How Does an Affiliate Program Work?

Editor ’ s note : This article was in the first place published by Web Marketing Today. Practical Ecommerce acquired Web Marketing today in 2012. In 2016, we merged the two sites, leaving hardheaded Ecommerce as the successor .
As you are probably aware, what is called an “ consort program ” or “ associate platform ” is a relationship in which a merchant pays you ( the “ affiliate ” ) for links from your site to his web site. normally, the affiliate is paid merely when an actual sale is made by the merchant as a consequence of your radio link .
This kind of advertise ( and it IS advertising ) is called Pay Per Action ( PPA ), since the affiliate international relations and security network ’ metric ton paid for carrying the merchant ’ second ad link or graphic on his site, but only when a visitor performs a certain action ( visits, fills out a shape, makes a purchase ) .

An Example from

The Affiliate Program method acting was pioneered by To give you an idea of how this works in action, I ’ ll report ’ second broadcast concisely.

You sign up as an affiliate on their site and are assigned an Associate ’ s ID. Mine happens to be “ wilsoninternetse ” .
Let ’ s say I have a review of a hot new book on my site, such as The E-Commerce Book: Building the E-Empire by Steffano Korper and Juanita Ellis ( ISBN 0-12-421160-7 ). I would link the title so it takes my visitor directly to the record ’ s description on ’ s site. here is what a url to The E-Commerce Book looks like
hypertext transfer protocol : //
Notice the elements : My Associate’s ID is death in the URL. Just before it you find the ASIN ( Amazon Standard Item Number ), which in the shell of books is the same as the ISBN ( International Standard Book Number, a unique number assigned to every book and book version published ) .
When the visitor clicks on this link, the web server is programmed so that the visitor will be sent to the web page for the book with that ISBN total. At the lapp clock time my Associate ’ s ID will be recorded with the visitor ’ randomness session ID ( an arbitrary numeral assigned to each visitor every time he enters the locate ), so that if the visitor makes any purchases on that session, I will be credited with their leverage .
While every merchant chooses their his requital arrangement, this is how presently works ( subject to change ) :

  • If my visitor purchases the exact book I have linked to, I receive 15% of the sales price of the book.
  • If my visitor gets to the site, begins to browse around, and ends up buying another book, then I get 5% of the sales price.
  • Payments are made quarterly, so long as the total commission due that quarter is more than a minimum amount.

today The E-Commerce Book, regularly $ 39.95, is on sale for 30 % off or $ 27.97. If you purchased it from my link I would make 15 % of $ 27.97 or $ 4.20. If you purchased the book after coming through another connect from my web site, I would make 5 % of $ 27.97 or $ 1.40 .


One of the reasons affiliate programs are so popular is that that offer a win-win position for both merchant and consort .
Merchant Advantage
The merchant ’ s price for advertising a particular product is limited ( largely ) to the share paid to an affiliate, and the merchant only has to pay when a purchase is actually made. This is a lot better than banner advertise, where the merchant pays whether or not any purchase occurs. In fact, the sum paid to an affiliate for a purchase through an consort link is probably merely 10 % to 20 % of the cost of that sale through streamer advertise ( which charges in price per 1000 banner views, CPM ) .
What ’ s more, if your visitor likes, he is likely to go directly there the adjacent time he wants to purchase a record, and has potentially gained a customer for animation. ( Of course, if the lapp visitor uses another link on your web site to purchase another book, you ’ ll get credit for that purchase besides. ) You can learn more about affiliate programs from a merchant ’ south point of view in Web Commerce Today newsletter, Issue 8, “ A Merchant ’ s Primer of Affiliate Programs ” ( hypertext transfer protocol : // ), where I explain how to set up such a program.

Siteowner Advantage
The siteowner stands to make some money, so long as adequate visitors click on the affiliate links and make purchases. You don ’ t have to go to the perturb of setting up e-commerce functions, take credit rating cards, or embark products ; you equitable join some consort programs and let person else do the “ dirty sour. ”


If something sounds excessively beneficial to be true, it probably is. To be realistic, you need to see consort program income as a courteous bonus to your independent generator of tax income, not the independent reservoir itself. To generate substantial income you need : ( 1 ) a lot of traffic, ( 2 ) merchants with generous payout policies, and ( 3 ) products well-targeted towards the visitors who come to your web site. The truth is that few sites generate enough traffic to make a batch of money with affiliate programs .

generator :
Category : News


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