Digital marketing

  • Digital MarketingSEO-Friendly Website

    6 Benefits of an SEO-Friendly Website

    Every marketer knows the term “SEO” and how it can benefit any business. From optimizing your blog to optimizing your website, it’s all about getting you to the top of the search engines. It’s an essential part of your marketing strategy and you can’t afford to neglect it. Below are six benefits that an SEO-friendly website can bring to your…

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  • Digital MarketingSearch Engine Marketing

    Types of Search Engine Marketing

    INTRODUCTION There are three types of search engine marketing: PPC, local SEO, and organic marketing. All of these types differ in the way they increase a website’s ranking and therefore its visibility. Depending on the size and scope of your business, you may need a customized approach that encompasses all or some of these three types. History Whether you are…

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