“ I had been making ‘spoof ‘ style videos for a few months. I normally would choose an everyday tax and make it harder or inefficient. The mind popped into my head while I was brainstorming one day. I actually do have a degree in design so, meshing the two earth in concert sounded very funny to me, ” Zugay told Newsweek.
On September 8, Zugay took to her TikTok with the master video, telling her viewers : “ I graduated college with a degree in design and I redesigned some popular logos I think we can all agree are atrocious. ” “ I do n’t like anything about it, ” she said about Starbucks ‘ celebrated fleeceable logo. “ I hate this green tinge. I do n’t even know who this is, ” she joked. Zugay redesigned it with Adobe Illustrator to two pastel stars overlapped on a purple circle with coffee spelled wrong, and ultimately looking like it was made on Microsoft Paint. H & R Block ironically became a circle logo alternatively, because Zugay, “ fair hate [ randomness ] the auction block, ” and Apple ‘s logo became an orange square with the word “ apple ” in an awful baptismal font. “ I just try to take all of the good aspects about the master logo design and portray the exact reverse. For exercise, if a logo is intended to look dainty or womanly, I want to make it chunky and heavy. It ‘s fun to pick apart celebrated logos and see how frightful I can make them, ” she said.
The television racked up 12 million views, with a concoction of those who dubbed it “ drollery genius ” and those whose heads the antic went true over. Those who were in on the joke, however, requested more, prompting a second television that gained over 10 million views and saw Zugay remake the logo of Target, TikTok and Nasa. It was n’t long until the companies wanted in besides, as they flooded Zugay ‘s comments with requests to attempt their logo following. “ After going through the comments, a distribute of big brands reached out to me for fresh logos, so I said yes, ” she said in a September 16 television, with a deadpan tone. Nascar, Tampax, The Washington Post and Tinder all became submit to her purpose skills, with The Washington Post ‘s logo being replaced with an image of President George Washington with stars around him. Despite misspellings of names, and mismatched shapes and colors, the brands loved their new logos, and even replaced their TikTok profile pictures with them. The Washington Post, Tinder, Nascar, Tampax, the Detroit Lions and even TikTok ‘s official accounts immediately display Zugay ‘s redesign proudly. The TikToker-cum-graphic designer shared her reaction to TikTok ‘s new profile painting on her explanation. “ What have I done ? ” said the text-to-speech generator, as she gasped and covered her mouth while showing TikTok ‘s history, with her logo in function.
Read more: How To Draw The Tiktok Logo
Viewers can expect more to come, with brands including Amazon, Disney Channel and Fenty Beauty all still requesting they be made over following in Zugay ‘s comments. “ I ‘ve had a growing list of companies contacting me through DMs and email asking to be a part of the future few videos and to make son for them. I know it ‘s all a joke and it ‘s developed into a hot selling course, but I ‘m still honored to be a function of it, ” she said .
Update 10/11/21 at 3:21 a.m. ET : This article was updated to include comment from Zugay .