SMS campaigns 101: Things to know before starting (with examples)

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SMS marketing is living in its rebirth. Over the Thanksgiving week alone, Omnisend ecommerce merchants sent more than one million SMS campaigns—more campaigns than ever before. DTC brands and ecommerce retailers invest in SMS heavily for a reason. According to VoiceSage, over 90 % of SMS messages are read within three minutes of reception. The engagement pace is three to seven times higher than with emails and SMS campaigns generate an about six times higher ordering rate. No early market channel can brag about such results. SMS as a commercialize channel has been available for several decades immediately. Although some retailers have been sending promotional SMS campaigns for a while, they have never been indeed versatile as they are now. Let ’ s prima donna into the peculiarities of SMS marketing and see how you can employ Short Message Service into your business scheme .

1. What is an SMS campaign?

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with pre-built automation workflows Start Free Today An SMS Campaign is a intend of business marketing that enables you to interact with your customers via textbook. SMS campaigns have a fortune in common with electronic mail campaigns. however, an SMS campaign is even more personal than an electronic mail. This is because people use textbook messages by and large for communication with their friends and kin. SMS campaigns have limitations on visuals, with a quality count of up to 160. Yet this market duct is faster and, therefore far, proven to be more effective. Like e-mail market, in SMS marketing you can send different messages to your hearing. Automated text messages that confirm transactions, inform about embark, remind about abandoned carts are automated. They are being sent alone when triggered and merely to customers who trigger them .Increase your engagement, conversions and sales with Omnisend's new SMS marketing feature meanwhile, SMS campaigns like electronic mail campaigns, are initiated from your side. You create a campaign, pick an audience/segment of recipients and send it out to the number you just selected. Both types of text messages are knock-down. only this prison term, we are digging deeper about bulk SMS campaigns sent to multiple recipients at once .

2. How to do an SMS campaign

You can ’ t send your SMS crusade merely by using your mobile earphone. First of wholly, you have to find an SMS selling provider—our list of SMS commercialize tools can help with that. Omnisend is one of the best candidates for that, largely because of sales-per-campaign report. The march of composing an SMS campaign might slenderly differ on different platforms. But since an SMS doesn ’ deoxythymidine monophosphate check any purpose assets, it ’ sulfur reasonably comfortable to create one by using whatever dedicate tool. All you need to have is a short and actionable copy and a list of phone numbers of your subscribers .Sms campaign editor using Omnisend platform You could use SMS campaigns entirely to deliver critical and time-sensitive messages at every footstep of the customer travel. however, the best exercise shows that short textbook messages are fabulously effective when combining them with other communication channels, like e-mail and Facebook retargeting.

For case, SMS campaigns to non-openers. first, you launch your e-mail campaign, the future day you segment your subscribers who didn ’ thymine open your e-mail and send them an SMS—which you can do step by footfall with Omnisend. omnichannel marketing campaign including email, email campaign booster and text message An SMS market impart is more expensive than electronic mail. Because of this, it ’ s worth trying to reach out to your customers initially. This can be via electronic mail and followed by SMS messages entirely to those who missed out to engage with an e-mail. simultaneously, you may besides launch Facebook retargeting to the same audience. This way you will get more touchpoints with your customers and it will be easier to convince them to shop with you—particularly with vacation campaigns .

3. Is an SMS campaign template needed?

As the short-circuit message overhaul supports only textbook format, SMS campaigns can ’ t have any specific layout. The merely template that you might use for your SMS campaign is for copywriting. Below there are five great text messages. Since they follow best practices, you can take them as an inspirational example—even for your own campaigns .

  1. Hi! It’s [brand name]. Your 10% off code is: [code] Shop now: [link] Text us at [phone number] if you have any questions!
  2. [Brand name]: Our best offer just got even better. Buy a Hardcore Bundle and save an additional 20%, on top of the usual 25%. Seriously. Click the link below to access now [the link]
  3. TWO HOURS LEFT to get 40% off your entire order at [brand name]! Use code: [code] at checkout! Sale ends TONIGHT Dec 1st, 11:59pm EST! [the link]
  4. [Brand name] DEALS! Today all swim is BUY ONE GET ONE FREE! Code: [code name] expires tonight at midnight. [Brand name] will be offering a new deal every Friday in December, so stay tuned! Shop at: [the link] Unsubscribe: [the link]
  5. [Brand name]: Here are some great gifts for you to give or to keep! All on sale are ready to ship. [the link] Unsubscribe [the link]

4. SMS opt-in and consent

Before launching your beginning SMS campaign, make indisputable your customers permitted you to send them SMS messages. International Law requires this permission. Same as with electronic mail permissions, you need to get your contacts ’ opt-in for promotional content via SMS. You can collect opt-ins in a few different ways :

  1. By adding an extra field for phone numbers in your signup forms.
  2. By asking for a customer’s phone number at the checkout, which you can do with Shopify.
  3. By texting a keyword to a short code. However, only a few providers offer that, you should check it with yours.

Besides the customer ’ s permission, your SMS campaigns need to be compliant. The main document that regulates SMS market is the TCPA ( Telephone Consumer Protection Act ). Its editions from 2013 and 2016 have introduced changes to the customer protective covering that had an impact on all organizations using SMS. According to them, accept to receiving promotional text messages can ’ thymine be a discipline of any buy. To agree on receiving textbook messages or not should be of customer ’ s release option and this has to be clearly displayed. Don ’ deoxythymidine monophosphate forget to add an Unsubscribe radio link to ensure customers can unsubscribe if they don ’ thyroxine want to receive your text messages anymore, with the add bonus of you not getting reported as a spammer .

5. How to track SMS campaign?

SMS campaign results ’ tracking looks a little bite unlike from electronic mail campaigns due to technological limitations. In SMS campaign reporting we can ’ thymine see open rate. alternatively, tools can track the number of SMSes sent, SMS ’ engagement rate ( or click rate ) and sales. This includes how many sales have been made, and the accumulative measure of money that they ’ ve earned. At Omnisend, an SMS crusade report looks like this :SMS reports (tracking) using Omnisend platform

6. Wrap up

There is a bang-up quote by Stephen King for summing up. “ Sooner or late, everything old is new again. ” It fits text messages well.

For more than three decades SMS messages have been used for marketing, but merely in late times they have become a customer ’ south marketing channel of choice. We suggest you review your signup forms, add an extra field, and start collecting call numbers today. This old-new channel should not be something that you miss out on.
Drive more sales with SMS campaigns using Omnisend ’ sulfur features for unblock ! Start Free today

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