What Is a Niche Market? 9 Niche Marketing Examples

Unlike some marketing strategies that target a broad scope of potential customers, niche marketing focuses on a specific segment of consumers that are most likely to connect with your business.
Niche marketing is particularly useful for smaller companies with limit budgets .

So, What Is Niche Marketing?

A niche commercialize is a subset of a larger market that can be defined by a singular indigence, identity or preference that distinguishes it from the cosmopolitan grocery store. For exemplar, the marketplace for women ’ s invest can be broken up into many segments, or niches. Clothes for petite women would be a niche market, and clothes for tall women would be another.

Every marketplace can be far refined to reference niche markets based on the particular needs, identities and preferences of its constituents. Some ways you may narrow down your market into niches include :

  • Price (luxury, discount, average)
  • Demographic (gender, income, age, education)
  • Quality (premium, handmade, economic)
  • Psychographics (interests, morals, attitudes)
  • Location (state, city, country, rural versus urban)

Choosing a niche commercialize to focus your market scheme on is a strategic occupation decision that can help you beat out competitors for that marketplace segment. In this post, we ’ ll take a look at nine niche selling examples and the creative commercialize strategies they use to reach customers. Let ’ s have started !

9 Niche Market Examples

1. Lefty’s San Francisco

To the left, to the left. Everything you own in a box to the bequeath. Based in San Francisco, Lefty ’ mho is a levorotary retail storehouse that sells school supplies, kitchen goods, and gardening tools, and more for lefties. They even offer custom-made gift sets for the left-handers in your life. only 10 % of the population is bumbling, making lefties a natural niche commercialize. And Lefty ’ second gets niche market right by investing in PPC advertise for search terms that lefties are likely search. For example, if person searches “ morganatic scissors ” on Google, they will see PPC advertisements from Lefty ’ sulfur. Some small businesses believe that they can ’ thymine compete with big retailers when it comes to PPC ad, but Lefty ’ south proves that PPC can be valuable for modest businesses catering to niche markets. leftys

2. The Middle Finger Project

Created by Ash Ambirge, The Middle Finger Project is an on-line hub for female business owners looking to grow their businesses with clean, interesting ideas. There are many organizations that offer business advice and consult. But TMF found its recess targeting female business owners looking to defy the condition quo by bucking conventional business strategies. The administration offers kits, classes, tools, and resources to help women break through the mold and creatively sell their brands. TMF prioritizes creative message, and followers can sign up to receive “ Just the Tip ” e-mail blasts that contain helpful, non-salesy information. middle-finger-project

3. Bonobos

Founded by Andy Dunn and Brian Spaly, Bonobos set out to solve a specific problem — a trouble with pants. After surveying their stanford business school classmates, the pair ( pun intended ) discovered that a draw of guys didn ’ thymine like their pants, saying that boughten slacks precisely didn ’ t fit right. Bonobos just wanted to get that one thing right — men ’ mho pants. And they did. Six months after Bonobos launched their first base ecommerce memory, they earned $ 1 million in gross. Since then, the caller has expanded to include shirts, suits, and shoes. The brand sends targeted emails to reach customers who are most probably to purchase particular items and provides custom recommendations based on previous interactions with the company. In addition, Bonobos uses sociable media and a dynamic web log to interact with customers and drive sales. bonobos

4. Whole Foods

whole Foods goes beyond groceries to reach nutritionally mindful consumers who will likely pay a bounty for the health benefits of organic food. Since Whole Foods first base opened its doors, the organic food niche has grown into the mainstream. however, Whole Foods continues to reach customers with creative message, and it even has a web log with healthy cooking techniques and recipes. The store besides created an app that gives users entree to exclusive digital coupons, local store information, and recipes. In addition, Whole Foods has a number of location-specific social media accounts that they use to promote content and interact with health-conscious, organic-enthusiast customers. And their YouTube impart is amply stocked with videos of mouthwatering recipes.

whole-foods

5. Drybar

Drybar carved a niche in a hot marketplace by providing low-cost, high-quality blowouts — when a node ’ s hair is washed and blow-dried into a vogue without being cut or colored. Unlike traditional haircloth salons, Drybar is set up like a bar where you can watch a movie and loosen while getting a blowout named after a cocktail. Drybar uses creative content and social media to interact with clients, hear their stories, and enhance the overall Drybar know. In order to make every experience positive, Drybar responds to every tweet, Facebook mail, and Yelp review. The caller besides offers a Barfly membership that includes two blowouts a month and a absolve birthday gala, in accession to 10 % off all products and tools. Members can besides receive $ 5 off any extra blowouts, and you can cancel your membership at any time. When it comes to hair, Drybar has capitalized on the low-cost lavishness market with their signature blowout. drybar

6. LUSH

Unlike other cosmetics brands on the market, LUSH advocates for ethical buy and honor of handmade products. It differentiates itself from competitors with eco-friendly promotion, organic ingredients, and refusal of animal testing. rather than selling an prototype, LUSH found its niche by selling a vantage point on how they define beauty. LUSH ’ s core values of honesty and positivity have allowed it to build a firm following. LUSH is besides celebrated for its cagey and far-out copywriting, with product descriptions as a huge focus of the brand ’ s on-line shop. The brand uses influencer commercialize and partners with YouTube stars to promote its products, and it has racked up an impressive number of constituent mentions on social media arsenic well. In addition, LUSH prioritizes relationships with customers and features user-generated content on its social media sites. Using hashtags like # lushtime, the brand encourages people to share their LUSH experiences on social media. lush

7. Square

Square is a mighty POS software that allows shop owners to accept credit card payments via their phones or tablets. Square brought invention to minor and mobile businesses that couldn ’ thymine use conventional citation circuit board systems by creating an ultra-mobile card lector that anyone can plug into their iPhone. The commercial enterprise besides targets merchants who don ’ metric ton accept credit cards because they can ’ thymine get a merchant report. In addition, the company has launched a suite of on-line marketing tools designed to help humble businesses reach and interact with their target audiences. square

8. Powell’s Books

The world ’ second largest independent bookshop, Powell ’ s Books has amassed an impressive follow of fans who love getting lost in the store ’ s align of traditional, print books. About half of the books on the shelves of Powell ’ south are used, and the store besides carries thousands of books that cater to a assortment of niches. today, Powell ’ mho City of Books spans an stallion city stuff, and visitors find their means around the store via fold-up maps. In addition to its celebrated solicitation of books, Powell ’ mho has an equally impressive commercialize scheme. Powell ’ s contributes to online discussions about books and literature, and it uses hashtags on social media to promote giveaways and special promotions. Combined with its market efforts, Powell ’ s commitment to books and its literature love customers has earned it a patriotic fan base across the U.S. powells-books

9. Hopsters

Located in Newton, MA, Hopsters is a brewpub that offers make-your-own beer and measure bites. The bustling brewery was designed to reach young professionals with an interest in craft beer, and it targets people who are unable to brew their own beer at home. Boston ’ south beginning and only custom craft brewery, Hopsters allows visitors to relax and enjoy the know of handcraft beer. Hopsters uses social media sites to promote its brews, and it has amassed a number of reviews on sites like Yelp and Groupon. And the company recently announced plans for a countrywide expansion. hopstersCTA

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