“Blue is the richest color for me; I can see all of blue.”
not highly scientific right ? well, although in the shell of Facebook, that international relations and security network ’ t the case, there are some amaze examples of how colors actually affect our buy decisions. After all, the ocular feel is the strongest developed one in most human beings. It ’ s lone natural that 90 % of an judgment for trying out a product is made by color alone. so how doctor of osteopathy colors actually affect us and what is the science of colors in marketing truly ? As we are besides trying to make lots of improvements to our product at Buffer, this was a samara depart to learn more about. Let ’ s excavate into some of the latest, most interesting research on it.
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First: Can you recognize the online brands just based on color?
Before we dive into the research, here are some amazing experiments that show you how knock-down color alone truly is. Based on just the colors of the buttons, can you guess which company belongs to each of them : Example 1 (easy) : Example 2 (easy): Example 3 (medium): Example 4 (hard): These amazing examples from Youtube couturier Marc Hemeon, I think show the substantial exponent of colors more than any discipline could. How many were you able to guess? ( All the answers are at the buttocks of this post ! ) How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS
Which colors trigger which feeling for us?
Being wholly conscious about what color triggers us to think in which manner international relations and security network ’ metric ton always obvious. The Logo Company has come up with an amazing dislocation which colors are best for which companies and why. here are 4 great examples : Black: Green: Blue: particularly if we besides take a look at what the major brands out there are using, a bunch of their coloring material choices become a fortune more obvious. Clearly, everyone of these companies is seeking to trigger a identical specific emtion : On top of that, specially when we want to buy something, the colors can play a major role. Analytics company KISSmetrics created an amaze infographic on the skill of how colors affect our purchases. particularly the function of “ Green ” stands out to me as the most relax color we can use to make bribe easier. We didn ’ deoxythymidine monophosphate intentionally choose this as the main color for Buffer actually, it seems to have worked very well so far though.
At moment search, I besides realized how frequently black is used for luxury products. It ’ randomness of course always obvious in hindsight. here is the wide infographic :
How to improve your marketing with better use of colors:
This all might be reasonably entertaining, but what are some actual things we can apply today to our web site or app ? The answer comes yet again from some bang-up inquiry done by the good folks over at KISSmetrics. If you are building an app that chiefly targets Women, here is KISSmetrics best advice for you :
- Women love: Blue, Purple and Green
- Women hate: Orange, Brown and Gray
In case your app is rigorously targeting men, the rules of the game are slenderly unlike. here it goes :
- Men love: Blue, Green and Black
- Men hate: Brown, Orange and Purple
In another perplex experiment Performable ( now HubSpot ) wanted to find out whether just changing the color of a clitoris would make a deviation to conversion rates. They started out with the simpleton hypothesis of choosing between 2 colors ( green and bolshevik ) and trying think what would happen. For green, their intuition was this :
“Green connotes ideas like “natural” and “environment,” and given its wide use in traffic lights, suggests the idea of “Go” or forward movement.”
For red, their remember went like this :
“The color red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the color for stopping at traffic lights. Red is also known to be eye-catching.”
indeed, clearly an A/B test between green and red would result in green, the more friendly color to win. At least that was their guess. here is how their experiment looked like : so how did that experiment turn out ? The answer was more surprise than I had expected : The red button outperformed the green button by 21% What ’ s most important to consider is that nothing else was changed at all :
21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button color that made this difference.
This decidedly made me wonder. If we were to read all the research before this experiment and ask every research worker which version they would guess would perform better, I ’ megabyte certain green would be the answer in closely all cases. not then much. At my company Buffer, we ’ ve besides conducted dozens of experiments to improve our conversion rates through changes of colors. Whilst the results weren ’ thymine as clear, we however saw a huge change. One hypothesis is that for a sociable media sharing tool, there is less of a barrier to signup, which makes the differences less significant. Despite all the studies, generalizations are highly unvoiced to make. Whatever change you make, treat it beginning as a guess, and see an the actual experiment what works for you. personally, I ’ molarity always identical prone to go with opinion based on what I read or research I ’ ve come across. Yet, data always beats opinion, no matter what. This is something that constantly interested me and is actually a fun history. It ’ s to give the best contrast between blue and the original grey of websites : here is the full moon explanation :
“Tim Berners-Lee, the main inventor of the web, is believed to be the man who first made hyperlinks blue. Mosaic, a very early web browser, displayed webpages with a (ugly) gray background and black text. The darkest color available at the time that was not the same as the black text was that blue color. Therefore, to make links stand apart from plain text, but still be readable, the color blue was selected.”
I think it is extremely fascinating that simply changing something as small as color can completely chance the outcome of something. What have been your findings in terms of colors and marketing? I’d love your ideas on this.
Read more: Why Does Facebook Keep Logging Me Out?
Solution to the riddle: Example 1 : Facebook, case 2 : google, exercise 3 : Flickr, exercise 4 : LinkedIn Quick note: You can nowadays see precisely how many people clicked, retweeted, liked and shared your Tweets and FB posts with Buffer analytics .