Advance Programme in Digital & Social Media Marketing Strategy

Advance Programme in Digital & Social Media Marketing Strategy by IIM Calcutta Dubai The indian Institute of Management Calcutta ( IIMC ) was established as the first national institute for Postgraduate studies and Research in Management by the Government of India in November 1961, in collaboration with Alfred P. Sloan School of Management ( MIT ), the Government of West Bengal, The Ford Foundation and indian industry. During its initial years, several big staff formed part of its nucleus, including Paul Samuelson, Jagdish Sheth, J. K. Sengupta, among others. Over the years, IIMC has grown into a senesce institution with ball-shaped reputation, imparting high quality management education. It has been playing a pioneer character in professionalising indian management through its Postgraduate and Doctoral Level Programs, Executive Training Programs, Research and Consulting Activities .
today, the institute serves as an autonomous body, continuously evolving to meet its goals in an changing business environment .
The vision of the Institute is to emerge as an International Centre of Excellence in all facets of Management Education, rooted in indian ethos and social values. Over the past four decades, IIM Calcutta has blossomed into one of Asia ’ s Best Business Schools. Its potent ties to the business community make it an effective mechanism for the promotion of master management practices in amerind organizations .
today, IIM Calcutta attracts the best endowment in India – a melting batch of academia, industry and inquiry. The best and brightest young men and women pursue its academic programmes.

The main force of the aim is to imbibe a sense of strategic lookout to management problems in the students. The emphasis, consequently, is on management as an integrated process and requires the students to develop a global view of economic, technological, cultural and political environment of the clientele .
The demand for digital marketers is booming as new selling technologies accelerate the tempo of things. In fact, most marketers with recruiting assurance agree that digital market is the most in-demand skill and there is a need for high-level candidates with advance digital marketing professional certificate programmes. market is at the center of every firm, and it can be a catalyst for strategic change. What does it take to develop a commercialize visionary, though ? How do you deliver crystal-clear lines of insight into constantly changing markets ? How do you ensure that data flows freely across external business landscapes ?
today ’ s firms must work indefatigably to be on the cutting edge as digital commercialize becomes the new normal and best practises evolve at an unprecedented rate. Marketing leaders must analyse prospects on a regular footing, set priorities, and communicate their vision and outcomes to the respite of the company. therefore, rising mid-career executives have the greatest hurdle in forward-thinking marketing-driven companies : managing a younger generation of digital natives while reporting to a intelligent C-suite with eminent aspirations for marketing management .

Digital Marketing Certification Course Dubai

The Digital Marketing on-line course in Dubai is designed to develop the adjacent genesis of market professionals where advanced strategic remember, analysis, and marketing management abilities are developed. It ’ s the perfect adjacent step for professionals who are looking to learn more about marketing strategy and besides provides an opportunity for prospective selling managers to hone their talents .
Data-driven, customer-centric, and holistically managed through integrate marketing channels are the hallmarks of successful commercialize strategies. By delivering on these strategic decision pillars, our digital commercialize on-line course with certificate provides improvisations across a multi-foundational paradigm. The program is highly progressive, intensive and designed to teach leaders and managers how to think about marketing from a cross-disciplinary vantage point and how to use a customer-driven value proposition to build deep, long-run competitive advantages for your party .
Our digital market professional documentation program ’ randomness core modules cover a wide-eyed range of marketing management topics. While the importance of client betrothal in the classroom can not be overstated, we promote collaborative skill development through activities such as group work, and shrink, with dissertations based on intensifier research. Obtain a better comprehension of management intricacies vitamin a well as more professional insights about how to handle diverse stakeholders and talk strategically from a managerial platform. Our graduates are equipped to address changing marketing issues angstrom well as policy problems .

How does an IIM Certificate in Digital Marketing Dubai help you?

laying the groundwork
We teach experience digital marketers to start with a solid foundation. They are teach to employ a strategic planning operation that does not launch into a full-fledged tactic tied before the basis has been laid. We start by focusing on all-important core factors charting a path of offering advanced digital marketing advice and methods .

Mega Social Media Tips and Tactics for Traffic Acquisition

The skill of network traffic is merely the starting charge in most digital commercialize talks. The IIM administrator program in business management and market scheme looks at a variety show of methods and tips for increasing your exposure, visibility, and traffic on Twitter, LinkedIn, and YouTube. Buckle up, because this one is going to be fast-paced and pack with information !

The influence of search on digital marketing

This separate of the program assumes you already know how keywords and search operate on. In our sessions, we assist you in making the most of the SERP features, local search, search cabinet and early advance SEO tools. We augment your understanding and performance while besides enlightening you about some practical and real components of the keyword-SEO march .


Academia Direct, Dubai

Programme Faculty:

Select staff from IIMC

Certificate Issued By:

indian Institute of Management Calcutta


This broadcast will be of interest to an administrator or a coach from marketing, product / post, and sales functions or a marketing analyst or business owner, who is planning to implement digital and social media marketing strategy to create brand awareness, enhance mark recall, generate leads and enhance customer experience. Managers from other functional areas or a non-marketing background with a supporting function for constitution ’ s market activities would besides find the program relevant .


The program will be highly experiential and synergistic, comprising group-based or individual player presentations and discussions, shell studies, classroom lectures, simulations and presentations by experts from academia deoxyadenosine monophosphate well as industry .


Prof. Saravana Jaikumar is presently a faculty with the Marketing Group at IIM Calcutta. During his tenure, he has developed and served as the incumbent director for analytics and digital commercialize programmes for executives. His research work is primarily in the link of public policy, development and marketing. His education focus is on marketing analytics, artificial news and car memorize applications, and digital commercialize. He has authored respective papers in journals of international think of including Journal of Advertising Research, Journal of Business Research, Marketing Letters, International Journal of Information Management, Information Management Frontiers, and Journal of Product and Brand Management. His research sour has been cited in several policy documents including Economic Survey of India and United States Library of Congress Foreign Digital Materials. He has won several inquiry awards including the Outstanding Research on Development by Global Development Network. He holds BE ( Mech, PSG Tech ), MBA ( Gold Medalist, Cardiff Business School, UK ) and Ph.D. ( IIM Ahmedabad ). He can be contacted at : saravana @ and hypertext transfer protocol : //


Dr. Krishanu Rakshit, IIM Calcutta is from the Marketing Group, at the indian Institute of Management, Calcutta. He has a Doctorate in the sphere of Marketing from the indian Institute of Management Bangalore. ( mechanical engineering from Jadavpur University, MBA from Indian Institute of Management Bangalore ). His research has been published in journals like the European Journal of Operational Research, the European Journal of Marketing and the Journal of Business Research. His current research is chiefly in the sphere of price, search locomotive optimization, investigating emerging identity creation in digital spaces, character of institutional function in shaping consumption in emerging markets and disruptive pulmonary tuberculosis practices in emerging economies. He has conducted several high-profile train programmes for elder executives in India, Japan and the Middle-East markets .

Industry Experts

Mr. Laxmi Narayanan – Deloitte
Mr. Hina Bhakt – MD – EVOPS Marketing, UAE
Mr. Amit Yadhav – Head of Marketing – 2XL Furniture and Home Decor, UAE

Programme Duration & Delivery

6 months duration conducted on-line. The probationary Programmeme outline is attached with this document .
The program will be of 75 hours duration with an approximate contact of utmost 6 hours per day.

57 hours will be teach on-line and 18 hours will be taught at Dubai ( conditions give ). In case site is not favorable for International travel ( due to Coronavirus pandemic ), in person sessions will besides be teach on-line.
The program will start from September 2021 .

Programme Modules:

Programme Structure (APDSMMS)
The structure of the program is as following :
Module 1:

Understanding the Strategic Need for Digital and Social Media Marketing ( 15 hours )
  • Course Overview and Simulations
  • Segmentation, Targeting and Positioning for Social Media
  • Marketing and Core Values in Digital World
  • Creating Differentiation through Digital Marketing
  • Case Studies in Digital Marketing

Module 2:

Search Engine Marketing and Mimic Pro Simulation ( 18 hours )
  • Search Engine Marketing and Keywords Analysis I
  • Search Engine Marketing and Keywords Analysis II
  • Web Design Frameworks and Email Marketing
  • Product Management and Ecommerce Setup
  • Market Research and Principles of A/B Testing for the Digital Medium
  • Digital Marketing Simulation – Review and Presentations

Module 3:

Social Media Marketing and Mimic Social Simulation ( 18 hours )
  • Social Media Marketing – Fundamentals and Simulation
  • Branding and Social Media – Content Strategy
  • Influencer, LinkedIn and Instagram Marketing
  • Youtube, Whatsapp and Viral Marketing
  • Facebook Ads and Remarketing
  • Simulation Review and Social Media Marketing

Module 4:

Digital Marketing Analytics ( 15 hours )
  • Business and Competitor Intelligence
  • Customer Relationship Management & Analytics
  • Forecasting and Market Basket Analysis
  • Predictive Analytics and Big Data
  • Emerging Technologies for Digital Marketing: AR, IoT, Blockchain, RPA

Module 5:

Digital Marketing Practicum ( 9 hours )
  • Digital Marketing Practicum Proposals
  • Final Presentations – IB & SJ
  • Industry Best Practices – Mr. Amit Yadav and Mr. Hina Bakht

On successful completion of the program, the participants will be awarded certificate of participation by IIM Calcutta .


Six Months


At least a Graduate degree with minimal 50 % marks, and at least 2 years of know in media, ad, start-ups, social or digital media, e-commerce or relate domains .


The program will be of 75 hours duration with an approximate contact of maximum 6 hours per day .
57 hours will be teach on-line and 18 hours will be taught at IIMC ( conditions use ). In encase situation is not favorable for International change of location ( due to Coronavirus pandemic ), the campus sessions will besides be teach on-line .


matter to candidates are requested to submit the completed application and all compulsory documents at the stipulate time, in order to prepare the application for review by the Admissions Committee. IIM Calcutta and Academia team reserve the correct to foreclose applications depending upon exhaustion of seats .
You may fill in the application kind ( sent by electronic mail ) and email us or submit it in person at our office .


The Admissions Committee will review applications and qualified candidates are informed and admitted on a wheeling, space-available basis. Once the review work has begun, applicants are notified within minimum time period via electronic mail regarding Admissions Committee decisions .

More information

For More information on this program, please write to us at :
support @ You may besides consult our web site at :

Bank Account Details

Company/Payee name : eSquare Academia FZ- LLC Bank : National Bank of Ras Al Khaimah, P.O. Box- 1531, Dubai, UAE Account : 0322075768001, IBAN : AE800400000322075768001, Swift : NRAKAEAK

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