LinTeractive, the digital division of MullenLowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys.
Larsen & Toubro ( L & T ) is frequently referred to as ‘ the Builder of the India of the twenty-first Century ’, and the caller that carries the pin of India Inc. across multiple geographies. For over seven decades, L & T has been making a critical contribution to high impingement sectors of the economy – Defense, IT, Infrastructure, Construction and Heavy Engineering. L & T was looking at the digital average as a force multiplier for its strategic communications .
After a multi-agency pitch that saw leading national agencies compete, L & T choose LinTeractive as its digital spouse. L & T was impressed with LinTeractive ’ s strategic framework which provides a roadmap for companies looking to be digital future cook in communications .
Commenting on the appointment, Deepak Morada, Vice President Corporate Brand Management & Communications at L & T said, “ Digital is a key concentrate area and as a group we wanted to go beyond looking at it as merely another medium, sincerely harnessing the power of digital to change the conversation. At L & T, we ’ re at the vanguard of engineering across multiple domains and industries – we aim to provide an evenly cutting border have to our customers, and we have rationality to believe that LinTeractive possesses the necessity skills and have. ”
The challenges of digital for a boastfully pudding stone is not a childlike matter, but Sumanta Ganguly, Executive Vice President, LinTeractive feels that it needs to start with changing how digital is perceived across the multiple stakeholders inside the arrangement.
On the department of state of digital marketing in India, Ganguly commented, “ The commercial enterprise of digital in India for most brands today remains an extra check box –a matter to do. At LinTeractive we look at digital as a way of doing things rather. With L & T we sensed an opportunity to deploy the baron of this concept in reception to the increasingly digital populace of today. ”
On partnering L & T, Vikas Mehta, Group CMO & President – Marketing Services, MullenLowe Lintas Group said, “ In the past 70 odd years, the L & T Group has played a pivotal function in building things that are at the core of today ’ south India. During these 70 odd years, Lintas has partnered hundreds of brands into becoming a partially of India ’ s popular acculturation. The opportunity to collaborate with L & T, as they aim to re-imagine their businesses for a digital world, is a matter of capital pride for the MullenLowe Lintas Group. We realize the enormous responsibility that L & T has entrusted LinTeractive with. ”
