Table of Contents
Interactive film is revolutionizing the field of video post content and changing the way consumers interact with their businesses. They provide users with a compelling and memorable visual experience and have the unique ability to transform passive viewers into active viewers.
Interactive video, on the other hand, provides valuable insights into the behavior of the target audience, whether they are consumers, prospects, or even employees or students who have completed the e-learning module or watched the corporate video. Provide to.
Interactive videos also allow businesses to create positive branding concepts and invite feedback on their products and services.
You can provide your brand with the data you need to attract your audience in new and innovative ways, and tailor your business goals to the needs of your target audience.
Overall, it offers a much more targeted and cost-effective approach to video content while minimizing waste.
What is Interactive Video?
Interactive post video is a video that allows viewers to interact with the content by clicking, swiping, or navigating, just as they would on a website.
Unlike traditional linear video, interactive post video allows you to add many interactive options to your video content, such as clickable pins, captions, and cue points.
Moreover, creating interactive videos doesn’t have to be a complex production. Easily create interactive home videos in minutes.
How to use interactive video
So how can brands strategically use interactive post video to reach their business goals? Here are the four most popular (and effective) types of interactive video we usually see.
Interactive e-commerce video
According to Google, almost 50% of consumers search for videos about products and services before making a purchase. Video content has established a strong position in the retail marketing world as video can provide a richer and more immersive shopping experience.
E-commerce interactive post videos have been particularly helpful in countering the growing demand for rich and engaging virtual shopping and real-world shopping experiences in the wake of the Covid-19 pandemic.
Available videos are a turning point for retail brands as they can add interactive product tags to their videos and direct viewers to the checkout page with a single click. These clickable video interactions can speed up conversions and bring instantly measurable results to your e-commerce brand.
For example, Cinema8 uses interactive video to showcase a new collection. The video campaign used interactive shopping buttons to allow viewers to quickly purchase the clothes that appear in the movie. This created a seamless shopping experience that mimics the actual interaction in the store.
In addition, all interactions in interactive video provide deep insight into consumer behavior, so brands like Cinema8 can find out which video marketing approach works best and why. I can do it.
Interactive sales and marketing videos
Interactive post videos also help enhance your brand’s online presence through a richer and more engaging brand experience. Great for luxury brands and brands that rely heavily on sensual experiences.
They help you build or maintain your brand image or establish a leadership position in the industry. In fact, more than 80% say they believe they buy a product or service just by watching a brand of movie.
An industry film, also known as “Choose Your Own Adventure,” provides viewers with an innovative concept of interaction. Again, this is a very easy way to get important information from your audience.
Video voting, voting, and forms allow businesses to have one-on-one conversations with viewers and win leads without distracting users from the video or message they’re trying to convey. This creates an immersive, holistic brand experience that keeps your viewers’ attention longer.
Available videos are a turning point for retail brands as they can add interactive product tags to their videos and direct viewers to the checkout page with a single click. These clickable video interactions can speed up conversions and bring instantly measurable results to your e-commerce brand.
For example, Cinema8 uses interactive video to showcase a new collection. The video campaign used interactive shopping buttons to allow viewers to quickly purchase the clothes that appear in the movie. This created a seamless shopping experience that mimics the actual interaction in the store.
