Rebranding is a natural action, but when forced, it can feel like a treachery to the users, specially in the case of social network sites. And why ? Fake news, dummy profiles, social anxiety, on-line abuse, and cyberbullying have become a coarse practice, and when you couple that with a logo change, it may feel like a punch in the face to the users. While TikTok has changed its ocular identity a few times, it has constantly stuck to the centerpiece of its logo design : the colorful musical eminence. News : YouTube Studio Gets A New Icon : chitter Users Go Hysterical
How it all began
Douyin, the taiwanese counterpart of TikTok, was launched in 2016. Douyin, which in Chinese means “ vibrating sound, ” became highly popular upon plunge. The app was developed in 200 hundred days and got its beginning 100 million users within a class. The achiever of Douyin prompted ByteDance Ltd, owner of the video-sharing platform, to launch the app globally. In 2017, Douyin was launched as TikTok. And within a year, TikTok became the count one download application in app stores in respective countries.
The following features of TikTok make the video-sharing app different from other platforms providing similar services:
- TikTok encourages original content.
- The app allows you to create videos as short as 15 seconds.
- The app has in-built editing features such as filters, masks, and visual effects.
- The video-sharing platform targets millennials and Generation Z.
A study conducted by Nielsen and published on Search Engine Journal found that TikTok users were felicitous and expressed themselves freely on the video-sharing chopine.
- 64 percent of users feel they are happy being themselves while using the platform.
- 79 percent of users feel that the content on TikTok is unique.
- 85 percent of users discover fresh content on the platform.
- 77 percent of users express themselves freely.
The TikTok logo
The TikTok logo has not changed a bang-up cope since the release of the video-sharing platform. While there have been partial redesigns, the logo has always retained its originality. Let us take a closer look at the popular emblem.
Meaning of TikTok logo
The couturier of the logo, according to TikTok, was inspired by a music concert he attended just before he began designing the democratic logo. In his attempt to emulate the agitation and the rage of a know concert, he came up with the idea of making a musical note the centerpiece of the logo design .
The nameless architect of the popular logo created an emblem that symbolized the exhilaration of a music concert along with highlighting the talented users of the video-sharing platform. The centerpiece of the logo design is the letter “ vitamin d, ” designed to mirror a melodious note. The designer chose the letter because the app was named Douyin at the time. The logo became so popular that the party decided to keep it unaltered even after its international exhaust as TikTok. Be it a logo, a web site, or a packaging design : you must always try to think out of the box and fall upon ways to separate yourself from the crowd. The TikTok logo is a fantastic example of out-of-the-box think and beautiful craft.
Evolution of TikTok logo
The TikTok logo went through three partial redesigns in its history : let us explore each one.
2016 – Present
The “ note ” is the main design component of the TikTok logo and has been the changeless feature of all future redesigns. The small case “ five hundred ” with a curved horizontal argumentation attached at the top resembles a musical note. A colorful blend of pinko, greenish blue, and black gives the logo a three-dimensional expect. Interesting read: TikTok ’ s modern big updates for the New Year ( 2021 ).
2017 – 2018
In 2017, the wordmark was placed under the note. The wordmark appeared with a space between “ Tik ” and “ Tok, ” which gave the logo a balance count. The alone visible difference in the logo was the introduction of the wordmark.
2018 – Present
The 2018 redesign brought the two halves of the wordmark close. While the wordmark appears as one word, taking a closer count reveals that there however is some space between the two words, which enables the design to breathe. The “ oxygen ” in the wordmark besides resonates with the note, making the logo appear rhythmical. The 2018 version of the logo is a on-key masterpiece.
Color palette of TikTok logo
apart from red, black, and whiten, TikTok uses greenish blue as one of its basal colors. Red evokes the find of love, while black symbolize elegance. White in the logo represents purity, and turquoise stands for communication. however, the combination of the four takes the logo to another level. The colors create a hallucinogenic consequence that is attractive, mysterious, and classy.
Typeface of TikTok logo
The creators of the logo have selected a dim-witted baptismal font from the sans serif type. The font is perfectly aligned with the note.
TikTok logo evaluation
All great logos that have become iconic over fourth dimension have many things in common. however, there are four essential components that all bang-up logos share that help them become admonitory over time. The following elements make a logo iconic :
The first authoritative part of a great logo is its relevance. not entirely does a relevant logo communicate the identify personalities of a brand, but it besides helps foster sword identity. Designers use a combination of colors, fonts, and symbols to achieve relevance. The TikTok logo is a great exemplar of a relevant logo. As a graphic graphic designer, there is a batch you can learn from the logo. The out-of-the-box think has made the TikTok logo alone. The letter d with a horizontal curvature attached at the crown, plus the blend of colors, makes the logo stand out from the crowd. The logo is relevant to the market the company targets, plus, it clearly communicates the trade name personality.
In the subspecies to create attractive logos, we often miss out on the value of simplicity. simple logos say more than complicated designs. As a interior designer, you may be tempted to include respective design elements and symbols to show your creativity ; however, simple son can be more attractive and appealing than building complex artwork. Take a search at some of the iconic son ; they are all simple. Be it the half-bitten apple of Apple or the plain Gucci wordmark : they are amongst the simplest son in the worldly concern. The TikTok logo uses simple blueprint elements to create a sense of psychedelia. The emblem is a fantastic mix of chasteness, power, harmony, and mystery.
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A logo that is easy to remember is considered to be an irreplaceable asset of a company. An easy-to-remember logo allows the customers to recall your trade name instantaneously. A memorable logo can be created when you balance the textual and ocular elements of the logo. The text and symbols should be aligned with your brand personality. A sword style guide can help you and others involved with the project to create designs that are balanced and in line with the post. The TikTok logo appears well-adjusted and communicates the key messages in an uncomplicated way. The logo is memorable and sticks in the users ’ minds easily.
Most logos that have gone on to achieve iconic status are the ones that have rarely been a region of a vogue. While trends come and go, iconic logo remain effective and relevant over fourth dimension. Logos that have remained relevant through meter have focused on quality and not quantity. so, if you want to design a logo that stands the test of time, you must focus on the adopt :
- You should avoid following the latest fads.
- You should avoid cluttering the logo with excessive design elements.
- Following the core ideas of your brand can help you come up with a winning design.
- As a designer, you should always find ways to be unique.
While it is besides early to say if the TikTok logo will achieve iconic status, it has all the elements in the right identify to make it one.
Fun facts about TikTok
TikTok users are mostly between the ages of 16-24 years A survey conducted in 2019 found that about 41 percentage of TikTok users were from Generation Z—users between 16-24 years.The platform attracts a younger age group because of the type content it encourages .
TikTok is banned in India It may come to you as a surprise that one of the most democratic apps in the earth is banned in India. Before the app was banned, India was one of the leading markets for the video-sharing chopine and constituted 30 percentage of ball-shaped downloads .
People spend 52 minutes on an average every day on TikTok According to Backlinko, people spend 6-7 minutes on the app and open it about 8 times daily. Users spend about an hour creating, upload, or scrolling through content .
Influencers on TikTok can make up to $ 5 million per annum Creators on the video-sharing platform can have followers improving to 100 million and make up to $ 5 million a class .
Creators on TikTok can make a good living just out of making good original content.
The importance of the TikTok logo in app’s popularity
Ask a trade name guru about the reasons behind TikTok ’ second popularity, and the note logo would not be the first thing that would pop into his principal. No matter where market specialists or design experts place the importance of the TikTok logo, the note has for certain been among the major reasons for the video-sharing app ’ s exceeding popularity.
Eye-catching logo is equal to money!
Yes, you heard that right. For any app to make a name for itself in the market, it first needs to get the care of the people. And what could be better than an attention-getting logo ! The more attractive the logo, the better are the chances of users using the app. The note makes a big mobile picture. And every time person is attracted to the eminence, he gets hooked to the app, and TikTok makes money !
The TikTok note is a prominent feature in digital marketing
While it is on-key that having a good logo can boost a brand ’ s personality, it is not the only part that fosters stigmatize identity. That said, sometimes son are sol glamorous that companies end up making them a partially of every market crusade. The TikTok logo is a big feature of speech of every digital marketing campaign that the brand creates.
The note symbol is used in branding merchandise
The popularity of the TikTok logo has led the brand to use the note in diverse branding merchandise. TikTok ’ s branding merchandise includes shirts, hoodies, coffee bean mugs, and many more items. Branding merch is a big direction to connect with customers and likely buyers, and TikTok does it better than most !
Businesses, big or small, invest a big deal in devising new ways to connect with consumers. When a business is blessed with a fine-looking logo, it becomes easier to connect with the customers. The TikTok logo is indeed a big face of a company that has made it easier for the brand to communicate with its audience. Businesses accross the worldly concern have consulted DesignBro to build their trade name with logo, web site, packaging purpose and much more.
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