Carving out a recess grocery store and positioning yourself as the go-to post for a specific consultation not only establishes your credibility over competing generalists but besides results in a more focused commercial enterprise. From your unique prize proposition to product line extensions, focusing on a recess marketplace makes it easier for the properly customers to say, “This is for me.”
If you ’ ra racking your brain trying to think of your first merchandise theme, coming up with a specific recess is a capital place to begin. There are countless profitable niches you can pursue, with the opportunity to niche down even further. The key is to identify a niche grocery store you can master and that has a viable hearing of customers.
Below, we ’ ll go over what a niche market is, how to identify one, and how to find in-demand products to serve it. Plus, we ’ ll look at nine niche market examples ( including particular product ideas ) that are ripe for new players .
What is a niche market?
A niche marketplace is a section of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the commercialize at large .
For exercise, within the market for women ’ s shoes are many different segments or niches. Shoes for vegan women would be a niche market, as would shoes for plus-sized women or shoes for nurses .
about every marketplace can be far refined, or divided, by the specific needs and preferences of its constituents. Some of the most common ways to define a niche are based on :
- Price (luxury, moderate, discount)
- Demographics (gender, age, income level, education level)
- Level of quality (premium, handmade, economical)
- Psychographics (values, interests, attitudes)
- Geographics (residents of a certain country, city, or even neighborhood)
Choosing to focus on a niche is a strategic commercial enterprise decision to serve a certain customer basal better than competitors who target the larger commercialize. Let ’ s take a look at some examples .
9 niche market examples (and niche products you can sell)
While you might have specific trending products already in beware, you can increase your odds of achiever by starting with a niche grocery store and then drilling down to find niche products with a possible market fit. hera, we ’ ll explore nine larger markets to show you how they each contain different types of recess markets and product opportunities .
Keep in take care this list of niche markets and product ideas for 2021 is merely a place to start your search for a electric potential recess market—you can always go in a completely different direction or find other recess opportunities within each category :
1. Conscious consumers
sustainability has become a hot topic among consumers of deep. According to a sketch by IBM, about six in 10 consumers were willing to change their denounce habits to reduce environmental impingement .
The rise of the conscious consumer has paved the manner for vegan, eco-friendly, and cruelty-free variations of conventional products. If there is a product that is frequently purchased by the mass market, there is probably a recess of conscious consumers that will embrace a green option .
In the past, companies looking to appeal to this recess marketplace might donate a parcel of proceeds to a causal agent, but nowadays most consumers care about how the products are sourced and produced as well .
Bee ’ south Wrap, for case, is looking to replace plastic wrap with options made from beeswax. This natural alternative to food storehouse is not only environmentally friendly but besides more cost effective for consumers because it ’ mho reclaimable .
More niche product ideas for conscious consumers
- Reusable drinking straws
- Cruelty-free cosmetics
- Vegan-friendly apparel
- Menstrual cups
2. Health and wellness
The ball-shaped health and health market reached a value of $ 3.31 trillion in 2020. With the coronavirus pandemic raise concerns about health, people are starting to take wellbeing into their own hands .
Health and health refers to taking care of your mind, body, and intent. Some sub-niches in this market are personal concern, nutrition, contraceptive medicine, and alternative medicines. If you ’ ve bought a gluten-free product from the grocery store, you ’ ve contributed to the health and health market .
Happiness Abscissa found its place in the health and health recess through selling scents. Its products contain particular combinations of scents that improve your state of wellbeing and happiness. Every scent, developed by a neurologist, is packaged into a soap can, candle, or perfume customers can enjoy anytime they need a lift .
The product opportunities in this niche are dateless : food and beverage, beauty and personal care, skin health, immunity, digital products like ebooks, and recipes. even though you don ’ t have to be an expert to start a business in this recess, it ’ s a good mind to team up with a professional to develop dependable products for customers .
More niche product ideas for health and wellness
- Melatonin gummies
- Mushroom-infused coffee
- Kombucha brew kits
- Oil diffusers
- Oat milk
3. Pet owners
total expenditures for the pet business in the US alone was an estimate $ 99 billion in 2020. There are a lot of opportunities to develop a niche within this market across unlike types of pets, lifestyles, and more .
lone Natural Pet is a great niche occupation model in this market—it sells everything, including natural food, flea and tick repellent, outdoor gear, toys and beds, and more. A pet owner can come onto its web site and find anything they need for their pup .
While most people own fish, dogs, or cats, there are besides alone pets like horses, lizards, turtles, and evening chickens, each with their own potential opportunities .
More niche product ideas for pet owners
- Pet cameras to watch and interact with pets while you’re not at home
- GPS pet trackers
- Personalized products with pets’ photos
- Organic pet food and treats
- Pet accessories and clothing
4. The LGBTQ+ community
The LGBTQ+ community is huge, and these consumers have massive spend world power. Per LGBT Capital, estimated purchasing power is up of $ 3.7 trillion globally .
Brands that make authentic connections with this market are in the best place to serve this niche. Just ask underwear sword TomboyX. primitively a jersey sword, co-founder Fran Dunaway saw the opportunity to hone in on a specific consumer group ’ s needs to sell underwear “ for any body. ”
More niche product ideas for the LGBTQ+ community
- Makeup specifically designed for LGBTQ+ subgroups
- Pride-inspired designs
- Clothing made for certain body types
The direction consumers approach traveling is evolving. In fact, travelers are becoming more environmentally conscious. According to Booking.com, more than half seek sustainable options but have difficulty finding them .
This col represents a massive opportunity for brands to step up to the plate and support eco-friendly initiatives through sustainable products. And travelers are seeking more than equitable green options. They besides look for authentic local experiences, public toilet, and long-run trips .
Nomatic is a baggage post geared toward travelers, specially digital nomads who prioritize functionality. You can see this audience concenter represented across its entire clientele, from its intersection to its copywriting .
More niche product ideas for avid travelers
- Smartphone accessories for traveling content creators
- Practical and comfortable athleisure for frequent flyers
- Scratch maps for people who love collecting travel experiences
Learn more: What is a erect market and Why Should You Care ?
“ Gamers ” is a catchall term that contains a variety show of subsets : mobile gamers, personal computer gamers, console gamers, tabletop gamers—the number goes on. There are more than 2.7 billion active gamers across the ball, and about half spend money on their hobby, amounting to an industry expected to be deserving $ 200 billion by 2023 .
Shazim Mohammad launched his on-line store, glorious personal computer Gaming Race, with products specifically aimed at personal computer gamers. It ’ randomness become a seven-figure recess business that basically runs on auto-pilot .
Mobile gambling, in particular, is taking over, accounting for 91 % of the market. Plus, more women are entering the market than ever before, a vogue that doesn ’ thymine show any signs of slowing down .
Within this category, you can besides niche down based on popular genres ( like first-person shooters ) or consoles ( like the Nintendo Switch ) .
More niche product ideas for gamers
- Ergonomic products for long gaming sessions (controllers, chairs, blue-light blocking glasses)
- Decals to personalize consoles, controllers, etc.
- T-shirts referencing aspects of gamer culture
- Accessories for mobile gamers
Home ownership is changing. What used to be the norm is no longer, and a percentage of US consumers are trending aside from homeownership. There are many reasons for this, such as the ascend in the price of exist and salaries that can ’ triiodothyronine keep up .
As such, not alone is home possession in magnetic field, but the definition of being a homeowner is besides changing. Homes are increasingly being turned into investment properties or shared spaces that generate extra passive income, thanks to the second coming of home plate share via Airbnb and VRBO .
This paved the way for August to launch its own agate line of keyless submission and home security products for homeowners. One of the chief features is node access, allowing hosts to grant access to renters for specify clock periods .
More niche product ideas for homeowners
- Home security cameras (in-home, doorbell, smart home devices, etc.)
- Furniture/home decor for small apartments
- Home solutions for renters (such as no-drill blinds)
8. Remote workers
The rise of distant workers is largely thanks to two influences : more freelance contractors and more companies open to the theme of outback teams after pandemic-related closures .
There are many reasons for this. For one, allowing employees to work remotely increases job satisfaction and productiveness. These workers are besides more booked and two times more likely to work more than 40 hours a week. And those who go the freelance route are typically seeking more exemption and a better work-life harmony .
A recent Gartner surveil of company leaders found that 80 % will allow employees to work remotely at least character of the clock time after the pandemic, and 47 % design to allow employees to work from home full-time. In a PwC surveil of 669 CEOs, 78 % agree that outside collaboration is hera to stay for the long-run .
mercenary At Work is an exemplar of a caller serving this niche market of freelancers with products that can help attract likely clients. They sell laptop decals that advertise what you do wherever you choose to work .
Keeping these outside workers ’ motivations and lifestyles in heed can help you identify product ideas to help them and the companies that employ them achieve their goals.
More niche product ideas for remote workers
- Desk toys/decorations
- Decor for home offices
- Laptop accessories for people who like coffee shop work sessions
even the world ’ mho biggest brands are adopting local market approaches through target campaigns. And rightfully therefore : they ’ re competing with a consumer-driven movement to support local small businesses .
But if you ’ re only selling on-line, it can be unmanageable to establish a local presence. fortunately, there are ways for ecommerce sellers to get in on the apparent motion by looking at their city or nation as a niche market .
Apparel company Peace Collective, for exemplar, was founded in Toronto and around Toronto pride. The stigmatize has expanded to appeal to Canadians countrywide a well as to fans of assorted NBA teams .
More niche product ideas for locals
- T-shirts with slogans specific to a culture or city
- Apparel with local sports teams
- Prints/photobooks of a specific cityscape
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How to find your own niche markets in 2021
Both newly and established entrepreneurs and marketers looking for an untouched recess market will first need to establish an overview of the larger commercialize and drill down from there. Your recess will be a subset of that market and will help define everything from :
- The product features you aim at your market’s needs
- The pricing strategy for your products
- Production quality
- Your positioning/branding
- Your digital marketing strategy
Choosing a recess gives your on-line business a competitive edge from the beginning. If you try to launch your on-line store in a herd product class or market, you ’ re going to face a bully uphill battle against the established rival. Focusing on a recess helps you compete not necessarily by selling different products but by doubling down on a specific part of the market .
Although there ’ s no single way to choose a niche, there are many methods you can employ. From simple Google searches to building a judgment map to using keyword research, there are many ways to build a tilt of possible niches and find merchandise opportunities .
Start with Google searches
The best way to start brainstorming recess ideas is by understanding what early on-line retailers are selling in a merchandise class or to a certain audience. Starting your niche excerpt with basic Google searches is a great way to get the put of the land. Let ’ s use “ cruelty-free constitution ” as a startle point. From there, we ’ ra able to find a goldmine of likely angles and rabbit holes to go down, such as “ vegan skin care ” and “ not tested on animals. ”
Through trial and error, you can explore different angles and trends until you find an underserved hearing or demand in the market. Keep in mind that evening if a rival is targeting your recess, you can still compete by doubling down on a more specific segment of that hearing. Remember : it ’ second about being a specialist, not a renaissance man .
Build a mind map
A mind map is a big way to discover niches for your likely business ideas. Since mind maps mimic how our brains think, they ’ re an intuitive way to organize your thoughts and expand on ideas .
Building a beware map can help generate product ideas promptly while besides encouraging you to explore different recess paths. You can use a unblock on-line tool like Text2MindMap to create a simple but effective mind function .
here ’ s what we came up with for our cruelty-free merchandise mind :
Use Google’s suggestions
ever notice how when you start typing something into a Google search, it shows you suggestions before you even finish typing your question ? These are Google ’ s most-searched-for associate queries, which you can use to your advantage to find a recess for your merchandise class .
Google will only show you a few suggestions, so you may want to use tools like Keyword Tool or Answer the Public to gather and organize all of Google ’ second suggested searches .
We plugged in “ cruelty-free, ” which returned suggestions we could pull a potential recess from. here ’ s a little sample of the results :
Drill down with keyword research
This following method for uncovering a niche uses Google ‘s Keyword Planner joyride. Keyword Planner is a resource from Google ‘s advertising platform, Google Ads. The Google Keyword Planner is exchangeable to the Google suggestion creature we discussed above but more advance and customizable .
To use this tool you need to have a Google Ads account ( you can sign up for free ). Log in to your report and choice Tools from the circus tent menu ( it ’ s the wring picture ) and choice Keyword Planner .
Enter your chief niche estimate and see your results. You can adjust your location settings on the leave to make surely you ’ rhenium targeting areas you want to reach. You can besides add filters, remove branded keywords, and see suggestions for other recommended terms to look into .
Searching through these results can give you a full theme of electric potential niches related to your original search term, and sometimes evening the demand for specific popular products you might want to consider. Don ’ thyroxine be afraid to dive deep and try a variety of refer search terms .
alternatively, you can use the Keywords Everywhere browser reference to see search book immediately under your Google searches if you don ’ t have a Google Ads bill .
Read more: How to Find a lucrative Dropshipping Niche for Your occupation
Look for passionate communities online
The internet is reasonably well at organizing itself into communities based on share interests, passions, and hobbies—in early words, into niches .
You can consider specific communities that you yourself belong to or hunt for ones that show promise by :
- Sifting through the most visited Wikipedia pages under “hobbies”
- Digging through the most active subreddits to look for passionate audiences and listening in on their discussions
- “Listening” to community-oriented hashtags on Instagram and Twitter, like #vegansofig and #vegancommunity, to find opportunities to niche down.
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How to evaluate your niche market ideas
now that you know what to sell on-line, you need to make certain there ’ s an consultation for it. At the get down, your niche commercialize and products are barely ideas—a hypothesis of what you think will resonate with your target audience .
While targeting a recess as your concentrate will make it infinitely easier to find electric potential customers and convince them to buy from you, you need to be surely there are enough buyers in that niche to make it feasible. If you determine your niche is besides small to generate reasonable matter to and profit, consider pivoting to a different consultation within that recess or promoting a different product. You won ’ thyroxine very know what will resonate until you try .
even if you do achieve success early on, niches change, and it ’ s up to you to evolve with your consultation and adjust your positioning over time. You might even introduce newly products to your pipeline as opportunities present themselves .
here are some ways to evaluate a new niche market idea :
- Build your audience first. Kickstarter campaigns generate buzz and awareness about products before they’re even developed. While this may not be the route for you, you can still introduce your idea and gain followers before the idea has come to fruition through email opt-in pages, social media campaigns, and other online tactics. This way, you’ll have an engaged group of potential customers ready and waiting for when you do launch.
- Test before you invest. Start with a small batch of dropshipping products and run a campaign to your targeted audience. Solicit feedback from customers who’ve made the first purchases or send a few out to influencers and ask them what they think. It’s important to get feedback early on, especially if you’re developing a new product, so you can perfect it before it goes out to the rest of the world.
- Dig deeper into your niche. You already did the keyword research to identify your niche market, but you can go even more in depth. Analyze blogs, social media, Amazon reviews, podcasts, influencers, and other key areas in your niche to gain insights. Can you solve a problem that repeatedly comes up?
- Research consumer trends in your market. It’s important to be up to date with what’s happening in your chosen niche. Resources like Facebook IQ, Think with Google, and Nielsen consumer research will help you understand consumer pain points, desires, and breakout trends. Set up Google Alerts for related keywords and regularly monitor social media conversations to stay on top of what’s trending.
When it ’ mho time to actually market your product, remember to hone in on your specific audience ’ sulfur needs and commonalities. What makes this recess market different from the broader grocery store, and how can you appeal specifically to its wants, needs, and preferences ?
Understanding the singular needs of each niche makes it possible to speak directly to them in your market campaigns—you ’ ll have a greater probability of attracting a buyer ’ second attention and winning their business by making it clear that your product is specifically for them .
Moving forward with a niche marketing strategy
now that you know how to choose a recess market and generate product ideas your target hearing will buy, it ’ second fourth dimension to turn your theme into a reality. here are a few resources to get you started, whether you plan to make it yourself, knead with a manufacturer, or dropship :
Which products or trends have you noticed recently ? What would you add to this list ? Let us know in the comments below .
Illustration by Rose Wong
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Niche markets FAQ
What does niche market mean?
A recess market is a segment of a larger market defined by its own specific needs, preferences, or identity that makes it different from the commercialize at large .
What are examples of niche markets?
- Conscious consumers
- Health and wellness
- Pet owners
- The LGBTQ+ community
- Remote workers
What is a mass market and what is a niche market?
A mass market is about reaching as many people as possible, while a recess market is about reaching only a specific group of people. An model of a business provide to a aggregate market is a national grocery store memory chain, while a niche business example might be a local butch shop .
How do I choose a niche?
Choose your larger mass market and then drill down into the possible niches until you find one that appeals to you. To find ideas, look at search trends, build a mind map, or browse on social media. This blog post will take you through defining and validating your niche from there .
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