The campaign comes in the wake up of a series of reports survive week in the Wall Street Journal that reveal executives at Facebook knew its photograph and video recording sharing platform Instagram had a negative impact on adolescent girls ’ genial health, that it did little to act on staff reports of traffic and other homo rights violations, and that its executives ignored warnings that a change to content-ranking algorithm boosted dissentious content and sensualism. The Facebook Logout campaign asks users to pledge to log off from Facebook and Instagram, its photo-sharing auxiliary, for at least three days on Nov. 10. The campaign has a number of demands, including that CEO Mark Zuckerberg should step down, and that Facebook should immediately halt its “ Instagram for Kids ” project. It is spearheaded by Kairos, a tech-focused racial judge group. Read more: Instagram Makes Teen Girls Hate Themselves. Is That a Bug or a feature ? Facebook ’ s most late earnings report shows that 98.5 % of its gross comes from its advertising business, which uses ream of personal data about users to predict what kinds of ads they are likely to click on, then sells businesses the opportunity to place those ads. “ Companies like Facebook would have us believe that people are merely users of their chopine and we should be grateful for the privilege of using Facebook, when in fact the opposite is genuine, ” Kairos ’ executive film director Mariana Ruiz Firmat told TIME. “ Through this campaign, we hope to change the direction we think of ourselves as ‘ users ’ and our relationship to platforms. ” The Facebook Logout campaign ’ randomness organizers are confident that exploiter action can hush have an impact. “ Users logging off creates momentum that feeds into the need for greater regulation, ” says Rishi Bharwani of Accountable Tech, a Washington-based technical school reform advocacy group that is share of the alliance working on the Logout campaign. “ These things all reinforce each other and create a groundswell of digest for meaningful change. ” But in a universe where social media is built-in to our homo relationships, arsenic well as being the primary organize instrument for social activists, can a grassroots boycott of social media ever get off the reason ?
“ Facebook is everywhere. I got up this dawn and posted about this crusade on Facebook, ” says Jelani Drew-Davi, the Facebook Logout campaign director at Kairos. “ The focus of this campaign is showing people world power, and showing that we do hold power as Facebook and Instagram users, ” Drew-Davi says. “ We don ’ t have to be complacent with whatever Facebook wants to do. Long term, we ’ re trying to change people ’ s mentality. ” It ’ s not the first time a campaign has attempted to convince users to drop the social network. Amid backfire to the Cambridge Analytica data scandal in 2018, the hashtag # DeleteFacebook trended on-line. The company ’ mho livestock price fell, but soon recovered. Facebook ’ s valuation has more than doubled since then, as advertisers continue to spend big money to reach users with target ads, even as the caller ’ mho reputation takes blow after blow.
Read more: How Whistleblower Christopher Wylie Is Seeking Redemption After Cambridge Analytica When advertisers have taken a stand, it has had little impact. During the Black Lives Matter protests in the summer of 2020, more than 1,000 companies, including Ford and Coca-Cola, temporarily halted buy ads on Facebook after CEO Mark Zuckerberg refused to remove a post from President Donald Trump that said “ when the looting starts, the shooting starts. ” ( The Southern Poverty Law Center said the position “ glorifies ferocity against protesters, ” specially protesters of color. ) Again Facebook ’ s stock price dropped but cursorily recovered. Ford, Coca-Cola and many of the other advertisers involved in the boycott have since returned to posting ads on the social network. “ Black and brown people are the people who are most harm when technical school does things incorrect, ” Drew-Davi says. “ That ’ s why it ’ sulfur in truth important for us to take action from a racial equity lens. ” Kairos hopes that the Facebook Logout crusade ’ randomness approach path will be more effective than past attempts by balancing the symbolic power of a batch log-off while harnessing social media as a tool for collective unionize. “ People use Facebook, not only to connect with each other, but besides to organize for social change, ” Drew-Davi says. “ That ’ s the reason we ’ ra not saying delete your account, or do it right now, even. All we ’ rhenium necessitate is : take the toast and join us late to log off. This is an opportunity to show our collective world power. ”
Correction, Sept. 27 The original version of this story misstated the period of time for which organizers are asking people to log out of Facebook beginning Nov. 10. It is at least three days, not 24 hours. The original version of this story also misstated the spelling of Mariana Ruiz Firmat’s name. It is Firmat, not Fermat. Write to Billy Perrigo at billy.perrigo @ time.com. partake THIS STORY