Harrods has opened its very first stand-alone beauty concept, H beauty, in Intu Lakeside, Essex, with a second placement to follow at center : mk, Milton Keynes in bounce 2021 .
The 23,000 sq. ft. space intends to represent the future of beauty, providing an open and expansive space for customers to safely shop brands from around the populace, from bequest brands to pioneering, new generation smasher brands .
Annalise Fard, Director of Beauty, Fine Jewellery & Watches and Home at Harrods, said : “ As Harrods very first base smasher specialist retail space, H beauty is going to be a significant addition to the smasher landscape and will be a game-changing, destinational, smasher department store offer experience, constitution, skin care, hair care and bouquet .
“ By opening the first H beauty storehouse in Lakeside and the moment closely following in Milton Keynes, we are bringing beauty to an incredibly responsive community of existing beauty lovers. Although the brand portfolio will be like across both locations, the edit will be slightly different according to the culture of that location, city or that particular client and will allow H beauty to be the cardinal smasher hub in each destination. ”
With inclusivity and self-expression at the heart of H beauty ’ second ethos, the H beauty buying team, led by Annalise Fard and Mia Collins, have cautiously curated an propose that aims to deliver something for every customer ’ second desire, in one accessible hub .
Mia Collins, Head of Beauty at Harrods, added : “ H beauty has really bold ambitions, but they’re ones that are entirely befitting of this amazingly vibrant & dynamic category that is Beauty and to have the opportunity to pair this with evenly vibrant and active communities across the UK is nothing inadequate of epic. ”
H smasher customers will experience an interactional 360-degree feel from the here and now they enter the store, with each of the unique, in-store services shaped with social distance in take care and created to provide customers with an odd, elevated beauty retail experience .
Everything at H Beauty has been designed with social distancing and safety in mind.
Beginning with the Skincare Station, where customers will be treated to facials from the foremost skincare brands, customers can move to the magic mirrors which are in lieu of counter sampling, allowing customers to virtually try on a host of different makeup products.
many of the instore experiences lend themselves to a socially distant, safe environment including A Click & Collect service will besides be available from recently September for customers who shop on-line, where they can receive and try on their parcels in the change rooms, and finish their have at The Champagne Bar .
The store will come alive with a series of exclusive on-counter services including bespoke fast facials from Sisley, using a choice of the brands most alimentary products a well as product personalisation from Dior, Givenchy, and Atelier Cologne .
Succeeding the fantastic opening of H beauty, far brands and services will become available including modern eyewear from the David Clulow Sunglasses boutique, followed by the launch of Dior Beauty in early October .