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Though you ’ re not wholly sure what it is about that finical pair of colours, when combined they remind you of a specific brand or business, like how crimson and gold-yellow make you think of McDonald ’ sulfur. Or, the like as how you can tell, when unlike reds are lined up following to each other, which one belongs to CocaCola, which one belongs to McDonald ’ sulfur, or which one belongs to YouTube without needing to see the logo or brand name .
This type of recognition is crucial to brands and it speaks volumes to just how significant color is to your post .
We ’ ve already done a deep prima donna into the manipulation of tinge in design in one of our former blogs, but today we focus on some of the populace ’ s most democratic and recognized stigmatize color and the codes behind these celebrated colours — the Notorious RGB, if you will.
first, let ’ s take a slender step backwards .
What is RGB?
The acronym R-G-B stands for “ red, green, blasphemous ” and refers to a organization that represents the color you see on a computer screen .
The RGB semblance model is an additive color model system where red, green, and aristocratic inner light are assorted together to reproduce a broad array of color. These colours can be combined in diverse proportions–each ranging from 0 to 100 percent–to obtain any tinge in the spectrum .
Want to learn more about unlike color models and how they work ? Check out our Designing in Colour web log that takes a deep prima donna into how color works and the importance of discolor in creative concepts and designs .
Brands
Let ’ s kick this off with a few celebrated brands. here are a few Hex, RGB, and CMYK colour codes from some of the most long-familiar brands in the earth .
Coca Cola
When it comes to food products, loss is one of the most utilitarian colours for not only making a cognitive impact on your audience, but to besides help entice them to buy, eat, and/or drink. Red is a color that many designers use for restaurants as it helps sparkle starve .
so not only is crimson eye-catching–to say the least–it triggers a reception .
 | COKE RED HEX COLOR : # F40009 ; RGB : ( 244,0,0 ) CMYK : ( 4,100,95,0 ) |
 | white HEX COLOR : # FFFFFF ; RGB : ( 255,255,255 ) CMYK : ( 0,0,0,0 ) |
McDonald’s
McDonald ’ sulfur besides uses a red, but a more muffle one. Though the red is bright, it is playful and inviting when paired with the iconic gold arches. not merely does this logo gun trigger an action in its hearing, with its slenderly muted red ( compared to Coke ) it acts as a welcome, friendly, hunger-homing beacon .
 | crimson HEX COLOR : # DA291C ; RGB : ( 218,41,28 ) CMYK : ( 0,30,94,0 ) |
 | chicken HEX COLOR : # FFC72C ; RGB : ( 255,199,44 ) CMYK : ( 0,100,91,0 ) |
| white HEX COLOR : # FFFFFF ; RGB : ( 255,255,255 ) CMYK : ( 0,0,0,0 ) |
Pepsi
Though Pepsi uses a red magnetic declination, it is not the main focal point to this trade name ’ mho double. If you haven ’ t guessed already, their focal color is blue which is a much more calm discolor for the audience ’ s eyes, but besides one of the most widely-preferred color for the homo eye .
 | red HEX COLOUR : # C9002B RGB : ( 201 0 44 ) CMYK : ( 0, 100, 82, 0 ) |
 | BLUE HEX COLOUR : # 004B93 RGB : ( 39,81,184 ) CMYK : ( 100,69,17,3 ) |
| white HEX COLOR : # FFFFFF ; RGB : ( 255,255,255 ) CMYK : ( 0,0,0,0 ) | |
 | BLUE BACKGROUND HEX COLOUR : # 005CB4 RGB : ( 0,92,184 ) CMYK : ( 100,42,0,0 ) |
Walmart
For such a chaotic place, Walmart ’ randomness logo and mark colours are amazingly calming. With the blue, this logo feels trustworthy and welcome, while the yellow adds a little sparkle of ( shopping ) inhalation. Though childlike, a fortune of clock time and campaign was put into making this logo recognizable and appealing .
 | MEDIUM BLUE HEX COLOR : # 0072CE ; RGB : ( 0,114,206 ) CMYK : ( 90,48,0,0 ) |
 | yellow HEX COLOR : # FFB81C ; RGB : ( 253,187,48 ) CMYK : ( 0,29,91,0 ) |
| white HEX COLOR : # FFFFFF ; RGB : ( 255,255,255 ) CMYK : ( 0,0,0,0 ) |
Social Media
SnapChat
SnapChat yellow is nearly-blinding but effective as it very stands out against early platform logos. seriously, always had a unmanageable time finding your SnapChat app on your earphone ? probably not because it sticks out like a giant lemon on your phone screen. Though yellow is decidedly not a calming discolor, like blue, it ’ s a color most associated with happiness, optimism and creativity, which makes it the clear choice for a brand connect SnapChat .
 | yellow HEX COLOR : # FFFC00 ; RGB : ( 255,252,0 ) CMYK : ( 0,0,100,0 ) |
 | BLACK HEX COLOR : # 000000 ; RGB : ( 0,0,0 ) CMYK : ( 0,0,0,100 ) |
| white HEX COLOR : # FFFFFF ; RGB : ( 255,255,255 ) CMYK : ( 0,0,0,0 ) |
Spotify
I hate to say it but the color outline for Spotify reminds us a lot of the Xbox logo, but it ’ sulfur undimmed. Green is a perfect discolor for a music trade name as it represents, not only creativity but the youthful and playful side of the mark or product. It besides helps promote balance, and I don ’ thymine know about you, but I frequently use music to help balance out my life after a long day .
 | green HEX COLOR : # 1DB954 ; RGB : ( 30,215,96 ) CMYK : ( 80,0,80,0 ) |
| BLACK HEX COLOR : # 000000 ; RGB : ( 0,0,0 ) CMYK : ( 0,0,0,100 ) | |
| white HEX COLOR : # FFFFFF ; RGB : ( 255,255,255 ) CMYK : ( 0,0,0,0 ) |
Instagram
Instagram has gone through a number of logo changes, but this has to be my favorite so far ! With such a wide variety of color ( 10 in this logo, to be accurate ), the rainbow logo in truth portrays the creative and colorful vibration that surrounds this chopine .
 | HEX COLOR : # 405DE6 ; RGB : ( 64,93,230 ) CMYK : ( 78,67,0,0 ) |
 | HEX COLOR : # 5851DB ; RGB : ( 88,81,219 ) CMYK : ( 75,72,0,0 ) |
 | HEX COLOR : # 833AB4 ; RGB : ( 131,58,180 ) CMYK : ( 61,85,0,0 ) |
 | HEX COLOR : # C13584 ; RGB : ( 193,53,132 ) CMYK : ( 24,93,14,0 ) |
 | HEX COLOR : # E1306C ; RGB : ( 225,48,108 ) CMYK : ( 6,95,36,0 ) |
 | HEX COLOR : # FD1D1D ; RGB : ( 253,29,29 ) CMYK : ( 0,97,96,0 ) |
 | HEX COLOR : # F56040 ; RGB : ( 245,96,64 ) CMYK : ( 0,78,79,0 ) |
 | HEX COLOR : # F77737 ; RGB : ( 247,119,55 ) CMYK : ( 0,67,86,0 ) |
 | HEX COLOR : # FCAF45 ; RGB : ( 252,175,69 ) CMYK : ( 0,36,83,0 ) |
 | HEX COLOR : # FFDC80 ; RGB : ( 255,220,128 ) CMYK : ( 1,12,60,0 ) |
YouTube
The YouTube bolshevik, unlike Coke and McDonald ’ s, is ferocious and harsh. Red is frequently looked at as a motivating semblance a farseeing as the person working around it can handle the aggressive nature of this color, and there is no exception here, though, seeing as YouTubers are some of the fiercest-working content creators out there .
 | crimson HEX COLOR : # FF0000 ; RGB : ( 255,0,0 ) CMYK : ( 0,95,100,0 ) |
 | ALMOST BLACK HEX COLOR : # 282828 ; RGB : ( 40,40,40 ) CMYK : ( 0,0,0,100 ) |
TikTok
One of the newer competitors to the social media game, and KILLING IT, I might add. Want to paint your room or studio like a giant TikTok logo ? then here are the colours you ’ ll motivation !
 | TIKTOK BLACK HEX COLOUR : # 010101 RGB : ( 1, 1, 1 ) CMYK : 0, 0, 0, 0.996 |
 | TIKTOK BLUE ( Sea Serpent ) HEX COLOUR : # 69C9D0 RGB : ( 105, 201, 208 ) CMYK : 0.495, 0.033, 0, 0.184 |
| white HEX COLOUR : # FFFFFF RGB : ( 255, 255, 255 ) CMYK : 0, 0, 0, 0 | |
 | TIKTOK RED ( Crayola ) HEX COLOUR : # EE1D52 RGB : ( 238, 29, 82 ) CMYK : 0, 0.878, 0.655, 0.066 |
And to help clear up some of the confusion around the different social media blues ( Facebook, Twitter, and LinkedIn ), here are their color codes !
 |  | FACEBOOK BLUE HEX COLOR : # 4267B2 ; RGB : ( 66,103,178 ) CMYK : ( 80,62,0,0 ) |
 |  | LINKEDIN BLUE HEX COLOR : # 2867B2 ; RGB : ( 40,103,178 ) CMYK : ( 87,61,0,0 ) |
 |  | TWITTER BLUE HEX COLOR : # 1DA1F2 ; RGB : ( 29,161,242 ) CMYK : ( 69,26,0,0 ) |
As you can see, LinkedIn and Facebook are very alike in color but differ slightly… particularly Facebook and LinkedIn
Google
then there is Google. Their logo is a combination of all the best sword color : red – boisterous, herculean, attention-getting, creative ; blue – trustworthy, button-down, calming but inspiring ; jaundiced – glad, creative, affirmative and busy ; green – down-to-earth, playful, youthful, and increase .
It makes sense for Google to have an across-the-board logo as they themselves encompass the lives of closely everyone who has access to the internet .
 | BLUE HEX COLOR : # 4285F4 ; RGB : ( 66,133,244 ) CMYK : ( 88,50,0,0 ) |
 | red HEX COLOR : # DB4437 ; RGB : ( 219,68,55 ) CMYK : ( 0,78,85,12 ) |
 | yellow HEX COLOR : # F4B400 ; RGB : ( 244,160,0 ) CMYK : ( 0,20,90,0 ) |
 | green HEX COLOR : # 0F9D58 ; RGB : ( 15,157,88 ) CMYK : ( 82,0,67,11 ) |
Represent!
Toronto Raptors [current]
Of course, we couldn ’ t forget about one of the largest rebrand efforts in the history of the Toronto Raptors, and possibly basketball ! here ’ s a look at the newly Toronto Raptors logo color codes .
 | loss HEX COLOR : # CE1141 ; RGB : ( 206,17,65 ) CMYK : ( 0,100,65,15 ) |
| BLACK HEX COLOR : # 000000 ; RGB : ( 6,25,34 ) CMYK : ( 30,0,0,100 ) | |
 | eloquent HEX COLOR : # A1A1A4 ; RGB : ( 161,161,164 ) CMYK : ( 0,1,0,43 ) |
| white HEX COLOR : # FFFFFF ; RGB : ( 255,255,255 ) CMYK : ( 0,0,0,0 ) |
adHOME Creative
And we could besides never forget about ourselves ! adHOMEies put a lot of time and campaign into choosing precisely the correct color for our logo and it wholly paid off. curious about what goes into our color ? Well, here you go .
 | adHOME BLUE HEX COLOUR : 00788C RGB : 0,120,140 CMYK : 100,36,38,7 |
 | adHOME GREEN HEX COLOUR : A7A936 RGB : 167,169,54 CMYK : 38,22,100,2 |
nothing like breaking your front-runner brands down to their most basic components. Tell us, though, did we miss a popular brand that you would have loved to see in this blog ? Let us know in the comments below !
