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The full-time, 12-month Schulich Master of Marketing ( MMKG ) is the foremost program of its kind in Canada to prepare graduates for professional careers in market .
The MMKG course of study will provide students with the critical analysis and decision devising skills required of marketers today. Students will learn state-of-the-art digital market and research tools and grow their literacy in analytics, social media, advertise and consumer behavior. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future .
The finishing touch of the program is a two-term selling field plan, designed to give students first-hand experience in developing and implementing selling strategies for real-world organizations .
The MMKG plan is assailable to late graduates from non-business and commercial enterprise degree programs who did not purse a Marketing specialization, and to occupation professionals who wish to add marketing to their skill set.
Next Enrolment
September 13th, January 10th
tuition
$2,307
tuition
$6,599 (Domestic)
$15,199 (International)
Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.
Why take our Digital and Content Marketing program?
No count where in the world you work, there are companies trying to reach the veracious audience with their market message. Innovations in digital market and content selling have made it possible to serve your capacity to fair about any target hearing you can dream of, with international reach and real results. In this plan, you ’ ll learn to be the person behind the message and develop the expertness to lead commercialize and business objectives .
What you will learn
This eight-course program starts from the basics, giving you a solid basis in core market and business concepts before moving on to master advanced topics in digital and contented market. In eight months of full-time discipline, you ’ ll earn a comprehensive examination education in core areas, including, web analytics, electronic mail market, contented selling scheme, editorial design, copywriting and consumer inquiry .
You ’ ll besides develop technical competencies in user data and division, SEM ( Search Engine Marketing ), SEO ( Search Engine Optimization ), CRM ( Customer Relationship Management ) communications and PPC ( Pay per pawl ) advertise .
Program Benefits
Created in collaboration with diligence leaders, this accelerate certificate gives you the opportunity to work on assignments that are relevant to real-world job requirements, practice key cross-functional skills needed to excel as a digital market professional and graduate with a portfolio of project employment. Through our student-cohort delivery model, you will advance through this broadcast with the same peer group, allowing you to form connections with a community of market professionals .
Delivery Format
Full-Time
Courses are conducted in-person, on campus, at York ( or Live Online via Zoom during COVID-19 ) at a regularly scheduled day and time. Courses are typically scheduled four days per week, 3 hours per day. An teacher will facilitate your learning each footfall of the way. In summation to the hot direction, students should budget approximately 8-10 hours per course each week for readings, discussions boards, practice opportunities, assignments, etc .
Students can expect to write exams/quizzes, complete assignments ( individual and group ), and participate in be and on-line discussions with their peers .
technical innovations in market have made it possible to distribute your message and content to target audiences across the ball, instantaneously. however, this rapid growth in technology has caused a skills gap in the digital market job field .
many selling professionals from different backgrounds struggle to keep stream with their cognition and technical expertness. The resultant role is that, even though about half of all commercialize jobs require digital skills, employers are having trouble finding certified digital market professionals to join their teams .
In this program, you ’ ll get the prospect to commit the core job skills top employers demand when hiring digital commercialize professionals and graduate with a portfolio of project exercise, which you can use to land your following job .
CSDM1030 Business in Digital Age
business in a Digital Age looks at how organizations structure and manage their business in a digital age to stay current, strategic, and profitable. A consideration of economics, scheme, ethics, ownership, organization, and management are all addressed to give context to clientele in Canada. A digital lens is used to consider where business might be going, with the universe of a commercial enterprise plan using new models for existing industries in the Canadian business environment .
12 Classes
36 Hours
CSCM1030 Marketing Fundamentals
probe fundamentals of marketing hypothesis, concepts and management a applied to marketing ’ sulfur strategic role in meeting customer needs, including product ( goods and services ), price, promotion, distribution, consumer, cleavage, position, ethics, and research to prepare to create a commercialize plan .
12 Classes
36 Hours
CSDM1000 Fundamentals of Digital Marketing
This naturally explores how media is consumed across all devices and platforms to create an ecosystem for marketers and advertisers to efficaciously communicate products, services and brands. This naturally will study the intersection of offline and on-line media, ball-shaped and home trends in the digital industry, the impact of data solicitation and privacy and how to navigate as a digital strategist in this environment. You will learn how to reach prey consumers through Search Engine Marketing ( SEM ), Email Marketing, Video, Social, Mobile and emerging technologies .
12 Classes
36 Hours
CSCM1000 Planning and Analysis for Content Marketing
The spinal column of successful content market requires a well considered plan that will achieve your clientele goals. Learn how to construct an effective message selling scheme, identify : the purpose and goals for your capacity, target audience and buyer ’ s travel, the most effective pay, earned, shared and owned channels to leverage, metrics and key performance indicators, resources and processes required to deliver on the plan .
12 Classes
36 Hours
CSDM1010 Marketing for Search Engines and Social Media
This naturally will focus on teaching you how to apply the foundational learnings from the Fundamentals of Digital Marketing run. You will be teach how to leverage best practices for optimizing websites through Search Engine Optimization ( SEO ), run Google Ads ( SEM ), learn how to develop a capacity calendar and design across social channels, and develop ads on social media platforms like Facebook and Instagram. You will besides learn how to track / measuring stick key metrics utilizing native platforms .
12 Classes
36 Hours
CSCM1010 Content Creation
Learn about creating content, from ideation and exploitation to editing and dissemination, to reach wide and focus audiences. Learn how diverse content types function as contribution of a digital selling scheme vitamin a well as the power of an engage mark report. Build an effective message plan and a portfolio of work to show prospective employers .
12 Classes
36 Hours
CSDM1020 User Engagement and Marketing Automation
In this course you will learn how to map drug user journeys and build market summons flow charts. You will be introduced to diverse marketing automation tools and software and learn how they can be used to improve the effectiveness of your market efforts. You will apply your learnings from the previous courses to plan market funnels and dribble campaigns across a kind of platforms utilizing advanced note tactics. You will besides learn best practices around collecting, storing, segmenting and utilizing exploiter data and how to keep people engaged stake purchase .
12 Classes
36 Hours
CSCM1020 Content Promotion and Amplification
The celebrated quotation mark, “ If you build it, they will come ”, from the movie Field of Dreams, doesn ’ t necessarily apply to the contentedness you create. Acquire the skills and cognition to efficaciously promote your content. Create and execute a comprehensive content amplification scheme, covering native advertise and influencer selling, and leverage contentedness distribution channels to ensure your content makes an impact .
12 Classes
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Post-Graduate Certificate in Digital & Content Marketing
Fall 2021
Sep 09, 21-Apr 07, 22 Course Details +
$6,599.00 (Domestic) Apply
Fall 2021
Sep 09, 21-Apr 07, 22 Course Details +
$15,199.00 (International) Apply
Winter 2022
Jan 13-Aug 08, 22 Course Details +
$15,199.00 (International) Apply
Winter 2022
Jan 13-Aug 08, 22 Course Details +
$6,599.00 (Domestic) Apply
