WordPress for Enterprise: Why Your Enterprise Business Should Use WordPress

More than most organizations, enterprise businesses need to maintain a scalable and dependable network presence to remain competitive. To that end, many IT leaders of large-scale organizations have historically looked to expensive web solutions requiring proprietorship support contracts to guarantee choice. There is another means, though. Over a ten into its being and nowadays powering 43.3 % of the web, WordPress is steadily becoming a solution that demands care from even the largest of firms .
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In this article, we ’ ll cover the specific needs of larger organizations, talk to experts in the airfield about the platform, and spirit at the many reasons why WordPress is a perfect match for your enterprise business. We ’ ll besides touch on competitors and myths about the chopine as we go. Let ’ s start with some brief definitions and background.

What Do We Mean By Enterprise?

“ Enterprise ” itself is obviously a generic condition but when applied in the context of a particular type of commercial enterprise it broadly means a large, normally multinational organization. These outfits will typically be comprised of individual organizational units with their own budgets and objectives .
wordpress enterprise business
People ’ sulfur accurate definitions of what constitutes an enterprise business vary well but, as it relates to web engineering, an enterprise web site will normally require the ability to handle significant dealings throughput – specially if it ’ s a media site .
It ’ randomness besides frequently the encase that enterprise sites will have to accommodate localization, multilingual contentedness, and many smaller microsites. Enterprise solutions besides frequently arrive with complex entree requirements which include the want for clearly defined roles and permissions .
As the universe ’ s most democratic CMS with over ten-spot years active development behind it ( and the spawn of a billion dollar company in the form of Automattic ), WordPress is more than fledged enough to handle these requirements .
We ’ ve covered WordPress ’ history in depth here earlier at Kinsta so we won ’ triiodothyronine reconstruct our steps in that department. A quick attend at the blue-chip enterprise clients served by both WordPress.com and WordPress.org should be enough to establish the chopine ’ s stream credentials in that space though .

What Do Enterprises Know About WordPress?

Kevin Ohashi is a long-familiar adviser in Washington DC. As a adviser, he works with clients to design, architect, and build websites and software applications. He besides runs the popular web hosting review locate ReviewSignal. We asked him what enterprise clients know about WordPress .
review signal wordpress enterprise reviews

Q: Whenever an enterprise client asks your opinion about CMS options, what do they ask the most frequently? What are their priorities?
The biggest questions I face are : can it do what I want it to do ? What will it cost ? Why should we use X over Y or Z ?
The biggest concern is constantly the deliverable and cost though. entirely if they ’ ve used something in the past or listen about person using something else does question three ever come up .
This is besides astir to the adviser to shape the conversation. A good adviser ’ randomness goal is to convince the node they can deliver something of value to them. The underlying engineering used to get them to their goal about doesn ’ t matter. I pitch them the tool I think best fits their needs .
Q: When WordPress comes into question for enterprises as a possible CMS solution, what are the first reactions? What do they know about WordPress and are they willing to choose WordPress for their projects?
I think good about everyone has heard of WordPress at this charge. I rarely need to introduce it anymore. The reactions by and large fall into the categories of “ I ’ ve heard of it ”, “ I ’ ve used it before ”, and “ I didn ’ metric ton like it ” .
If they ’ ve used it before and liked it, it ’ south mentioned advance and generally they want to keep using it. I don ’ metric ton find that most clients have much opinion on the CMS, it ’ s truly up to the adviser to help them understand what might be a good solution to their trouble .
Q: In which aspects do you think WordPress should be improved to be more appealing for the enterprise sector?
I think the consultants who cater to enterprise clients need to be convinced. ultimately, they are frequently the people making the recommendations and decisions on behalf of clients. There is besides hush a lingering impression that WordPress is equitable for blogs. I ’ m actually not sure how to change that perception though .

What About Drupal?

even with its astonishing achiever, WordPress is far from the only CMS solution available for companies to consider. The two most democratic open informant alternatives are Joomla and Drupal and, of the two, Drupal would have been traditionally viewed as the superior candidate for enterprises .
Is that even the case, however ? Though Drupal has powered impressively boastfully sites such as The Economist, the last few years have not been great for the platform .
drupal
As an open-source solution, Drupal has suffered its share of relatively high-profile security issues over the concluding few years but possibly the biggest knock against it has been the frigid progress between major let go of versions. Attendant upgrade woes have besides hit many users hard. When looking at the two platforms side-by-side these days, it ’ south clear that the momentum is very a lot with WordPress. Read more in our detailed comparison guide WordPress volt Drupal – Which One is Better ? ( Pros and Cons )
besides, according to W3Techs, WordPress holds 43.3 % of the CMS market share .

Common Myths About WordPress

unfortunately, misconceptions about WordPress have farseeing abounded and many of them unnecessarily damage the case for its suitability as an enterprise solution .
Most of these myths are based on older versions of the software when its overall flush of polish and functionality was a long way from what ’ s on offer today. Let ’ s get a few of the more obvious ones out of the way before we go any farther .

Myth 1: WordPress Is Just for Blogs

WordPress is justifiably gallant of its roots in the world of blogging and the express aim of the platform – to democratize publishing – looks to build securely on those beginnings .
It ’ s an aspect of WordPress ’ history that has led some larger outfits to dismiss the platform as little more than a souped-up blogging engine – a situation that ’ mho very far from the case these days. WordPress is presently powering over 43.3 % of all websites. The days of it being chiefly a blogging solution are a retentive way in the rear-view mirror at this degree .

Myth 2: WordPress Is Flaky on Security Issues

Another myth about WordPress is that its security racetrack record is poor. WordPress has surely suffered some less than leading years in that respect – 2009 was a particularly broken point – but its recent lead phonograph record is solid, specially considering the size of target that it represents .
Best drill steps for locking down the platform are normally known, security releases are prioritized and quick, and the WordPress Security Team now comprises 25 experts including lead developers and security researchers .
Third-party themes and plugins remain a possible attack vector, but the core software has never been safer. For more tips on how to secure your WordPress site please check our in-depth guide on the topic : The Ultimate Guide on WordPress Security .

Myth 3: Open Source Is a Con, Not a Pro

Our concluding myth about WordPress will shock many but it ’ randomness placid an inauspicious reality in some sectors of the corporate universe – triiodothyronine he idea that open source software cannot be relied on at the enterprise level.
In 2015, this is truly an argument that should long ago have been settled but you will hush see it surface from time to time. In accession to powering the huge majority of the world wide web, Linux is besides steadily increasing its grip on the enterprise space. massive firms such as Facebook and Google besides have overt informant at the absolute kernel of their technology stacks .
WordPress ’ condition as an open source project in truth shouldn ’ metric ton be an exit and its commitment to the GPL is a huge plus, not a minus. It ’ s been precisely this rock candy solid open source underpinning that ’ s enabled the software to flourish while giving thousands of businesses a solid platform to provide services about.

Technical Benefits of Using WordPress for Enterprise

We ’ ve covered some of the myths standing in the way of the adoption of WordPress by enterprise firms, but there is besides a identical solid number of technical reasons that make it an excellent campaigner for outfits at any scale. Let ’ south step through the main ones .

WordPress is Expandable, Flexible and Affordable

WordPress ’ early decision to make the platform extensile via plugins is at the heart of much of its success. It ’ s enabled the core team to keep the bulge of the platform relatively streamlined while opening the door for entirely modern industries to emerge by satisfying consumer necessitate in the kind of dedicate plugins .
This is thoroughly news for enterprise administrators as they have complete operate over what gets added to the base platform on their own installs – in addition to an easily understand framework for creating their own custom-made code if necessary. This allows belittled inner teams to move cursorily in terms of prototyping and actual deployment .

WordPress Supports Responsive Development

In a world that is good over the boundary of the mobile tip orient, native support for responsive design is simply a must these days .
WordPress ’ admin and nonpayment themes are responsive by default and front-end developers can choose to either base their designs on any of the many reactive front-end theme frameworks available for WordPress or roll their own solutions .

WordPress is Scalable

Another key technical sell point for WordPress is that it ’ randomness scalable. WordPress is built with effect network technologies that have proven themselves over the years and are understood at scale .
Whether it ’ s in terms of database tuning, web server optimization, or advanced caching strategies, WordPress sits in the in-between of a by and large understand batch so developers will not need to reinvent the wheel when operating at enterprise scale .

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The achiever of companies such as Automattic and Incsub shows that the platform can handle reasonably a lot anything you can throw at it when dialed in correctly .

WordPress is SEO Friendly

Another technical advantage to WordPress is that it ’ sulfur SEO-friendly out of the box. While you may need to install a plugin to make handling on-page SEO a little easier ( the Yoast SEO plugin and All-In-One SEO Pack are two popular solutions that spring to mind ), WordPress naturally functions well in this regard. In the context of enterprise sites with potentially massive amounts of content, this is a major selling point .

WordPress is Constantly Updated

Another great benefit of WordPress is that it ’ sulfur constantly updated. WordPress has been updated 20 times this year — an average of about two updates per calendar month .

WordPress Supports Multisite and Multilingual Functionality

WordPress has supported multiple sites since translation 3.0. enterprise users are loose to handle building complex requirements from a single WordPress initiation mean there ’ south less overhead in terms of time and waiter resources. multilingual solutions can besides be easily enabled and specialized plugins such as WPML exist to handle every aspect of translate and deploy content. Check out this multilingual WordPress frame-up guide.

The WordPress REST API Opens It Up to a Wider Programmatic World

The WordPress REST API has the likely to change the platform constantly and is slowly making its room into the effect of the software .
When it finally lands, the REST API will enable developers to programmatically interact with the software in a completely raw way. To cut a long history short, WordPress is increasingly an application model that ’ s fix for enterprise practice .

WordPress Doesn’t Force Companies to Work With One Vendor

Another great feature about WordPress is that its open reference nature doesn ’ metric ton tie enterprise adopters into unvoiced to customize, black box solutions that are expensive to upgrade and force you to work with just one seller. enterprise clients have a wide variety of solutions providers to choose from .

WordPress is User-Friendly

One of the main sell points of WordPress over time has always been the friendliness of its admin interface. Navigation around the WordPress backend is intuitive, even to novices. All of this is a big betray steer both in the context of internal users ( not all of whom may be technical ) and pitching the software to enterprise clients. Struggling with downtime and WordPress problems ? Kinsta is the hosting solution designed to save you time ! Check out our features

WordPress Offers Easy Role Management for Various Levels of Access

WordPress allows administrators to set varying levels of access for users via an easily extensile user roles and capabilities system. IT teams can make use of WordPress ’ predefined roles to cover many park use cases and have the option of extending them at any fourth dimension in order to handle custom requirements .

The Present State of WordPress on the Enterprise Level

To get more insights why WordPress is a full choice for enterprises, we asked Peter Slutsky – the Director of Platform Services at Automattic and WordPress.com VIP – about the present state of WordPress on the enterprise level .
wordpress vip
A batch of high-traffic, enterprise websites are hosted at WordPress VIP and they receive a long ton of feedback from their clients so we decided to find out a small more .
The list of brands mentioned by Slutsky is just the point of the iceberg. The Huffington Post, Xerox, Harvard Business Review, TurboTax, and Spotify are just a few of the other high-profile outfits turning to WordPress as their CMS of choice these days .

The WordPress Ecosystem

One of the many advantages WordPress offers enterprises is the community of users, developers, and supporting suppliers that the chopine provides. Taken in concert, these form a valuable ecosystem of its own that enterprises can lean on for support .

Enterprise WordPress Hosting

The platform is well optimized by nonpayment, but it still requires a speciate enterprise WordPress hosting environment to ensure optimum performance .
enterprise clients would have traditionally handled much of the heavy lift here themselves, but the increasing popularity and baron of manage WordPress hosting solutions make outsourcing a real option these days .
Highly specialized server setups, caching layers, automated backups, and security system arrangements are now the norm and first support gives enterprise clients the confidence to turn to third-party providers for do WordPress host .
here at Kinsta, we have a Google Cloud and container engineering powered infrastructure to serve high traffic websites and enterprise customer needs .

Specialized WordPress Development Agencies Are Emerging Fast

The last act of years have seen the emergence of a new breed of high-profile WordPress development agencies such as 10up, Westwerk and HumanMade who are all more than capable of handling enterprise clients .
We got in reach with Travis Totz – the Senior Web Strategist at Modern Tribe – to ask some questions. ( you can read our another consultation with him here )
modern tribe

Q: Modern Tribe is a well-known web design and development agency. You create WordPress-based websites for big international companies. Why did you choose WordPress, what are the main advantages of this CMS?
We had been using WordPress and other platforms for quite a few years and we simply found that we continued to gravitate towards using WordPress over all early platforms and content management tools. It was the most all-around, community-focused and community-driven platform that we had used .
WordPress was focused on simple serviceability in the admin gore, making it an “ slowly acquire ” for clients to pick up and understand. What WordPress truly excelled at for us was being an low-cost, excellent platform that didn ’ thyroxine come with all of the batch and complexity of custom CMS and enterprise-built solutions .
Q: Many people know WordPress as a blogging platform, but it has become a lot more. Do you think it can stand its ground in the enterprise environment as well?
decidedly. ultimately, WordPress is a great effect codebase for building amaze solutions for client problems. This is particularly true within the enterprise environment ; there are countless interactional needs of clients within the enterprise kingdom, and with WordPress we are able to start with a great platform and build on top of it from there .
This saves the node meter and money a well by not having to purchase an outrageously expensive server or license to use an “ enterprise-only ” CMS platform – something which can lock them into one path for years. We haven ’ metric ton met a customer that isn ’ t on board with that theme entirely .
WordPress legitimately has the office to accomplish what you need, you just need to open yourself to accomplishing things in open-source and with a community-driven judgment .
Q: What’s your opinion about the future of WordPress on an enterprise level?
We feel that WordPress is the solution for enterprise level clients and projects. The platform has roughly 43.3 % of the internet backing it already which shows that it ’ s dedicated to the internet and the many people using it .
WordPress enables us to accomplish high-level projects more efficiently ; thus saving enterprise tied clients the extra money for being on proprietary CMS platforms or highly expensive servers — a earnest win-win for all involved .
I won ’ thymine be surprised to see the share of users on WordPress continue to grow, and the share of enterprise-level clients to grow by leaps within a few short-change years .

even if you ’ re not going down the agency route, it ’ randomness never been easier to find adept mercenary WordPress developers. The concluding five years has besides seen the emergence of a new breed of on-demand solution providers specializing in support and maintenance services such as WP Site Care and WP Buffs .

More and More WordPress Enterprise Clients

We ’ re seeing more and more enterprises making the switch and wanted to close things out here with a real-life example. We asked Evonne Young – Associate Director of the Kaiser Family Foundation – why and how they moved to WordPress from a customs and outdated CMS .
kaiser family foundation

Q: The website of the Kaiser Family Foundation was migrated from an old platform to WordPress. When and why did you feel it was time for a change?
We launched kff.org on WordPress in May 2013. We hadn ’ thymine done a web site redesign since 2003, so we were delinquent for a front and back conclusion renovation. We had respective redesign goals :

  • Consolidate websites.
  • Improve the site architecture.
  • Improve search.
  • Streamline the CMS and improve the ease and efficiency of posting.
  • Lower hosting costs.

Q: Why did you choose WordPress over other CMS options?
We considered Drupal, but we were concerned about comfort of function and the dearly-won, and labor-intensive, upgrades involved. We liked WordPress ’ intuitive backend – easy for a policy or communications person to understand and update content .
The ability to use plugins rather than building everything from chicken feed was besides attractive and the open source environment allowed us the exemption to develop new features cursorily and at a lower-cost .
Q: Was it hard to migrate the site to WordPress? How long did it take?
Yes, migration was a challenge. A primary goal of this visualize was to combine the many different systems running isolated sites on many different domains into one web site running a single codebase .
We pulled content from six different systems – I know our developer had to write a custom handwriting and run the migration respective times before we got it mighty !
Q: Would you recommend WordPress for other similar highly visited sites?
Yes, WordPress has proven that it ’ randomness not precisely a blogging platform .

Conclusion

WordPress is at a bewitching distributor point in its history. It ’ south long since outgrown its blogging roots ( though it ’ sulfur still an excellent blogging solution ) and has restfully captured a stagger total of overall on-line traffic .
A count of factors are now converging that item to the enterprise is the next main driver in proceed WordPress expansion. The chopine has a solid political campaign of emblematic late releases behind it, the REST API around the corner, and an increasing number of satisfied enterprise users on board using both the commercial and community versions of the software .
As the respective insights shared by our interviews show, there ’ second never been a better time to consider it for your own enterprise needs.

We ’ five hundred sexual love to hear your thoughts. Is WordPress on the short list for your next enterprise level upgrade ? Get in allude via the comments and let us know !
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