LinTeractive, the digital division of MullenLowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys.
Larsen & Toubro ( L & T ) is frequently referred to as ‘ the Builder of the India of the twenty-first Century ’, and the caller that carries the pin of India Inc. across multiple geographies. For over seven decades, L & T has been making a critical contribution to high impingement sectors of the economy – Defense, IT, Infrastructure, Construction and Heavy Engineering. L & T was looking at the digital average as a force multiplier for its strategic communications .
After a multi-agency pitch that saw leading national agencies compete, L & T choose LinTeractive as its digital spouse. L & T was impressed with LinTeractive ’ s strategic framework which provides a roadmap for companies looking to be digital future cook in communications .
Commenting on the appointment, Deepak Morada, Vice President Corporate Brand Management & Communications at L & T said, “ Digital is a key concentrate area and as a group we wanted to go beyond looking at it as merely another medium, sincerely harnessing the power of digital to change the conversation. At L & T, we ’ re at the vanguard of engineering across multiple domains and industries – we aim to provide an evenly cutting border have to our customers, and we have rationality to believe that LinTeractive possesses the necessity skills and have. ”
The challenges of digital for a boastfully pudding stone is not a childlike matter, but Sumanta Ganguly, Executive Vice President, LinTeractive feels that it needs to start with changing how digital is perceived across the multiple stakeholders inside the arrangement.
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On the department of state of digital marketing in India, Ganguly commented, “ The commercial enterprise of digital in India for most brands today remains an extra check box –a matter to do. At LinTeractive we look at digital as a way of doing things rather. With L & T we sensed an opportunity to deploy the baron of this concept in reception to the increasingly digital populace of today. ”
On partnering L & T, Vikas Mehta, Group CMO & President – Marketing Services, MullenLowe Lintas Group said, “ In the past 70 odd years, the L & T Group has played a pivotal function in building things that are at the core of today ’ south India. During these 70 odd years, Lintas has partnered hundreds of brands into becoming a partially of India ’ s popular acculturation. The opportunity to collaborate with L & T, as they aim to re-imagine their businesses for a digital world, is a matter of capital pride for the MullenLowe Lintas Group. We realize the enormous responsibility that L & T has entrusted LinTeractive with. ”
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