Table of Contents
What is Google Ads?
Taken directly from our across-the-board usher to Google Ads :
Google Ads is Google ’ s on-line advertise broadcast, the platform allows you to create on-line ads to reach audiences that are concerned in the products and services you offer. The Google Ads platform runs on pay-per-click ( PPC ) ad, i.e. you have to pay every time a visitor clicks your ad .
But there are sol many advertising mediums and methods out there. It can be hard to determine which is a good fit for your business. Influencers and salespeople are always telling you to invest in this and invest in that without actually explaining why.
10 Google Ads benefits
so you want to know the answer to “ Why use Google Ads ? ”
There are enough of big benefits. here are just a few .
1. Google’s massive reach
nowadays Google has elevated itself beyond a brand to a verb. The term “ Google ” is actually defined in the Merriam Webster Dictionary
And that ’ second because, now, when people have a question that needs answering their first diaphragm is normally Google .
Want to know if there ’ s a solution for that binding pain you ’ ve been having ?
Google it .
Want to know if there ’ s a creature that makes collaborating on a post-click land page easier ?
Google it .
The search engine handles an obscene 2+ trillion searches like these per year. That ’ randomness over 5 billion searches per day .
Among those are people looking for solutions to problems that your occupation can offer. If they ’ ve ever used the internet, chances are they ’ ve Googled the answer to something. And if you can help them find the answer, tied if it ’ second with an ad, they ’ re more likely to choose you than your rival .
2. Capabilities that allow for a range of targeting
With Google, there ’ s something for every business and every prognosis at every stage of the buyer ’ mho journey .
Bidding on broad keyword search terms like “ accounting software ” will show your ad to prospects at the earlier stages of the intersection research process and allow you to fill the top of your funnel with two truly simple but brawny techniques :
- Capture their information with your post-click landing page and start sending them informative content that proves your authority.
- If they don’t convert, use retargeting software to draw them back until they do.
Another herculean technique for adding to your customer base is bidding on long-tail keyword search terms like “ accountancy software for freelancer marketers. ” These by and large are less expensive, and they ’ rhenium worth it for capturing the attention of people who are looking for precisely what you offer. Most time people who search long, specific strings of keywords have more intent. And purpose is what makes the people you reach on Ads so valuable ( more on that following. )
3. Harness intent
The biggest remainder between the people you ’ re reaching with Google Ads and the people you ’ ra reaching with early forms of advertise is their intent .
On social media, for model, people aren ’ thymine looking to be advertised to. They ’ re not looking for solutions to the issues that plague their everyday lives. They ’ ra looking for baby pictures and vacation photos and family updates. And when you advertise to person who doesn ’ triiodothyronine want to be advertised to, there ’ s a better gamble you get tuned out .
On the search net, though, you ’ re not advertising to people who don ’ metric ton want to be advertised to. You ’ re advertise to people who are looking for something particular, like the best post-click landing page chopine for agencies :
And when your ad appears, it helps them find the answer alternatively of interrupting their on-line shop experience .
Some experts even consider search ads a shape of inbound selling as opposed to outbound advertise because they assist person who has taken the first step to look for it. Using Ad, let prospects come to you, then help them find answers, and you ’ ll position yourself to earn their business when they ’ re ready to pull out their wallet .
4. Maintain full control of your campaigns at all times
You used to have to jump hurdles and female chest through chummy red tape to run ad campaigns that reach as many people as Ads can. Beginning and ending those campaigns would take time and resources that could be better used elsewhere .
On the other bridge player, buy ad outer space with software — besides known as “ programmatic advertise ” — is easy for even one properly trained employee to do. With some education, they ’ ll be able to start and stop campaigns, reach the right people for the right price, and do it all instantaneously. That manner, you can allocate your resources and your time to other pressing initiatives .
5. Bring any budget to the table
Winning a click can cost some businesses hundreds of dollars. In the legal industry, there are long-tail keywords reaching around $ 1,000 per snap :
But most keywords don ’ metric ton cost sol much. And even if they do, an advantage to using Ads is able to put constraints on your day by day budget, maximum bids, and more. That way, you can be confident that even if you ’ ra not monitoring your history like a hawk, you ’ ll never spend more than you want to. Says Dinesh Thakur :
You have full and thorough operate over the budget of your Google Ads campaigns. Where you can control everything starting from the maximal bid on the ad to the daily budget of the campaign. You can besides decide how much you want to spend each month and adjust the budget based on the operation graph. When an ad is performing extremely well, you can increase the ad spend on it to increase the desire results. It works in overrule to decrease ad spend on an underperform ad. But you can besides stop it immediately before losing another dime bag .
6. See results laid out in an easy-to-understand format in Google Ads
You ’ ll have no idea how to improve if you don ’ thyroxine know what you ’ re doing faulty. Some analytics dashboards make it near impossible to figure out what that is .
fortunately Google makes everything square and slowly to understand. Find out basic information like clicks, impressions, keywords budget, etc., or get even more farinaceous with a Google Analytics integration. It allows you to see precisely how visitors are behaving on your web site — right down to what they clicked, where they went following, and how hanker they ’ rhenium outgo there .
7. Get quicker results than with SEO
Search engine optimization is still the backbone of most highly visited sites. The posts and pages you see on page one aren ’ triiodothyronine just well-written with carefully researched keywords ; they ’ re besides on sites that have amassed a large number of backlinks over clock ( still the total one rate factor for web pages ) .
It can be years before you get to see one of your own pages in the coveted first position for a wide keyword search term. Some businesses will never see it .
When you get started with Google, though, your chance of leapfrogging all the organic results on a search engine results page grows exponentially, and it grows easier excessively. There ’ sulfur no dateless search for links that will bump your page up barely a little bit ; there ’ s no concentrate over keyword density on your post-click land foliate. Start running ads and boost the odds people see you first thing, on a page like this, where organic results don ’ t even appear until below the fold :
8. Build brand awareness
When people hear “ Google Ads, ” they think by and large of driving traffic through pay-per-click ads on search engine results pages. But, Google ’ mho ads are more versatile than that. They can besides be a bang-up tool for construction post awareness — something that research shows is what the highest do marketers prioritize :
Before we explain, let ’ s research concisely what the word “ sword ” means. Decades ago, David Ogilvy offered possibly the best definition :
” The intangible sum of a merchandise ’ randomness attributes : its name, box, and price, its history, its reputation, and the way it ’ sulfur advertised. ”
Reinforcing your brand list, personality, repute, and so forth, are all necessary to build believe with your visitors. The more you repeat these things systematically, the stronger your post becomes, and the more trust you earn with prospects. And hope is what will ultimately earn you purchases and patriotic customers .
Through the Ads search network, even if likely customers aren ’ thymine chatter, they see your stigmatize, your tagline, what you offer, and whatever else you use your replicate and extensions to showcase. And through the Ads display network, you can even prioritize brand awareness by choosing to show your ad to more people. Than focus on clicks or conversions ( more on wish strategies in a bite. ) Both strategies allow advertisers to reinforce their business ’ s critical attributes, and in turn, strengthen its mark .
9. Earn more conversions
When Google decides which ads get seen by browsing prospects, they take post-click landing page experience into bill. According to a Google Ads subscribe page :
post-click land page have is Ads ’ bill of how well your web site gives people who click your ads precisely what they ’ ra looking for — promptly and effortlessly. Your post-click land page is the url people arrive at after they click your ad, and the have you offer affects your Ad Rank and consequently your CPC and situation in the ad auction. Your ads may show less much ( or not at all ) if they point to websites that offer a poor people drug user experience .
ad networks that don ’ triiodothyronine prioritize landing page experience will let you lead internet users to any erstwhile page. It can be a home page, an “ about ” page — and that will drain your budget promptly since visitors do not want to hunt for what you promised them in your ad .
But to even get your ads seen on Google ’ south network, you ’ ll need a highly persuasive post-click landing page behind them. And when you build a highly persuasive post-click land page, you ’ ll maximize ad spend because of two things in detail :
- Message match
- Focused design
Learn more about them in chapter 2 of the most comprehensive post-click down page guide on the web .
10. Maximize ROI with different bidding strategies
A persuasive post-click land foliate built to appease Google international relations and security network ’ t the merely thing that will maximize your advertising ROI. To help you reach specific selling goals while draining your budget the least, the Ads team has created respective unlike invite strategies :
- CPC bidding is what Google recommends if your goal is to drive website traffic.
- CPM bidding, which stands for “cost per thousand viewable impressions,” is what Google recommends if you’re trying to build brand awareness. With this strategy, you choose an amount of money you’re willing to pay for 1,000 people to see your advertisement in full view. It’s only available on the Google Display Network, not the search network.
- CPA bidding is what Google recommends advertisers use when they’re focused on conversions like purchases or sign-ups.
This way, if your elementary finish is to boost brand awareness. You ’ ll be able to show your ads to more people than you would if Google was trying to serve your ads to entirely people that have the best luck of clicking or converting. And it works the early way around, excessively .
If your finish is an action promote depressed the funnel like a suction stop or a conversion. You can bid for that, and Google will cut down on spreading your ad to the masses and rather show it to people who will be more probable to convert .
Why use Google Ads?
If you were asking “ Why to use Google Ads ? ” right now you should be asking “ Why not ? ”
The network has something for businesses of all sizes with unlike budgets and different advertise goals. Different target audiences — most of whom have used Google at least once in their life to find the answer to a problem. so in a sea of apparently dateless searches — 2+ trillion per year — why wouldn ’ deoxythymidine monophosphate you drop a bucket in to see how much gross you could bring up ?
additionally, Instapage has just added an all new Advertising Attribution Solution, where you can track the cost per visitor and cost per lead within Instapage, on each pas seul.
Start leapfrogging the organic research results and gain clicks and conversions with the help of Google Ads and a delightful post-click landing page have. Sign up for an Instapage Enterprise demonstration today .