Digital Marketing Professional Program | American University

This course will help you understand how to interconnect the many facets of digital market such as Google AdSense, buying and selling media, programmatic advertising, and real-time bid to develop a victorious digital commercialize scheme. work with real clients to gain marketable skills you can leverage when applying for positions. This course will help you understand how to interconnect the many facets of digital market such as Google AdSense, buying and selling media, programmatic advertising, and real-time bid to develop a winning digital commercialize scheme. shape with real clients to gain marketable skills you can leverage when applying for positions. Learn how to utilize SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This fortune of the course of study besides prepares students with the cognition needed to take the Google AdWords Certification exams. Learn how to utilize SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This assign of the course of study besides prepares students with the cognition needed to take the Google AdWords Certification exams.

Learn how to develop and manage organic and paid social media marketing campaigns on a range of social platforms. This course besides covers affiliate and influencer market and includes educate for the Facebook Blueprint Certification examination. Learn how to develop and manage organic and paid social media marketing campaigns on a range of sociable platforms. This run besides covers consort and influencer market and includes train for the Facebook Blueprint Certification examination. Discover how to craft electronic mail campaigns and efficaciously attract and nurture leads throughout the customer journey. Gain exposure to the most in-demand software programs and learn how to increase sales with automation tools. Discover how to craft electronic mail campaigns and efficaciously attract and nurture leads throughout the customer travel. Gain exposure to the most in-demand software programs and learn how to increase sales with automation tools. Gain a exhaustive understand of SEO, including how to optimize your web site and boost SERP rankings. educate to learn a image of SEO tools, including Google Analytics, Google Trends, Google My Business, Google Search Console, and more. Gain a exhaustive sympathize of SEO, including how to optimize your web site and boost SERP rankings. train to learn a range of SEO tools, including Google Analytics, Google Trends, Google My Business, Google Search Console, and more. Discover how to interpret key marketing data such as the act of singular locate visitors, pages viewed, access source, bounce rate, and conversion rate to help maximize a clientele ’ s reach and conversion. Learn why data is a crucial view of every market strategy and how to use it to optimize commercialize results. Discover how to interpret key marketing data such as the issue of alone site visitors, pages viewed, access reference, leap rate, and conversion pace to help maximize a clientele ’ sulfur achieve and conversion. Learn why datum is a all-important view of every market strategy and how to use it to optimize market results. Learn how to build an e-commerce storehouse that can integrate efficaciously with Shopify, Etsy, eBay, and Amazon. Students will discover how to develop and maintain seller relationships, establish logistics, perform competitive analysis, develop product pricing, and set up on-line transactions. Learn how to build an e-commerce storehouse that can integrate efficaciously with Shopify, Etsy, eBay, and Amazon. Students will discover how to develop and maintain seller relationships, establish logistics, perform competitive analysis, develop product pricing, and set up on-line transactions. Grow your cognition of UX Design best practices while learning how to develop and deliver a seamless drug user feel. Having this experience is identify in developing a successful web site that engages and converts its users from prognosis to customer. Grow your cognition of UX Design best practices while learning how to develop and deliver a seamless exploiter know. Having this have is key in developing a successful web site that engages and converts its users from prospect to customer. Throughout this course, we ’ ll teach you how to design and build a web site with widely used site-building tools like WordPress, HTML, and CSS. Gain hands-on experience using plug-ins, themes, and uploading web subject. Throughout this naturally, we ’ ll teach you how to design and build a web site with widely used site-building tools like WordPress, HTML, and CSS. Gain hands-on know using plug-ins, themes, and uploading web capacity. This naturally will teach you how to manage and maintain crucial customer relationships by tracking customer behavior across platforms like HubSpot and Salesforce. You ’ ll besides learn how to manage customer requests and queries in an on-line set. This course will teach you how to manage and maintain crucial customer relationships by tracking customer behavior across platforms like HubSpot and Salesforce. You ’ ll besides learn how to manage customer requests and queries in an on-line mise en scene. Recognizing how contented relates to each stage of the marketing funnel is key to forming high-quality, high-quality pieces during the content creation process. In this module, you ’ ll learn how to develop capacity plans, create compelling capacity, and target audiences at each phase of the funnel, with metric-driven goals and prove tactics. Recognizing how content relates to each stage of the market funnel is key to forming high-quality, high-quality pieces during the content universe procedure. In this module, you ’ ll learn how to develop subject plans, create compel contentedness, and target audiences at each phase of the funnel, with metric-driven goals and raise tactics. This course serves as a initiation of what ’ sulfur to come throughout the program. Dive into key market concepts and terms, including buyer character, brand, and concepts of inbound and outbound market, data analytics, and more. This course serves as a initiation of what ’ second to come throughout the course of study. Dive into key market concepts and terms, including buyer persona, post, and concepts of inbound and outbound market, data analytics, and more. This speciate module provides you with the support and tools needed to successfully prepare for a digital market career. Career planning services include interview educate, internship placement aid, resume writing, LinkedIn profile optimization, and professional e-portfolio review. This speciate module provides you with the hold and tools needed to successfully prepare for a digital commercialize career. Career plan services include interview train, internship placement aid, sum up writing, LinkedIn profile optimization, and professional e-portfolio review. Start your digital market travel with an overview of marketing core concepts and the many ways in which businesses can leverage digital marketing to grow their customer base. Explore sociable media market, pay-per-click advertising, search locomotive optimization, influencer marketing, and Google Analytics. Start your digital commercialize journey with an overview of marketing effect concepts and the many ways in which businesses can leverage digital market to grow their customer infrastructure. Explore social media market, pay-per-click advertise, search engine optimization, influencer commercialize, and Google Analytics .Icon

Introductory Course

30 Hours Start your digital market travel with an overview of marketing core concepts and the many ways in which businesses can leverage digital market to grow their customer base. Explore sociable media selling, pay-per-click advertise, search engine optimization, influencer commercialize, and Google Analytics .

Career Services

10 Hours This specify module provides you with the defend and tools needed to successfully prepare for a digital market career. Career planning services include interview training, internship placement aid, resume writing, LinkedIn profile optimization, and professional e-portfolio inspection .

Foundations

Fundamentals of Marketing

27 Hours This course serves as a foundation garment of what ’ randomness to come throughout the program. Dive into key marketing concepts and terms, including buyer character, post, and concepts of inbound and outbound selling, datum analytics, and more .

Content Marketing

15 Hours Recognizing how content relates to each stage of the market funnel is key to forming high-quality, high-quality pieces during the contented creation process. In this module, you ’ ll learn how to develop content plans, create compelling contented, and target audiences at each phase of the funnel, with metric-driven goals and test tactics .

Customer Relationship Management

12 Hours This course will teach you how to manage and maintain important customer relationships by tracking customer behavior across platforms like HubSpot and Salesforce. You ’ ll besides learn how to manage customer requests and queries in an on-line plant .

Core A

Web Development for Marketers

43 Hours Throughout this course, we ’ ll teach you how to design and build a web site with widely used site-building tools like WordPress, HTML, and CSS. Gain hands-on have using plug-ins, themes, and uploading web message .

User Experience (UX)

12 Hours Grow your cognition of UX Design best practices while learning how to develop and deliver a seamless drug user experience. Having this experience is key in developing a successful web site that engages and converts its users from prospect to customer .

E-Commerce

15 Hours Learn how to build an e-commerce shop that can integrate effectively with Shopify, Etsy, eBay, and Amazon. Students will discover how to develop and maintain seller relationships, establish logistics, perform competitive analysis, develop product price, and set up on-line transactions .

Data Analytics & Visualization

19 Hours Discover how to interpret identify marketing data such as the phone number of unique site visitors, pages viewed, access reservoir, bounce rate, and conversion rate to help maximize a business ’ south reach and conversion. Learn why datum is a crucial expression of every marketing scheme and how to use it to optimize commercialize results .

Core B

Search Engine Optimization (SEO)

67 Hours Gain a exhaustive reason of SEO, including how to optimize your web site and boost SERP rankings. train to learn a range of SEO tools, including Google Analytics, Google Trends, Google My Business, Google Search Console, and more .

Email Marketing

12 Hours Discover how to craft e-mail campaigns and effectively attract and nurture leads throughout the customer journey. Gain exposure to the most in-demand software programs and learn how to increase sales with automation tools .

Social Media Marketing:
Organic & Paid

55 Hours Learn how to develop and manage organic and paid social media marketing campaigns on a range of social platforms. This path besides covers affiliate and influencer market and includes aim for the Facebook Blueprint Certification examination .

Capstone

Search Engine Marketing (SEM)

67 Hours

Learn how to utilize SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This helping of the course of study besides prepares students with the cognition needed to take the Google AdWords Certification exams .

Digital Strategy

16 Hours This course will help you understand how to interconnect the many facets of digital market such as Google AdSense, buying and selling media, programmatic advertising, and real-time bid to develop a acquire digital marketing scheme. work with veridical clients to gain marketable skills you can leverage when applying for positions .

reservoir : https://shoppingandreview.com
Category : News
spot_imgspot_img

Subscribe

Related articles

Biggest Social Media Platforms as Per User Base

The web is the sacred lifeline of industrial development...

AniMixPlay Review – Is AniMixPlay Safe?

AniMixPlay is a website where you can watch anime...

TweakVip and Offroad Outlaws

There are several applications that make your life more...

The Benefits of Green Buildings

The term green building can be used to describe...

Pacman 30th Anniversary: New Google Doodle

A modified version of the Google doodle honoring Pacman...