Mark Zuckerberg on why Facebook is rebranding to Meta
The coming name change, which CEO Mark Zuckerberg plans to talk about at the caller ’ s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the technical school elephantine ’ s ambition to be known for more than social media and all the ills that entail. The rebrand would likely place the amobarbital sodium Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story .
Facebook already has more than 10,000 employees building consumer hardware like AR glasses that Zuckerberg believes will finally be a omnipresent as smartphones. In July, he told The Verge that, over the future several years, “ we will efficaciously transition from people seeing us as primarily being a social media company to being a metaverse company. ”
A rebrand could besides serve to far separate the futuristic exploit Zuckerberg is focused on from the intense scrutiny Facebook is presently under for the way its social platform operates today. A erstwhile employee turned whistleblower, Frances Haugen, recently leaked a treasure trove of damning internal documents to The Wall Street Journal and testified about them before Congress. antimonopoly regulators in the US and elsewhere are trying to break the party up, and public trust in how Facebook does business is falling .
Facebook international relations and security network ’ t the first base well-known technical school company to change its company name as its ambitions expand. In 2015, Google reorganized wholly under a holding caller called Alphabet, partially to signal that it was no farseeing barely a search engine, but a sprawl accumulate with companies making driverless cars and health technical school. And Snapchat rebranded to Snap Inc. in 2016, the same year it started calling itself a “ television camera caller ” and debuted its first copulate of Spectacles television camera glasses.
I ’ megabyte told that the raw Facebook company name is a closely-guarded clandestine within its walls and not known widely, even among its full elder leadership. A possible name could have something to do with Horizon, the name of the still-unreleased VR version of Facebook-meets-Roblox that the company has been developing for the past few years. The name of that app was recently tweaked to Horizon Worlds soon after Facebook demoed a interpretation for workplace collaboration called Horizon Workrooms .
Facebook has been laying the foundation for a stigmatize change
aside from Zuckerberg ’ mho comments, Facebook has been steadily laying the basis for a greater focus on the following generation of engineering. This past summer it set up a dedicate metaverse team. More recently, it announced that the principal of AR and VR, Andrew Bosworth, will be promoted to head engineering officer. And good a couple of days ago Facebook announced plans to hire 10,000 more employees to work on the metaverse in Europe .
The metaverse is “ going to be a big focus, and I think that this is just going to be a big part of the next chapter for the way that the internet evolves after the mobile internet, ” Zuckerberg told The Verge ’ s Casey Newton this summer. “ And I think it ’ randomness going to be the future big chapter for our company excessively, very doubling down in this area. ”
Complicating matters is that, while Facebook has been heavily promoting the mind of the metaverse in holocene weeks, it ’ s still not a concept that ’ s wide silent. The term was coined primitively by sci-fi novelist Neal Stephenson to describe a virtual world people escape to from a dystopian, real world. now it ’ sulfur being adopted by one of the worldly concern ’ sulfur largest and most controversial companies — and it ’ ll have to explain why its own virtual world is worth diving into .
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