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The German beauty market
german performance is frequently associated with the automotive sector ; but what about their cosmetic products ?
According to Euromonitor, Germany is actually the # 1 cosmetic market in Europe with 17 279M€ in 2019 – that represents 20 % of the market – before the UK and France. The market has a bright future ahead of it despite the COVID-19 crisis, with a stick out growth of 9,5 % up to 2024.
The lead players are bombastic multinationals. however, the increasing importance of the small home-grown players in skin care is a veridical threat for these latter and leads to the emergence of G-beauty locally and internationally .
What exactly is G-beauty?
While K-beauty is celebrated for its multi-step arrangement and J-beauty for its sophisticated skin care essentials, G-beauty is more about ingredients : it ’ south the clean marriage of nature and science in beauty .
german smasher brands tend to take an extremely scientific access to skincare, focusing on the power of natural ingredients and formulas, with the majority of brands being founded by doctors and professors.
Reading: G-beauty: the new skincare hotspot
They offer to achieve healthy skin with :
- natural formulas, often organic or Natrue certified
- clean compositions, following European regulations and trying to avoid controversial ingredients
- performance-based approach, focusing on scientific results
Why looking at G-beauty and being inspired by it?
The Germans have clearly identified a motivation in the beauty industry where the consumer is searching for natural, responsible, clean products but besides efficiency .
indeed, for a few years, more and more consumers perceived blank beauty and natural products as the safe choice. COVID-19 has had a profound impact on consumer lifestyles and has reinforced their concenter on safety and personal health, and thus, their seek for natural and clean beauty. According to Mintel, in the US, 40 % of buyers of clean, natural or organic products believe ‘clean smasher ‘ products are safer than mainstream ; in Brazil, 41 % of adults believe that natural ingredients are safer for their peel, and in China, 83 % of consumers agree that clean smasher products stand by to higher standards in inquiry and development .
besides, COVID-19 crisis has brought scientific expertness to the fore. consequently, in smasher, consumer confidence has come into focus and many find skill to be nowadays the answer as it provides clear-cut information and reassurance where it has been lacking .
Get on board with G-beauty!
The Waste Less Lotion
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Formulated with 98.2% of natural origin ingredients and according to the Cosmos natural standards, this lotion is a new humidify essential for face and soundbox. It brings comfort during application and immediately provides a moisturization sensation, leaving a gentle and non-sticky afterfeel.
It ’ s enriched with a plant cell educe of the Everlasting. This active ingredient provides some of the latest discovery in moisturization : it increases the number of coffer, these markers of hydration acting as extracellular water tanks and representing up to 40 % of the volume of the class stratum corneum. frankincense, skin moisturization is boosted .
The Clean For All Moisturizer
Formulated without silicones or unwanted ingredients, with a minimalist approach, Clean for All Moisturizer uses all the clean cosmetic codes to meet consumers expectations. With 97,8% of natural origin ingredients, it offers a soft and non-sticky afterfeel on skin. It ’ second besides enriched with an infusion of Great Burdock – a flower well-known in Europe and Germany – obtained from a non-destructive summons. It balances the skin microbiota, promotes its biodiversity for a harmonious clamber ecosystem and brings moisturization for a comfortable bark .
The Hand & Body Nourishing Balm
This alimentary balm sublimates both hand and consistency dry skins : adieu adieu to crocodile skin ! Formulated with 98,6% of natural origin ingredients and Cosmos approved ingredients, it has a creamy and non-oily texture, it ’ mho promptly absorbed and leaves a veil of unfitness for a real sensation of wellbeing.
On circus tent of that, this balm is the solution of a smart selection of ingredients to potent its moisturizing efficacy :
- It’s formulated with a bio-compatible emulsifier; it helps to have a structure of the emulsion similar to the stratum corneum lipids. Therefore, the skin lipids organization is not disturbed, it is reinforced and the skin barrier is more efficient !
- Some ingredients work in synergy to maximize skin moisturization: AQUAXYL™, a patented complex of natural sugars combined with glycerin, deeply hydrates hands & body.
Inspired by the G-beauty ? Contact us to discover more about our rule and ingredients .
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