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Pepsi Stuff was a major loyalty platform launched by PepsiCo, first in North America on March 28, 1996 [ 1 ] and then around the worldly concern, [ citation needed ] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [ 1 ] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or on-line. Customers could acquire points from particularly marked Pepsi packages and spring cups. extra points were sold both by Pepsi and by consumers, the latter chiefly enabled by eBay. [ citation needed ] The first Pepsi Stuff promotion ended on October 31, 1996. It was relaunched 12 years later on February 1, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with ex post facto editions of Pepsi, and ended on February 28, 2019. [ 2 ]
history [edit ]
Program origin [edit ]
The premium-based loyalty program of PepsiCo called Pepsi Stuff was launched in the United States on March 28, 1996. [ 1 ] Points were distributed on four billion packages [ 3 ] and billions of cups and millions of consumers participated. According to some sources, the first Pepsi Stuff campaign significantly outperformed The Coca-Cola Company ‘s much-anticipated Atlanta Olympics Summer with increase three times larger than Coca-Cola ‘s and two points of share gained by Pepsi. [ citation needed ] Pepsi Stuff continued to run throughout North America ascribable to consumer and bottler need, and was finally expanded to include Mountain Dew and other drinks, and into many external markets. It ended on October 31, 1996. In reception to the campaign, The Coca-Cola Company accelerated and extended its discount pricing programs. [ citation needed ]
To start their 2018 promotion, PepsiCo released cans and bottles with their 1973–87 logo. A curtly time late, this logo would include Michael Jackson on it.
Reading: Pepsi Stuff – Wikipedia
partnership with yahoo ! [edit ]
A five-month promotion was launched August 1, 2000 by PepsiCo and Yahoo !. Yahoo ! powered the web presence of the Pepsi Points premium program, and a newly logo was placed on Pepsi products with the line “ Pepsi Stuff.com, Powered by yokel ! ” [ 4 ] Pepsi Stuff was one of the first gear major consumer promotions to feature a give synergistic Web web site. [ citation needed ] Celebrities like Andre Agassi, David Beckham, Beyoncé, Cindy Crawford, Jimmy Fallon, Jeff Gordon, Derek Jeter, John Lee Hooker, Shaquille O’Neal, Deion Sanders, Shakira, Britney Spears, and the Spice Girls appeared in television receiver, print, and Internet advertise promoting Pepsi Stuff. [ citation needed ] PepsiCo produced over 200 million catalogs each class, billions of Pepsi points, and an across-the-board channel of spare trade .
lawsuit [edit ]
PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. In that ad, Pepsi advertised a Harrier Jump Jet as a loot that can be redeemed for 7,000,000 points. John Leonard realized that if he obtained 15 points, and paid for the stay of the points with a check, the jet would be cheaper than what is would cost to buy. so Leonard mailed it to Pepsi but then Pepsi refused to give him a champion jet. A lawsuit was filed in an attack by a party to obtain a fighter coal-black for 7,000,000 buy points. It was dismissed and is reported at Leonard v. Pepsico, Inc., 88 F. Supp 2d 116 ( S.D.N.Y. 1996 ). He did not get the k and if he did, military capabilities would have had to be stripped, which would have made it unable to fly vertically. [ 5 ]
During the 2018 promotion, Pepsi has re-released several of their logos with celebrated musicians who were featured in their prior ad campaigns, including Ray Charles on a 1990s-style can alike to this one .
other Pepsi campaigns [edit ]
In the years after the initial Pepsi Stuff forwarding, both Pepsi and Coca-Cola have introduced other promotions in a exchangeable vein to the master campaign. Some promotions involved a diverseness of merchandise, while others involved specific products, such as Cash or MP3s. Pepsi ‘s 2002–2003 iTunes campaign fizzled when merely 500 cap codes were redeemed. besides in 2006, Pepsi introduced Pepsi Access in Canada to compete with iCoke, although that political campaign ended in 2007. [ citation needed ]
The competition [edit ]
In 2005, The Coca-Cola Company launched iCoke, a very similar program to Pepsi Stuff in which consumers collect points printed on packages in Canada. On February 28, 2006 — about ten years after the first base Pepsi Stuff forwarding began — The Coca-Cola Company responded with the plunge of its beginning U.S. commitment platform and biggest forwarding ever, My Coke Rewards, a bounty program that is managed through four-billion unique codes that consumers can enter on-line to redeem over $ 50 million deserving of premiums. [ 6 ]
For the bottles Pepsi would provide a code under the bottle cap while in the cans it was inside the packaging box that it ‘s shipped in
Rebooting Pepsi Stuff [edit ]
On February 1, 2008, Pepsi relaunched the broadcast, this time in partnership with Amazon MP3 and with a give web site that provides a “ shop ” experience modeled on the Amazon web site. Amazon ‘s partnership follows to Amazon ‘s actual web site, where the option to pay for certain delegate items with Pepsi Points alternatively of traditional payment methods, is available. Pepsi once again relied on celebrities to advertise the promotion, including a Super Bowl smudge starring Justin Timberlake and featuring Andy Samberg from Saturday Night Live. [ citation needed ] This promotion ended on December 31, 2008. [ 7 ]
1940 ’ second, 50 ’ mho and 60 ’ mho versions of the cans
Relaunch as Pepsi Pass [edit ]
The program relaunched in 2015 as Pepsi Pass, [ 8 ] with different ways consumers could earn points : Either through the program ‘s app downloaded through iTunes or Google Play ( for 500 points ), finding codes under caps ( for 1,000 points ), or entering the code from the Pepsi web site ( for 100 points ). This meter, the prizes included give cards, electronics, and more .
Pepsi would last re-release the 1998–2008 logo for the 2018 promotion. This would later have Britney Spears on these cans and bottles .
Relaunch under Pepsi Stuff identify [edit ]
The program relaunched January 22, 2018, reused the previous Pepsi Stuff name, and ended on February 28, 2019. Like all programs using the name, points could be earned by finding codes on caps and promotion. But this time, the program partnered with the NFL to add NFL merchandise as part of the potential loot users could get, in addition to premiums and drawings for concert tickets. Users could besides download ex post facto posters with their points as well .
point values [edit ]
different products had codes worth different point values ; individual bottles broadly had one point while can 12-packs had two and 24-packs had four. Codes from Pepsi NFL Kickoff 12-packs were worth four points. Items available for redemption through the promotion ranged in value from 5 points ( MP3 sung download ) to 175 points ( Vintage Pepsi logo hoodie sweatshirt ). Customers could besides redeem points for submission in respective sweepstakes. [ citation needed ] In February 2010, Pepsi launched a alike rewards system in New Zealand on 1.5 liter bottles. Codes on the inside of the labels allowed consumers to purchase MP3s on Bandit.fm. It however is around today and 20 ounce bottles are worth one point along with the grandiloquent 16 ounce cans individually .
