why and make the necessity changes. For example, you won ’ t discover many successful businesses today that don ’ t have a web log on their web site. This is not something that just “ suddenly ” happened. ” Blogging represented a major change in scheme and one that has proven to be highly successful. Everything an agency does for you is geared towards generating more leads for your business. Leads convert to sales and the more generated the better your long-term sales prospects are going to be, which is the ultimate goal.
What Are the Alternatives?
now that we ’ ve talked about the question of “ What is a digital agency, ” we should take a few minutes to talk about alternatives to hiring a digital commercialize agency. The only other successful choice you have is to add a digital market department to your occupation. Your department would need a staff that includes :
- Marketing strategist or team of strategists
- Marketing manager
- A designer or team of designers
- One or more copywriters
Hiring and maintaining a team like this is likely to represent a major long-run investment for your company. Along with their salaries, you have taxes to pay, vacations, paid holidays, and if your company is adult enough benefits. Compare this to the cost of hiring a digital commercialize representation .
How Can I Tell if An Agency Will Be Right For Me?
By now you ’ ve probable decided to go with an means. But, choosing one can be extremely difficult. here ’ s a few factors you should look for .
Meet with your agency and gauge their character. Can they be trusted to care about your commercial enterprise and keep your secrets ? This is a opinion call, but be careful to think it through. Don ’ t be afraid to ask to talk to a previous customer .
Willing to Meet Regularly
Will the representation you go with dedicate enough time to meet your expectations ? One sign of this is if they are will to meet regularly .
They Will Help Define Clear Goals
Setting goals mean that the representation you work with has standards for customer achiever. They besides may help set naturalistic expectations for your near and long term success .
Easy to Communicate With
How hard was it to set a meeting ? Were they quick to respond ? You will need constant communication to have success with your agency .
Summing It All Up
first and foremost, the role of your agency is to create a bridge between the physical and digital world. This means matching your brick and mortar store or commercial enterprise with a web site and a presence on the web. Secondly, and perhaps just as important is that a digital marketing agency can help you completely rebrand your business. This can give your business the opportunity to take your business in a new direction. Should you invest in a web site ? You can ’ t afford not to in today ’ s marketplace. Does your on-line presence need to be optimized for mobile applications ? approximately 87 % of mobile device users spend their time using an endless variety of apps.
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Looking at the benefits of hiring a digital marketing agency compared to a traditional agency, it becomes discernible that taking this step is significant. Doing so can make a huge deviation in your future profits and growth. By : Frank DePino Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom ’ s award-winning staff of creative and technical foul professionals building the most effective marketing and ad solutions for its clients .