Click here To Schedule Your Free Consultation now Updated October 2021 At one prison term, artificial intelligence, data-driven commercialize and voice search locomotive optimization ( VSEO ) were ambitious concepts bordering on the absurd. today, these are some of the clear digital market trends. And why wouldn ’ deoxythymidine monophosphate they be ? After all, if your business intends to remain competitive in this crowd on-line landscape, you must adapt to the latest innovations.
In this article, we ’ ll go over the 38 most important digital marketing trends you ca n’t ignore this year because they will help your business not just survive, but boom in this age of ceaseless marketing changes. Book My Free Digital Marketing consultation
38 Digital Marketing Trends You Can’t Ignore in 2022
1) AI-Powered Optimization
artificial intelligence is the engineering behind many services, including contentedness universe, chatbots and search engines, which has particularly ramped up since the start of the COVID-19 pandemic. According to a PwC sketch from over 1,000 U.S.-based companies, 52 % have accelerated their AI adoption plans. The independent benefits include : For content universe, Jarvis is an model of AI-powered software that is “ trained to generate original, creative content. ” Apparently, top SEO experts taught Jarvis to write web log posts and web site replicate. AI can besides analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and web log posts to help businesses understand how customers find their products and services. One such ship’s company that has made AI the center of its measure suggestion is Google. Over the death few years, their execution of AI has allowed their search engine to understand with higher preciseness what people are looking for and what kind of subject best serves their search captive. Google understands what people are looking for and what kind of subject best serves their intent. For case, if you search for ‘ fish oil ’, Google knows that the dominant research purpose is to learn about the health benefits and side effects : Therefore it ’ sulfur highly improbable you could rank # 1 for this keyword with an e-commerce product page. If you get this step wrong, all the time and attempt you spend on content production, promotion and link build will go to barren. This means that it ‘s become more crucial than ever to nail the search purpose, and content optimization is an excellent way to do this .
2) Programmatic Advertising
Programmatic ad is the process of using AI to automate ad buy. By removing humans from ad buy, companies receive a more dependable and cost-efficient solution to their needs. here ’ s a quick look at how programmatic ad works : Global programmatic ad spending has reached about $ 130 billion, 61 % of which comes from U.S. companies. According to eMarketer, U.S. programmatic display ad spend will grow 18.4 % next year, a number that ‘s close to average what was observed in recent years : According to SmartyAds, the power of programmatic advertise lies in its optimization scale capacity, which exceeds that of a human : “ Most search-driven manual advertise campaigns ( even those performed with professional tools ) take into report three or four targets : the keyword, time of day, and localization. such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the ad and tied target according to life style or behavior habits when integrated with customer data platforms. ” If paid media buy is a all-important customer learning distribution channel, you should start paying care to programmatic advertise. One popular lotion of programmatic ad bribe you should consider adopting is real-time bidding ( aka. RTB ), which uses real-time auctions to buy undertake ad impressions in progress from particular publisher sites. Dive Deeper:
* 5 Trends that Will Define the New Vision of Marketing Automation
* How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere
* The Effects of Natural Language Processing ( NLP ) on Digital market
3) Conversational Marketing
With all that lecture about chatbots, the reality of modern market becomes clear : it ’ sulfur more colloquial than ever. People want it that way, and thus brands are reacting consequently. When consumers have a motion, 82 % want an “ immediate ” reception. colloquial selling facilitates a personal, instant connection between marketers and customers : Unlike traditional strategies, this mannequin of commercialize is nowadays available across multiple channels, allowing brands to meet customers on their terms : on the devices, platforms and time schedules that suit the customer best. David Cancel, founder and CEO of Drift, explains : “ Today ’ randomness buyers expect to find what they ’ re looking for now, not later…. [ And in ] the room people prefer to communicate. ”
The primary goal of conversational marketing is to enhance the drug user experience through a feedback-driven model that fosters higher employment, greater commitment, and more sales .
In fact, Drift has found that 41.3 % of consumers use colloquial market tools for purchases. Some methods companies use to execute a colloquial market strategy include :
- Personalized videos
- Personalized emails
- Virtual selling assistants
One model of a ship’s company that benefited from colloquial selling is ThoughtSpot, which, after its implementation, saw 10X more sales conversations, 70 % more marketing qualified leads, and 64 % more meetings booked : Dive Deeper:
* VSEO : How Voice Search and Conversational AI Are Changing SEO
* Why You Should Use Multiple Channels to Maximize Your Customer Acquisition
One implementation of colloquial market is chatbots. Chatbots leverage AI technology to provide automated human-like messages to web visitors in real-time : Surveys show that :
- The greatest benefits of chatbots for companies are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%).
- Uberall has found that80% of consumers have plus experiences with chatbots .
- Juniper Research predicts that eCommerce transactions via chatbots will reach $112 billion by 2023.
- By 2024, Insider Intelligence predicts that consumer retail spends via chatbots worldwide will reach $142 billion — up from just $2.8 billion in 2019.
many customers prefer interacting with chatbots because they are responsive 24/7, give answers promptly, and accurately recall their entire buying history. These virtual assistants offer great customer overhaul by meeting customers ’ expectations and automating insistent tasks, freeing your resources for more authoritative work. As more consumers become accustomed to chatbots, they will become increasingly crucial for a positive customer experience. Dive Deeper:
* 13 Messages Your Chatbot Should Be Saying to Prospects
* Why Chatbots Are a Must-Have for Businesses ( and How to Build One ! )
* Facebook Messenger Chatbots : The Step-by-Step Guide to Getting Massive Results
If you want to stand out in 2022, you need to personalize your selling, which means personalizing content, products, emails, etc. It turns out that consumers like personalization :
- SmarterHQ found that 72% of shoppers act on marketing messages only when they are customized to their interests.
- A Salesforce review establish that marketers see the highest benefits of personalization on their customer experience ( 64 % ), a conversion rate increase ( 63 % ), and visitor betrothal ( 55 % ) :
similarly, Kevin George from EmailMonks asserts that “ personalized, triggered emails based on behavior are 3X better than batch-and-blast emails. ” When you want to study examples of the ability of personalization, it ’ second hard to overlook Netflix and Amazon, with their incredibly successful tailored commend products or movie titles. here are a few other companies that are successfully using personalization today :
- EasyJet launched a data-driven email campaign that uses customers’ travel history with the airline to build personalized stories, suggesting where they might like to travel next. About 12.5 million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails.
- Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.
- Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system—which skyrocketed their revenue to $2.56 billion:
Dive Deeper: 3 Ways to Personalize the Customer Journey feel Book My Free Digital Marketing reference
6) Video Marketing
Video marketing is one of the most significant commercialize trends today and likely for the next 5-10 years. A Biteable survey found that :
- 60% of businesses use video as a marketing tool
- 61% of marketers see video as a “very important or extremely important” part of their marketing strategy
- 74% say video has a better return on investment than static imagery
- 52% say that video helps them build trust with potential customers
When we talk about television market, don ’ triiodothyronine merely think of YouTube. There are plenty of ways to drive higher date with your video recording commercialize. For example, you can make a video post or start a live broadcast on Facebook, LinkedIn or Instagram. One way to schedule instagram posts for utmost battle is by using RecurPost ‘s automation tool. Video is a utilitarian channel where you can repurpose and republish your existing content or vice-versa. On the one hand, that means taking a content man like a blog stake and turning it into a television. For exercise, we have implemented this tactic with this Amazon advertise 101 article, which Eric repurposed into a video : On the early hand, you can take a television, publish it on your web site and YouTube transmit, and then :
- Get it transcribed and publish it as an article (with an embedded YouTube video for better rankings)
- Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos)
- Rip the audio alone and use it as a podcast episode
- Use video thumbnails in your email marketing campaigns and the word “video” in subject lines, as that has shown to increase open rates by 19%
* 10 Inspiring Examples of Promotional Campaign Videos
* The Types of Videos to Use at Each stage of the selling
7) Social Messaging Apps
If you think social message apps are barely for sending emojis to your friends, take a look at these numbers :
- The top three social messaging apps — WhatsApp, Facebook Messenger and WeChat — have 4.5 billion users combined, more than Facebook or YouTube.
- Over 56% of global messaging app users say they have messaged brands to get more information in all stages of the buyer’s journey.
Social messaging apps are another execution of a colloquial market strategy. People expect businesses to have a bearing on messaging apps because it ’ s a direct and easy way to interact with them. Some reasons why your company should use messaging apps admit :
- Cultivate contact
- Deliver timely information
- Involve people in events
- Regain potential customers
- Provide support and assistance
- Boost sales
8) Visual Search
ocular search is a new exercise where people can upload an persona into research. Although it ’ s relatively new, there are two companies that are leveraging ocular search :
A ) Pinterest
Pinterest jumped on the ocular search bandwagon with the launch of Lens, a ocular search tool that allows users to take a photograph of an item to find out where to buy it online, search for like products, or opinion pinboards of related items : Pinterest ’ sulfur Lens recognizes 2.5 billion home and fashion objects and has inspired over 600 million searches on Pinterest ’ s mobile apps and browser extensions. Since its launch, they have seen a 140 % increase in Lens usage. Pinterest has continued to update its functionality with the launch of the adopt features :
- Pincodes, which use QR codes to find inspiration while their users are out shopping or flipping through their favorite magazines.
- Idea Pins, a similar concept to Snapchat or Instagram Stories that use multi-page video formats for creators who want to publish high-quality, evergreen content directly to Pinterest. So far, it’s only available to users from the U.S., UK, Australia, Canada, France, Germany, Austria, and Switzerland.
- AR Try, an augmented reality feature for testing new eyeshadows from leading brands such as Lancome, YSL, Urban Decay, and NYX Cosmetics.
B ) Google Lens
Google Lens is a ocular search engine by Google, which recognizes objects and landmarks through a camera app. here ’ s what you can do when you take a photograph of the following items :
- Apparel and home goods: Find similar products and where to buy them.
- Barcodes: Use a barcode to find info about a product, like where to buy it.
- Business card: Save the phone number or address to a contact.
- Book: Get a summary and read reviews.
- Event flyer or billboard: Add the event to your calendar.
- Landmark or building: See historical facts, hours of operation, and more.
- Painting in a museum: Read about the artist and learn more.
- Plant or animal: Learn about species and breeds.
9) Live Stream Shopping
live streaming is a relatively new concept in the western worldly concern, but in China, it ’ south common and highly democratic. If you think that ’ s an hyperbole, check this out : In the first half of 2020, one third of China ’ mho internet users — which is roughly 309 million people — tuned in to a know streaming patronize seance. What ‘s more, in October of 2019, Viya, one of China ‘s most popular live streamers, earned roughly $ 49.7 million in just one day of live cyclosis : 🤑🤯 According to McKinsey, the most popular product categories for live current shop are dress and fashion, beauty products, food, consumer electronics, and furnishing and base interior decoration : Coresight Research forecasts that populate stream shopping will generate $ 25 billion in sales in the U.S. by 2023. Two early on adoptive parent brands in the U.S., Levi ’ randomness and Tommy Hilfiger, have plans to start running live flow patronize events. Amazon, Facebook, and Instagram are besides in the works to make this a reality. While live stream e-commerce is still fresh, McKinsey recommends starting with infrequent streams focused on 1-5 products and relying on TikTok, Instagram, Facebook or Amazon Live, and then moving on to a “ dedicated in-house team or representation staff to plan and develop content for livestreams, including storylines, scripts, and hosts or influencers ” and broadcast them across multiple channels. Dive Deeper:
* 5 YouTube Trends You Can ’ thymine Ignore in 2022
* What Is live Stream Shopping ?
* How to Use live Video ( Facebook & Instagram ) to Grow Your occupation
10) Voice Search
The increasing use of voice search has pushed companies to rethink their digital marketing strategies. If you ‘re still uncertain about voice search, consider this :
- 20% of all internet searches are voice-based.
- 58% of consumers used voice search to find local business information.
- 40% of adults use voice search daily.
- 1 billion voice searches take place every month.
Voice search already plays a all-important function in providing relevant information for search locomotive users. Google Assistant has 1 million actions and Alexa has over 100,000 skills, which represent functions that allow their voice assistants to react identical specifically to user commands and queries : Keep in judgment that not merely will more companies produce sound recording contentedness in the hopes of gaining trade name awareness ( so you should, besides ), but ads are on their way next. This means that Alexa will tell you the answer to your question along with a “ discussion from her sponsor. ” The latest datum ( which is now a few years old, so we can assume that this number is higher ) shows that 27 % of all mobile searches are voice-activated, meaning that they come from a jell of “ gun trigger words ” such as “ how, ” “ what, ” “ best, ” and “ easily. ” Keep in mind that voice search international relations and security network ’ t fair another duct to force message and sales. rather, marketers must develop a alone approach to consumer interaction, and this distribution channel should be separate of a broader, more connect mark experience. Dive Deeper: 5 Steps to Optimize Your Content For Voice Search Book My Free Digital Marketing consultation
11) Social Media Stories
Snapchat was the first company to ignite the concept of “ Stories. ” then Instagram and Facebook came along, and finally, YouTube, LinkedIn and Twitter unveiled their own story formats — albeit with unlike names. Stories are posts that disappear after 24 hours. Despite representing such a bare concept ( or, possibly, thanks to it ? ), stories allow marketers to share actual capacity and connect on a personal level with their audiences : here are some ways you can use social media stories to engage with your audience :
- Use polls within Instagram Stories
- Add links to your social media Stories
- Take advantage of Snapchat geofilters
- Add location tags
- Add mentions for other brands and your fans
- Give live video a try when creating Stories
- Invite followers to explore more with clear call-to-actions
* Are You Doing Snapchat Right ? 11 Tips for Businesses
* How to Create Instagram Stories Ads that Your Ideal Customer Will Swipe Up
12) Push Notifications
The launch of GDPR ( General Data Protection Regulations ) and stricter privacy laws have dented the potency of e-mail market. furthermore, younger audiences favor other methods of communication and prefer to deal with fewer touchpoints when engaging brands. As character of the wish to engage users on multiple channels, browser push notifications are something you will see more and more brands adopting in 2022 — and they are getting more twist and personalized. In fact, using personalized advertise notifications increases conversions :
- 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement)
- 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement)
Notifications triggered by behavior are being used to re-engage people who have shown matter to but failed to convert, and to recover tax income from abandoned shop carts : Notifications can even include images and CTAs to maximize conversion rates from such efforts :
13) Social Commerce
Social commerce has existed for a long fourth dimension but never actually caught up until recently. Two platforms that have brought a newly meaning to social commerce are Instagram and TikTok. Instagram has 1 billion users, and 90 % of them already follow active shopping brands, with many visiting these profiles daily. here ’ s a list of features you can use to sell on Instagram :
- Live Shopping: This is an implementation of live streaming (more below, on trend #31).
- Shop Tab Ads: Perfect for e-commerce stores that want to promote their ads on users’ shop tabs.
- Reels Ads: Just like Stories ads, but for Reels.
- IGTV Ads: The same as before, but for IGTV.
- Instagram Checkout: A seamless and secure way to sell your products directly on Instagram.
With 1 billion monthly active users, TikTok is n’t far behind behind. In 2022, they launched TikTok Shopping, which allows creators to add a shop pill to their TikTok profiles : What ’ s more, a Shopify consolidation will pull products from their Shopify product catalogs and show them on a creator ’ s TikTok profile — basically, the lapp as the Shop Tab on Instagram. Users will be able to purchase a intersection without leaving the app, an identical method acting to the recently launched Instagram Checkout. so far, TikTok Shopping is only available to Shopify merchants with a TikTok for Business report from the U.S. and UK. Dive Deeper:
* How to Launch a TikTok Ads Campaign for E-commerce
* The Power of Social Shopping on Instagram
* TikTok marketing : How to Get Started with Ads on This platform
14) Interactive Content
Speaking of blink of an eye access, that brings us to one of the fastest-growing digital market trends in late times : interactional contentedness. In 2022, we ’ rhenium destined to see a switch from traditional text-based message toward active, engaging content that offers users an immersive have, such as :
- Quizzes and polls
- Embedded calculators
- Augmented reality ads
- 360-degree videos
here ’ s an excellent example of a 360 VR video : And here ’ s an example of our Marketing Impact Calculator to help you calculate how much more money you ’ ll make with market : synergistic message is more absorb, more memorable and more probably to generate the results your business needs. People like it not just because it ’ s bracing and original, but because it makes them feel more connect to brands and more involved in the buy action. That ‘s why :
91 % of buyers are actively searching for more interactive content .
15) Omnichannel Marketing
Omnichannel commercialize was one of the buzzwords of 2020. While the idiom may now seem a little tire out, the scheme is as good and relevant as ever. Omnichannel marketing is the process of marketing across multiple platforms — such as social media, apps, electronic mail, and web log posts — to offer an enhance customer know and cohesive sword message that lead to higher conversions and loyalty. Stats show that brands using three or more channels in an automation work flow can generate great results :
- Engagement rate: 18.96% on omnichannel vs. 5.4% on single-channel
- Purchase frequency: 250% higher on omnichannel vs. single-channel
- Average order value: 13% more per order on omnichannel vs. single-channel
- Customer retention rates: 90% higher for omnichannel vs. single-channel
With more and more SaaS companies providing the tools to manage multiple channels more efficiently, implementing an omnichannel scheme is easier than ever. This is another area where AI and boastfully data are playing a role by helping brands sympathize consumer behavior better and personalize at an person level at scale. Book My Free Digital Marketing consultation
16) Augmented Reality (AR) & Immersive Technologies
Although virtual reality ( VR ) gets everyone excited with exalted sci-fi ideas, AR has been more naturalistic for marketers. According to ARtillery ’ s bode report, consumer and enterprise AR global head-worn gross will grow from $ 1.6 billion to about $ 18 billion : besides, mobile AR ball-shaped tax income for consumer and enterprise apps will rise from $ 6.8 billion to $ 26 billion in 2025— about a 4x growth rate. Facebook precisely unveiled its long-awaited smart glasses, and although the focus is more on taking photos than augment reality, it ’ s the beginning of what could be a game-changing venture. other companies have launched their AR apps, like IKEA. Their IKEA Place app allows users to take a visualize of a board in their homes with a smartphone camera ( with barely iOS 11.0.1 for now ) to “ test drive ” IKEA ’ south furniture in it. Users can move the furniture about and check out how it looks from different angles : With AR improving quickly, we will see a huge uptake in brands finding utilitarian applications for the technology in the future .
17) Predictive & Augmented Analytics
predictive analytics is the practice of using data mine, predictive model and machine determine to identify patterns and try to predict the future. due to its potential, it has become more sophisticated and far-flung in many industries. In terms of digital market trends, we can expect to see an even higher number of predictive analytics tools and applications, such as advanced conduct score, customer division, and personalization. One such example is Amazon Assistant, a Chrome extension from the retail giant that allows users to permit product recommendations from Amazon to extend beyond the web site to make personalize offers while they are browsing elsewhere on the network : On the other hand, Augmented Analytics uses machine eruditeness and Natural Language Processing ( NLP ) to automate data preparation and enable data sharing. The differences between predictive analytics and AR lie in the technologies used : “ Where predictive analytics uses machine learning to predict what will happen, augmented analytics uses machine intelligence to boost homo intelligence with the why, so we can work faster and smarter on ever-larger datasets. ” According to Gartner, 75 % of enterprises will move to using AI for their operational needs by the end of 2024, driving a 5X increase in streaming data and analytics infrastructures. Dive Deeper:
* How to Use predictive Analytics for Better Marketing Performance
* The future of Data Science & Predictive Modeling
While the mind of marketing to people based on their localization is nothing new, we do expect an increase in the habit of geo-fencing, a market that is expected to grow to $ 2.4 billion by 2023 — along with the originate of mobile use : Geo-fencing allows real-time targeting based on a user ’ second localization. A target area is defined as, say, within a mile of a restaurant, and when a exploiter enters or leaves this sphere, they receive a energy notification, text message or another kind of marketing communication. According to Reveal Mobile, more than 50 % of marketers surveyed see restaurants and bars, health and beauty, entertainment, grocery store, and positron emission tomography stores as the top five retail locations for geofencing : What ’ s more, they found that geotargeted audiences tend to perform better or the lapp, on average, than other targeting tactics : The American gas company called 76 uses Waze to mark their gas stations on a map throughout California. As drivers approach, a logo pops up on their map showing them where to stop for gas and offering entrance to a competition if they fill up. Their “ Tank 5 ” political campaign resulted in a 6.5 % seafaring rate to fuel stations : For industries that need to convert digital users into brick-and-mortar customers, geo-fencing will become more and more significant in their market scheme. Learn More: Geotargeting : How to Find the Right Customers for Your Brand
19) Progressive Web Apps (PWAs)
progressive Web Apps are websites that work like mobile apps but whose functionality resembles a native mobile app. PWAs offer fast load times, allow push notifications, offline use and much more without being limited to either Android or io. PWAs enable development teams to create web apps for any device that works just like a fluid app. By 2026, the total of smartphone users is expected to reach 7.5 billion : With sum page views on mobile increasing year-over-year by 57 % cosmopolitan, mobile is more crucial than ever to your digital scheme.
As such, PWAs are going to become ever-more prevailing as the mobile revolution continues at pace. Dive Deeper: 14 Ways to Kickstart Your Mobile Email Marketing Campaign
20) Newer Blockchain Applications
As defined by Blockgeeks, a blockchain is : “ A time-stamped series of immutable data records that is managed by a bunch of computers not owned by any single entity. Each of these blocks of data ( i, block ) is secured and bound to each other using cryptanalytic principles ( i.e., chain ). ” here ‘s a ocular representation of how a blockchain works : Despite being initially focused on cryptocurrencies, blockchain technologies and their applications are far more wide-reaching than merely the fiscal world. According to Leandra Monteiro from IBSintelligence, some key blockchain trends to follow in 2022 are :
- BaaS (Blockchain-as-a-Service), which represents the third-party creation and management of cloud-based networks for companies in the business of building blockchain applications
- Verifiable Credential & Self Sovereign Identity (Universal Identity), which will offer verifiable, globally resolvable, and privacy-preserving credentials to store and manage from the security of our own devices and can show it to anyone, anywhere
- DeFi (Decentralized Finance), which represents a shift from traditional centralized financial systems such as brokerages, exchanges or banks to smart contracts on blockchains
- NFT (Non-Fungible Tokens), which are a special cryptographically generated token that uses blockchain technology to link with a unique digital asset that cannot be replicated
- CBDC (Central Bank Digital Currency), a digital form of central bank money based on Blockchain, which is a legal tender created and backed by a central bank
* The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency
* How Blockchain Can Be implemental in Preventing Digital Fraud
21) Quantum Computing
Quantum computer science is a new technology based on a quantum purgative theory, which asserts that subatomic particles exist in more than one express simultaneously. For clarity ‘s sake, here ‘s how ITSPmagazine compares it to traditional calculation : “ traditional computers store data in bits, which can exist in one of two states : one or zero. Quantum computers, however, use a new unit of measurement, a single atom known as a qubit ( literally ‘ quantum bit ’ ), which greatly increases the computational power of a arrangement. ” Another way to visualize quantum calculation is to imagine a huge library : “ While a classic calculator would read every book in a library in a linear fashion, a quantum computer would read all the books simultaneously. Quantum computers are able to theoretically work on millions of computations at once. ” So how can marketers use quantum computing ? here ’ s what we can expect :
- Improved mobile data coverage
- More human-like AI, such as Google AI, which is developing quantum algorithms to drastically improve machine learning
- Increased relevance of ads such as the use of quantum annealing to let advertisements reach a wider range of people at a better cost
Book My Free Digital Marketing consultation
22) Big Data and Deep Learning
The big data industry will continue to grow exponentially. According to Statista, the full sum of data being consumed globally is forecasted to increase to over 180 zettabytes ( that ’ s one with 21 zeros ! ) by 2025. They besides forecasted that the big data marketplace segment will grow up to $ 103 billion by 2027 with a share of 45 % of the software industry : As big data grows even more potent, the demands for drug user data privacy become increasingly important ( the General Data Protection Regulation ( GDPR ) was a global rotation on data privacy, while the California Consumer Privacy Act ( CCPA ) was more local ). As such, bad data is a double-edged sword, but one that many digital marketers will find unvoiced to resist very soon. Some uses of bad data for marketers include :
- The implementation of low-cost KYC (Know Your Customer) processes
- The deployment of business intelligence and web analytics tools
- The use of advanced personalization and targeting methods for improved customer experiences and acquisition
- The use of data-driven attribution models (such as the one Google recently announced) to counter the loss of third-party cookies (more on this in trend #27)
23) SERP Position Zero
For the past couple of years, we have seen the get up of the featured snippet, which describes a page ’ s content in the search result. A page that receives a featured snip is said to have a “ position zero ” as it shows up before the first result : As Google explains : “ We display featured snippets when our systems determine this format will help people more well discover what they ’ re seeking, both from the description about the page and when they click on the connection to read the page itself. They ’ re particularly helpful for those on mobile or searching by voice. ” The military position zero is the most covet plaza for any web site due to being the most likely to get the most clicks — sometimes a featured snip holds the entire quad above the fold. Featured snippets may offer a seamless drug user feel, but for search engine marketers, they represent an enormous challenge. first, sport snippets can satisfy a drug user ’ s search without generating a suction stop. Yes, that means you may work hard to rank for a page, get the status zero, and inactive get no traffic. 😔 second, there ’ s no way to optimize a page for a have snip, as Google says : “ Google ’ s automated systems determine whether a page would make a beneficial featured snip to highlight for a specific search request. Your feedback helps us improve our search algorithm and the quality of your search results. ” The ascend of situation zero SERPs means that nowadays, search volume, captive and organic contest aren ’ t the entirely things that define a keyword ’ s worth. You must besides analyze whether a keyword has a featured snip or not. As Google adds more AI into its rank algorithm, we can expect an ever-higher separate of their results as zero-rank-based. Dive Deeper:
* 6 SEO Trends You Can ’ thymine Ignore in 2022
* How to Rank on Page 1 of Google for Thousands of Keywords
* SEO & CRO : How Rankings and Conversions Complement Each other
24) Voice Commerce
The plunge of voice assistants has disrupted more than the search locomotive worldly concern. As it turns out, consumers don ’ metric ton just like to use them to execute their search queries — they besides like to use them to purchase. To understand the power of voice commerce, we need to think about one aspect of the consumer ’ second purchase process : appliance. A consumer may not purchase a 55 ” television receiver through a voice adjunct, but they are most likely to buy a humble, low-cost merchandise that ’ s excessively annoying to search for on-line. According to Walker Sands, “ food and grocery store ” ranks highest on the tilt ( at 21 % ) of what consumers have purchased via a voice-controlled device, followed by Consumer Packaged Goods ( CPG ) at 16 % .
- One company that took the lead in this new trend is Walmart, which partnered with Google to launch the Walmart Voice Order feature. People who own a Google Home can now say, “Hey Google, talk to Walmart,” choose the product they want, and add it to their cart.
- Amazon also incorporated voice commerce with AmazonFresh, which allows customers to shop through any Alexa-enabled device.
here ’ s how your e-commerce store can benefit from voice commerce :
- Treat your search strategy as a conversation. Design content with long-tail keywords as a searchable conversation with the customer.
- Focus on expected queries and suitable keywords. Make use of trigger words for voice searches (such as who, why, when, how, where, should, could, does, etc.).
- Do not limit yourself to exact words. Instead, consider the possible context of the customer’s queries and offer valuable content that answers the question.
- Blend multiple terminologies to create variable sets of keywords and phrases. They should naturally cover all the relevant data of questions.
- Come up with catchy product descriptions that sound great when read aloud. Write naturally to align with regular speech patterns.
25) 5G Technology
In a world gone harebrained for mobile, arguably one of the most meaning digital market trends of 2022 is the dawn of 5G engineering, or one-fifth generation of mobile engineering. The update heralds a modern era of digital communications, and its impact will be felt across virtually every industry. According to George Slefo, a early technical school reporter at AdAge : “ The arrival of 5G may besides ultimately fetch millions of rural consumers into the high-speed datum lanes where marketers increasingly sell their products. It might even disrupt the digital duopoly of Google and Facebook by arming telecommunication companies with unprecedented data for ad services. ” T-Mobile points to the benefits 5G focal ratio has for the burgeon augmented reality diligence, noting how it could be instrumental in developing a virtual heads-up expose. As this picture below shows, 5G Internet speeds can help cyclists spot danger from all sides : The European Union has an ambitious 5G action plan that includes continuous 5G coverage for major roads and railways by 2025. What ’ s more, the technology is expected to exponent 100x more plug in devices. undoubtedly, 5G technology will transform how we entree on-line capacity, from digital marketers to the average exploiter .
26) Green Marketing
k marketing, besides called “ eco-marketing ” or environmental market, ” is the practice of developing and advertise products based on their real or perceived environmental sustainability. fleeceable marketing represents merely one part of a broader motion toward sustainable manufacture methods that include :
- The use of recycled and/or recyclable materials
- The use of renewable materials
- Limiting the use of packaging
- The development of repairable products to avoid being thrown away
green selling can give your commercial enterprise access to new, younger markets and provide a competitive advantage over other, exchangeable businesses. It can besides increase post loyalty and boost your mark image. According to a NielsenIQ reputation :
- Consumers have spent $128.5 billion on sustainable fast-moving consumer goods (FMCG) products.
- 90% of Millennials indicated a willingness to pay more for products that contain sustainable or environmentally friendly ingredients.
- 48% of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.
allied Market Research projects the ball-shaped park technology and sustainability grocery store size to reach $ 48.36 billion by 2027, growing at a CAGR of 24.3 % from 2020 to 2027. Some tips to get you started :
- Get certified with certifications such as Green America, Green Business Certification Inc. or Green Seal
- Promote your green strategy in the different marketing channels you use, such as blog posts, social media, and so on
- Incorporate green practices into your company culture
- Support eco-friendly programs and initiatives
Book My Free Digital Marketing consultation
27) First-Party Cookies
The EU ’ sulfur GDPR and California ’ s CCPA were passed into jurisprudence to put limits on the room companies use their customer ’ s data. Since then, dozens of the largest companies in the populace have been fined exorbitant sums of money due to user privacy violations, such as :
- Amazon — €746 million ($877 million)
- Google – €50 million ($56.6 million)
- H&M — €35 million ($41 million)
- TIM – €27.8 million ($31.5 million)
- British Airways – €22 million ($26 million)
The implications of the new privacy laws are far more reaching than economic. Marketers are now faced with a site that has constantly been their biggest nightmare : the end of third-party cookies. Cookies allow marketers to collect all sorts of data to measure, personalize, and develop their ad campaigns. With the behind but steady end of third-party cookies — such as the ones most commercialize tools used to exponent their technologies — companies can lone rely on their own collected data. First-party cookies will force marketers to be mindful of the data they collect and how they use it. Although the future is still unsealed as to how much will this change affect marketers, in the interim, here are some recommendations you should start to deploy before it ’ sulfur besides late :
- Use an omnichannel marketing strategy (see trend #15) to get data in every touchpoint while respecting the user’s consent.
- Use an invitation that’s highly visible, explicit, and personalized.
- Present the first-cookie data collection form/checkbox in a friendly manner, as if you were issuing an invitation to a loyalty program.
- Explain every data attribute you collect from your visitors, what it means, and how you use it for full transparency.
- Allow your visitors to modify their data collection and usage preferences through your preference center.
28) Website Security
In the lapp breath as privacy, web site security is becoming more important than ever. When a visitor lands on your web site for the first gear prison term, they ’ ll make up their mind about your security within seconds. If they don ’ deoxythymidine monophosphate feel safe, they won ’ deoxythymidine monophosphate stick around, which leads to a lower dwell time, which is a relatively holocene Google ranking factor .
That means you may see a decrease in rankings if people don ’ thymine feel condom on your web site .
What ’ s more, with the Core Web Vitals update in 2022, websites must have dependable sites. From immediately on, the bare minimum is to enable the HTTPS protocol for your web site, which will show your visitors a short green padlock picture in the url : In addition, prominently displaying a security navy seal of entrust or trust badge on your web site will reassure your site visitors that you take their safety seriously : Dive Deeper:
* How Poor Website Security Negatively Impacts SEO Rankings
* How to Prepare Your Site for the New Page Experience Update
* CWV Update : Why Google Keeps Changing How It Measures Your Site ’ s UX ( and What to Do About It )
29) Mobile Commerce
We ’ ra exist in an ever more mobile-centric world. consequently, mobile devices will play a much larger role in the consumer ’ second purchasing bicycle. To make mobile commerce more user-friendly ( and profitable ), Amazon recently launched Amazon Pay, its own on-line payment process service, which lowers check friction : Merchants besides get easy access to millions of Prime members with this service., which is why they have added Amazon Pay as a requital vehicle to increase sales. similarly, Google revamped its Google Pay app for Android and io users, which includes check and savings accounts in partnership with Citi and Stanford Federal Credit Union. here are a few tips to help you ride the new fluid department of commerce wave successfully :
- Make your website responsive. This tip may be very 2008, but it’s so crucial that you can’t ignore it.
- Use mobile payments. Registration data gets stored on the mobile device itself, which helps to reduce wait times.
- Make good use of the space. Feature important elements on the upper section of your home page and ensure that the search window is visible.
- Make the call-to-action big enough to attract the attention of online shoppers and easily tap on with your finger.
- Tailor the online experience to your target audience so they have a reason to keep coming back.
- Remove all distractions from the checkout process so that customers near the “finish line” can easily cross it.
- Provide access to different digital wallets while keeping everything on your website secure.
30) The Creator Economy
We ’ ra no longer in the era of large-scale television receiver productions. Some even have said the “ fortunate age of television ” has ended. We ’ re now in the era of creators, one where consumers can communicate directly with autonomous content creators, such as those you see on YouTube and niche Substacks. According to SignalFire, there are 50 million creators, 2 million of which make a full-time life ( 4 % ), and some 47 million that make a part-time income : The godhead economy has been driven partially by the desire to make a living with a job that ’ sulfur meet and autonomous. On the other hand, consumers want to connect with people they can relate to. With the advance of the creator economy, brands will have to engage with these independent content creators who command highly engaged audiences. In this regard, three trends we expect to see are :
- Creators moving their top fans off of social networks and on to their own websites, apps and monetization tools (such as Substack)
- Creators becoming company founders, such as fitness YouTubers who start their own supplement brands
- Creators gaining power in the media industry as fans connect with individual content creators rather than TV companies
Keep Reading: What Is the Creator Economy ( & Why Should You Care ) ?
31) Live Streaming
Video content may be the future of social media, but exist pour is the most prefer video marketing impart. In fact :
- The live-streaming industry is predicted to reach $184.3 billion by 2027
- 80% of consumers prefer watching a live video to reading a blog
- 63% of Millennials watch live streaming content regularly
- People spend 3X longer watching live videos compared to pre-recorded video
Consumers want authentic, alone subject with the opportunity to interact or connect with the creator. live streaming offers a view experience that puts them closer to the action. As a solution, more and more companies use live television for occupation. Instagram has recently ramped up its live pour capabilities with the plunge of Live Rooms, a sport that allows users to run a live flow with up to three people : furthermore, Instagram has allowed viewers to support their favorite creators with Badges, Shopping, and Live Fundraisers. YouTube besides offers a know cyclosis service called Live, while Facebook does the same with a have called… Live ( sociable media companies aren ’ deoxythymidine monophosphate excessively creative with their features ’ names ). Both companies want more creators to leverage their platforms to raise a play along and grow their business there. Likewise, your commercial enterprise should consider using either of these social networks to create highly engaging live streaming television content .
Twitch, a hot television streaming service auxiliary of Amazon, deserves a mention all on its own. This platform boasts more than 30 million daily active agent users. Although Twitch has focused about entirely on the bet on community ( specifically, watching gamers play ) since it was founded in 2011, it has recently expanded to other activities such as paint, cook, and music. Since the COVID-19 pandemic, Twitch has grown even faster than earlier, as the following metrics can attest : Companies have been using Twitch as part of an determine market scheme. alike to what can be seen in other platforms like YouTube and Instagram, Twitch influencers have a potent kinship with their followings. As Game Skinny puts it : “ One of the great things about on-line gambling is the formation of the community that plays that game. much like that, channels and streamers on Twitch foster their own community. People who enjoy the game, enjoy the person stream, and possibly evening enjoy hanging out with like-minded people. successful streamers embrace this and some tied do in-game activities with supporters of the stream. ” however, unlike early platforms, Twitch has a rigorous policy towards promotion, as it doesn ’ thymine allow sponsored links, a key depart of a YouTube market scheme. similarly, Twitch doesn ’ triiodothyronine offer content to its users ; alternatively, users get notified when a creator uploads a new television or starts a populate stream school term. Given the close joining between creators and followers, brands will be adopting Twitch as another marketing transmit to promote their message and engage with raw aim audiences. Gaming may have been the independent use for Twitch so army for the liberation of rwanda, but marketers are starting to see its manipulation to promote events, classes, workshops, and interviews. Book My Free Digital Marketing consultation
33) Amazon Ads
When you think about on-line ads, you probably think of Facebook and Google. What about Amazon ?
Believe it or not, Amazon’s “revenue contribution is nowadays 2.4 times a bombastic as Snap, Twitter, Roku and Pinterest combined, and it ’ s growing 1.7 times as quickly. ”
Boasting over 200 million worldwide Prime customers, Amazon is an ideal station for e-commerce brands that want to expand their reach. Amazon doesn ’ thyroxine trust on third-party data to boost its targeting options ; it owns the data, and it lets you use it for your own good. What ’ s more, Amazon ‘s ad platform can target consumers based on their leverage captive. For exemplar, a Google search for “ best 4K television ” is across-the-board and generic ; users may be looking for information, for product comparisons, or anything else. The lapp search question in Amazon is more likely to come from users who are actively looking to buy a 4K television. Can you see the power of Amazon ads now ? 😉 Amazon Advertising offers a wide diverseness of ad products, four of the most popular being :
- Sponsored Products: Self-service, CPC-based ads for individual product listings that appear in shopping results and on product detail pages
- Sponsored Brands: Self-service, CPC-based ads for brands that appear in shopping results and feature a custom headline, brand logo, and multiple products
- Sponsored Display: Display ads that use automatically-generated ad creatives from relevant Amazon shopping interests
- Stores: Free, multi-page brand destinations that feature a product portfolio and help brands tell a story
The enormous opportunity Amazon advertise platform offers is undeniable and probably to grow in the years to come. As such, you must take advantage of it before it ’ s excessively recently. Learn More:
* 4 Amazon Ads Trends You Can ’ deoxythymidine monophosphate Ignore in 2022
* How to Improve Your Amazon Ads to Increase Sales
* What Amazon ’ sulfur Marketing Strategy Can Teach SMB Owners
People like listening to podcasts, whether they are from individuals or companies. One source indicates that 80 % of people will listen to most of a podcast episode. And with Google now displaying podcast episodes directly in its SERPs… …you must put more vehemence on optimizing your podcast. additionally, “ people are set to interact with voice-enabled devices more often, so podcasters can increase brand awareness and hearing betrothal with spokesperson SEO tactics, ” including :
- Choose a keyword for each podcast episode
- Create a specific page for every episode
- Create a blog post of ~300 words for each episode
however, podcasts can be crafty for marketers as listeners may not be prompted to take action, such as signing up for an electronic mail newsletter. In the adjacent few years, marketers will take a more user-friendly approach that will prioritize :
- Using one call to action per episode
- Summarizing the episode’s key points
- Making it easy to listen to a podcast — that means not requiring a sign-up, download, or any other issues just to listen to an episode
* Audio SEO : The Complete Guide to Ranking Your Podcast Successfully
* 9 Podcast Trends You Can ’ thymine Ignore in 2022
* The Ultimate Guide to Podcast Advertising
35) Native Advertising
Is it a surprise to say that people hate on-line ads ? It should n’t be, considering that 763.5 million people worldwide use ad blockers to avoid ads, which forces marketers to try new skill channels. Among the many options available, some of which we mentioned here, marketers have found native advertise. native advertise is a type of non-disruptive digital ad in which the ad seamlessly blends in with the design of the web page it is published on. Consumers normally can ’ thyroxine spot native ads from the content in which they show up — therefore the mention “ native ” : An AppNexus study found that native ads see an median CTR of 0.80%, while display ads see 0.09 % — that ’ s 8.80x higher than display ads : ADYOULIKE has revealed that native advertise spend is expected to increase from $ 85.83 billion in 2020 to a total global respect of $ 402 billion by 2025, which is a 372 % increase : As a consequence, native ads will continue to grow in popularity, making them a staple on a seller ’ s overall advertise strategy. Learn More: How to Scale Your e-commerce dealings Acquisition with Native advertising
36) IoT Advertising
The “ Internet of the Things ” ( IoT ) has been making a distribute of noise over the last ten. To understand its commercialize electric potential, let ’ s quickly define it : The IoT represents a net of devices, from bright cars to household appliances to clothing technical school, that are connected between each early and the Internet. In this network, the connect devices can gather, plowshare and analyze information and make actions synchronously. By 2025, there are expected to be more than 75 billion IoT devices global, with an estimated ball-shaped spending of $ 1.1 trillion. Which means, of course, that brands and marketers want to use ( or are already using ) this datum for their own occupation and advertising purposes. For model :
- Johnnie Walker has a Blue Label bottle with built-in electronic sensors that can tell if the bottle has been opened and where it is in the supply chain.
- Malibu, another drinks company, takes it a step further, using their “connected” bottles as digital touchpoint to promote exclusive content.
The opportunities for IoT ad are good surfacing, which may disrupt the industry in ways we can ’ t imagine. The only challenge ahead is privacy. Given the detailed amount of data IoT devices gather, marketers will have to use it in ways that are relevant and respectful of the exploiter ’ sulfur privacy .
37) Inclusivity and Diversity
Inclusivity and diverseness no longer belong to the HR world. In 2022 and beyond, it ’ s a seller ’ s subcontract to elevate diversity in all of its forms, represent the marginalize or underrepresented, and reduce long-standing cultural biases to strengthen connections with customers and foster a culture of positive social switch .
Companies need to be careful that their messages, images, voices and values represent the full spectrum of potential customers and not leave anyone out due to their own unconscious bias .
In 2019, Adobe conducted a research report of more than 2,000 U.S. consumers and discovered that :
- 61% found diversity in advertising important
- 38% said they are more likely to trust brands that show more diversity in their ads
- 120 million Americans (out of a 332-million population) don’t see themselves portrayed in ads
A Nielsen composition shows that : “ With 43 % of the 75 million Millennials in the U.S. identify as african American, Hispanic, or asian, if a stigmatize doesn ’ t have a multicultural scheme, it doesn ’ t have a emergence scheme. ” Some ways that brands can make their market more inclusive admit :
- Tone: Take a deep, careful look at how you represent a subject — say, an average member of your target audience. Analyze the words and expressions you use in your ads and content to represent them.
- Language: Pay special attention to the words, symbols and phrases you use to describe people and their problems.
- Representation: Before publishing a content piece or ad, ask yourself: Does this reflect society? Are we elevating diverse voices?
38) Alternate Search Engines
research from StatCounter shows that about 92 % of all traffic on search engines is through Google, dwarfing its “ closest ” rivals, Bing and Baidu : Although little, it ‘s worth noting the changes : Google ‘s commercialize share dropped about one percentage, while every other search engine grew. here are the numbers from two years ago : It ’ sulfur hard to fathom a catastrophic collapse happening to the world ’ s most dominant search engine any time soon. That being said, DuckDuckGo – a privacy-focused research locomotive founded in 2008 that has gained a recess popularity among privacy-minded users – has made some waves recently with its tagline “ the search engine that doesn ’ triiodothyronine chase you ” because “ search engines don ’ t need to track users to make money. ” According to DuckDuckGo ’ s general guidance and head of policy, Megan Gray, this model is profitable : “ We make a short ton of money. We are a privately held caller, so I can ’ t order you precisely how a lot we make. But we are subject to the California Consumer Privacy Act ( CCPA ), which requires at least $ 25 million in annual tax income, and we are well above that. ” While Google has been embroiled in data scandals such as the Cambridge Analytica debacle in 2018 and was formally charged with antimonopoly violations related to its search and advertise businesses survive year, DuckDuckGo has interim been quietly growing their privacy-first search engine, hitting 92 billion all-time searches with about 29 billion searches in 2022 alone : even Twitter CEO Jack Dorsey uses it : ultimately, marketers should consider their consultation and think about where their brand ’ mho capacity is likely to be viewed. With that in mind, optimize your subject for more than just one search engine. Book My Free Digital Marketing reference
Final Word on Digital Marketing Trends
so, there you have it — our authoritative usher to the 38 most authoritative digital market trends you can ’ triiodothyronine ignore in 2022.
As John F. Kennedy once said : “ change is the law of biography. And those who look lone to the past or present are certain to miss the future. ” For anyone in digital marketing, transfer is an integral partially of the job. You must keep looking ahead and strive to embrace modern technologies, tools, and strategies to gain an border over your competitors. extra contributions by CJ Haughey and Ivan Kreimer.