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TikTok was launched in the mobile app market in September 2016. In no prison term, the app grew over the social media arena and became a cosmopolitan hit. furthermore, its popularity expanded to the extent that it started competing with the big names of the social media industry including Facebook, WhatsApp, Twitter, and Snapchat. Regardless of the time agent owing to its former launch, TikTok manifested its office by attracting a huge volume of followers. This level of success and that besides in a identical inadequate time was not anticipated as many previous exchangeable mobile apps failed to make their marker against the giants of this arena. As a resultant role, they were completely scrapped off from the market. On contrary to the established fact, TikTok has a net value of more than 100 billion US dollars with a monthly audience surpassing 1.5 billion .
Knowing its immediate and unexpected popularity, many of you might be wondering, what does the TikTok logo actually mean ? The post and logo of any company are normally not accidental creations. Often, the excerpt of the name, logo, and app color pallette involves a think procedure. In this article, I will be having a quick expect into the history behind the TikTok logo and what it actually means .
image reference : 1000logos
History of TikTok’s Logo
As seen that these days, many brands find it interesting to gradually change or slightly modify their original son over time. There are relatively fewer companies that stick to their initial logo design over the years. Having said that, although, I can consider TikTok ’ s logo as an exception to this prevailing drift. Despite that, the caller ’ randomness logo has even undergo some little modifications since 2016. however, the main idea and congress of racial equality symbol are the same. The auxiliary design elements have undergone slight modifications .
many of you might be interest to know the list behind this design but it would not be pleasing for you to know that the couturier of this logo is anonymous. however, it is known that the initial design inspiration came from a concert which the designer attended anterior to attempting the logo design. The estimate was to create a logo that emulated the agitation of the consultation tuning in to the app. This would signify that this app is a hub of creative contented creators and television makers as an attempt to commend their offer .
The “ vitamin d ” letter which is an attention-getting separate of the logo is shaped in the human body of musical note. This letter has been included in the logo because the app was initially named Douyin. Although the name of the app was later changed to TikTok, the “ d ” letter in the logo design has been kept intact .
Importance of the TikTok’s Logo
If I look at the factors which contribute towards any sword or app ’ s popularity, possibly cipher would rank the logo as the most authoritative factor. Similar is the case with TikTok. One can not owe the media rank and a large hearing of the app to its logo design. Nonetheless, logo designs are an significant character of the market schemes of any mobile app and the same goes for TikTok .
For any company, the exploitation of an attractive and attention-getting logo is important. In mobile apps, the logo is contribution of the thumbnail which appears on the mobile screen. therefore, it should be recognizable enough for people to open the app over and over again. The more people use the app, the more gross it will generate. In addition, the logo is besides a critical element of marketing campaigns. undoubtedly, TikTok ’ randomness logo has played a significant part in the app ’ south digital commercialize. One can not regard TikTok ’ second logo as the cause for its facility, but it has been a focal cock in creating app advertisements .
In accession, TikTok frequently capitalizes its recognizable logo while launching licensed, app custom-make products. There is an attention-getting logo over an array of dress ranging from t-shirts to trousers to hoodies. apart from apparel, you can see the logo imprinted on mugs, magazines, and a draw more material. The logo license has besides added to the annual gross of the app .
TikTok: The history and Features
In 2016, a chinese technical school giant known as ByteDance launched an app for creating short television by the name of Douyin. In about one years ’ time, the service had about 100 million users. by and by, the developers introduced it in the market with a raw name : TikTok. however, in the United States, a similar app known by the name of Musical.ly was released in 2014. Since its exhaust, it had been gaining popularity. It allowed its users to make lip-synch and dancing videos of 15 seconds duration.
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In 2017 ByteDance acquired Musical.ly for $ 1 Billion and both the platforms were existing simultaneously. Musical.ly in the United States and TikTok in other foreign markets. however, in about a years ’ fourth dimension, the announcement was made that both the platforms will be merged. They will have a joint mission of providing a uniform platform to everybody. furthermore, to establish a community where everyone will have an equal prospect to create message. consequently, all the accounts on Musical.ly were transferred automatically to TikTok .
Features of TikTok App
This servicing now offered some new functions allowing the users to create different types of content. The features of the App are as follow :
- The TikTok app works as a social network platform allowing the users to make 15-second videos.
- The target audience of the TikTok app is generation Z which appreciates arts, entertainment, and authenticity.
- The service also offers a variety of creative tools such as stickers, masks, filters, visual effects, hundreds of tracks to dub videos with. Image Source: Pinterest
- As for the Musical.ly app, the basic content was to lip-sync to videos however, TikTok is offering various ways to express oneself through comedy videos, duets, reactions to popular clips, challenges, and competitions.
- Moreover, TikTok encourages its users to be content creators as well as content consumers, unlike other social media platforms. This service claims to be the most democratic and encourages the audience and users to be as natural as possible and shoot videos from their smartphones.
The Brand identity of TikTok
The identity of the company has not changed a draw in the past years of its being. The colored music note icon clearly shows the sexual intercourse of the app with music. This has been the logo of TikTok since the very beginning. so, let ’ s get into the detail of what does the TikTok logo means ?
Image beginning : Pinterest
Colors
As seen, the TikTok logo is a representation of music note with three colors i.e., pink, blue sky, and white against a black background. This logo is no accident but a mere inhalation of the artist who inspired rock concerts with a dark hallway and a lit-up stage. The distinct feature of the emblem is that it looks like a 3D image due to the neon colors overlapping one another therefore signifying music vibrations. furthermore, apart from this authoritative version of the logo, there are three more discolor variants with white, pink, and amobarbital sodium backgrounds .
Fonts
The authors of the TikTok logo have gone for a simple sans serif font. In the begin, the appoint had two separate words i, Tik and Tok. Later on, the outer space between the two words was removed. however, both parts of the news were capitalized. furthermore, when the words were put together, it resulted in the baptismal font becoming even more round, and consequently, the “ one ” department of transportation was no longer of square type .
image reference : 1000logos
The App Icon
The picture of the TikTok app is similar to that of the favicon i, a colorful bill on a obstruct square with atilt corners. ascribable to this sharp contrast, the icon stands out and seems to be different from the others on the shield .
Conclusion
For all the brands, the unlike colors and symbols representing them in form of a logo. The logo actually represents the concepts of the brand along with their identity. The concept of the TikTok logo is merely simplicity and creativity. The minimalism that is apparent from the logo shows that it can adapt very easily to unlike kinds of tasks. This inlcudes a favicon picture and an app icon. I hope you find these details interesting that what does the TikTok logo mean. next time keep these points in mind when you adjacent use the TikTok app .
